Facebook宣传案例分享：奢侈品珠宝商怎么样做到ROI大涨1500%？
<img src="https://p3-sign.toutiaoimg.com/pgc-image/Rk9L7kdIof58La~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725958505&x-signature=8%2BvtlarriZQE5L6UoIQCqKOAV9k%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天想要分享的Facebook<span style="color: black;">宣传</span>案例来自一个<strong style="color: blue;">珠宝零售商</strong>，其仅仅<span style="color: black;">经过</span><span style="color: black;">运用</span>3种数字营销策略成功<span style="color: black;">救治</span>了“濒死”的珠宝品牌，并将业务<span style="color: black;">提高</span>到了新的高度。<span style="color: black;">日前</span>，它的线上线下业务全面开花。</p>珠宝营销策略<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，<span style="color: black;">她们</span>开设了线上商店，并上架了200多种<span style="color: black;">制品</span>。<span style="color: black;">她们</span>直接从Facebook和Instagram这两个<span style="color: black;">宣传</span><span style="color: black;">途径</span>入手，测试了38个<span style="color: black;">宣传</span>系列。<span style="color: black;">另外</span>，<span style="color: black;">她们</span><span style="color: black;">按照</span>兴趣、年龄和<span style="color: black;">宣传</span>位创建并优化了其中的4个，并借此<span style="color: black;">加强</span>了<span style="color: black;">她们</span>的ROAS（<span style="color: black;">宣传</span>支出<span style="color: black;">报答</span>率）。这4个Facebook和Instagram珠宝营销<span style="color: black;">宣传</span>构<span style="color: black;">成为了</span>它的<strong style="color: blue;">营销漏斗</strong>：<span style="color: black;">认识</span>（知名度）- <span style="color: black;">思虑</span>（<span style="color: black;">制品</span><span style="color: black;">科研</span>）- 转化 - 忠诚度 - 拥护度。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rk9L7lS8TUyRM0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725958505&x-signature=O0wL1yOQB%2B2lpcDfGsdbIVsw%2FZE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（图源：medium.com）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次，<span style="color: black;">她们</span>结合搜索引擎优化（SEO）制定了内容营销策略。简而言之，<span style="color: black;">经过</span>针对<span style="color: black;">目的</span>客户的<span style="color: black;">区别</span>类型的关键字吸引来自谷歌的流量。例如，金耳环（Gold Earrings）、钻石耳环（Diamond Earrings）、黄水晶耳环（Citrine Earrings）、装饰艺术耳环（Art Deco Earrings）等。<span style="color: black;">日前</span>，<span style="color: black;">她们</span>有500个关键字，<span style="color: black;">每一个</span>关键字都<span style="color: black;">做为</span>博客<span style="color: black;">文案</span>的一个“内容点”。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rk9L7lqDpZHxX8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725958505&x-signature=0Ck%2BUQlUsO50zRRYwXcYRFVvqg8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（图源：medium.com）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前期，<span style="color: black;">她们</span>创建了近100/500个博客<span style="color: black;">文案</span>，占其内容营销策略的25%，以<span style="color: black;">帮忙</span>它定位到<span style="color: black;">拥有</span>较高购买意愿的客户。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rk9L7m8FMJWw4F~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725958505&x-signature=i3QxFASML0Y5j%2BGaFDcXzVoAKLM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（图源：medium.com）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从上图<span style="color: black;">能够</span>看出，仅谷歌搜索的每月用户增量从0个<span style="color: black;">增多</span>到8000个，<span style="color: black;">况且</span><span style="color: black;">此时</span><span style="color: black;">她们</span>仅完<span style="color: black;">成为了</span>内容策略进度的25%，并且<span style="color: black;">她们</span>计划在明年将这些统计数据<span style="color: black;">加强</span>3倍，预计每月访客将达到25000个到30000个。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>，Facebook（Instagram）与内容营销这两种策略相辅相成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">哪些</span>来自谷歌的用户会在Facebook上看到再营销<span style="color: black;">宣传</span>，而<span style="color: black;">同期</span>这些Facebook用户<span style="color: black;">亦</span>正在推动这些内容在谷歌首页的排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是<span style="color: black;">为何</span>呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>用户<span style="color: black;">行径</span>（例如花时间阅读、浏览商品以及<span style="color: black;">拜访</span>和转发你的社媒帖子时）会向谷歌排名算法发出信号，<span style="color: black;">显示</span>该网站能够出<span style="color: black;">此刻</span>某个主题的搜索结果首页上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>，用户在搜索引擎中输入确切的品牌名（这是一个很大的排名<span style="color: black;">原因</span>）时，谷歌都会相应地<span style="color: black;">加强</span>这些内容的权重，<span style="color: black;">帮忙</span>你<span style="color: black;">容易</span>击败竞争对手的关键字，从而登上搜索结果页面的前列。