把办公楼划分60个“社区”,谷歌正式启用纽约哈德逊总部
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/cYqZJHpbwSmeWB7vuZ1tS76hg3tRZjB9mhiaENaAkE62icXAD04sCwK3hxcBSpqRUluM6AlxECY8YJVkZQ4nmdrg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NB3tibS5YpVwBfjq4ibHjTbt3q2aCjKbGpSWPlf8taYqd30fnU8XadSwibf4zCw1WskqjOHrszEgNzKxvcYLJHP0Q/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span> | TOP创新区<span style="color: black;">科研</span>院</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">原创整理 | TOP创新区<span style="color: black;">科研</span>院/FTA建筑设计事务所</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span> | 谷歌官方网站</span></p><span style="color: black;">转载引用请注明出处。内容仅供交流学习,不做任何<span style="color: black;">商场</span>用途,<span style="color: black;">不<span style="color: black;">表率</span>任何投资<span style="color: black;">意见</span>。</span></span><span style="color: black;">如有侵权请联系后台删除。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/vqf8RKLsxgo3Kjl2kEQiaPBL4XWwiakIu2QhewtbFFJT9HhSFd9sCvcsz9RL4icIF1cHNuoEvQdcvAbSU2eqTBTMw/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">美国时间2月26日,黄历上</span><span style="color: black;">“宜乔迁<span style="color: black;">搬迁</span>”</span><span style="color: black;">,谷歌正式启用在纽约哈德逊广场(Hudson Square)的<span style="color: black;">全世界</span>业务组织的总部。</span><span style="color: black;">很久<span style="color: black;">败兴</span>,<span style="color: black;"><strong style="color: blue;">Google这类科技<span style="color: black;">机构</span>改变了<span style="color: black;">咱们</span>对办公空间的“观感”。</strong></span></span><span style="color: black;"><span style="color: black;">尤其</span>是在2000年代谷歌启用“GooglePlex”后,<strong style="color: blue;">这家科技巨头的办公室就<span style="color: black;">成为了</span>为<span style="color: black;">非常多</span>企业的“样板间”。</strong>在谷歌之前,办公空间是灰色地毯、成排小隔间;而在它之后,办公室中<span style="color: black;">起始</span><span style="color: black;">显现</span><strong style="color: blue;">午睡舱、免费<span style="color: black;">食品</span><span style="color: black;">乃至</span>滑梯、游乐场、游泳池……</strong><span style="color: black;">能够</span>想象,这些<span style="color: black;">照片</span>填充了<span style="color: black;">海量</span>设计师的“素材库”,而“空间是<span style="color: black;">怎样</span>激发创造力,<span style="color: black;">加强</span>了生产力,让员工更有归属感”,<span style="color: black;">更加是</span>不少人<span style="color: black;">科研</span>学习的重点。</span><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">亦</span>凑个热闹,从3个“设计+非设计”的<span style="color: black;">方向</span>,<span style="color: black;">一块</span><span style="color: black;">瞧瞧</span>谷歌的这个纽约总部。</span><span style="color: black;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NB3tibS5YpVwkkuXAWicJyLN7jk61BBLO06g1hpkMgwTDer7Xia48flZwcydplMr59jCUZUvt6glR7OY2yExQVFpQ/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></strong></span>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Google对工作方式的理解</span></strong></span></h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">不仅是空间,<span style="color: black;">更加是</span>60个社区</span></strong></span></h1><span style="color: black;">环境影响人的<span style="color: black;">行径</span>,如果你想鼓励创新,<strong style="color: blue;">你要为创新营造一个适合的环境。</strong></span><span style="color: black;">而<span style="color: black;">科研</span><span style="color: black;">显示</span>,<span style="color: black;"><strong style="color: blue;">创新源于小型、紧密的团队<span style="color: black;">一起</span><span style="color: black;">奋斗</span>完成大事。