爱点击《2024AI赋能营销应用场景白皮书》发布，AI的规模化应用正席卷而来
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从ChatGPT到Sora，AI的每一次跨越式发展总能在<span style="color: black;">全世界</span>范围内掀起一阵<span style="color: black;">热榜</span>。AI似乎总有着一股令人望而却步的生命力，<span style="color: black;">连续</span>带来惊喜。这份惊喜<span style="color: black;">伴同</span>着其学习能力与认知能力的<span style="color: black;">加强</span>蔓延在各行各业的工作变革中。而技术的迭代<span style="color: black;">亦</span>让企业居安思危，想方设法跟上时代潮流，布局市场。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/w37VvtQNJzZwDh8ySLV8zmsf9UH5eOygjEB7JxTcoiaGibCOdC7Kb66McuyFR2kLVNUE7fX1sJyRx3HuvKB66tlQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">扫描文末二维码，下载完整报告内容</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>，国内领先的企业数字化运营和营销云平台——爱点击集团iClick (NASDAQ:ICLK)，发布了《2024AI赋能营销应用场景白皮书》（下<span style="color: black;">叫作</span>《白皮书》）。《白皮书》介绍了营销行业的演变历程，并对AI技术赋能营销的场景、AI在营销链路的关键应用、应用前景展望等方面进行了整体梳理与分析，<span style="color: black;">同期</span>结合爱点击的服务经验、<span style="color: black;">制品</span>经验做了场景化讲解。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">斯坦福大学教授&谷歌前首席<span style="color: black;">专家</span>安德鲁·恩格尔曾说过，人工智能就像电力<span style="color: black;">同样</span>，<span style="color: black;">倘若</span>你的竞争对手正在<span style="color: black;">运用</span>它，你<span style="color: black;">亦</span>需要<span style="color: black;">运用</span>它，否则你就会失去竞争力。面对行业的发展趋势，应该<span style="color: black;">怎样</span>正确看待AI的发展？AI在营销中将<span style="color: black;">装扮</span><span style="color: black;">怎么样</span>的角色？AI的<span style="color: black;">将来</span><span style="color: black;">怎样</span>？《白皮书》结合现实的<span style="color: black;">区别</span>场景给出了参考答案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天，今日<span style="color: black;">宣传</span>为您带来关于《白皮书》的多方位<span style="color: black;">诠释</span>。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/w37VvtQNJzZwDh8ySLV8zmsf9UH5eOygAW5RUl7aCBSojRKoHPkK2Or7B5h3m63bdaM9bwhEasL9kiayP5IkkEA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">——</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">01</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">与时俱进的营销行业</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">需要</span>助推AI发展？or AI赋能营销场景多元化？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销行业的发展有着漫长的历史，而这段历史在<span style="color: black;">区别</span>时期经历了多样化的改变。曾经的沿街叫卖，到如今直播间的热火朝天，形式改换下不变的是<span style="color: black;">需要</span>的存在。以消费者<span style="color: black;">需要</span>为中心的<span style="color: black;">商场</span>思维推动着营销模式的更新换代。<span style="color: black;">倘若</span><span style="color: black;">这般</span>看，AI的<span style="color: black;">显现</span>与应用自然<span style="color: black;">亦</span>是顺理成章。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/w37VvtQNJzZwDh8ySLV8zmsf9UH5eOyg94u8JsFsNNdy2jXIBiaZxus5ibNQS4C7rwBC7uia8To6y7jZlMXntYyyA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">结合白皮书对营销行业的发展概括，<span style="color: black;">咱们</span>观察到，AI的<span style="color: black;">显现</span>与应用或许有以下几个<span style="color: black;">原由</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">消费<span style="color: black;">需要</span>的迭代升级。</span></strong><span style="color: black;">营销方式与手段的变化离不开消费者<span style="color: black;">需要</span>的改变。从<span style="color: black;">初期</span>物质匮乏专注<span style="color: black;">制品</span>本身，到社会进步<span style="color: black;">需要</span>多样形成差异化，再到网络时代<span style="color: black;">心情</span>价值的冒头，数字营销<span style="color: black;">逐步</span>发挥愈加重要的<span style="color: black;">功效</span>，个性化投入势在必行。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">技术革新的新生产力。</span></strong><span style="color: black;">从互联网到大数据到人工智能，技术的<span style="color: black;">连续</span>发展为营销创造了无限的可能性。尤其如今消费者<span style="color: black;">针对</span>个性化、多元化的体验<span style="color: black;">需要</span>，技术的应用能够<span style="color: black;">极重</span>可能带来更为多元化的营销内容。