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而Facebook Advertising<span style="color: black;">能够</span><span style="color: black;">这里</span>方面为你<span style="color: black;">供给</span>很大<span style="color: black;">帮忙</span>。<span style="color: black;">由于</span>用户在Facebook上看到你的<span style="color: black;">宣传</span>后，自然会<span style="color: black;">运用</span>谷歌搜索来<span style="color: black;">查询</span><span style="color: black;">相关</span>你品牌的<span style="color: black;">更加多</span>信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">更重要的是，<span style="color: black;">倘若</span>你能够很好地利用谷歌，但凡用户在搜索中提及与你<span style="color: black;">相关</span>的关键字，你都能够将其<span style="color: black;">做为</span>吸引<span style="color: black;">她们</span>进店的一次机会。谷歌会将<span style="color: black;">每一个</span>关键字都视为提及内容，并向潜在客户展示你的位置：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rk9L7mSHr3RbXZ~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725958505&x-signature=2caVI6l8U%2FtuQqNI6BezKGSHvEE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（图源：medium.com）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">制定有效的内容策略<span style="color: black;">已然</span><span style="color: black;">极重</span>地<span style="color: black;">帮忙</span><span style="color: black;">她们</span><span style="color: black;">增多</span>了零售和线上珠宝<span style="color: black;">营销</span>。<span style="color: black;">倘若</span>说Facebook和Instagram为<span style="color: black;">她们</span>带来平均1000%的ROI（投资<span style="color: black;">报答</span>率），则其他500%的ROI则来自内容营销策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">至此，<span style="color: black;">她们</span>采用的策略<span style="color: black;">重点</span><span style="color: black;">包含</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、Facebook<span style="color: black;">宣传</span>和Instagram<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、内容营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、Google本地业务提及（Google Local Business Mentions）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">至于<span style="color: black;">她们</span>在<span style="color: black;">目的</span>受众定位、CRO（转化优化）、AOV（客单价）优化以及营销<span style="color: black;">途径</span>方面又能带给<span style="color: black;">咱们</span>什么启发呢？</strong></p>在执行珠宝营销策略时需要定位的受众<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在本文案例中，<span style="color: black;">她们</span>的<span style="color: black;">目的</span>受众是经常<span style="color: black;">光临</span><span style="color: black;">她们</span>的实体店的受众。<span style="color: black;">她们</span>的考量是这些受众更有可能有购买黄金珠宝和宝石珠宝的需要：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•<span style="color: black;">大夫</span>（<span style="color: black;">大夫</span>是<span style="color: black;">她们</span>忠实客户中占比最高以及产生终身客户价值（LCV）最高的一个客户群，<span style="color: black;">因此呢</span>对其ROI的贡献率最为<span style="color: black;">明显</span>）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•律师</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•企业主</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•大学教授</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•艺术家</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•对其他珠宝品牌感兴趣的人，例如：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rk9L83AJA9uH76~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725958505&x-signature=ZFJanBwWZvQIJ8R0JAbjAlt8mVE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（图源：medium.com）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span><span style="color: black;">宣传</span><span style="color: black;">途径</span>都有其自己的定位方式。