</strong></span></span><span style="color: black;">在Google前CEO埃里克·施密特所公开的《Google是<span style="color: black;">怎样</span>运作的》一书中,作者<span style="color: black;">亦</span>说到:</span><strong style="color: blue;"><span style="color: black;">最好是以</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">小团队的形式</span></strong></span><strong style="color: blue;"><span style="color: black;">工作,</span></strong><strong style="color: blue;"><span style="color: black;">这让<span style="color: black;">大众</span>的</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关系保持紧密,</span></strong></span><strong style="color: blue;"><span style="color: black;">并能孕育偶然联结,孕育惊喜。</span></strong><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">↓</p>
</span><img src="https://mmbiz.qpic.cn/mmbiz_png/NB3tibS5YpVwBfjq4ibHjTbt3q2aCjKbGphhORJFibaBVJmYaHlNfYyxe93lvibNiabCpIiaiaWaibozbRjRNv6Yic97MlA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">围绕着那个</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">影响力最大的人</span></strong></span><strong style="color: blue;"><span style="color: black;">组建企业团队</span></strong><span style="color: black;">↓</span><img src="https://mmbiz.qpic.cn/mmbiz_png/NB3tibS5YpVwBfjq4ibHjTbt3q2aCjKbGpWTdAaacJmR78bxmB9II4ia6IqEtJxUYINeF1czqop2NYogHzP7M95nA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">基于<span style="color: black;">这般</span>的理念,<strong style="color: blue;">建筑空间<span style="color: black;">亦</span>巧妙地将<span style="color: black;">全部</span>大楼划分为<span style="color: black;">60个“社区”,</span></strong><span style="color: black;">每一个</span>社区<span style="color: black;">作为</span>20至50人团队的核心工作区域,<span style="color: black;">亦</span><span style="color: black;">便是</span>为各个团队打造的专属区域。</span><span style="color: black;">当然,虽然你<span style="color: black;">晓得</span>自己团队在哪里,但你可能<span style="color: black;">无</span>自己指定办公桌。谷歌取消了传统的固定办公桌模式,转而采用了灵活的座位安排和共享邻里座位模式,进一步推动了这种<strong style="color: blue;">开放和协作的工作环境</strong>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NB3tibS5YpVwBfjq4ibHjTbt3q2aCjKbGpibvnh8aeKO65NQK6QzZx9koYOJUiaNA13wZiaUyyVXxXulZ5ibe9HQf2sQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NB3tibS5YpVwBfjq4ibHjTbt3q2aCjKbGpL4RXGqokso9Ny0a02QFrtb58ex3awia3NA8PfPUBUs7jEYpBHCTJia3g/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">谷歌<span style="color: black;">经过</span>谷歌员工的<span style="color: black;">实质</span><span style="color: black;">运用</span>测试,<span style="color: black;">发掘</span>这种“<span style="color: black;"><strong style="color: blue;">在团队层面有专属区域,但个人层面<span style="color: black;">无</span>专属工位”</strong></span>的工作环境,<strong style="color: blue;">能够<span style="color: black;">明显</span><span style="color: black;">提高</span>社交联系和团队凝聚力。</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NB3tibS5YpVwBfjq4ibHjTbt3q2aCjKbGpUIkGXtxxUvHPicDIXibzCA31B21dOyXqmQUfltpJzMYjb6VYdJpic6CqA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;">另一</span>一个特征是</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“大平层”</span></strong></span><strong style="color: blue;"><span style="color: black;">。</span></strong><span style="color: black;"><strong style="color: blue;">大面积的灵活的平面布局(每层<span style="color: black;">最少</span>有60,000平方英尺,大约是5500平米的可用空间的建筑)是硅谷企业文化的重要<span style="color: black;">构成</span>部分。