m5k1umn 发表于 2024-9-4 01:59:20

谷歌推广Google AdWords宣传投放指南


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>投放中，怎么优化把效果做好？监控推广网站访客数据和<span style="color: black;">宣传</span>数据，是谷歌推广比较重要的一环，<span style="color: black;">然则</span>用什么工具<span style="color: black;">能够</span>做到这些呢？</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google中会有一个Analytics（分析），这是一款免费的 Google<span style="color: black;">制品</span>，可<span style="color: black;">供给</span><span style="color: black;">相关</span>用户<span style="color: black;">怎样</span>在你网站里进行了<span style="color: black;">那些</span>操作的报告数据。你<span style="color: black;">能够</span><span style="color: black;">运用</span> Google Analytics（分析）<span style="color: black;">认识</span>用户在点击你的谷歌推广<span style="color: black;">宣传</span>后所执行的操作。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用户<span style="color: black;">怎样</span>找到你的网站、<span style="color: black;">怎样</span>浏览你的网站。利用这些信息，你<span style="color: black;">能够</span><span style="color: black;">认识</span><span style="color: black;">怎样</span>优化你的网站。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>将 Google Analytics（分析）与 Google Ads （分析）与 Google Ads 结合<span style="color: black;">运用</span>，你还<span style="color: black;">能够</span><span style="color: black;">认识</span>用户点击你的<span style="color: black;">宣传</span>后在你的网站上执行了<span style="color: black;">那些</span>操作。你<span style="color: black;">能够</span>利用这些信息来改善你网站的客户体验，从而<span style="color: black;">增多</span>转化次数（如<span style="color: black;">营销</span>和注册）并<span style="color: black;">加强</span>总体的<span style="color: black;">宣传</span>支出<span style="color: black;">报答</span>率 (ROAS)。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span><span style="color: black;">咱们</span><span style="color: black;">重点</span>是从谷歌推广方面出发，<span style="color: black;">因此</span>介绍下<span style="color: black;">怎样</span>从google ads进入Analytics。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2395392932f4456585c827b12a10f5de~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725948475&amp;x-signature=SHhuiZ3d%2B%2ByheV5Zl7%2Fwx65JDb0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span><span style="color: black;">咱们</span>来介绍下<span style="color: black;">怎样</span><span style="color: black;">相关</span>Google Analytics与Google Ads。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>进入Google Analytics，<span style="color: black;">倘若</span>之前<span style="color: black;">无</span>注册过，<span style="color: black;">第1</span>次<span style="color: black;">运用</span>，会<span style="color: black;">显现</span>以下页面：</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9aeb0b3792e94063b595e03132c43173~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725948475&amp;x-signature=18rzvtrMFg2cpCYAG%2FvTersQiZU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/81d4ccb93c0547ce8a5c8f7782370f63~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725948475&amp;x-signature=fT12H5J5EPM6nUpx1Lm4AQhwd3Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设置名<span style="color: black;">叫作</span>，下面的勾选，默认的就<span style="color: black;">能够</span>，<span style="color: black;">而后</span>下一步。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/50aa324477c74372b490a37fdf6d8aff~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725948475&amp;x-signature=hhGuMqXzWWeVAye%2FxXnFpqmxZgs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要<span style="color: black;">跟踪</span>的<span style="color: black;">目的</span>，看<span style="color: black;">自己</span><span style="color: black;">实质</span><span style="color: black;">状况</span><span style="color: black;">选取</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1947ad2e191b4419944e589d80931f8e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725948475&amp;x-signature=KHskr0n1kurSpu%2FuzHa8%2BrlZ0gg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这一步要<span style="color: black;">重视</span>的是，URL和Reporting Time Zone，URL会有http://和https://，还有时区<span style="color: black;">选取</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2f5445f123ca44f3870ab933572051cf~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725948475&amp;x-signature=nKUnqYkxNlB926ypbmzwjC9XwRQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创建好账户<span style="color: black;">基本</span>信息后，就会进到Analytics后台，<span style="color: black;">倘若</span>是为Googla Ads用，需要<span style="color: black;">相关</span>Ads账号。