最有效的10种外贸B2B网站海外营销推广方式
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<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RS2UDyk6vmWlH4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725960593&x-signature=VA0Fx%2F20mx%2Bn45s4FTjkFKEV7fI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸B2B网站与外贸B2C网站做海外推广的方式很不<span style="color: black;">同样</span>，B2B更注重品牌，信任背书等，<span style="color: black;">因此</span>推广方式比较精细化，重品牌运营。B2C行业更注重新颖、性价比、<span style="color: black;">亦</span>注重品牌，<span style="color: black;">然则</span><span style="color: black;">无</span>B端<span style="color: black;">那样</span><span style="color: black;">注重</span>，<span style="color: black;">非常多</span>消费者<span style="color: black;">亦</span>是冲动消费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正是<span style="color: black;">因为</span>B端和C端用户的<span style="color: black;">区别</span>，推广方式<span style="color: black;">亦</span>有挺大差别。<span style="color: black;">那样</span>外贸B2B网站<span style="color: black;">怎样</span>做海外推广呢？国外做了一个调查，调查结果：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RTkOr7JG1VF7Fa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725960593&x-signature=Il0rubzueoQk2ORCYGVomobyvVk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其中<span style="color: black;">这儿</span>面AI,Machine Learning，big data<span style="color: black;">针对</span>小企业，<span style="color: black;">大众</span>基本上是用不到的，能够用到肯定最好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我<span style="color: black;">日前</span>接手的网站<span style="color: black;">便是</span>B端网站，这是我做外贸B2B网站时总结的10种B2B海外推广<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">媒介</span>、<span style="color: black;">资讯</span>稿PR推广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.内容营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.搜索引擎营销推广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.优惠活动推广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.KOL意见领袖红人推广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.社交<span style="color: black;">媒介</span>营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.视频营销推广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.行业网站购买<span style="color: black;">宣传</span>位</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9.EDM电子邮件营销推广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10.线下展会推广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一. <span style="color: black;">媒介</span>、<span style="color: black;">资讯</span>稿PR推广</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在外贸推广里，我觉得搞定<span style="color: black;">媒介</span>是最难的。<span style="color: black;">由于</span>你很可能有预算，<span style="color: black;">亦</span>不<span style="color: black;">必定</span>能上得了你想要发布的<span style="color: black;">媒介</span>。<span style="color: black;">然则</span>这个<span style="color: black;">媒介</span>和<span style="color: black;">资讯</span>稿发布效果又是非常好的，<span style="color: black;">倘若</span>有大<span style="color: black;">媒介</span>给你一个<span style="color: black;">报告</span>，你<span style="color: black;">能够</span>在多处引用，<span style="color: black;">增多</span>信任背书。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我在“外贸网站推广工具导航 | 外贸营销推广资源大全(博客里去看)”里列了例如PRnewswire, Business wire等大<span style="color: black;">媒介</span>分发巨头，<span style="color: black;">能够</span>让<span style="color: black;">她们</span>帮<span style="color: black;">咱们</span>向<span style="color: black;">全世界</span>发布<span style="color: black;">资讯</span>稿，<span style="color: black;">亦</span>有webwire这些小PR <span style="color: black;">资讯</span>稿发布的<span style="color: black;">地区</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span><span style="color: black;">她们</span><span style="color: black;">非常多</span><span style="color: black;">媒介</span><span style="color: black;">亦</span>搞不定。例如：techcrunch。<span style="color: black;">媒介</span>分发<span style="color: black;">途径</span>只是<span style="color: black;">公众</span>的<span style="color: black;">媒介</span>发布，假如你的<span style="color: black;">制品</span>是电子类，<span style="color: black;">重点</span>用户是工程师，你想到engineering网站发布就发布不了。<span style="color: black;">因此</span><span style="color: black;">非常多</span>时候你只能像“从Kickstater众筹运营中学习外贸运营推广<span style="color: black;">办法</span>和技巧(博客<span style="color: black;">文案</span>里看)”里面讲到的方式去寻找<span style="color: black;">媒介</span>、联系<span style="color: black;">媒介</span>、<span style="color: black;">守护</span>关系、<span style="color: black;">累积</span><span style="color: black;">媒介</span>等操作。<span style="color: black;">或</span>有认识的<span style="color: black;">伴侣</span>介绍。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看一下这个案例：italic.com；不得不说<span style="color: black;">她们</span>PR的牛气！