</strong></span><span style="color: black;">显然,谷歌<span style="color: black;">亦</span>将这种“文化”带到了纽约。</span><span style="color: black;">这栋建筑虽然<span style="color: black;">仅有</span>12层高,但却<span style="color: black;">供给</span>了130万平方英尺(12万方)的空间面积,一层<span style="color: black;">便是</span>1万方。</span><span style="color: black;"><span style="color: black;">为何</span>科技<span style="color: black;">机构</span><span style="color: black;">爱好</span>大平层?</span><span style="color: black;"><span style="color: black;">由于</span>大平层的空间<span style="color: black;">能够</span>快速组装和重新配置,<span style="color: black;">能够</span><span style="color: black;">容易</span>且自发地促进大型团队的互动,从而<span style="color: black;">表现</span>了一种更加扁平化的管理文化。</span><span style="color: black;">俄罗斯艺术家兼设计师埃尔·利西茨基<span style="color: black;">亦</span>认为,<strong style="color: blue;">水平移动是对人类<span style="color: black;">来讲</span>比垂直移动更自然。</strong></span><span style="color: black;">与此相对的,传统的高层写字楼则被硅谷人看做是协作和沟通的<span style="color: black;">阻碍</span>。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NB3tibS5YpVwBfjq4ibHjTbt3q2aCjKbGpwvEcqtUalVhMBdWcibibb7cNawGNpriccjc8pbsPYD743jRQ92CRcamPA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">Facebook的总部占地4万平米,共三层</span><span style="color: black;">有一位科技<span style="color: black;">机构</span>的高管曾说,</span><span style="color: black;"><strong style="color: blue;">“当你在做<span style="color: black;">是不是</span>进入电梯的那段<span style="color: black;">选取</span>的时间,<span style="color: black;">针对</span>科技人才<span style="color: black;">来讲</span>,<span style="color: black;">便是</span>浪费掉的时间。”</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/NB3tibS5YpVwBfjq4ibHjTbt3q2aCjKbGpTDq1P5d1OLHNGHvSQjKy15oibj1q3mHvTAiaSEDMmYl4PWOWPUMsuLbA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大平层在城市CBD中是非常稀缺的<span style="color: black;">制品</span></span></p><span style="color: black;">此外,Google<span style="color: black;">期盼</span>员工在<span style="color: black;">这儿</span>啥都能干,就在总部里过</span><span style="color: black;"><strong style="color: blue;">“真实生活”。</strong></span><span style="color: black;"><span style="color: black;">因此</span>项目规划了一系列公共空间,如工作<span style="color: black;">休憩</span>室、咖啡馆、露台和微型厨房等,这些空间配备了一切必需的工作<span style="color: black;">设备</span>,<span style="color: black;">包含</span>符合人体工学的座椅、宽敞的工作台面和充足的电源插座——</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NB3tibS5YpVwBfjq4ibHjTbt3q2aCjKbGpvAbNBgNSGdOGmgVWebBqIPXqeN8toKAgJklXIicenrF4cNpnrEJageg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NB3tibS5YpVwBfjq4ibHjTbt3q2aCjKbGpRQEsD7yl4G2Tt2wKpV8ZGSjPoiaSYIH8GGiaB1FkbueichCYO742uUvgA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">你的工作场景<span style="color: black;">能够</span>是喧闹的咖啡店,<span style="color: black;">亦</span><span style="color: black;">能够</span>是风和日丽的户外花园,你<span style="color: black;">能够</span>到配备全天然哈德逊河美景的图书馆,<span style="color: black;">亦</span><span style="color: black;">能够</span>远眺城市天际线。</span><strong style="color: blue;"><span style="color: black;">反正这些都<span style="color: black;">能够</span><span style="color: black;">出现</span>在你的办公室中。