厦门电商为么这么强？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>，<span style="color: black;">咱们</span>内个参写字楼团队，在海希小伙伴的引荐和<span style="color: black;">帮忙</span>下，成功服务了三只羊落地厦门的选址工作。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">感谢会员小伙伴和客户的信任。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">抖电头部玩家落户厦门，与厦门的大玩家合作开埠，厦门的电商玩家<span style="color: black;">为何</span>这么强？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">杭州电商强，是<span style="color: black;">由于</span>杭州的平台强，浙江供应链强、杭州市给电商的营商环境<span style="color: black;">亦</span>做得<span style="color: black;">尤其</span>强。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">深圳电商强，是<span style="color: black;">全部</span>大湾区供应链、涉外商贸强、外加原始资本强。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">东北电商<span style="color: black;">亦</span>还行，<span style="color: black;">由于</span>东北的黑土地不仅产粮食，还产内容啊。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">电商是个供应链、运营经验、行业信息效率、平台资源缺一不可的行业。厦门<span style="color: black;">好似</span>一<span style="color: black;">无</span>很强的0592供应链，二<span style="color: black;">无</span>大型电商平台的资源。纯靠运营和行业信息的<span style="color: black;">敏锐</span>，就能创造出如此多的行业大玩家？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我试着从认识的电商从业者入局的契机出发，找找这个行业在厦门长出来的土壤。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>垂类供应链+传统贸易<span style="color: black;">优良</span>的<span style="color: black;">选取</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">学霸王总，<span style="color: black;">咱们</span>的老参友，之前引荐我见识了厦门助听器行业的强大。（原文链接：厦门这个产业，认识的人不多却很厉害）。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">名校毕业，一线城市闯荡，想回厦门，仔细分析了厦门的产业后<span style="color: black;">发掘</span>：厦门<span style="color: black;">挣钱</span>的核心。在于厦门是个很重要的贸易枢纽。<span style="color: black;">而后</span>选品，他扒了<span style="color: black;">非常多</span>产业细<span style="color: black;">归类</span>目，<span style="color: black;">发掘</span>原来厦门有不少当年特区刚开放时期，招商引资落户厦门，培养人才之后开枝散叶，近十几年来<span style="color: black;">持续</span>做大做强的行业，<span style="color: black;">例如</span>——助听器。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">助听器有点类似于眼镜，但比眼镜要<span style="color: black;">繁杂</span>多的。高端<span style="color: black;">制品</span>的<span style="color: black;">营销</span><span style="color: black;">触及</span>到<span style="color: black;">各样</span>定制、调试。<span style="color: black;">因此</span>，壁垒很高。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小王总凭借着技术壁垒、学霸的学习能力和厦门独特的生物医药供应链，在垂直电商<span style="color: black;">行业</span>做得风生水起，这种行业还不受周期影响，短短几年时间，凭借自己的实力在厦门买了房。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>莆田系的转型升级</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">莆田系2000年初，就<span style="color: black;">已然</span>在GOOGLE的SEO赛道上，杀出了一条血路。再往上推演，莆田<span style="color: black;">为何</span>能在假鞋供应链上如此知名，根子上和改革开放初期，招商引资的血汗工厂模式的发展<span style="color: black;">相关</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">耐克、锐步等品牌在莆田开设工厂，培养了<span style="color: black;">海量</span>技术工人、造就了庞大的二手制鞋设备、维修工人和鞋材贸易。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">生产加工费尽心力，大头的利润都被老外赚走了。货我<span style="color: black;">亦</span>会做，卖<span style="color: black;">为何</span><span style="color: black;">不可</span>是我来卖？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">于是，莆田的假鞋供应链就慢慢形<span style="color: black;">成为了</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">莆田系电商有这么几个特点：</span></span></p><span style="color: black;"><span style="color: black;">爆品<span style="color: black;">规律</span>，单一<span style="color: black;">制品</span>的市场<span style="color: black;">需要</span>足够大。</span></span><span style="color: black;"><span style="color: black;">高毛利，有足够的价格差<span style="color: black;">能够</span>用于流量轰炸。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">一样</span>的<span style="color: black;">规律</span>，在医疗、红木、珠宝玉石等<span style="color: black;">行业</span>都适用。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">渐渐的，莆田系<span style="color: black;">把握</span>了强大的运营、搜索算法优化、海外收款跨境资金、IT等一系列先进技术，完<span style="color: black;">成为了</span>产业人才、资本的原始<span style="color: black;">累积</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">后来的莆田系，转战国内。在经历了与淘宝<span style="color: black;">一块</span>扛过枪，<span style="color: black;">一块</span>发大财，你想洗白跟我白白这几个<span style="color: black;">周期</span>之后，莆田系<span style="color: black;">起始</span><span style="color: black;">显现</span>了一个分支：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">白牌电商。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">技术、人才、资本都有，<span style="color: black;">乃至</span>有些东西还有很强的供应链，那就不如直接组白牌。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">莆田系电商爆发<span style="color: black;">挣钱</span>的时间点，大约是在09-15年这段时间，<span style="color: black;">因此</span><span style="color: black;">咱们</span>看到五缘湾、海峡有<span style="color: black;">海量</span>莆田口音的交流。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这<span style="color: black;">表现</span>了厦门这座城市对福建的吸附力。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">莆田系老板落户厦门，<span style="color: black;">亦</span>给厦门的电商产业人才、运营技术流派带来了一股新力量——快准狠的打法造就了厦门一个流派的繁荣。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>品牌之都的服务商</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">衣食住行，衣在头部。服装比食品运输更方便，标准化兼容度更高。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">泉州鞋服品牌总部落户厦门，一度让北京的<span style="color: black;">伴侣</span>戏<span style="color: black;">叫作</span>CCTV5=晋江台。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大流量投放、强大的鞋服供应链，必然聚集强大的服务商。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2013年之后，品牌之都的老板们都把电商<span style="color: black;">做为</span>自己的新增长极，淘拍档们纷纷涌向厦门。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">广东、江浙的门派，引入了另一种运营型打法——<span style="color: black;">区别</span>于莆田系的“速生速死”和“不暴利不电商”的<span style="color: black;">规律</span>，运营派的打法更系统、更稳健、更有平台的对接服务<span style="color: black;">认识</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>美图美拍系</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">美图美拍，一度是国内图文、视频内容生产、社交网络的头把交椅。厦门<span style="color: black;">亦</span>聚集了不少优秀的图文、视频内容创业者、眼光独到的投资人、流量运营的大<span style="color: black;">公司</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这些参与者分别在IP电商、MCN矩阵、流量贸易、算法数据平台等电商细分<span style="color: black;">行业</span>，派生出电商的<span style="color: black;">基本</span><span style="color: black;">设备</span>和头部玩家。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">好了，以上，是我对厦门电商创业者门派的<span style="color: black;">有些</span>理解。一家之言，说错请斧正。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">参友里就有不少电商<span style="color: black;">能手</span>，欢迎私聊老郑说说你们是那个流派？还有<span style="color: black;">那些</span>流派？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我准备再细化整理后，写一个厦门电商门派江湖，有兴趣的小伙伴，还请点赞投喂信息讨论。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">感谢</span></span></p>
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