<span style="color: black;">意见</span>你<span style="color: black;">能够</span><span style="color: black;">按照</span>用户的搜索<span style="color: black;">行径</span>来创建受众，将受众范围覆盖到所有在谷歌搜索中输入诸如钻石耳环、金戒指、卡地亚等搜索词的用户，并将这些用户<span style="color: black;">做为</span>你的“自定义受众”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>，你<span style="color: black;">能够</span><span style="color: black;">运用</span>一个简单的珠宝营销漏斗来转化这些用户：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、在YouTube上向“自定义受众”用户展示视频<span style="color: black;">宣传</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、抽取观看了50%视频的用户，并利用随处可见的横幅<span style="color: black;">宣传</span>对<span style="color: black;">她们</span>进行再营销；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、利用谷歌Dynamic Ads对<span style="color: black;">拜访</span>过网站但未进行购买的用户进行再营销，直到<span style="color: black;">她们</span>向你购买商品为止。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据<span style="color: black;">认识</span>，<span style="color: black;">针对</span>价格较低的珠宝而言，潜在客户<span style="color: black;">常常</span>需要与品牌进行7次至10次的交互<span style="color: black;">才可</span>做出购买决定。而<span style="color: black;">针对</span>奢侈品珠宝而言，在客户购买之前，这类的互动次数要超过1000次。这些互动都需要你<span style="color: black;">经过</span>再营销去实现。</p>40%-60％<span style="color: black;">营销</span>额来自再营销<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你的网站<span style="color: black;">拜访</span>量很大，并且你<span style="color: black;">无</span><span style="color: black;">运用</span>任何再营销手段，你可能就会少赚40%-60%的钱。举个例子，<span style="color: black;">倘若</span>你<span style="color: black;">经过</span>在线商店赚取了10万美元的收入，而<span style="color: black;">倘若</span>你不<span style="color: black;">运用</span>再营销，你将会<span style="color: black;">因此呢</span>少赚4万美元至6万美元。</p>ROAS取决于珠宝设计和价格<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>说，ROI的<span style="color: black;">保准</span>是珠宝设计。<span style="color: black;">倘若</span>你的珠宝设计是常规的、标准的，并且不指望能够<span style="color: black;">得到</span>更高的ROI、<span style="color: black;">更加多</span>的忠实客户或品牌拥护度，你则<span style="color: black;">能够</span>聘请专业的珠宝营销人员帮你进行营销活动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一般</span>，<span style="color: black;">针对</span>一个好的珠宝设计产品而言，你从营销活动中<span style="color: black;">得到</span>的ROAS应该要达到平均300%以上。<span style="color: black;">倘若</span>全线<span style="color: black;">制品</span>的ROAS都高于400%则是非常<span style="color: black;">美丽</span>的成绩。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而Facebook和Instagram都能够<span style="color: black;">做为</span>你测试<span style="color: black;">制品</span>或<span style="color: black;">制品</span>线盈利<span style="color: black;">潜能</span>的工具。营销人员的<span style="color: black;">重点</span><span style="color: black;">功效</span>是<span style="color: black;">帮忙</span>你找到这些<span style="color: black;">制品</span>并优化你的ROI。</p>珠宝卖家常犯的错误<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•在预算设置不<span style="color: black;">恰当</span>或过高的<span style="color: black;">状况</span>下开展营销活动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•<span style="color: black;">目的</span>大，但却<span style="color: black;">无</span>做好<span style="color: black;">长时间</span>测试和优化的准备。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•过早地放弃市场营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•急于求成，在品牌<span style="color: black;">无</span>壮大之前就想获利</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•一味砸钱做市场营销，却不对结果进行<span style="color: black;">评定</span>和优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•<span style="color: black;">无</span>对<span style="color: black;">宣传</span><span style="color: black;">或</span>实体店进行优化以获取更好的转化率和客单价</p>转化优化（CRO）和客单价（AOV）优化<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>珠宝行业而言，转化率每<span style="color: black;">加强</span>1%<span style="color: black;">针对</span>收益而言都是相当可观的。而你的<span style="color: black;">每一个</span><span style="color: black;">制品</span>和<span style="color: black;">宣传</span>细节都需要进行优化和测试以<span style="color: black;">加强</span>转化率。例如<span style="color: black;">制品</span>描述、<span style="color: black;">制品</span>图、视频、<span style="color: black;">宣传</span>、客单价和电子邮件营销等各个环节。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据<span style="color: black;">认识</span>，客单价得到优化后，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你将收入平均再<span style="color: black;">加强</span>10%-20%。你<span style="color: black;">能够</span>尝试以下<span style="color: black;">办法</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•在<span style="color: black;">制品</span>页面上追加<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•在购物车页面上追加<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•购买后追加<span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电子邮件营销简而言之<span style="color: black;">便是</span>划分<span style="color: black;">区别</span>特征的客户群（创建电子邮件列表），并<span style="color: black;">按照</span>客户群分发<span style="color: black;">区别</span>类型的电子邮件。