</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NB3tibS5YpVwBfjq4ibHjTbt3q2aCjKbGpnpz0Fqo3mg34srOpGw2CSrUljloDJog6WHnTGxgvpoPfMicXtt6MnBA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NB3tibS5YpVwkkuXAWicJyLN7jk61BBLO0y6ZdZSDzAaqQK5AQ8icx6w8iaSBFDRBEuGhpEJbQ1IcO1kcmjLGDNBaw/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">氪金玩家</span></strong>Google</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">可能是宇宙<span style="color: black;">第1</span>的产业地产投资方</span></strong></span><span style="color: black;">你还别说,要说宇宙<span style="color: black;">第1</span>大产业地产<span style="color: black;">研发</span>及运营商,那必定是Google无疑了。</span><strong style="color: blue;"><span style="color: black;">Google疯狂拿地的娴熟姿势与狠劲儿,让人感觉它<span style="color: black;">便是</span>一个<span style="color: black;">老练的<span style="color: black;">研发</span>商。</span></span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">首要</span>,Google储地<span style="color: black;">非常多</span>:</span></strong></span><span style="color: black;">它在大本营硅谷屯了<span style="color: black;">非常多</span>地,<span style="color: black;">况且</span>自己子<span style="color: black;">机构</span>众多,在<span style="color: black;">全世界</span>各地都买买买。<span style="color: black;">思虑</span>到AI时代要拼数据中心,在内华达弗吉尼亚等州买地建Data Centers。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/NB3tibS5YpVwBfjq4ibHjTbt3q2aCjKbGpKRQysJRrYX69UnDBGLRpnbr65rWkuphc9pJZNrN69P1WkFAtlycQrw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>:https://about.google/locations/</span></p><span style="color: black;">据统计,在过去的5年里,谷歌在美国的办公室和数据中心投资了超过600亿美元,<strong style="color: blue;"><span style="color: black;">日前</span><span style="color: black;">持有</span>的办公和数据中心总计约1350亿美元 -- </strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">妥妥的近万亿人民币。</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NB3tibS5YpVwBfjq4ibHjTbt3q2aCjKbGpKnUibhUAp1YfkpDoDPb8nsSXj7WOicolxPeJLj9BnVGHSqQVqrh9Knibw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">数据<span style="color: black;">源自</span>:谷歌年报,用chatGPT绘制而成</span></p><span style="color: black;"><strong style="color: blue;">其二,Google走的路线是氪金路线。</strong></span><span style="color: black;"><span style="color: black;">这般</span>说吧,即便“择时”择到了“熊市”,Google还是会给出“牛市”的价格。可能是<span style="color: black;">由于</span>Google总是会先租,租了一段时间了有感情了,<strong style="color: blue;">就会给“感情”满满的溢价。</strong></span><span style="color: black;">纽约的几个物业比较能说明<span style="color: black;">状况</span>:</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">(1)</span></strong></span><span style="color: black;">2006 年,谷歌来到纽约,搬进了第8大道111号,<strong style="color: blue;">这<span style="color: black;">本来</span>是巨型货运码头,</strong>可能<span style="color: black;">由于</span>是<strong style="color: blue;">大平层与其独特的工业调调</strong>,吸引了<span style="color: black;">包含</span>Verizon、Sprint、Web MD 和 BarnesandNoble在内的租户。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/NB3tibS5YpVwBfjq4ibHjTbt3q2aCjKbGpNM3Uj9UnNtZiaNqkicTkMJwevdE4SQwxz0cA8wWP92H2YADegnE0Qbmw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">到了2010年,经历了08年金融<span style="color: black;">危险</span>的纽约,地产价值<span style="color: black;">广泛</span>低迷;加上111号周边的物业大都<span style="color: black;">亦</span>都是工业仓库,每平方英尺只租到6美元。</span><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说,<span style="color: black;">倘若</span>要买的话,<strong style="color: blue;">每平方英尺60美元吧,<span style="color: black;">不可</span>再多了。</strong></span><span style="color: black;">燃鹅,谷歌却以19亿美元的价格购买了这座290万平方英尺的办公楼建筑,每平方英尺给了<span style="color: black;"><strong style="color: blue;">惊人的650美元,远远超当时市场的预期</strong></span><strong style="color: blue;">,生生把熊市买出了牛市的感觉。