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站刚上线，就<span style="color: black;">仅有</span>1个简单的主页，<span style="color: black;">然则</span><span style="color: black;">她们</span>在美国的主流<span style="color: black;">媒介</span>就有<span style="color: black;">海量</span><span style="color: black;">报告</span>！techcrunch.com, fastcompany.com, vox.com等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前期好好规划<span style="color: black;">媒介</span>PR这<span style="color: black;">一起</span>肯定不会错！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">二. 内容营销</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看到<span style="color: black;">第1</span>张图没？内容营销Content Marketing依然是最多人认为是最有效的方式。国内内容营销还是做的很少，<span style="color: black;">由于</span>它见效慢，就像SEO<span style="color: black;">同样</span>，<span style="color: black;">因此</span>地位并不高。<span style="color: black;">然则</span>这种方式在国外人看来却是最看重的。Growth Tribe认为增长黑客T型技能里认为最重要的两个技能之一<span style="color: black;">便是</span>内容营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容<span style="color: black;">包括</span><span style="color: black;">文案</span>（故事）、视频、音频、<span style="color: black;">照片</span>、报告、等，它是<span style="color: black;">区别</span>于硬广的，它是给客户<span style="color: black;">供给</span>有价值内容的集合！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人都<span style="color: black;">晓得</span>直接卖<span style="color: black;">制品</span>很难，但<span style="color: black;">倘若</span>给<span style="color: black;">制品</span>赋予一个含义、编写一个故事、<span style="color: black;">增多</span><span style="color: black;">有些</span>包装等可能就会大卖。这<span style="color: black;">便是</span>内容营销的魅力！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（1）<span style="color: black;">那些</span>内容类型最受用户欢迎？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">很<span style="color: black;">显著</span>，信息图和List类型最受欢迎！（想到了前些时候运营<span style="color: black;">科研</span>社做了一个运营信息地图，大卖100多万。。。）</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/RTkOr7VHMTXyFH~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725960593&x-signature=Yg%2FaoJe1ocK4CKyrBWHT2MKNOAA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（2）内容应该怎么做？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">A. 成功标题的5大秘诀！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.最多 60 个字符（谷歌会<span style="color: black;">表示</span>完整标题）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">运用</span>数据！（让转发量翻倍）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.激发受众的兴趣 （<span style="color: black;">例如</span>事件、地点、<span style="color: black;">关联</span><span style="color: black;">状况</span>等）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">运用</span>形容词（鼓励人们采取行动）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.运用夸张手法！（<span style="color: black;">运用</span>“最”、“<span style="color: black;">重点</span>”、“最佳”等词汇）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">B. 内容长度</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span> SEO <span style="color: black;">来讲</span>，<span style="color: black;">文案</span>内容越长（超过 2500 字）越好。 务必在副标题和正文中都要用到关键词，但不要过度。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RTkOr7gH1b5pt4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725960593&x-signature=qDAEppLTW0QONfS6wF6y3rBXE7E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">C. 鼓励用户采取行动</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RTkOr7s1zqMJRj~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725960593&x-signature=Vhf4lr9fLJ3GCj68xPeoKGiFOUs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">D. 让用户分享你的内容</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RTkOrN98ko7OD5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725960593&x-signature=c60y0Q4XCPCq5BIKh5NdeutHERs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（3）<span style="color: black;">怎样</span>分享自己的内容</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 在Facebook和其他社交网络上分享某内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 准备几条推文。谷歌将<span style="color: black;">运用</span><span style="color: black;">区别</span>标题和<span style="color: black;">区别</span>关键词的推文编入索引。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 在您的电子邮件<span style="color: black;">宣传</span>和 RSS 源中分享链接。适用于博客<span style="color: black;">文案</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4. <span style="color: black;">倘若</span>您在您的内容中提及了意见领袖，请在社交网络中或<span style="color: black;">经过</span>电子邮件给<span style="color: black;">她们</span>发送链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5. 在<span style="color: black;">关联</span>资源上分享链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">三. 