市场营销学经典案例分析十二篇之第四篇
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/klvCWM5p5zbnJDZficr1QIibF1VtPJOzez71XnXyYIiaHziavuGUia3WXU9s1Ozq1ZicAGU3UWicXE04YmMuD8Pgia7vdg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/klvCWM5p5zbnJDZficr1QIibF1VtPJOzeznfOBrbQ7Xo92WNPve7pyCnejBhJWRas7W4jrDFcr6CwNbP6507ZrMA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">市场营销学经典案例分析十二篇</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">精品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本篇是精心搜索的</span><span style="color: black;">12篇市场营销学的经典案例,<span style="color: black;">针对</span>学习市场营销学的<span style="color: black;">伴侣</span>有着无与伦比的价值,<span style="color: black;">期盼</span>您能在这些案例中<span style="color: black;">得到</span>启发,从而运用到实践中去。成功或许就离你不远了。</span></p><strong style="color: blue;"><span style="color: black;">第四篇</span></strong><img src="https://mmbiz.qpic.cn/mmbiz_png/klvCWM5p5zbnJDZficr1QIibF1VtPJOzez5jjpRu3trCwPxQDxGSgauWzpG2ID1CZ9Eh8mOnVJSB4nTZKhhjG0Bg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本篇内容可分为三部分：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">详细</span>案例；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、分析问题；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、解答<span style="color: black;">困难</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/klvCWM5p5zbnJDZficr1QIibF1VtPJOzezUae2YUWtibSia590kcQGpsibpf9Eia7HndkUVs0MnyMgTBRiaVlibpQXjK8w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/klvCWM5p5zbnJDZficr1QIibF1VtPJOzezUae2YUWtibSia590kcQGpsibpf9Eia7HndkUVs0MnyMgTBRiaVlibpQXjK8w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/klvCWM5p5zbnJDZficr1QIibF1VtPJOzez7DEm5RUlSic2POIqpBegzTE3iar9VwDJIQ3WicicDkoKZV4ARKxEekaAfQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">详细</span>案例<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/klvCWM5p5zbnJDZficr1QIibF1VtPJOzezPVwk5k1S3FVb1FRibZvo8CfV44H3kuhtUicSmjQlmxB4zK1GTDOyxiaSA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">美国天美时钟表<span style="color: black;">机构</span>在战前还是一个不大起眼的<span style="color: black;">机构</span></span><span style="color: black;">,<span style="color: black;">因此呢</span>,<span style="color: black;">机构</span>极力想在美国市场上撕开一条口子, 大干一番。 当时, 著名的钟表<span style="color: black;">机构</span>几乎都是以生产<span style="color: black;">宝贵</span>手表为<span style="color: black;">目的</span>,<span style="color: black;">况且</span><span style="color: black;">重点</span><span style="color: black;">经过</span>大百货商店、珠宝商店推销。<span style="color: black;">然则</span>,美国钟表<span style="color: black;">机构</span><span style="color: black;">经过</span>市场营销<span style="color: black;">科研</span><span style="color: black;">发掘</span>,<span style="color: black;">实质</span>上市场可进行划分,把市场上的购买者分为三类:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>类消费者<span style="color: black;">期盼</span>能以<span style="color: black;">尽可能</span>低的价格购买能计时的手表, <span style="color: black;">她们</span>追求助是低价位的 实用品,这类消费者占23%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二类消费者<span style="color: black;">期盼</span>能以较高的价格购买计时准确、更耐用或式样好的手表.<span style="color: black;">她们</span>既重实用,又重美观,这类消费者占46%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三类消费者想买<span style="color: black;">宝贵</span>的手表,<span style="color: black;">重点</span>是招它<span style="color: black;">做为</span>礼物,<span style="color: black;">她们</span>占<span style="color: black;">全部</span>市场的 31%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由此企业<span style="color: black;">发掘</span>, 以往<span style="color: black;">供给</span>的<span style="color: black;">制品</span>仅是以第三类消费者为对象的。美国天美时钟表<span style="color: black;">机构</span>高兴地<span style="color: black;">认识</span>到, 一个潜在的充满生机的大市场即在眼前。于是<span style="color: black;">按照</span>第<span style="color: black;">1、</span>二类消费者的需要, 制造了一种叫做“天美时” 的物美价廉的手表, 一年内保修, <span style="color: black;">况且</span>利用新的<span style="color: black;">营销</span><span style="color: black;">途径</span>,广泛<span style="color: black;">经过</span>商店、超级市场、<span style="color: black;">低价</span>商店、<span style="color: black;">药店</span>等<span style="color: black;">各样</span>类型的商店大力推销,结果<span style="color: black;">火速</span>提 高了市场占有率,<span style="color: black;">作为</span>世界上最大的钟表<span style="color: black;">机构</span>之一。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/klvCWM5p5zbnJDZficr1QIibF1VtPJOzezztuhDicP3da5PxeZpAVBL6DibvIFGGRnY4StGKb31Z5Ctkp85BgLCJXQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">分析问题<img src="https://mmbiz.qpic.cn/mmbiz_png/klvCWM5p5zbnJDZficr1QIibF1VtPJOzezwsMic9xicscAFibjO9oqsVLyAw8OGq2P6soSPFlbnO7yhcq0ADoiaXvJ1A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/klvCWM5p5zbnJDZficr1QIibF1VtPJOzez5TPLL1iaJoUtJ8LFPuiaw7Tf8V8iaMj79l22jPVp2Klttoial50uHEAm0Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1) 、美国天美时钟表<span style="color: black;">机构</span>将市场上的购买者分为几类 ?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2) 、这种细分<span style="color: black;">是不是</span>有效?