</strong></span><img src="https://mmbiz.qpic.cn/mmbiz_png/NB3tibS5YpVwBfjq4ibHjTbt3q2aCjKbGpO448BI24CCJfUYOwNAaQ81DSD08BxVhgtgicl1hTlyaoJibiayJmllUSw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">https://www.youtube.com/watch?v=fVx59XOZtSA</span><span style="color: black;">分享者在讲到这一页PPT的时候,<span style="color: black;">大众</span>都发出了“谷歌好傻但好有钱”笑声</span><strong style="color: blue;"><span style="color: black;">(2)</span></strong><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">便是</span>2018年。</span><span style="color: black;">时间点很不错,股市房市都不太景气,<strong style="color: blue;">对买家很友好。</strong></span><strong style="color: blue;"><span style="color: black;">看准<span style="color: black;">机会</span>,谷歌又一次出手了。</span></strong><span style="color: black;">这次是收购对象是纽约的<span style="color: black;"><strong style="color: blue;">切尔西市场(Chelsea Market)</strong></span>,地段很不错,算历史<span style="color: black;">守护</span>遗产,云集了约60家商铺和餐馆,吸引了<span style="color: black;">包含</span>美国职业棒球大联盟、食品网络等知名企业入驻,当然谷歌本身<span style="color: black;">亦</span>是<span style="color: black;">这儿</span>的租户之一。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p><span style="color: black;"><span style="color: black;">大众</span><span style="color: black;">能够</span>猜一下,<strong style="color: blue;">在2018年那个时间点,一个规模为120万平方英尺(11万方)的综合体,大概值多少钱?</strong></span><span style="color: black;">(假装等3秒钟)</span><strong style="color: blue;"><span style="color: black;">氪金玩家谷歌奉上了<span style="color: black;">24 亿美元(173亿人民币)。</span></span></strong><span style="color: black;">对比一下,高828米的迪拜塔成本为<strong style="color: blue;">15亿美元<span style="color: black;">上下</span>。</strong></span><span style="color: black;">有人说,这是在纽约,地段好现金流好值得这么贵。</span><span style="color: black;">好,咱们再不负责任地浅算一下:</span><span style="color: black;">2024年,切尔西市场(Chelsea Market)的商户租金大概是100-200美元/平方英尺/年,<strong style="color: blue;">咱取中间值,150。</strong></span><span style="color: black;">NOI<span style="color: black;">通常</span>占gross revenue的65%-80%,老房东詹姆斯敦 (Jamestown) 帮着来做底商运营,价格应该<span style="color: black;">亦</span><span style="color: black;">不方便</span>宜,<strong style="color: blue;">咱们就算70%;</strong></span><span style="color: black;">cap rate,<span style="color: black;">近期</span>利率都比较高,<strong style="color: blue;">咱们算6%</strong>。</span><span style="color: black;"><span style="color: black;">这般</span>算下来,平方英尺的价格应该在150*0.7/6% = <span style="color: black;"><strong style="color: blue;">1750</strong></span>,普通玩家<span style="color: black;">不可</span>给<span style="color: black;">更加多</span>了。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">而6年前,谷歌给是2000。</span></strong></span><strong style="color: blue;"><span style="color: black;">(3)</span></strong><span style="color: black;"><span style="color: black;">近期</span>新开的这个圣约翰货运站总部,<strong style="color: blue;"><span style="color: black;">亦</span>是<span style="color: black;">一样</span>的路数:</strong></span><span style="color: black;">2019年<span style="color: black;">起始</span>租,租了一段时间<span style="color: black;">发掘</span>这个<span style="color: black;">地区</span>风水好,<span style="color: black;">起始</span><span style="color: black;">思虑</span>择时入手。</span><span style="color: black;">其实,疫情后<span style="color: black;">商场</span>地产<span style="color: black;">亦</span>都不太贵,<strong style="color: blue;">算是一个好<span style="color: black;">机会</span>。