搜索引擎营销推广</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国外常用的搜索引擎<span style="color: black;">通常</span>是Google, Bing, Yahoo等，<span style="color: black;">倘若</span>你是做俄罗斯市场，还有Yandex. <span style="color: black;">通常</span>人都是做Google推广，但其他搜索引擎做法基本<span style="color: black;">同样</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO+PPC应该是每一个外贸网站营销推广<span style="color: black;">必须</span><span style="color: black;">办法</span>。<span style="color: black;">然则</span>都不简单，<span style="color: black;">通常</span>大一点的企业都是<span style="color: black;">掰开</span>做，<span style="color: black;">况且</span><span style="color: black;">非常多</span>人<span style="color: black;">同期</span>做。小<span style="color: black;">机构</span><span style="color: black;">便是</span>一个人做。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO见效慢，但效果持久，免费。PPC见效快，但收费高，停止就没流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO<span style="color: black;">重点</span><span style="color: black;">便是</span>“内容为王、外链为皇”到<span style="color: black;">此刻</span>依旧不变！</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RTkOrNn19TE3Cs~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725960593&x-signature=HJ4c0orjWqqqJK%2BHKwACcMrloOQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">四. 优惠活动推广</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个应该是一个网站运营常态化工作，<span style="color: black;">同期</span>又是外贸营销推广非常有效的策略。优惠活动，<span style="color: black;">无</span>人不<span style="color: black;">爱好</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看一下这个案例：外贸独立站<span style="color: black;">怎样</span>利用Giveaway活动推广引流？（B2B, B2C通用）这个活动为我的刚<span style="color: black;">创立</span>的网站<span style="color: black;">连续</span>的<span style="color: black;">供给</span>了<span style="color: black;">非常多</span>流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>它需要其它推广方式的<span style="color: black;">协同</span><span style="color: black;">才可</span>做的更好。用户拓新、用户激活、用户重复购买都<span style="color: black;">能够</span><span style="color: black;">运用</span>这种营销<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做营销活动之前，<span style="color: black;">必定</span>要做策划。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">五. KOL意见领袖红人推广</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之前看到中国某CEO说KOL营销会干掉传统<span style="color: black;">宣传</span><span style="color: black;">机构</span>，<span style="color: black;">非常多</span><span style="color: black;">宣传</span><span style="color: black;">机构</span>都慌了。。。KOL给传统<span style="color: black;">宣传</span><span style="color: black;">机构</span>带来了很大的冲击，这<span style="color: black;">亦</span>说明了KOL营销的力量！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做外贸推广的<span style="color: black;">伴侣</span>，应该<span style="color: black;">无</span>人不<span style="color: black;">晓得</span>红人/大V推广的吧，外贸同行里做的好的<span style="color: black;">亦</span><span style="color: black;">非常多</span>。但<span style="color: black;">大众</span><span style="color: black;">通常</span>都是在B2C<span style="color: black;">运用</span>的最多，Youtube上<span style="color: black;">运用</span>的最为广泛，操作的方式<span style="color: black;">通常</span>都是<span style="color: black;">这般</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>软件、竞争对手、搜索等方式找到KOL。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">邮件联系这些KOL (合作、档期、价格、推广方式等).</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">确认合作.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">寄样品、出素材、文案、Ideal、营销<span style="color: black;">方法</span>等.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">监控结果，出报告.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">往复、增删</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B2B方式做KOL营销做的不多。B2B<span style="color: black;">通常</span>是服务、大宗商品。<span style="color: black;">这般</span>就没法做review，除了创造<span style="color: black;">办法</span>（JLCPCB的KOL营销方式非常好，值得借鉴），你还<span style="color: black;">能够</span>借鉴SEMrush营销总监做法（她<span style="color: black;">亦</span>是卖它的B2B服务的）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“名人不是您的受众。联系<span style="color: black;">哪些</span>愿意留给您时间的人。与职业生涯<span style="color: black;">初期</span>的人<span style="color: black;">创立</span>的联系<span style="color: black;">常常</span>更<span style="color: black;">牢靠</span>。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）先找到意见领袖，<span style="color: black;">运用</span>工具：Klear （我列了几个很好用的“KOL工具”）</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RTkOrO164s8gCL~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725960593&x-signature=4LzwG1uwo8owDqquEAfj5UZJkMI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）<span style="color: black;">创立</span>关系</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">寻找<span style="color: black;">哪些</span><span style="color: black;">爱好</span>您品牌的人。<span style="color: black;">哪些</span>说过您是您品牌潜在大使的人（即时这种提及是<span style="color: black;">消极</span>的）。