百度与谷歌，在SEO上有啥区别？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">极北遇光</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">读完需要</p>5分钟<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">速读仅需 2 分钟</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近几年，企业纷纷出海，加大了谷歌 SEO 人才的<span style="color: black;">需要</span>，加上国内内卷严重，百度 SEO 越来越难做，有些人想要转向谷歌 SEO，开拓国外市场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，<span style="color: black;">百度与谷歌</span>，在 SEO 上到底有啥区别呢？以下将逐一展开。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">页面收录</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度，可能蜘蛛很早就抓取你的网页了，只是要过好<span style="color: black;">长期</span>才释放出来，有时一下放出来<span style="color: black;">非常多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你会<span style="color: black;">发掘</span>，在谷歌，关键词<span style="color: black;">已然</span>有排名了，在百度，竟然还没收录。从页面收录的时间来看，谷歌绝对是比百度快<span style="color: black;">非常多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一般</span>只要在外围<span style="color: black;">安置</span>少量的外链入口，谷歌就能顺着链接，爬到你的网站并且<span style="color: black;">创立</span>索引。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然虽然谷歌收录的速度<span style="color: black;">火速</span>，页面<span style="color: black;">亦</span><span style="color: black;">非常多</span>，<span style="color: black;">亦</span>还是会有一个审核筛选机制，这<span style="color: black;">亦</span>是<span style="color: black;">有些</span>网站刚<span style="color: black;">起始</span>收录的页面还挺多的，可是过一段时间后收录的页面就变少的<span style="color: black;">原由</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">自家<span style="color: black;">制品</span>排名</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度自家<span style="color: black;">制品</span><span style="color: black;">非常多</span>，<span style="color: black;">例如</span>，百科、<span style="color: black;">晓得</span>、贴吧、爱采购、百家号等。<span style="color: black;">况且</span>，百度还投资了<span style="color: black;">非常多</span><span style="color: black;">机构</span>，<span style="color: black;">例如</span>，知乎。会给予自家<span style="color: black;">制品</span>，以及投资<span style="color: black;">机构</span>优先排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从<span style="color: black;">海量</span>的搜索结果中不难看出，当百度<span style="color: black;">发掘</span>用户在搜索<span style="color: black;">有些</span>与百度<span style="color: black;">关联</span><span style="color: black;">制品</span>的内容时，在搜索结果的<span style="color: black;">第1</span>页中，<span style="color: black;">非常多</span>结果都来自百度自己的网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其它网站很难排在搜索结果页的<span style="color: black;">第1</span>，<span style="color: black;">乃至</span>前三的位置。百度 SEO，<span style="color: black;">倘若</span>要短期<span style="color: black;">得到</span>效果，尝试在百度自家<span style="color: black;">制品</span>上发内容，将会是一个很不错的想法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">针对</span>自家<span style="color: black;">制品</span>一视同仁，<span style="color: black;">倘若</span>违反谷歌站长指南，即使是自家<span style="color: black;">制品</span>，绝不手软，谷歌日本、谷歌浏览器等被降权<span style="color: black;">便是</span>很好的例子。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">始终</span>强调<span style="color: black;">供给</span>给用户好的搜索体验，并且<span style="color: black;">亦</span>在践行这一点。<span style="color: black;">因此呢</span>，在谷歌做 SEO 的效果要更为<span style="color: black;">显著</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">内容原创性</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国内转载和抄袭是司空见惯的事情，这个时候对搜索引擎<span style="color: black;">来讲</span>，识别原创的能力就<span style="color: black;">显出</span>尤为重要。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度，<span style="color: black;">针对</span>原创就<span style="color: black;">无</span><span style="color: black;">那样</span><span style="color: black;">注重</span>。<span style="color: black;">咱们</span>会<span style="color: black;">发掘</span>，在百度上搜某个问题的时候，会<span style="color: black;">显现</span><span style="color: black;">非常多</span>内容一模<span style="color: black;">同样</span>的页面，并且排名都比较靠前。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度更看重“这个内容出<span style="color: black;">此刻</span>哪里”，看“靠山”。<span style="color: black;">一样</span>的一篇<span style="color: black;">文案</span>，发在大网站<span style="color: black;">更易</span><span style="color: black;">得到</span>靠前自然排名，即使在大网站发的晚。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">针对</span>百度 SEO 人<span style="color: black;">来讲</span>，内容写好了先不要急着投稿，先在自己网站上放几天，让百度收录后再去对外宣传。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">或</span>在内容里面嵌入自己网站的链接<span style="color: black;">位置</span>，即使被恶意采集了，链接<span style="color: black;">亦</span>会自动转到自己网站上，<span style="color: black;">这般</span>对百度评判内容原创归属是有<span style="color: black;">帮忙</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌更看中“这个内容来自哪里”，求“本源”，和百度有本质区别。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一样</span>的一篇<span style="color: black;">文案</span>，小网站先发，<span style="color: black;">极重</span>可能<span style="color: black;">得到</span>靠前自然排名。虽然小网站权重并不高，<span style="color: black;">然则</span>别人转载<span style="color: black;">或</span>抄袭<span style="color: black;">便是</span>比<span style="color: black;">不外</span>原创。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毫无疑问，在识别内容原创上，谷歌做得更好。不单单指<span style="color: black;">此刻</span>，在<span style="color: black;">将来</span>的很长一段时间，谷歌<span style="color: black;">亦</span>是会以内容为主。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">外链建设</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在国内，<span style="color: black;">非常多</span>网站想把流量留在平台内，禁止发外链，<span style="color: black;">因此呢</span>，百度 SEO，可发外链的<span style="color: black;">地区</span>并不多。