一物一码怎么样助力制品做市场营销
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着科技的进步,二维码技术<span style="color: black;">逐步</span>取代条形码技术,因其能存储<span style="color: black;">更加多</span>信息,且<span style="color: black;">经过</span>智能手机等设备能快速扫描,在营销<span style="color: black;">行业</span>得到了广泛应用。在营销方面,一物一码的发展经历了从简单的<span style="color: black;">制品</span>标识到实现多种功能的转变。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">初期</span>,它<span style="color: black;">重点</span>用于<span style="color: black;">制品</span>的基本信息标识和追溯。而如今,它不仅能用于<span style="color: black;">制品</span>溯源,还能实现防伪、防窜货、<span style="color: black;">精细</span>营销等多种功能。例如,企业<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">掌控</span>动态二维码,适时<span style="color: black;">起步</span>促销活动,灵活<span style="color: black;">掌控</span>活动奖品、力度和<span style="color: black;">花费</span>,从而<span style="color: black;">加强</span>消费者参与率,拉动销量。在新零售环境下,一物一码技术的应用越发重要。它<span style="color: black;">能够</span><span style="color: black;">帮忙</span>企业<span style="color: black;">把握</span>用户的消费场景,收集消费者大数据,<span style="color: black;">认识</span>消费者真实<span style="color: black;">行径</span><span style="color: black;">爱好</span>,从而实现<span style="color: black;">精细</span>营销,降低获客成本,<span style="color: black;">加强</span>客户好感度,<span style="color: black;">极重</span>地助力企业业绩增长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">利多码一物一码的核心功能</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(1)防伪溯源</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一物一码<span style="color: black;">经过</span>为<span style="color: black;">每一个</span><span style="color: black;">制品</span>赋予独一无二的编码,实现了<span style="color: black;">制品</span>的真伪鉴别和全流程追溯。在生产环节,为<span style="color: black;">制品</span>生成特定的二维码,其中<span style="color: black;">包括</span><span style="color: black;">制品</span>的<span style="color: black;">仔细</span>信息,如原材料、生产工艺、生产时间等。消费者<span style="color: black;">经过</span>扫描二维码,<span style="color: black;">就可</span>获取这些信息,从而判断<span style="color: black;">制品</span>的真伪。<span style="color: black;">同期</span>,在<span style="color: black;">制品</span>的流<span style="color: black;">经过</span>程中,每一次扫码都会被记录,<span style="color: black;">包含</span>扫码时间、地点等,形成完整的追溯链条。例如,通赢科技的一物一码技术,将消费者、企业、流通三者连接起来,实现<span style="color: black;">制品</span>从原材料到<span style="color: black;">营销</span>终端的全生命周期管理。消费者扫码不仅能<span style="color: black;">认识</span><span style="color: black;">制品</span>的真伪信息,还能参与营销互动,企业<span style="color: black;">亦</span>能借此<span style="color: black;">保证</span>消费者在正规<span style="color: black;">途径</span>购买<span style="color: black;">制品</span>,免受假冒伪劣<span style="color: black;">制品</span>的侵害。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q0.itc.cn/q_70/images01/20240724/93d8035ed4544f649d214b95e17d815b.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(2)大数据采集</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一物一码能够精确统计<span style="color: black;">制品</span>数据,为企业构建专属数据库。每一次扫码都会产生<span style="color: black;">海量</span>有价值的数据,<span style="color: black;">包含</span>消费者的购买时间、地点、购买频率、消费偏好等。这些数据经过收集和分析,为企业<span style="color: black;">供给</span>了深入<span style="color: black;">认识</span>消费者的机会。例如,<span style="color: black;">经过</span>对这些数据的挖掘,企业<span style="color: black;">能够</span><span style="color: black;">认识</span><span style="color: black;">区别</span>地区、<span style="color: black;">区别</span>年龄段消费者的<span style="color: black;">需要</span>差异,从而优化<span style="color: black;">制品</span>设计和营销策略。<span style="color: black;">另外</span>,大数据还能<span style="color: black;">帮忙</span>企业预测市场趋势,提前做好生产和<span style="color: black;">营销</span>规划,<span style="color: black;">加强</span>运营效率和市场竞争力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q8.itc.cn/q_70/images01/20240125/f68a0e2b4b0a41be89e660634f7856a0.