一旦<span style="color: black;">发掘</span>有提及，请感谢<span style="color: black;">她们</span>!</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RTkOrOD2XTHYww~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725960593&x-signature=lnIy4FY%2BhMHIQ4FhXcBIM7HXe7w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">感谢信模板：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RTkOrOQFOdvA3J~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725960593&x-signature=Xmbg4qB1prDKNH4fkJSP7mG7IAc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(3) 更进一步的关系</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RTkOrac9RtHLT6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725960593&x-signature=9iaAWsLrODEckggWJc92b%2B71QWg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span><span style="color: black;">运用</span><span style="color: black;">这般</span>的模板：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RTkOrapEn0y3tR~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725960593&x-signature=SzeDS2q4%2B19cQbDuWBuD1%2Fl119A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(4) 一年之后的成功</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RTkOrb1CTXAChW~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725960593&x-signature=jjw%2B99lKVKae3tgrwC5POzSu0Hc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">KOL有自己的粉丝群体，搞定他，可能就搞定了一批用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">全部</span>流程<span style="color: black;">便是</span><span style="color: black;">这般</span>：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RTkOrbDG6dMzdk~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725960593&x-signature=gQqvucoOclBtF6qCMkFmJ%2Bs2uyc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是不是很<span style="color: black;">熟练</span>？PR部分的<span style="color: black;">媒介</span>联系<span style="color: black;">亦</span><span style="color: black;">能够</span>用<span style="color: black;">这般</span>的流程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">六. 社交<span style="color: black;">媒介</span>营销</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个做外贸的基本上都或多或少接触过几个社交<span style="color: black;">媒介</span>：Facebook, Twitter, LinkedIn, Pinterest, Quora，Instagram等，可能做B2B的接触的最多的<span style="color: black;">便是</span>Linkedin和Facebook。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RTkOrbOEvRscTp~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725960593&x-signature=RtTk1Bx9bBhxyNU%2B324vPhnHZvw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在第三节的搜索引擎营销推广里讲到了“SEO<span style="color: black;">重点</span><span style="color: black;">便是</span>’内容为王、外链为皇’到<span style="color: black;">此刻</span>依旧不变！”，社交<span style="color: black;">媒介</span>对SEO影响<span style="color: black;">亦</span>是非常大的。你的内容在社交<span style="color: black;">媒介</span>分享的越多，说明你的内容就越<span style="color: black;">靠谱</span>，<span style="color: black;">从而</span>Google会<span style="color: black;">提高</span>你的SEO排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交<span style="color: black;">媒介</span>营销最大的用途<span style="color: black;">便是</span>品牌<span style="color: black;">提高</span>+<span style="color: black;">营销</span>引流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我<span style="color: black;">已然</span>写了几篇关于社交<span style="color: black;">媒介</span>营销推广的<span style="color: black;">文案</span>：其它的还在写。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸网站推广之Reddit推广引流（暴力活动引流）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交<span style="color: black;">媒介</span>是我认为在网站初建时非常值得做的<span style="color: black;">途径</span>。（付费+活动）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">七. 视频营销推广</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做外贸B2B，什么方式最直观感受到你的<span style="color: black;">制品</span>多好，你的服务多棒？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那肯定是视频营销。。。（不管是短视频还是长视频）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个案例我还是要<span style="color: black;">举荐</span>JLCPCB。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">JLCPCB应该在视频这块花了大力气，收获<span style="color: black;">亦</span>不出意外。<span style="color: black;">报答</span>超过支出几十倍几百倍！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span>自己<span style="color: black;">无</span>做视频的人才，这<span style="color: black;">一起</span>全都让YOUTUBE大V搞定，制作视频+推广！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个视频完美的呈现了JLCPCB的规模，实力，生产工艺，流程，交付等。<span style="color: black;">同期</span>吸引110多万次浏览。。。在Google排名靠前。<span style="color: black;">这般</span>的视频推广方式是不是每一个外贸B2B厂家梦寐以求的？告诉你，这个视频远<span style="color: black;">无</span>你想的<span style="color: black;">那样</span>贵！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">八. 