</strong></span><span style="color: black;">但又双叒一次,谷歌豪掷21 亿美元买下130 万平方英尺的空间。</span><span style="color: black;"><span style="color: black;">咱们</span>换算了成国内的租金价格</span><span style="color: black;"><span style="color: black;">,</span><span style="color: black;"><strong style="color: blue;">相当于每平米<span style="color: black;">每日</span>租</strong></span></span><span style="color: black;"><strong style="color: blue;">25块钱</strong></span><span style="color: black;"><strong style="color: blue;">才不亏。</strong></span><span style="color: black;">纽约又傻眼了:<strong style="color: blue;">这是自新冠疫情爆发<span style="color: black;">败兴</span>纽约最大的单体建筑<span style="color: black;">商场</span>房地产交易啊!</strong></span><span style="color: black;"><span style="color: black;">况且</span>,在买了地之后,氪金房东谷歌还会<span style="color: black;">起始</span>了氪金装修工程,<strong style="color: blue;">这又是一大笔钱。</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">当然了,谷歌算的是一笔大帐。</span></strong></span><span style="color: black;"><span style="color: black;">首要</span>,<span style="color: black;">做为</span>传统投资中成本较低且<span style="color: black;">报答</span>稳定的一种方式,<strong style="color: blue;">购买不动产能够较好的对冲通货膨胀。</strong></span><span style="color: black;">其二,每次谷歌购买了建筑后,就会<span style="color: black;">起始</span>从上到下打上自己独特的印记,旨在打造出全纽约最引人注目、最具个性化的办公空间。这不仅能吸引和聚集科技企业,<strong style="color: blue;"><span style="color: black;">同期</span><span style="color: black;">亦</span>带动了周边地产的升值,顺便让自己的资产更值钱,切尔西区的崛起便是最佳证明。</strong></span><span style="color: black;"><strong style="color: blue;">更为重要的是,吸引人才,人才带给<span style="color: black;">机构</span>的效益远远大于地产投资。</strong></span><span style="color: black;">正如Richard Florida教授<span style="color: black;">经过</span>对60年来数百个财富500强总部位置的<span style="color: black;">科研</span>所证实,<strong style="color: blue;">人才是企业<span style="color: black;">选取</span>总部地理位置的最关键<span style="color: black;">原因</span>。</strong></span><span style="color: black;">纽约<span style="color: black;">做为</span>一座充满活力、多元化的城市,<span style="color: black;">持有</span>世界级的<span style="color: black;">公司</span>和人才库,正是谷歌及其他科技巨头在疫情<span style="color: black;">时期</span>仍旧坚定地在城市中投资的理由。</span><span style="color: black;"><span style="color: black;">她们</span>相信,</span><span style="color: black;"><strong style="color: blue;">关键人才的吸引和留存,对<span style="color: black;">机构</span>而言具<span style="color: black;">有没有</span>可估量的长远价值。</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">改造亮点</span></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">连接历史与自然</span></strong></strong></span></p><span style="color: black;">圣约翰货运站,最初建于1934年,不仅在当时是纽约市同类建筑中规模最大的,还能容纳高达227辆火车车厢。然而,随着1960年圣约翰码头退役,这片区域的功能<span style="color: black;">亦</span>生了转变,改造<span style="color: black;">成为了</span>仓库和办公楼。</span><span style="color: black;">在2018年初,牛津地产<span style="color: black;">机构</span>Oxford Properties和加拿大养老金计划<span style="color: black;">机构</span>CPP购买了该地块的南部四分之三的土地,<strong style="color: blue;">并<span style="color: black;">起始</span>着手在原有<span style="color: black;">基本</span>上<span style="color: black;">增多</span>到九层高的办公空间。</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">2018年的<span style="color: black;">圣约翰货运站,图源: wikipedia</span></span><strong style="color: blue;"><span style="color: black;">话说<span style="color: black;">通常</span>的<span style="color: black;">机构</span>会嫌麻烦,不太会去碰改造的项目。