AI的<span style="color: black;">显现</span>很好地满足了这一变化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">市场竞争的白热化。</span></strong><span style="color: black;">无论是<span style="color: black;">公众</span>赛道还是细分赛道，品牌的竞争相较以往要更为焦灼。<span style="color: black;">制品</span>的同质化让品牌<span style="color: black;">针对</span>消费者的争夺难度<span style="color: black;">逐步</span>上涨。<span style="color: black;">创立</span>一套品牌<span style="color: black;">自己</span><span style="color: black;">有效</span>的群体营销系统，自动化生产、多<span style="color: black;">途径</span>整合与预测性分析让品牌能更好地加固私域流量，吸纳公域转化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，营销的<span style="color: black;">需要</span>推动AI加速发展，AI的赋能带动营销数智成长，两者相辅相成。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">——</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">AI的关键应用</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">全链路营销新<span style="color: black;">助手</span>？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌CEO桑达尔·皮查伊曾<span style="color: black;">说到</span>，AI正在<span style="color: black;">帮忙</span><span style="color: black;">宣传</span>商以尽可能低的价格找到尽可能多的理想受众。在降本增效的今天，<span style="color: black;">这般</span>的应用<span style="color: black;">针对</span>企业而言无疑<span style="color: black;">引诱</span>力十足。而<span style="color: black;">怎样</span>找到尽可能多的理想受众？技术的升级更新<span style="color: black;">供给</span>了答案。当大数据、人工智能、5G等耳熟能详的字眼<span style="color: black;">作为</span>营销<span style="color: black;">平常</span>，对用户的<span style="color: black;">精细</span>触达与获取就<span style="color: black;">显出</span>更为容易<span style="color: black;">有些</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">过去，营销在数据端、投放端、决策端等多个端口需要投入<span style="color: black;">海量</span>的人力与物力。这个过程中，海量的数据清理与分析在加大工作体量的<span style="color: black;">同期</span><span style="color: black;">是不是</span>收获有效反馈<span style="color: black;">亦</span>亟待验证，加之长链路的营销节奏在无形中造<span style="color: black;">成为了</span>一大浪费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">AI在营销场景的应用涵盖了客户管理、个性化<span style="color: black;">举荐</span>、营销自动化、数据分析、智能客服、社交<span style="color: black;">媒介</span>分析等多个方面。《白皮书》<span style="color: black;">仔细</span>说明了AI工具在营销场景的单点应用，在这些方面<span style="color: black;">运用</span>营销工具将大幅度<span style="color: black;">加强</span>营销人员<span style="color: black;">平常</span>工作效率。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/w37VvtQNJzZwDh8ySLV8zmsf9UH5eOygfD9XsI9hd4yib49BLAGj3jKf4HhXpOIdTbwao4ZG7XYHuCoVvp9xjjQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">营销行业的技术和应用架构</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">——</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">03</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">AI的多元场景融入</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">它的应用将无所不在</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销的概念极为广泛，所涉猎的方向<span style="color: black;">亦</span>不固定。尤其在消费者习惯与<span style="color: black;">需要</span><span style="color: black;">连续</span>变化的当下，一切都变得更加不确定，直播、私域、内容等正急需更好的<span style="color: black;">处理</span><span style="color: black;">方法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《白皮书》<span style="color: black;">说到</span>，<span style="color: black;">日前</span>市场中品牌营销所<span style="color: black;">触及</span>到的重点板块<span style="color: black;">包含</span><span style="color: black;">宣传</span>投放（引流）、私域运营、直播电商、B2B 内容营销、品牌管理。</span><span style="color: black;">这<span style="color: black;">亦</span>正是AI所发挥功能的几大<span style="color: black;">重点</span><span style="color: black;">行业</span>。</span><span style="color: black;"><span style="color: black;">另一</span>，《白皮书》<span style="color: black;">亦</span>列举了AI<span style="color: black;">怎样</span><span style="color: black;">帮忙</span>企业逐步搭建起一套体系化流程赋能品牌增长。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/w37VvtQNJzZwDh8ySLV8zmsf9UH5eOygWW3jbiaJLOCRFCVaoFF6Vc2FLFOTBchbwToRTOrEIA9mviaWUxfjcDkQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">1.