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(3)防窜货管理</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一物一码在<span style="color: black;">跟踪</span>商品流向、预防窜货现象方面发挥着重要<span style="color: black;">功效</span>。为<span style="color: black;">每一个</span><span style="color: black;">制品</span>赋予<span style="color: black;">独一</span>的标识码,<span style="color: black;">创立</span> “单品 - 箱 - 托盘” 的<span style="color: black;">相关</span>关系,在<span style="color: black;">制品</span>出库、分销等环节进行扫码记录。企业<span style="color: black;">经过</span>后台系统<span style="color: black;">能够</span>实时<span style="color: black;">把握</span><span style="color: black;">制品</span>的流通<span style="color: black;">状况</span>,当<span style="color: black;">制品</span>在未经授权的<span style="color: black;">途径</span><span style="color: black;">显现</span>时,系统能够<span style="color: black;">快速</span><span style="color: black;">发掘</span>并预警。例如,<span style="color: black;">经过</span>对扫码数据的分析,<span style="color: black;">倘若</span><span style="color: black;">发掘</span>同一批次<span style="color: black;">制品</span>在<span style="color: black;">区别</span>地区的扫码频率<span style="color: black;">反常</span>,就可能存在窜货<span style="color: black;">危害</span>。企业<span style="color: black;">能够</span><span style="color: black;">即时</span>采取<span style="color: black;">办法</span>,<span style="color: black;">守护</span>市场秩序,<span style="color: black;">保证</span>经销商和消费者的合法权益。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240902/7dbfe99109b14a2c82ceb8808a253586.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一物一码营销的最大<span style="color: black;">优良</span>之一<span style="color: black;">便是</span>能够实现<span style="color: black;">精细</span>营销。企业<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">区别</span>的地域、用户群体、<span style="color: black;">制品</span>特点等元素,灵活制定个性化的营销策略。<span style="color: black;">例如</span>,<span style="color: black;">针对</span>一线城市的<span style="color: black;">青年</span>消费者,推送时尚、个性化的<span style="color: black;">制品</span>信息和促销活动;<span style="color: black;">针对</span>二三线城市的家庭用户,着重宣传<span style="color: black;">制品</span>的实用性和性价比。这种<span style="color: black;">精细</span>的营销策略能够有效地<span style="color: black;">加强</span>营销活动的转化率和效果,避免资源的浪费。像凉皮先生<span style="color: black;">经过</span>利多码红包营销,扫码率超过 40%,将<span style="color: black;">海量</span>普通用户转化为品牌会员,实现了业绩的<span style="color: black;">明显</span>增长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/images01/20240902/ef5aa6dfea5a4802beeca80131467be5.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在快消品行业,东鹏饮料是一物一码应用的成功典范。据年业绩报告<span style="color: black;">表示</span>,东鹏饮料合作的经销商数量大幅<span style="color: black;">增多</span>,覆盖全国众多地级城市,其活跃的终端网点<span style="color: black;">亦</span><span style="color: black;">明显</span>增长。东鹏饮料耗时 8 年构建了 “一物一码,五码<span style="color: black;">相关</span>” 的数字化网络,<span style="color: black;">经过</span> “扫码领红包” 等活动直接链接消费者,有效吸引<span style="color: black;">目的</span>消费群体参与,<span style="color: black;">提高</span>了营销活动的效果和投资<span style="color: black;">报答</span>率。从<span style="color: black;">制品</span>溯源到生产流程可控,再到<span style="color: black;">繁杂</span>的商品流通系统透明化,东鹏饮料实现了对每一件<span style="color: black;">制品</span>的精确<span style="color: black;">跟踪</span>,为品牌塑造了良好形象,让消费者买得<span style="color: black;">安心</span>、用得<span style="color: black;">安心</span>。<span style="color: black;">同期</span>,<span style="color: black;">经过</span>一物一码的数字化体系,品牌方可链接终端网点,以真实、客观、<span style="color: black;">即时</span>的数据统一企业决策维度,并<span style="color: black;">供给</span>有效的依据,让品牌商<span style="color: black;">途径</span>利润进行再分配<span style="color: black;">供给</span>支持,借助定向返利拉动终端卖货意愿,促进 BC 闭环一体化,实现分销和动销的联动。</p>
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