其中，较为<span style="color: black;">广泛</span>的分法是<span style="color: black;">按照</span>客户在购物过程中的<span style="color: black;">行径</span>来分组，发出针对各个购物环节的邮件，例如：放弃购物车、夺回客户、感恩客户、浏览途中退出、交叉<span style="color: black;">营销</span>、欢迎新客户等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>客户群都有一套适用的模式，<span style="color: black;">因此呢</span>，你<span style="color: black;">能够</span>借助电子邮件营销自动化软件工具来实现这一过程。利用得当的话，电子邮件营销<span style="color: black;">途径</span><span style="color: black;">能够</span>为你<span style="color: black;">保准</span><span style="color: black;">另一</span>的20%收入。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Rk9L83nDhWTVOJ~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725958505&x-signature=jGQq1xMPF7yhH9qTL01cqs2Y4Es%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（图源：medium.com）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总之，为了尽可能地<span style="color: black;">提高</span>ROI，你的CRO、AOV、电子邮件营销都需要为其赋能。<span style="color: black;">同期</span>，当你在<span style="color: black;">宣传</span>上投入<span style="color: black;">海量</span>资金时，你的ROI就会下降。这是正常的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">至此，本文案例传达出了几个信息：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•再营销：有助于将收入<span style="color: black;">加强</span>40%-60%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•CRO：在相同的营销预算下<span style="color: black;">能够</span>使你的收入翻倍。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•AOV：能够将收入<span style="color: black;">加强</span>10%-20%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">•电子邮件营销：有助于将收入<span style="color: black;">加强</span>20%。</p><span style="color: black;">更加多</span>适合珠宝营销活动的<span style="color: black;">营销</span><span style="color: black;">途径</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你还<span style="color: black;">期盼</span>能够升级当前的珠宝营销策略，<span style="color: black;">意见</span><span style="color: black;">运用</span>以下<span style="color: black;">途径</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、YouTube Ads</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、Google Shopping</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、 Google Network</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、 谷歌搜索<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、Bing搜索<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、Pinterest Ads</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、Linkedin Ads</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8、Twitter Ads</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9、网红营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十、</span>电子邮件营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">11、战略合作伙伴关系营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">12、本地<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">13、Facebook Messenger Bots</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">14、Snapchat Ads</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">15、联盟营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上</span><span style="color: black;">途径</span><span style="color: black;">尤其</span>适合<span style="color: black;">营销</span>奢侈品珠宝的卖家进行尝试，但<span style="color: black;">倘若</span>普通卖家担心<span style="color: black;">花费</span>吃不消，<span style="color: black;">意见</span>你<span style="color: black;">运用</span>Google Ads或Facebook进行再营销，这二者的<span style="color: black;">花费</span>相对较低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实，每种<span style="color: black;">途径</span>都有可能为你带来<span style="color: black;">区别</span>的受众，而能定位到<span style="color: black;">目的</span>受众的<span style="color: black;">途径</span>都是好渠道。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">源自</span>：流量FB）</p>以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者独家授权转载，转载需经雨果网授权同意。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上雨果网搜索“跨境资料库”,领取欧美/东南亚各国市场商机、各大平台热销品报告、跨境电商营销白皮书！</strong></p>
你的见解独到，让我受益匪浅，期待更多交流。
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