<span style="color: black;">宣传</span>投放 </span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">昂贵</span>的<span style="color: black;">宣传</span>费与不成正比的收效仿佛病毒蔓延在过去的行业内。<span style="color: black;">亦</span><span style="color: black;">因此呢</span>，人们<span style="color: black;">期盼</span>借以技术实现数据的<span style="color: black;">捉捕</span>与匹配，让效果更为<span style="color: black;">精细</span>。AI加持的智能化<span style="color: black;">宣传</span>投放系统能够基于海量数据源，深度挖掘网民受众<span style="color: black;">行径</span>和营销链路，<span style="color: black;">供给</span>策略、创意、投放优化等全生命周期的智能营销服务，并且实现全面的人群画像，真正做到千人千面<span style="color: black;">宣传</span>投放。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/w37VvtQNJzZwDh8ySLV8zmsf9UH5eOygaFWPfEFqbW2LaRU8HSJCYeOzhGvRoW6dpGMFnUolm6PGmeTDzw0g5g/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/w37VvtQNJzZwDh8ySLV8zmsf9UH5eOyg3Asmku7Ilk6nia6Wrk5DficIHTM8gBoEhbe4pypflZ5kbsNwEJj5gFGA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">2.私域运营</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">伴同</span>市场流量红利的消散，存量时代到来，人们似乎<span style="color: black;">已然</span><span style="color: black;">认识</span>到依靠高投入赚取流量的方式早已难以为继。<span style="color: black;">因此呢</span>，品牌正加大私域运营投入。但<span style="color: black;">都数</span>私域运营<span style="color: black;">常常</span>停留于表面的客服式<span style="color: black;">守护</span>。当<span style="color: black;">需要</span>愈加多元化，私域运营要<span style="color: black;">逐步</span>精细，品牌更要有针对性的互动模式，<span style="color: black;">加强</span>用户忠诚度。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/w37VvtQNJzZwDh8ySLV8zmsf9UH5eOyghAd5nMxgfdIAW5h2icGORN9YybPHdgjO5Nllba3NsBYnOfe9wOianDEg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">AI赋能搭建私域运营池的关键<span style="color: black;">过程</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">爱点击分享了曾将AIGC融入了私域营销的互动场景的客户案例。在某快消客户的营销互动小程序中接入AIGC能力，把<span style="color: black;">本来</span>单一的裂变动作转化为创意活动，<span style="color: black;">协同</span>形式新颖，互动性极强的“AI寻画赏”功能，<span style="color: black;">帮忙</span>品牌实现低成本的裂变拉新。<span style="color: black;">这般</span>的方式既丰富了用户体验，<span style="color: black;">亦</span>让私域活跃了起来。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/w37VvtQNJzZwDh8ySLV8zmsf9UH5eOygN7Q563iaaeiajavmHFgv4UpaIO03pgicNOtFfgvFpBP7ltwXhicicaQibQrg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.直播电商</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌入局直播已<span style="color: black;">作为</span>常规操作。但体量的增多不可避免带给消费者审美疲劳，千篇一律的直播风格与<span style="color: black;">制品</span><span style="color: black;">举荐</span>令直播质量与效果大打折扣。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">越来越多新颖的直播形式<span style="color: black;">起始</span>涌现，例如AI主播、AI实景无人直播等。以AI主播为例，<span style="color: black;">初期</span>，直播间涌现了一批<span style="color: black;">区别</span>类型的AI主播，但从观众的体验感来看，画面呈现与互动感并不真实。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/w37VvtQNJzZwDh8ySLV8zmsf9UH5eOyg2ytPw2n6ibtvouFJHa8hVRWcKSib6aTPBM9uY9Bu1A5drdegoTt382fQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着技术<span style="color: black;">开发</span>的深入，AI赋能直播的智能化工具<span style="color: black;">供给</span>了优化可能。爱点击旗下直播赋能工具「直播加加」能在场景中创建多达16个图层、2000个虚拟场景，<span style="color: black;">同期</span>能够让直播内容转场流畅呈现，这些都让直播电商的体验感大幅<span style="color: black;">提高</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.B2B 内容营销</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">传统的B2B营销<span style="color: black;">常常</span>需要进行<span style="color: black;">海量</span>的市场调研，针对企业客户<span style="color: black;">需要</span>的变化随时<span style="color: black;">调节</span>营销策略。显然<span style="color: black;">这般</span>的速度难以跟上市场的发展变化。<span style="color: black;">同期</span>，<span style="color: black;">针对</span> B2B 企业<span style="color: black;">来讲</span>，客户的决策周期长、采购流程<span style="color: black;">繁杂</span>。