“谷歌成长指南”手把手教你投宣传、做营销！
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在今年的Google<span style="color: black;">研发</span>者大会上，《猜画小歌》让玩家以更有趣、更具社交性的方式感受到AI的魅力。而对<span style="color: black;">研发</span>者而言，这<span style="color: black;">亦</span>让<span style="color: black;">她们</span>进一步<span style="color: black;">认识</span>到Google AI的各项功能，并在游戏玩法与AI的结合上做了一次成功的示范。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了吸睛无数的《猜画小歌》，会上Google大中华区总裁石博盟<span style="color: black;">暗示</span>为了更好地<span style="color: black;">帮忙</span><span style="color: black;">研发</span>者成长，为<span style="color: black;">大众</span>介绍了谷歌成长指南项目。<span style="color: black;">此刻</span>，只要在<span style="color: black;">微X</span>搜索“谷歌成长指南”，就<span style="color: black;">能够</span><span style="color: black;">起始</span>免费学习特为中国<span style="color: black;">研发</span>者、创业者、出海营销人员量身打造的课程。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如今买量市场<span style="color: black;">起始</span>迈入2.0时代，买量、营销的打法<span style="color: black;">亦</span>朝精细化的方向发展，从业者势必<span style="color: black;">亦</span>要适时跟上步伐、<span style="color: black;">连续</span><span style="color: black;">提高</span><span style="color: black;">自己</span>水平。Google的“谷歌成长指南”，<span style="color: black;">针对</span>当下不少从业者<span style="color: black;">来讲</span>，是一个能够系统<span style="color: black;">提高</span>数字营销技能的学习资料。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">1、 这是一款为中国<span style="color: black;">研发</span>者定制的营销“百科手册”</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据Google方面介绍，“谷歌成长指南”由 Google 团队携手业内顶尖专家<span style="color: black;">一起</span>撰写，旨在任何对数字营销和<span style="color: black;">商场</span>技巧感兴趣的人<span style="color: black;">供给</span>精简的数字营销课程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从<span style="color: black;">日前</span><span style="color: black;">已然</span>上线的课程来看，“谷歌成长指南”<span style="color: black;">包括</span>的内容较为全面，从市场调研、营销规划、<span style="color: black;">宣传</span>创意、数据分析、变现方式乃至应用出海等方面均有精简<span style="color: black;">有效</span>的课程内容，为<span style="color: black;">研发</span>者<span style="color: black;">供给</span>了一整套数字营销实用知识。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/957eb69023ef412482c8d42a25972c96~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725955564&x-signature=OZWo1EDdpO33E%2B1nJtT3%2BaEbUXA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据<span style="color: black;">认识</span>，为了让<span style="color: black;">研发</span>者能够<span style="color: black;">认识</span>最新的数字营销市场<span style="color: black;">状况</span>并<span style="color: black;">连续</span>跟进学习，“谷歌成长指南”还会保持每月课程更新，力求将最<span style="color: black;">鲜嫩</span>的营销知识和市场趋势带给用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在课程形式上，“谷歌成长指南”采用的是5分钟卡片式的快速阅读模式，内容简<span style="color: black;">明扼要，具</span>有很高的操作性，<span style="color: black;">同期</span>又可培养用户的<span style="color: black;">规律</span>思维。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来，手游那点事将<span style="color: black;">选择</span>部分课程内容，<span style="color: black;">期盼</span>能给<span style="color: black;">研发</span>者带来对这系列数字营销课程更全面<span style="color: black;">认识</span>。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">2、 <span style="color: black;">怎样</span>做好营销推广前的准备？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如今，粗暴买量<span style="color: black;">已然</span>是不可取的方式，无论是游戏<span style="color: black;">研发</span>者还是移动<span style="color: black;">宣传</span>平台都在追求更<span style="color: black;">精细</span>、更<span style="color: black;">有效</span>的推广方式。<span style="color: black;">那样</span>，在开启一款游戏的营销推广之前，<span style="color: black;">研发</span>者需要做好<span style="color: black;">那些</span>准备工作？答案是要写好数字营销计划，为后续的推广<span style="color: black;">供给</span><span style="color: black;">基本</span>。“谷歌成长指南”<span style="color: black;">亦</span>为<span style="color: black;">研发</span>者展示了该<span style="color: black;">怎样</span>做出高质量的数字营销计划。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在课程的开头，“谷歌成长指南”就简洁地“科普”了何为数字营销计划：数字营销计划是<span style="color: black;">帮忙</span>市场营销工作的路线图，内容<span style="color: black;">包含</span><span style="color: black;">目的</span>、<span style="color: black;">方法</span>、<span style="color: black;">途径</span>和任务分配等。<span style="color: black;">而后</span>给出了一个能让你立刻用得上的写作计划框架。