</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">但谷歌却表现出了<span style="color: black;">区别</span>寻常的热情。</span></strong></span><span style="color: black;">Google山景城的老巢<span style="color: black;">便是</span>由SGI改造过来的:在硅谷不少<span style="color: black;">机构</span>都得具备“寄居蟹”的特质:<span style="color: black;">亦</span><span style="color: black;">便是</span>说,垂死的<span style="color: black;">机构</span>留下的“壳”被快速成长的<span style="color: black;">机构</span>重新占据。<span style="color: black;">通常</span><span style="color: black;">来讲</span>,体量越大,越是定制的外壳,能合身的螃蟹就越少。</span><span style="color: black;">但聪明的<strong style="color: blue;">谷歌却能很轻易地栖身进SGI的壳</strong>,<span style="color: black;">同期</span><strong style="color: blue;">其他改造项目的经验<span style="color: black;">亦</span>让谷歌<span style="color: black;">尤其</span>有<span style="color: black;">自信心</span>,</strong><span style="color: black;">例如</span>都柏林面粉厂、洛杉矶 Playa Vista 社区的飞机库等等。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌轻易地栖身进原来的SGI总部</span></p><span style="color: black;">这次改造切开历史建筑的立面,暴露出其结构的各个方面,为圣约翰赋予了新的生命。</span><span style="color: black;"><span style="color: black;">例如</span>,</span><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">保存</span>原始的铁轨床,并<span style="color: black;">运用</span>飓风桑迪后从科尼岛木板路回收的木材,谷歌的新办公空间不仅减少了78,400吨的二氧化碳排放,相当于一年少了大约17,000辆汽车上路,还阻止了77%的建筑垃圾被扔进垃圾填埋场。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>的木材<span style="color: black;">便是</span><span style="color: black;">飓风桑迪后回收的木材</span></span></p><span style="color: black;">设计还<span style="color: black;">思虑</span>到了自然元素,它不仅为本地动植物群<span style="color: black;">供给</span>了新家,还创造了一个<span style="color: black;">持有</span>1.5英亩街道植被、铁轨花园和露台的生态栖息地,95%以上的植物来自纽约州,吸引了40多种鸟类,为当地动物和谷歌员工<span style="color: black;">供给</span><span style="color: black;">休憩</span>和滋养的空间。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本土植物软化了建筑边缘</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">并且<span style="color: black;">供给</span>了不<span style="color: black;">同样</span>的自然办公体验</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">是人</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">而不是空间</strong></span></p><span style="color: black;">在搜集谷歌纽约哈德逊广场新总部的资料过程中,<span style="color: black;">咱们</span>想<span style="color: black;">经过</span>社交<span style="color: black;">媒介</span>平台,尤其是Twitter,来<span style="color: black;">捉捕</span>老<span style="color: black;">大众</span>们对此的看法和<span style="color: black;">心情</span>。</span><span style="color: black;">然而,出乎意料的是,</span><span style="color: black;"><strong style="color: blue;">这件事在在twitter上,几乎<span style="color: black;">无</span>任何水花。</strong></span><span style="color: black;">是,谷歌<span style="color: black;">做为</span>一家<span style="color: black;">全世界</span>科技巨头,其每一次动作都有可能<span style="color: black;">作为</span>行业讨论的焦点,但在这一“总部启用”的事件上,谷歌的官方账号<strong style="color: blue;"><span style="color: black;">无</span></strong>发推文宣传,主流<span style="color: black;">媒介</span>在社交网络上<span style="color: black;">亦</span><strong style="color: blue;"><span style="color: black;">无</span>声音</strong>,还有<span style="color: black;">有些</span>推文帖子<strong style="color: blue;">一看<span style="color: black;">便是</span><span style="color: black;">设备</span>人。