<span style="color: black;">有效</span>的内容营销能在相对漫长的客户旅程中，对线索的获取、培育、转化发挥积极的影响和促进<span style="color: black;">功效</span>。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/w37VvtQNJzZwDh8ySLV8zmsf9UH5eOygibGyzIpYNB15knxmVVxhCUgWAP8c3OjGNowPQ04AXnYlUh5Hubp7r6A/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">AI在B2B内容营销场景中的落地应用</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">爱点击旗下营销自动化增长工具iParllay 爱信来基于AIGC<span style="color: black;">供给</span>场景化写作能力，只需将关键词<span style="color: black;">移植</span>或将标准<span style="color: black;">制品</span>理解融入其中，<span style="color: black;">就可</span>输出符合平台属性的、有针对性的专业内容，有效<span style="color: black;">提高</span>B2B企业客户对品牌的认可、对<span style="color: black;">制品</span>的认知，消除采购过程中的阻力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5.品牌管理</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当经济下行，品牌<span style="color: black;">针对</span>销量的关注<span style="color: black;">常常</span>大于声量的经营。在直播带货的大趋势之下，品牌价值的运营渐趋衰弱。<span style="color: black;">长时间</span>价值的布局<span style="color: black;">针对</span>品牌的可<span style="color: black;">连续</span>发展发挥了不可替代的作用。<span style="color: black;">海量</span>网红<span style="color: black;">制品</span>的昙花一现验证着品牌管理的<span style="color: black;">道理</span>。<span style="color: black;">那样</span><span style="color: black;">怎样</span>更好地投入建设？从AI的视角来看，无论是品牌定位或是心智影响、舆论监测等AI都能从技术出发创造自己的可能性，让企业更好地管理<span style="color: black;">自己</span>的品牌资产、<span style="color: black;">提高</span>品牌价值和市场竞争力。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/w37VvtQNJzZwDh8ySLV8zmsf9UH5eOyg4iaVgxuwUGamCLch4ZpGBIScchIgODrS6uxMeaYT1Rn8F9PibAUnEtiag/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">社交<span style="color: black;">媒介</span>监测和分析</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">——</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">04</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">AI前景不可限量</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">理性投入，观望<span style="color: black;">长时间</span>反馈。AI浪潮下，品牌<span style="color: black;">针对</span>技术的拥抱热情不减。麦当劳利用AI创造了麦门传家宝<span style="color: black;">鲜嫩</span>出土的<span style="color: black;">宝藏</span>让人感受千年前麦门的魅力；王老吉继续从罐身出发，借由AI生成国风定制罐尽显国韵；美团优选推出首个AI作画户外<span style="color: black;">宣传</span>，<span style="color: black;">精细</span>刻画传播作品。品牌正<span style="color: black;">经过</span>AI的介入开创<span style="color: black;">宣传</span>营销的新历程。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/w37VvtQNJzZwDh8ySLV8zmsf9UH5eOyg3xtPefsicWLuzMm88y3y1paWg9ibmjYYbJYodUENpobms0LqcPozbKzA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据央视财经<span style="color: black;">报告</span>，我国人工智能核心产业规模已超过5000亿元，企业数量逾4300家。预测<span style="color: black;">表示</span>，到2035年，我国人工智能产业规模有望达到1.73万亿元，占<span style="color: black;">全世界</span>市场的30.6%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回看营销行业，从<span style="color: black;">连续</span><span style="color: black;">鲜嫩</span>出炉的AI<span style="color: black;">宣传</span>，到企业营销体系的优化，无不发挥着AI的能力。数字化转型的<span style="color: black;">专题</span>并不<span style="color: black;">鲜嫩</span>，且依然<span style="color: black;">处在</span>实践之中。但<span style="color: black;">茫然</span>的投入让收效甚微。以直播为例，缺乏经验的运营，直播间人数则少得可怜，更何谈转化？加之场景、主播、设备等<span style="color: black;">海量</span>的前期投入，让品牌更加举步维艰。如今，方便、稳定、省钱的AI主播与直播间已<span style="color: black;">逐步</span>形成一套标准化作业模式，并且随着技术的精进带来<span style="color: black;">优秀</span>的观看与转化效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从品牌端<span style="color: black;">需要</span>来看，个性化和<span style="color: black;">精细</span>的服务、自动化和效率<span style="color: black;">提高</span>、多<span style="color: black;">途径</span>整合以及营销和预测分析依然是AI深入的重点。<span style="color: black;">同期</span>《白皮书》中<span style="color: black;">说到</span>的数据安全等问题<span style="color: black;">亦</span>被摆上台面。