一组图看懂百度与谷歌：都靠卖宣传挣钱，为啥一个被骂一个被捧？
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<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/34a462cc42be4044a3e479fd5cc7c776~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725954021&x-signature=aIcaMCJWFLOft14sC9LZ0z2i65w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>，<span style="color: black;">做为</span>中国和世界最大的搜索引擎的两家巨头<span style="color: black;">机构</span>——百度和谷歌都发布了自己的财务报告，人们不禁好奇这两家<span style="color: black;">机构</span>的市场表现怎么样。毕竟，两家的业务是<span style="color: black;">那样</span>的类似，在中国区域和世界范围内<span style="color: black;">亦</span>都<span style="color: black;">特别有</span>知名度。<span style="color: black;">然则</span>，<span style="color: black;">同样</span>靠搜索引流靠<span style="color: black;">宣传</span>收益的两家<span style="color: black;">机构</span>，它们的口碑却有着天壤之别，这到底是<span style="color: black;">为何</span>呢？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/306adfaea24c419788250125fa1595bb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725954021&x-signature=6ppng4JbH4%2F4bXQITvX0Sws0ecQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从市值上看，当百度达到904亿的时候，谷歌的母<span style="color: black;">机构</span>Alphabet（以下简<span style="color: black;">叫作</span>为谷歌）的市值都<span style="color: black;">已然</span>达到了6739亿，大概7倍多的样子，百度和世界巨头谷歌其实比还是很大的。而<span style="color: black;">倘若</span><span style="color: black;">咱们</span>再拆开来看，这个差距<span style="color: black;">表现</span><span style="color: black;">亦</span>是方方面面的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d3b710d9c91643acb27fbc0f12e6acc3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725954021&x-signature=Nb%2BB%2FJHikbcfBW6Qa9XdpXQJrrk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，从营业收入来看，百芭营收35.3亿，而谷歌<span style="color: black;">能够</span>做到277.7元，两者完全不是一个量级的，<span style="color: black;">亦</span>是差不多七倍的差距。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/001d3e5402db4967a840ad5ef7b41391~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725954021&x-signature=y0zv%2BQojeGgt5V%2FcoKCN9vcLiD0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>，百度的<span style="color: black;">挣钱</span>能力比较强一点，百度的利润<span style="color: black;">此刻</span><span style="color: black;">能够</span>做到12亿美元，而谷歌<span style="color: black;">仅有</span>67.3亿，这<span style="color: black;">寓意</span>着净利润<span style="color: black;">仅有</span>五倍<span style="color: black;">上下</span>的差距，远<span style="color: black;">少于</span>市值和营收的差距。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/05a3865b440944e9b030a4945e4a2e28~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725954021&x-signature=ILreHFPUSYlrgZlOhUXNKTppUxw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从两家的根基来看，在搜索市场，百度基本上<span style="color: black;">仅在</span>中国一家独有，在世界范围内人们还是认谷歌的，<span style="color: black;">因此</span>百度的市场占有率<span style="color: black;">仅有</span>可怜的1.42%，连谷歌91.85%的零头都不到！</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9e4469f45f6649938f150e997cf2b626~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725954021&x-signature=mqc0e3PfGc%2B1TZ4ZZk9byGopwVE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span><span style="color: black;">特别有</span>意思的是，百度虽然远不如谷歌强大，<span style="color: black;">然则</span>却雇佣了<span style="color: black;">更加多</span>的员工，<span style="color: black;">因此</span>百度在员工数量规模上倒是战胜了谷歌。只是<span style="color: black;">这般</span>的胜利，<span style="color: black;">是不是</span>说明百度的效率<span style="color: black;">不足</span>高呢？</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/09c38162a8674393b607ed35146752ca~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725954021&x-signature=olBItQR7MGTLj69x3XbODvO8IMU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然看起来百度更会<span style="color: black;">挣钱</span>，但两家<span style="color: black;">机构</span>都是靠<span style="color: black;">宣传</span>吃饭的，这个对比就<span style="color: black;">特别有</span><span style="color: black;">道理</span>。从<span style="color: black;">宣传</span>收入来看，百度达到30.2亿美元，而谷歌则是240.7亿美元，两者在总营收的占比都差不多，<span style="color: black;">亦</span><span style="color: black;">便是</span>85%<span style="color: black;">上下</span>。<span style="color: black;">不外</span>，两家<span style="color: black;">机构</span>在<span style="color: black;">宣传</span>社会效益和口碑上差别实在太大了：百度屡屡被们人诟病<span style="color: black;">宣传</span>被医药<span style="color: black;">霸占</span>，多次<span style="color: black;">显现</span><span style="color: black;">消极</span>丑闻，相比下谷歌的<span style="color: black;">宣传</span><span style="color: black;">一样</span>占<span style="color: black;">同样</span>的比重，却<span style="color: black;">无</span>什么反面<span style="color: black;">信息</span>，这点真值得百度深思。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，你觉得百度和谷歌最本质的区别是什么呢？</p>
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期待与你深入交流，共探知识的无穷魅力。 你的见解独到，让我受益匪浅，非常感谢。
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