</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">在2021年发了个推说要买楼,但底下的评论不友好</span><span style="color: black;">最热的<span style="color: black;">关联</span>推文,来自于纽约州州长Kathy Hochul,她在推文中对谷歌<span style="color: black;">供给</span>的就业机会<span style="color: black;">暗示</span>感谢。</span><span style="color: black;">然而,这条推文下面的留言却是<span style="color: black;"><strong style="color: blue;">一片质疑和嘲讽之声。</strong></span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">能够</span>说,谷歌花巨资买的总部,花<span style="color: black;">海量</span>心血设计,<span style="color: black;">最终</span>在今天正式启用的纽约总部,这个事情几乎被美帝<span style="color: black;">公众</span>老<span style="color: black;">大众</span>ignore了。</span><strong style="color: blue;"><span style="color: black;">啥,一个科技巨头更富了?</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>普通人不关心。</span></strong><span style="color: black;"><span style="color: black;">针对</span>普通人而言,关注一座办公建筑的开幕,</span><strong style="color: blue;"><span style="color: black;">不如关注<span style="color: black;">哪些</span>在建筑空间内的人,以及这些人的故事。</span></strong><span style="color: black;">就像OpenAI的员工所言,</span><span style="color: black;"><strong style="color: blue;">OpenAI is nothing without its people.</strong></span><strong style="color: blue;"><span style="color: black;">“<span style="color: black;">无</span>人,OpenAI<span style="color: black;">便是</span>空壳。” </span></strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">这句话<span style="color: black;">一样</span>适用于谷歌。</span><span style="color: black;">可能,一<span style="color: black;">起始</span>谷歌办公室受到<span style="color: black;">那样</span>广泛的关注,<span style="color: black;">不仅</span>是<span style="color: black;">由于</span>其办公空间的设计卓越或地段优秀;<strong style="color: blue;">而是<span style="color: black;">由于</span>它<span style="color: black;">背面</span>的人才,和<span style="color: black;">她们</span>正在进行的让人惊叹的事情。</strong></span><span style="color: black;">无论技术<span style="color: black;">怎样</span>进步,无论空间<span style="color: black;">怎样</span>创新,</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">最后</span>人才,才是一切创新的核心。</span></strong></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">标星我,<span style="color: black;">认识</span><span style="color: black;">更加多</span>万商动态</span><span style="color: black;">进入公众号 - 右上角“…” - 设为星标</span><strong style="color: blue;">『热文推荐』</strong><span style="color: black;">☆ </span> <a style="color: black;">万商年度排行榜 | 2023年度十大影响力<span style="color: black;">商场</span>城市:TOP4阵营未变,成都跃升至<span style="color: black;">第1</span>,与上海不相<span style="color: black;">手足</span></a><span style="color: black;">☆ </span><a style="color: black;">万商年度排行榜 | 2023年度十大影响力事件:“REITs扩容<span style="color: black;">商场</span>不动产,4家企业获首批”居榜首</a><span style="color: black;">☆ </span><a style="color: black;">从“造景”到“造境”,从“进入”到“浸入”,看爱琴海的运营进化</a><span style="color: black;">☆ </span><a style="color: black;">从<span style="color: black;">商场</span>价值到公共价值,陆家嘴</a>滨江金融城的进阶<span style="color: black;">☆ </span><a style="color: black;">万商观察 | 春节原创营销再创新,求好运IP<span style="color: black;">心情</span>价值拉满</a><span style="color: black;">☆ </span><a style="color: black;">实探|开园不到半年,仁恒仓街“爆改”仁恒仓街</a><span style="color: black;">☆ </span><a style="color: black;">撬动新<span style="color: black;">商场</span>流变,重庆方圆LIVE解锁<span style="color: black;">青年</span>力想象</a><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; 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