但不可否认的是，AI的应用无论从数据反馈还是<span style="color: black;">实质</span>效果都给出了答案，AI已<span style="color: black;">作为</span>营销工作的一部分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">——</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">05 </span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">总结</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">刚才</span>过去的2023年，AI技术<span style="color: black;">经过</span>自己的方式渗透到营销行业，重塑着营销格局。2024年的开年，Sora再度轰炸营销市场，AI与营销还将继续释放更大活力，不如与<span style="color: black;">咱们</span><span style="color: black;">一块</span>见证行业的突破。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">往期精彩<span style="color: black;">举荐</span></span><span style="color: black;">Top picks</span><strong style="color: blue;"><span style="color: black;">探店专访</span></strong><a style="color: black;">巧豆</a> <span style="color: black;">|</span> <a style="color: black;">麦道</a><span style="color: black;">｜</span><span style="color: black;"> <a style="color: black;">阿海德</a><span style="color: black;">｜</span></span> <a style="color: black;">VPLUS</a><span style="color: black;"> ｜</span><a style="color: black;">彼邑</a><span style="color: black;"> | </span><a style="color: black;">MAX</a> <span style="color: black;">| </span><a style="color: black;">赤马传媒</a><span style="color: black;">|</span><a style="color: black;">德高申通</a><span style="color: black;">|<a style="color: black;">有门</a> </span><span style="color: black;"><span style="color: black;">|</span><a style="color: black;">凯浥</a> <span style="color: black;">|</span><a style="color: black;">广旭整合营销</a> <span style="color: black;">|<a style="color: black;">天下秀</a> <span style="color: black;">| <a style="color: black;">天与空</a><span style="color: black;">|</span><a style="color: black;">咖墨创意</a></span></span></span><span style="color: black;"> |<a style="color: black;">Mindshare China</a> <span style="color: black;">|<a style="color: black;">朗冠整合营销</a></span></span><span style="color: black;"> <span style="color: black;">|<a style="color: black;">峰极传媒</a><span style="color: black;">| <a style="color: black;">英诺中国</a><span style="color: black;">| <a style="color: black;">原生动力</a></span> <span style="color: black;">|</span></span></span></span><a style="color: black;">okk.</a><span style="color: black;">｜</span><a style="color: black;">M&</a>M<span style="color: black;"> | </span><a style="color: black;">凡人互动</a><span style="color: black;"> | </span><a style="color: black;">十相</a><span style="color: black;"> | </span><a style="color: black;">意符创意</a><span style="color: black;">｜</span><a style="color: black;">介陌</a><span style="color: black;"><a style="color: black;">｜</a><a style="color: black;">Heaven&Hell</a></span><span style="color: black;">｜<a style="color: black;">意类</a>｜</span><a style="color: black;">W</a><span style="color: black;">｜<a style="color: black;">有门</a>｜</span><a style="color: black;">Tomorrow</a><span style="color: black;">｜<a style="color: black;">CCE</a>｜<a style="color: black;">有氧</a>｜<a style="color: black;">MT蒙彤</a>｜<a style="color: black;">BBD</a>｜<a style="color: black;">N3</a>｜<a style="color: black;">SOULO</a>｜<a style="color: black;">艾迪霍克</a>｜<a style="color: black;">饭爱豆</a><span style="color: black;">｜</span><a style="color: black;">帛仑</a>｜<a style="color: black;">兰渡文化</a>｜</span><a style="color: black;"><span style="color: black;">KA</span><span style="color: black;">RMA<span style="color: black;">｜</span></span></a><a style="color: black;">睿路传播</a> <span style="color: black;">| <a style="color: black;">M&M</a> </span><strong style="color: blue;"><span style="color: black;">案例<span style="color: black;">诠释</span></span></strong>
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<h1 style="color: black; text-align: left; margin-bottom: 10px;"> <img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></h1>
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