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2370d1d02d704521b7e67489a96f12c1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725948475&amp;x-signature=b78EQqmONFK34D1fqKQUaTfh9P8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>Googla Ads和Analytics是用的同一个邮箱，在这一步你已<span style="color: black;">持有</span>的Google Ads账号会<span style="color: black;">表示</span>出来，勾选<span style="color: black;">相关</span>就<span style="color: black;">能够</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>Googla Ads和Analytics不是用的同一个邮箱，那需要先在Google Ads里把Analytics账号的邮箱添加Ads的管理员权限，<span style="color: black;">这般</span>在Analytics里就会<span style="color: black;">表示</span>你的Ads账户CID，就<span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">相关</span>了。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1b70c5e197ac4fe382631696d2c20011~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725948475&amp;x-signature=ny%2B%2BDv6ab3g3DthaPNkWoZaaJtA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上图红框打开 <span style="color: black;">选取</span>“ON”。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6e3aa711a2a845d6a7bb648ca8fa71cc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725948475&amp;x-signature=zY3Z06E6%2FxG04XJCd93S83ZNiv4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相关</span>好Ads后，重要的一步<span style="color: black;">便是</span>在网站安装<span style="color: black;">跟踪</span>代码，<span style="color: black;">这般</span>工具才会<span style="color: black;">跟踪</span>到用户和在网站内的操作。<span style="color: black;">详细</span>安装<span style="color: black;">需求</span>页面会有介绍。会<span style="color: black;">触及</span>网站后台代码之类的，在本文就不<span style="color: black;">仔细</span>介绍了，<span style="color: black;">倘若</span>实在不会的<span style="color: black;">能够</span>私信问我。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/67588c9b4e4a49ee9d49eebb08cf2811~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725948475&amp;x-signature=a%2F5VL6zxcIH4wajVORkacQ1Hg9g%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>想<span style="color: black;">跟踪</span>用户转化<span style="color: black;">状况</span>，需要设置<span style="color: black;">目的</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f59207bd73d342adbcf1aba93365c8eb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725948475&amp;x-signature=4Wbr6Yg9umj15a%2BtmACeSPFq8Dc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">按照</span><span style="color: black;">自己</span>业务和<span style="color: black;">需要</span><span style="color: black;">选取</span>就<span style="color: black;">能够</span>。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c088d882284c4eee9652c08940738453~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725948475&amp;x-signature=I4csYESvEsE3p5AvMS1WuZs6WPk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">选取</span>“Destination”会比较多些。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6e730e252273413d8cd65507148c9bac~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725948475&amp;x-signature=gnbx4XmLhRMUcNyJPhuQyMYS92E%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设置<span style="color: black;">跟踪</span><span style="color: black;">目的</span>网页的网址信息。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>的行业 <span style="color: black;">跟踪</span>的<span style="color: black;">目的</span><span style="color: black;">亦</span>会<span style="color: black;">区别</span>，<span style="color: black;">每一个</span>人想<span style="color: black;">认识</span>的数据<span style="color: black;">亦</span>不<span style="color: black;">同样</span>。在谷歌推广等网络营销中<span style="color: black;">跟踪</span>工具是比较重要的一环，有了数据才好做更好的营销策略和<span style="color: black;">认识</span><span style="color: black;">自己</span>的不足。<span style="color: black;">日前</span>市面上<span style="color: black;">跟踪</span>工具<span style="color: black;">亦</span>比较多，但很<span style="color: black;">大都是</span>收费，有的价格<span style="color: black;">亦</span><span style="color: black;">不方便</span>宜。Google Analytics是比较适合<span style="color: black;">公众</span>又免费的<span style="color: black;">跟踪</span>工具，<span style="color: black;">举荐</span><span style="color: black;">大众</span>有需要的<span style="color: black;">能够</span><span style="color: black;">运用</span>起来。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：海外推广杰克</p>




情迷布拉格 发表于 2024-9-9 14:51:32

论坛的成功是建立在我们诚恳、务实、高效、创新和团结合作基础上，我们要把这种精神传递下去。

wrjc1hod 发表于 2024-9-30 11:40:00

你的见解真是独到，让我受益匪浅。
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