新手必看的Facebook宣传库运用指南
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>什么是Facebook<span style="color: black;">宣传</span>库</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Facebook <span style="color: black;">宣传</span>库，汇集了 Meta <span style="color: black;">制品</span>套件（<span style="color: black;">包含</span> Messenger、Audience Network 和 Instagram）中的所有活跃<span style="color: black;">宣传</span>，<span style="color: black;">针对</span>营销人员<span style="color: black;">来讲</span>，Facebook <span style="color: black;">宣传</span>库是信息的金矿。在<span style="color: black;">宣传</span>库里，你<span style="color: black;">能够</span>看到数以千计的<span style="color: black;">宣传</span>，这些<span style="color: black;">宣传</span><span style="color: black;">能够</span>按国家、地区、<span style="color: black;">宣传</span>类型<span style="color: black;">乃至</span><span style="color: black;">宣传</span>商进行排序。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/37fd0e64818c4dcfa5a0ac861a72ed3f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725951004&x-signature=Cv0A9hCS%2FwKK8HImElYPXVX6bEY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设置搜索功能后，你<span style="color: black;">能够</span>查看<span style="color: black;">宣传</span>的<span style="color: black;">仔细</span>信息，例如<span style="color: black;">宣传</span>素材和文案，以及<span style="color: black;">起始</span>日期、平台和<span style="color: black;">宣传</span> ID。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5f153212df9a4c5a9115f789f4219fc1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725951004&x-signature=HBLzwQABTuzU%2FIPNkV3DPyCovAU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><span style="color: black;">怎样</span><span style="color: black;">拜访</span>Facebook<span style="color: black;">宣传</span>库</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①直接转到 URL</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（</p>https://www.facebook.com/ads/library），并在搜索栏中添加你的地理位置和其他参数，按<span style="color: black;">要求</span>进行 Facebook <span style="color: black;">宣传</span>搜索。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②查看任意的Facebook 主页，<span style="color: black;">而后</span>点击“查看<span style="color: black;">所有</span>”来<span style="color: black;">拜访</span><span style="color: black;">宣传</span>库</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3225e7e0b8ba40ba8fa4fbba01725e0f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725951004&x-signature=tadVrkX4IR0qYNFJJMEGTBBIxm4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>，<span style="color: black;">选取</span>“转到<span style="color: black;">宣传</span>库”</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b20b8dd8169340e09c0f935562188595~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725951004&x-signature=4W1BegkF7lsucY41BSjudhWmIIg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>这种<span style="color: black;">办法</span>，<span style="color: black;">能够</span>直接在<span style="color: black;">宣传</span>库工具中转到该<span style="color: black;">宣传</span>商的页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span><span style="color: black;">怎样</span>正确<span style="color: black;">运用</span>Facebook<span style="color: black;">宣传</span>库</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、 搜索品牌或关键字</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最简单的<span style="color: black;">办法</span><span style="color: black;">便是</span>在搜索栏中输入品牌或关键字。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、添加过滤器</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>用Facebook的搜索过滤器来优化你的<span style="color: black;">查找</span>，<span style="color: black;">能够</span><span style="color: black;">查询</span>特定的<span style="color: black;">媒介</span>类型，如视频<span style="color: black;">宣传</span>或<span style="color: black;">照片</span><span style="color: black;">宣传</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f9ba890567694bf094b553cc5c428bd9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725951004&x-signature=YBWUOj3kJXL3ZnR31qcO2mJBYWA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、分析<span style="color: black;">关联</span><span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>在搜索<span style="color: black;">宣传</span>时<span style="color: black;">科研</span>成功<span style="color: black;">宣传</span>中<span style="color: black;">运用</span>的创意元素，例如<span style="color: black;">照片</span>、视频、标题和号召性用语，以及观察<span style="color: black;">宣传</span>商在地理上将<span style="color: black;">宣传</span>活动集中在何处，<span style="color: black;">经过</span>这些分析，你会形成一个清晰的查看<span style="color: black;">宣传</span>的模式，从而更加<span style="color: black;">认识</span>竞争对手的营销策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span><span style="color: black;">怎样</span><span style="color: black;">运用</span> Facebook <span style="color: black;">宣传</span>库改进<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">监测</span>竞争对手的<span style="color: black;">宣传</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span><span style="color: black;">经过</span>Facebook<span style="color: black;">宣传</span>库查看竞争对手的<span style="color: black;">宣传</span>并分析<span style="color: black;">她们</span>的信息、视觉效果和优惠，以<span style="color: black;">认识</span><span style="color: black;">她们</span>的营销策略。