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(3) 、该<span style="color: black;">机构</span>的营销策略是<span style="color: black;">怎样</span><span style="color: black;">表现</span>的?</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/klvCWM5p5zbnJDZficr1QIibF1VtPJOzezfNAYMAQKdRmDzgNGXia5vYCRicvur4AOiaWibg99TicHuoibtsFSCa9heicsw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">解答<span style="color: black;">困难</span><img src="https://mmbiz.qpic.cn/mmbiz_png/klvCWM5p5zbnJDZficr1QIibF1VtPJOzezVRbd0Wxpb91SZvXuicXQvhEm2uKHic8fy1QtLdPpBJrYRz3wNbDYGsow/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/klvCWM5p5zbnJDZficr1QIibF1VtPJOzezMbpXX8cicoGfUDlT8S03EPW4SqAgZhJsaLWNuvM6LzvGuAYSEUs6ceQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">问</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1) 、美国天美时钟表<span style="color: black;">机构</span>将市场上的购买者分为几类 ?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">答</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/klvCWM5p5zbnJDZficr1QIibF1VtPJOzez8BpexxLQde3j739IuxExaar3AsjJgpOsTxBpSTgDibJBnu40FhUMPYg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答</span><span style="color: black;">:该<span style="color: black;">机构</span>将市场上的购买者分为三类,<span style="color: black;">第1</span>类是占市场 23%的追求低价值的实用品的消费者,第二类是占市场 46%的既重实用又重美观的消费者;第三类是占市场31%的想买<span style="color: black;">宝贵</span>手表的消费者。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/klvCWM5p5zbnJDZficr1QIibF1VtPJOzezMbpXX8cicoGfUDlT8S03EPW4SqAgZhJsaLWNuvM6LzvGuAYSEUs6ceQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">问</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2) 、这种细分<span style="color: black;">是不是</span>有效?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">答</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/klvCWM5p5zbnJDZficr1QIibF1VtPJOzez8BpexxLQde3j739IuxExaar3AsjJgpOsTxBpSTgDibJBnu40FhUMPYg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答</span><span style="color: black;">:实践证明这种细分是有效的, 它准确地将市场化分为三类, 又对<span style="color: black;">制品</span>进行了<span style="color: black;">恰当</span>的定位,<span style="color: black;">明显</span>低价位的市场定位,从而奠定了成功的基石。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/klvCWM5p5zbnJDZficr1QIibF1VtPJOzezMbpXX8cicoGfUDlT8S03EPW4SqAgZhJsaLWNuvM6LzvGuAYSEUs6ceQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">问</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(3) 、该<span style="color: black;">机构</span>的营销策略是<span style="color: black;">怎样</span><span style="color: black;">表现</span>的?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">答</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/klvCWM5p5zbnJDZficr1QIibF1VtPJOzez8BpexxLQde3j739IuxExaar3AsjJgpOsTxBpSTgDibJBnu40FhUMPYg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答</span><span style="color: black;">:在企业之间竞争日益激烈的<span style="color: black;">状况</span>下,<span style="color: black;">经过</span>市场细分,企业<span style="color: black;">能够</span>找到市场上尚未被满足的市场需要, 从而找到对企业有利的营销机会, 美国天美时钟表<span style="color: black;">机构</span>在其他钟表<span style="color: black;">机构</span>都集中在<span style="color: black;">宝贵</span>手表的时候, 对市场进行有效纫分, 从而找到自己的<span style="color: black;">目的</span>市场, <span style="color: black;">研发</span>自己的营销<span style="color: black;">途径</span>, 集中于低价位的市场。 天美时钟表<span style="color: black;">机构</span><span style="color: black;">选取</span>了正确的营销策略,找准了自己的<span style="color: black;">目的</span>市场,从而<span style="color: black;">得到</span>了成功。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/klvCWM5p5zbnJDZficr1QIibF1VtPJOzezUae2YUWtibSia590kcQGpsibpf9Eia7HndkUVs0MnyMgTBRiaVlibpQXjK8w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/klvCWM5p5zbnJDZficr1QIibF1VtPJOzezUae2YUWtibSia590kcQGpsibpf9Eia7HndkUVs0MnyMgTBRiaVlibpQXjK8w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">怎么样，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">根据</span><span style="color: black;">博主</span>说的<span style="color: black;">办法</span>，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是不是觉得看<span style="color: black;">文案</span>就不<span style="color: black;">那样</span>的无味了</p><img src="https://mmbiz.qpic.cn/mmbiz_png/klvCWM5p5zbnJDZficr1QIibF1VtPJOzez5jjpRu3trCwPxQDxGSgauWzpG2ID1CZ9Eh8mOnVJSB4nTZKhhjG0Bg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/klvCWM5p5zbnJDZficr1QIibF1VtPJOzezvHNribibzo1QYwjeia8mwOUI6iaza1zUknxMZ7ckKWDvHW9sxIXbXjDjqA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/klvCWM5p5zbnJDZficr1QIibF1VtPJOzezlYqAjZk5ibdNUak3U2rHHByh51ume8r1MavicviaXPEoh9ibmzib8U5g0fQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">长按二维码关注<span style="color: black;">咱们</span>吧</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/klvCWM5p5zbnJDZficr1QIibF1VtPJOzezY5B7Zw82kp1LcMQruQ5u6UicSwTo2dqchdKd5icHcTkb7QxD3fNwGYaQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
期待楼主的下一次分享！” 你的见解独到，让我受益匪浅，非常感谢。
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