只能从友情链接、导航性网站、论坛、<span style="color: black;">资讯</span><span style="color: black;">媒介</span>发稿、社交<span style="color: black;">媒介</span>原文链接等处着手。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在国外，<span style="color: black;">非常多</span>网站是<span style="color: black;">准许</span>添加外链的，外链方式则比较多样化，<span style="color: black;">针对</span>外链质量的把控<span style="color: black;">亦</span>更为严格。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，谷歌 SEO <span style="color: black;">能够</span>发布外链的<span style="color: black;">地区</span>比较多，<span style="color: black;">例如</span>，客座博客、社交<span style="color: black;">媒介</span>平台、问答论坛、博客评论、维基百科、<span style="color: black;">资讯</span><span style="color: black;">媒介</span>发稿、红人链接等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">搜索效率</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>，你经常<span style="color: black;">运用</span>百度和谷歌，你会<span style="color: black;">发掘</span>在谷歌中<span style="color: black;">更易</span>找到想要的答案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个国外<span style="color: black;">科研</span><span style="color: black;">公司</span>，在<span style="color: black;">科研</span>和对比百度与谷歌用户首页点击热力图后<span style="color: black;">发掘</span>，百度用户和谷歌用户的<span style="color: black;">行径</span>还是会存在<span style="color: black;">显著</span>差别的。图中红点多的<span style="color: black;">地区</span>，<span style="color: black;">显示</span>点击的多。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/ThXojBVtLROgZ1kPcNJErFbRe8D1HU2Nlol5V90Rpe0uYRq1d1SibgAUvYe23Cts3TVcYwCa7WEYqsZw2NUbLzA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在谷歌，用户找到<span style="color: black;">她们</span>想要的信息<span style="color: black;">一般</span>只需要百度用户一半的时间，谷歌是 30 秒，而百度是 55 秒，大部分用户只看前三个结果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在百度，用户<span style="color: black;">一般</span>会把搜索结果上的内容从头扫到尾，点击<span style="color: black;">海量</span>出<span style="color: black;">此刻</span>百度搜索框和底部<span style="color: black;">关联</span>搜索上，为啥会<span style="color: black;">这般</span>呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">很大程度<span style="color: black;">原由</span>和搜索质量有关，排在前面的网页，压根不是用户想要的信息，用户可能会重新输入搜索词，<span style="color: black;">或</span>干脆拉到底部看<span style="color: black;">关联</span><span style="color: black;">举荐</span>，去再次寻找<span style="color: black;">她们</span>想要的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">亦</span>解释了，<span style="color: black;">为何</span>百度用户平均要花费 55 秒，几乎是谷歌的两倍的搜索时间去<span style="color: black;">发掘</span><span style="color: black;">她们</span>想要的信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">对待新网站的策略</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>新网站，百度和谷歌都有各自的审核标准，<span style="color: black;">亦</span><span style="color: black;">便是</span>沙盒期，基本上 3 个月<span style="color: black;">上下</span>的时间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别</span>的是，过了审核期后，百度依旧会<span style="color: black;">思虑</span>整站的权重，<span style="color: black;">因此</span>新网站很难从百度获取热词排名，<span style="color: black;">更加多</span>的<span style="color: black;">状况</span>是<span style="color: black;">经过</span>大网站转载之后，被大网站抢去流量和排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">针对</span>谷歌<span style="color: black;">来讲</span>，评判关键词排名的标准，更<span style="color: black;">大都是</span>从这个页面本身的质量和<span style="color: black;">外边</span>链接的<span style="color: black;">举荐</span><span style="color: black;">状况</span>来排序。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不会<span style="color: black;">由于</span>你的站点<span style="color: black;">青年</span>，而影响某个<span style="color: black;">详细</span>页面的排名，新网站<span style="color: black;">亦</span>可能获取热词排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">算法差异</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然百度在国内搜索<span style="color: black;">行业</span>，技术很强，<span style="color: black;">然则</span>，依然会被钻空子。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>，<span style="color: black;">大众</span>熟知的百度快排，利用搜索引擎的特点或漏洞，对想做优化的网站进行特殊的 SEO 优化操作，在<span style="color: black;">短期</span>内达到排名<span style="color: black;">快速</span><span style="color: black;">提升</span>的目的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按<span style="color: black;">目的</span>网站点击获取排名，网站点击越多，那百度就会在<span style="color: black;">必定</span>程度上认为你这个网站比较受用户<span style="color: black;">爱好</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种方式排名上的快，掉的<span style="color: black;">亦</span>快。<span style="color: black;">此刻</span>被打击得很厉害了，一旦<span style="color: black;">发掘</span>，会受到<span style="color: black;">处罚</span>，网站降权。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相比百度，谷歌的算法更先进，不<span style="color: black;">那样</span>容易钻空子。听说过百度快排，怎么就没听说过谷歌快排呢。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">针对</span>非正规 SEO 的打击力度越来越大，这就使得踏踏实实做 SEO 的人，会有更大的<span style="color: black;">优良</span>。要做好谷歌 SEO，你必须严格遵守谷歌站长指南，<span style="color: black;">无</span>捷径。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">总结</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总体<span style="color: black;">来讲</span>，谷歌比百度，更<span style="color: black;">注重</span>用户体验，算法更先进。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然两者有以上区别，<span style="color: black;">然则</span> SEO 的基本思路是不变的，一方面，挖掘用户的搜索<span style="color: black;">需要</span>，<span style="color: black;">经过</span>合适的内容去满足用户；另一方面，跟进搜索引擎的新技术和算法，<span style="color: black;">调节</span> SEO 策略方向。</span></p>
“沙发”（SF，第一个回帖的人）
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