<span style="color: black;">经过</span>分析其他人<span style="color: black;">运用</span>的<span style="color: black;">宣传</span>文案，<span style="color: black;">认识</span>哪种类型的语言和语气在你的行业中最有效。你<span style="color: black;">亦</span><span style="color: black;">能够</span>观察特定<span style="color: black;">宣传</span>的投放时间，<span style="color: black;">做为</span>你<span style="color: black;">宣传</span>投放时间的参考。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、寻找新思路</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了查看竞争对手的<span style="color: black;">宣传</span>之外，其他行业<span style="color: black;">关联</span>的<span style="color: black;">宣传</span><span style="color: black;">乃至</span>完全<span style="color: black;">区别</span>行业的<span style="color: black;">宣传</span><span style="color: black;">亦</span>能给你<span style="color: black;">供给</span><span style="color: black;">有些</span>思路，你<span style="color: black;">能够</span>从其他<span style="color: black;">宣传</span>里寻找市场<span style="color: black;">爱好</span>的创意用于你自己的<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">重视</span>趋势</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，第四季度是<span style="color: black;">营销</span>量最大的季度，你<span style="color: black;">能够</span>用Facebook<span style="color: black;">宣传</span>库来确定你所在行业的季节趋势。你<span style="color: black;">能够</span>搜索你所在行业的竞争对手或领先品牌，以及<span style="color: black;">相关</span>假期的关键词，例如万圣节、圣诞节、假期等。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/178a335fe55d44c5aabda7962312706a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725951004&x-signature=PPtY%2BZ1Gt2xPuy4jwaZdaZov4L4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>在这些<span style="color: black;">已然</span>投放的<span style="color: black;">宣传</span>里分析<span style="color: black;">她们</span>的视觉效果、促销方式以及<span style="color: black;">怎样</span>有效<span style="color: black;">调节</span>经营策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、应用<span style="color: black;">宣传</span>库素材</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在做了素材分析之后，最重要的是把素材应用到自己的<span style="color: black;">宣传</span>中。你需要花时间从中立的<span style="color: black;">方向</span>审查和分析自己的<span style="color: black;">宣传</span>，改进设计中的缺陷。<span style="color: black;">不外</span>，Facebook<span style="color: black;">宣传</span>库有一个缺陷<span style="color: black;">便是</span><span style="color: black;">没法</span>将特定<span style="color: black;">宣传</span><span style="color: black;">保留</span>到图库中，你必须下载<span style="color: black;">照片</span>或将链接发给需要的人，而链接又可能会失效，<span style="color: black;">运用</span>尤里改<span style="color: black;">能够</span>帮你<span style="color: black;">处理</span>这个问题。尤里改有一个BAIZE插件，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你把资料库里的内容快速<span style="color: black;">保留</span>到系统内。操作<span style="color: black;">过程</span>如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①打开链接安装BAIZE插件。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://chromewebstore.google.com/detail/baize/nbppefckephlbnhdkolfhjhjaoembonk?hl=zh.CN</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②点击Profile，右下角点击创建插件所需token</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cfa4a04b171741c4892d5a0817c4d274~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725951004&x-signature=sCxxMRxepvJfQBJesDh5Pal9T1E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e286329a0d26475796e3824287040f02~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725951004&x-signature=xlsrM8VVofPsd%2Bq4dfITwsBrGvA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③输入token，登录插件，<span style="color: black;">起始</span><span style="color: black;">运用</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/189d0ed733034b7ca88e958b47b09b84~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725951004&x-signature=y3XyXo4yMmQt2HGNH%2BFaGTKj4Gg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f0d01ea30cde4eac808ccb3745314244~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725951004&x-signature=giQsMVhGf3r0pz9ovdCgmwHiN6Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④一键同步到尤里改</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6c3177030c5a4de88c77315b0fb65c59~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725951004&x-signature=sFvEmBnGi6RRWHR46SE75EfB0kY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在导入素材文案之后，你<span style="color: black;">能够</span>借助自动化的工具快速生成<span style="color: black;">宣传</span>并批量投放<span style="color: black;">宣传</span>，测试你的素材优化<span style="color: black;">是不是</span>有效。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Facebook<span style="color: black;">宣传</span>库能够<span style="color: black;">帮忙</span>你更好的<span style="color: black;">认识</span>最新的<span style="color: black;">宣传</span>趋势，找到<span style="color: black;">宣传</span>创作的思路，充分利用Facebook<span style="color: black;">宣传</span>库，结合自动化投放工具，能让你的<span style="color: black;">宣传</span>投放事半功倍。对Facebook<span style="color: black;">宣传</span>投放感兴趣的伙伴<span style="color: black;">能够</span><span style="color: black;">认识</span>一下尤里改<span style="color: black;">宣传</span>自动投放系统，稳定<span style="color: black;">提高</span>你的<span style="color: black;">宣传</span>投放效果，快来试试吧！</p>
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