行业网站购买<span style="color: black;">宣传</span>位</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不管是在国内还是在国外，行业网站<span style="color: black;">宣传</span>位购买应该是非常常用的一种方式。品牌<span style="color: black;">揭发</span>的好<span style="color: black;">地区</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如电子元器件行业：allaboutcircuits.com这些位置都是明码标价的，CPM<span style="color: black;">尤其</span>贵。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你有钱，这种推广方式<span style="color: black;">快速</span>让你打响品牌。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在你行业内，你的用户群肯定有一个聚集的<span style="color: black;">地区</span>，这个聚集的<span style="color: black;">地区</span>越大，这个<span style="color: black;">宣传</span>位99%的概率会出售。<span style="color: black;">倘若</span>你们B2B外贸<span style="color: black;">机构</span><span style="color: black;">期盼</span>先<span style="color: black;">思虑</span>品牌，那这种方式就很合适。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>网站<span style="color: black;">她们</span>的底部都会标明“Advertise”，你<span style="color: black;">能够</span>下载<span style="color: black;">她们</span>的Media Kit，<span style="color: black;">倘若</span>你能承受得起<span style="color: black;">她们</span>的价格，那就联系<span style="color: black;">她们</span>。当然还<span style="color: black;">能够</span>和<span style="color: black;">她们</span>砍价，让<span style="color: black;">她们</span>给你定制展现、流量套餐等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">九. EDM电子邮件营销推广</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">EDM营销适合有subscribe用户的网站，歪果仁沟通很<span style="color: black;">爱好</span>用邮件，<span style="color: black;">因此</span>EDM营销很适合在国外做，<span style="color: black;">况且</span>效果非常好，转化率<span style="color: black;">通常</span>只比自然流量网站差。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>之前在别人网站做过一次EDM活动邮件，邮件的CTR是12%, 9%的转化率！非常不错。给<span style="color: black;">咱们</span><span style="color: black;">增多</span>了<span style="color: black;">非常多</span>用户，价格<span style="color: black;">亦</span>不贵！<span style="color: black;">然则</span>我这种<span style="color: black;">状况</span>比较少，基本都是给自己的SUBSCRIBER发关于自己的服务、活动信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">EDM我最常用的是Mailchimp。好用，价格<span style="color: black;">亦</span>不贵。当然你<span style="color: black;">亦</span><span style="color: black;">能够</span>去我的工具箱里找<span style="color: black;">更加多</span>的好用的EDM工具。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">十. 线下展会推广</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">线下展会推广是外贸网站推广<span style="color: black;">办法</span>？是的！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">线下展会推广你能收获到不少意向客户，你<span style="color: black;">能够</span>收到<span style="color: black;">非常多</span>名片。<span style="color: black;">同期</span>你还<span style="color: black;">能够</span>拉<span style="color: black;">非常多</span><span style="color: black;">非常多</span>潜在注册用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上次在深圳会展中心看了一下深圳国际电子展（ELEXCON），我就注册了两个网站。。。我是一个电子元件的潜在用户吗？是的！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">去电子展的人，大部分还是电子<span style="color: black;">关联</span>行业的人，尤其是<span style="color: black;">有些</span>展会需要收取<span style="color: black;">花费</span>的。慕尼黑电子展门票是几百元人民币，<span style="color: black;">这般</span>的展会能进去的有闲逛的人吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">展会里都是自己的潜在客户？那用什么方式让<span style="color: black;">她们</span>留下信息？活动！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">慕尼黑电子展上，Digikey做了一个超大型的活动，一个注册，一个Digikey logo橡皮足球，<span style="color: black;">亦</span>是下了本钱的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>做一个giveaway活动，前提是注册，<span style="color: black;">这般</span>你的网站就会有流量，注册后你就有意向客户的个人信息，这个信息<span style="color: black;">便是</span>相当有价值的了。<span style="color: black;">然则</span>这种展会一年<span style="color: black;">亦</span>就几次机会，<span style="color: black;">能够</span>做<span style="color: black;">有些</span>大策划，<span style="color: black;">增多</span>引流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总结</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经过这么<span style="color: black;">数年</span>的海外推广经验沉淀，这10种推广方式是最有效的海外推广策略。灵活善用，你的网站何愁没流量？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于外贸B2B海外营销推广有任何问题，<span style="color: black;">能够</span>评论！（<span style="color: black;">源自</span>：外贸狗营销推广）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">想<span style="color: black;">认识</span><span style="color: black;">更加多</span>各大平台动态、跨境进出口<span style="color: black;">信息</span>请动动手指点击左下角~</strong></p>
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认真阅读了楼主的帖子，非常有益。 我完全同意你的看法，期待我们能深入探讨这个问题。 大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。 期待与你深入交流，共探知识的无穷魅力。 这夸赞甜到心里，让我感觉温暖无比。 楼主听话，多发外链好处多，快到碗里来！外链论坛 http://www.fok120.com/ 你的留言真是温暖如春，让我感受到了无尽的支持与鼓励。
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