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，做好用户画像、找到最有价值的用户<span style="color: black;">亦</span>是推广前期不可少的准备工作。“谷歌成长指南”设有两个课程，分别是《<span style="color: black;">怎样</span>做好用户画像，找到<span style="color: black;">精细</span>用户？》和《找到最有价值的客户，其实并不难》，向<span style="color: black;">研发</span>者系统地讲解了该<span style="color: black;">怎样</span><span style="color: black;">有效</span>做好用户层面的数据。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">研发</span>者<span style="color: black;">来讲</span>，在做用户画像之前需要谨记：“客户是人，而不是模式化的形象。”想要真正<span style="color: black;">认识</span>客户，仅仅<span style="color: black;">晓得</span><span style="color: black;">她们</span>的性别、年龄段、社会地位和工作类型是远远<span style="color: black;">不足</span>的，关键是要“知其<span style="color: black;">因此</span>然”。比方说，要弄清楚<span style="color: black;">她们</span><span style="color: black;">为何</span>会以<span style="color: black;">她们</span>的方式行事、思考和生活。基本上，<span style="color: black;">研发</span>者是需要像<span style="color: black;">认识</span><span style="color: black;">伴侣</span>那样去<span style="color: black;">认识</span>自己的<span style="color: black;">目的</span>受众。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">3、 <span style="color: black;">怎样</span>做出高质量的<span style="color: black;">宣传</span>素材？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在营销推广过程中，<span style="color: black;">宣传</span>素材是不可或缺的重要部分。好的<span style="color: black;">宣传</span>素材能够<span style="color: black;">提高</span>用户的点击率和转化率，<span style="color: black;">能够</span>达到“事半功倍”的效果。而在<span style="color: black;">宣传</span>素材“同质化”的当下市场，<span style="color: black;">怎样</span>做出高质量的<span style="color: black;">宣传</span>素材<span style="color: black;">亦</span>是营销人员最为关心的问题之一。“谷歌成长指南”在这一方面的实操课程<span style="color: black;">亦</span>很丰富，从文案、创意等方面向<span style="color: black;">研发</span>者阐述该<span style="color: black;">怎样</span>做出高质量的<span style="color: black;">宣传</span>素材。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在游戏应用<span style="color: black;">宣传</span>系列中<span style="color: black;">重点</span>还是三类素材资源，分别是文字、视频和<span style="color: black;">照片</span>。每条文字素材和<span style="color: black;">照片</span>素材都应该重点宣传游戏的一项特点，<span style="color: black;">以避免</span>用户抓不到重点。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c842cc79fdfe4a91a5a62ca0b2e1bdb0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725955564&x-signature=qO8IBimjoFqhBevMwY7j5vV2TwE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而在投放过程中，<span style="color: black;">宣传</span>评级是很重要的一个<span style="color: black;">过程</span>，它决定了<span style="color: black;">研发</span>者的<span style="color: black;">宣传</span>会在搜索结果中排在哪个位置，《写出能上头条的<span style="color: black;">宣传</span>》这一课程便<span style="color: black;">仔细</span>讲解了<span style="color: black;">宣传</span>评级和<span style="color: black;">怎样</span><span style="color: black;">提高</span><span style="color: black;">宣传</span>质量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要<span style="color: black;">怎样</span><span style="color: black;">提高</span><span style="color: black;">宣传</span>质量以求<span style="color: black;">得到</span>更高的评级分数？“谷歌成长指南”给出了三个<span style="color: black;">意见</span>：<span style="color: black;">宣传</span>文案要<span style="color: black;">详细</span>、有针对性，直击<span style="color: black;">需要</span>；<span style="color: black;">明显</span><span style="color: black;">制品</span>的独特<span style="color: black;">优良</span>；<span style="color: black;">宣传</span>内容要紧扣网页主题。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">4、 <span style="color: black;">怎样</span>做好SEO优化？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了<span style="color: black;">宣传</span>素材、<span style="color: black;">宣传</span>评级等方面的内容，“谷歌成长指南”还<span style="color: black;">相关</span>于SEO的课程，并简洁地概括了做SEO优化时的“四要四不要”，让<span style="color: black;">研发</span>者能够快速<span style="color: black;">认识</span>并上手SEO。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/86a6d97ef1da47bea691c0c508ffe4f3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725955564&x-signature=XgL2wxG5%2F2wO%2BBXmUjDFg9n2mJA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">SEO优化“四要”分别指的是：要用原创网页标题，言简意赅地概括你的企业<span style="color: black;">或</span><span style="color: black;">制品</span>；<span style="color: black;">每一个</span>网页要有区分度的描述，尤其是网页多的网站；描述性域名要简单直白；分页网址要简洁明了。</p>
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