谷歌Gmail宣传，邮件营销利器
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RiQgfL77ZwejoJ~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725962719&x-signature=UaCSzcAZO76AzvDFLBwbkSQ0v%2FI%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>都<span style="color: black;">晓得</span><span style="color: black;">非常多</span>做外贸的童鞋都<span style="color: black;">爱好</span>用邮件营销来获取顾客，<span style="color: black;">然则</span><span style="color: black;">非常多</span>人还不<span style="color: black;">晓得</span>其实谷歌<span style="color: black;">宣传</span>里面<span style="color: black;">亦</span>有一种专门针对邮件营销的<span style="color: black;">宣传</span>，那<span style="color: black;">便是</span>Gmail<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">这篇<span style="color: black;">文案</span>我来<span style="color: black;">仔细</span>的介绍下<span style="color: black;">怎样</span>去投放Gmail<span style="color: black;">宣传</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>在谷歌<span style="color: black;">宣传</span>后台界面，添加新的<span style="color: black;">宣传</span>系列，<span style="color: black;">选取</span>“<span style="color: black;">营销</span>”<span style="color: black;">目的</span>。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S1UEuENBFdB16J~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725962719&x-signature=aZLdP%2FIWygj1MO%2BDId2RZHv3axo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接着<span style="color: black;">选取</span>“展示”类型，“Gmail<span style="color: black;">宣传</span>系列”，</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S1UEuEeEt1Grxc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725962719&x-signature=KEJ1Vb8qQVb%2F%2Ff9CZdhvRcOID90%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">广告系列名<span style="color: black;">叫作</span>：这个随便写，<span style="color: black;">仅有</span>自己看得到</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">地理位置：<span style="color: black;">选取</span>你要投放的国家<span style="color: black;">或</span>地区</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">语言：<span style="color: black;">选取</span>投放国家的<span style="color: black;">第1</span>语言</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S1UEuF8CcJHWYr~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725962719&x-signature=YJOWSpA0GM11X8j6yqT1Rb0Sqlw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">出价策略：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•转化次数，<span style="color: black;">倘若</span><span style="color: black;">选取</span>这个，谷歌在你的预算范围内，<span style="color: black;">尽可能</span>的<span style="color: black;">加强</span>你的转化次数，当然结果<span style="color: black;">便是</span>跑出来的cpc可能比较贵，<span style="color: black;">然则</span>你<span style="color: black;">能够</span><span style="color: black;">经过</span>填写单次转化<span style="color: black;">花费</span>来降低cpc出价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•转化价值，<span style="color: black;">倘若</span><span style="color: black;">选取</span>这个，谷歌会在你的预算范围内，<span style="color: black;">尽可能</span>的<span style="color: black;">加强</span>你的转化价值，cpc跑出来<span style="color: black;">亦</span>可能比较贵，<span style="color: black;">然则</span>你<span style="color: black;">能够</span><span style="color: black;">经过</span>填写<span style="color: black;">目的</span>支出<span style="color: black;">报答</span>率来降低cpc出价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•点击次数，这个是我<span style="color: black;">意见</span>的出价方式（<span style="color: black;">第1</span>次跑gmail就选这个），<span style="color: black;">倘若</span>是跑美国市场，<span style="color: black;">能够</span>填写一个0.1美元的点击单价，<span style="color: black;">乃至</span>更低，<span style="color: black;">由于</span>gmail的cpc出价比较低的。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S1UEuFK8YjAjUi~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725962719&x-signature=K%2BV1Easc617Jyej0QiBCuZCucCk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Gmail<span style="color: black;">宣传</span>的关键在于定位<span style="color: black;">精细</span>用户<span style="color: black;">这儿</span>，<span style="color: black;">日前</span>谷歌是<span style="color: black;">供给</span>了三个维度来定位，关键字，受众群体，受众特征，<span style="color: black;">咱们</span>来一一的看下。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S1UEua62Ud8KTF~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725962719&x-signature=elmi37tvnoyAWzHqnkiiWN7lOrg%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关键字：</strong>在<span style="color: black;">这儿</span>你<span style="color: black;">能够</span>输入关键词<span style="color: black;">或</span>网址，来定位你的受众，<span style="color: black;">然则</span>不<span style="color: black;">意见</span>输入网址，例如你是卖宠物衣服的，你<span style="color: black;">能够</span>输入“pet clothing”，<span style="color: black;">这般</span>谷歌会把你的<span style="color: black;">宣传</span>推送给<span style="color: black;">近期</span><span style="color: black;">拜访</span>过宠物<span style="color: black;">关联</span>网站<span style="color: black;">或</span>搜索过宠物<span style="color: black;">关联</span>的受众。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">受众群体</strong><strong style="color: blue;">：</strong>你<span style="color: black;">能够</span>进一步在<span style="color: black;">这儿</span>设置<span style="color: black;">关联</span>的受众，例如你<span style="color: black;">能够</span>定位<span style="color: black;">爱好</span>“养狗的人士”，“养猫的人士”，<span style="color: black;">这般</span>就<span style="color: black;">能够</span>进一步的定位更加<span style="color: black;">精细</span>的受众。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">受众特征：</strong>在<span style="color: black;">这儿</span>你<span style="color: black;">能够</span>对性别，年龄，生育<span style="color: black;">情况</span>，家庭收入进行定位，这个<span style="color: black;">亦</span>需要<span style="color: black;">按照</span>你的<span style="color: black;">制品</span>去，<span style="color: black;">倘若</span>卖裙子，<span style="color: black;">那样</span>肯定定位女士；<span style="color: black;">倘若</span>卖的商品比较昂贵，<span style="color: black;">那样</span>就需要定位家庭收入高一点的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自动定位：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S1UEuaYBlXkNJy~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725962719&x-signature=TlpmIM%2F8d%2FTVjTxejETXCJ0hLLk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不自动定位：完全<span style="color: black;">根据</span><span style="color: black;">咱们</span>上面设置的定位来展示<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">保守型自动化：会不超过当前设置的出价来进行展示<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">激进型自动化：会以超过当前设置的出价来进行展示<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后<span style="color: black;">便是</span>来填写<span style="color: black;">宣传</span>文案了，你<span style="color: black;">能够</span>上传<span style="color: black;">照片</span><span style="color: black;">或</span>视频，Gmail<span style="color: black;">宣传</span>对素材<span style="color: black;">需求</span>很高，<span style="color: black;">由于</span>你的<span style="color: black;">宣传</span>是以一封邮件的形式出<span style="color: black;">此刻</span>用户的邮箱里，当用户打开邮件，你的<span style="color: black;">宣传</span>内容会<span style="color: black;">显现</span>，不管用户有<span style="color: black;">无</span>点击<span style="color: black;">宣传</span>里面的链接<span style="color: black;">转</span>到你的网站，谷歌都会向你收取<span style="color: black;">花费</span>。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S1UEuav9xqQGGB~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725962719&x-signature=4rqeMT5l1dfVCVuxb4i5%2BODcGis%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结：Gmail<span style="color: black;">宣传</span><span style="color: black;">一样</span>需要你在<span style="color: black;">近期</span>45天跑出30个转化之后，<span style="color: black;">而后</span>修改出价策略，<span style="color: black;">这般</span>的话<span style="color: black;">宣传</span>才算进入比较稳定的模式，稳定的花费，稳定的出单。（<span style="color: black;">源自</span>：老刘独立站）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。</strong></p>
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“BS”（鄙视的缩写）
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