排名前 3% 实力认证, 店匠科技获颁 Google 新荣誉
<span style="color: black;"><span style="color: black;"><strong style="color: blue;">点击</strong></span><span style="color: black;"><strong style="color: blue;">蓝字</strong></span><span style="color: black;"><strong style="color: blue;">关注<span style="color: black;">咱们</span></strong></span></span><span style="color: black;">｜正文 1948 字，预计阅读 5 分钟｜</span><span style="color: black;">2021 年底，在谷歌合作伙伴峰会（Google Partners Summit 2021）上，店匠科技（SHOPLAZZA）凭借<span style="color: black;">自己</span>卓越的<span style="color: black;">制品</span>创新能力，以及与 Google 深入合作的多款<span style="color: black;">制品</span>，获颁「出海技术创新奖」。</span><span style="color: black;">2022 年伊始，经过层层筛选，<strong style="color: blue;">店匠获选<span style="color: black;">作为</span>“Google 2022 年优秀合作伙伴”</strong>。这<span style="color: black;">不仅</span>是一种级别的认定，一份服务的赞誉，<span style="color: black;">更加是</span> Google 对店匠出海服务能力的认可与肯定！</span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">关于</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Google 优秀合作伙伴</span></strong></p><span style="color: black;">“Google 优秀合作伙伴”是对世界各地优秀合作伙伴给予的肯定。Google 每年仅会<span style="color: black;">评定</span>一次并授予<span style="color: black;">每一个</span>国家 / 地区排名前<strong style="color: blue;">3%</strong> 的合作伙伴<span style="color: black;">作为</span>优秀合作伙伴。<span style="color: black;">作为</span> Google 优秀合作伙伴<span style="color: black;">寓意</span>着<span style="color: black;">得到</span>了 Google 的认可， 能够享受更为全面的专属高价值福利，为出海企业<span style="color: black;">供给</span>更<span style="color: black;">优秀</span>的一站式营销服务。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQDAF7H32JIrVe0qoshiaDiaJ50FBQI3YXudYes822icXoErgkMGhEsRzXgqzGpyEuTTibhic6ibqXTcyNXw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">追求卓越的<span style="color: black;">制品</span>创新</span></strong><strong style="color: blue;"><span style="color: black;">店匠后台内置</span></strong><strong style="color: blue;"><span style="color: black;">Google <span style="color: black;">特殊</span>功能</span></strong><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQDAF7H32JIrVe0qoshiaDiaJ5sB8nZZNx1H3YCdxaMawgAyePDQ0icRRUhDt7JMpvN72RxnnHe2rIlKQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">01 内置购物<span style="color: black;">宣传</span>，店铺预检功能</span></strong></h1><span style="color: black;">针对独立站商家在投放 Google 购物<span style="color: black;">宣传</span>时遇到的 GMC（Google Merchant Center）账户封户、多平台操作<span style="color: black;">繁杂</span>繁琐等问题，店匠科技<span style="color: black;">经过</span>对平台「购物<span style="color: black;">宣传</span>」中「店铺检测」功能的多项更新，<span style="color: black;">连续</span><span style="color: black;">保证</span>商家维持店铺和账户的健康运转，更新<span style="color: black;">重点</span><span style="color: black;">表现</span>在以下两个方面：</span>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">1. 「店铺预检」助力商家更顺畅地开展<span style="color: black;">宣传</span>投放</span></strong></h2><span style="color: black;">店匠后台「购物<span style="color: black;">宣传</span>」中设置「店铺预检」功能的<span style="color: black;">道理</span>在于<span style="color: black;">帮忙</span>商家在投放「购物<span style="color: black;">宣传</span>」时<span style="color: black;">能够</span>覆盖所有已完成的 GMC 设置和店铺设置，<span style="color: black;">守护</span>投放账号的安全，为商家<span style="color: black;">处理</span>投放痛点，以便<span style="color: black;">她们</span><span style="color: black;">能够</span>更好地开展<span style="color: black;">宣传</span>投放。</span><span style="color: black;">「店铺预检」<span style="color: black;">经过</span>店铺设置、店铺装修、网站声明、GMC 账户状态四个维度进行自动化检测，并给出店匠预检得分与<span style="color: black;">仔细</span>的预检<span style="color: black;">意见</span>，商户<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">意见</span>对店铺设置进行修改。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQDAF7H32JIrVe0qoshiaDiaJ5k4hCqyhy1dPlM2pGcMBUPsCrhsaiaJtASTKtmXoSV24JRnVcpPMHTnw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">2. 「购物<span style="color: black;">宣传</span>」一站式服务</span></strong></h2><span style="color: black;">店匠将谷歌「购物<span style="color: black;">宣传</span>」功能集成于店铺后台，<span style="color: black;">帮忙</span>商家在投放<span style="color: black;">宣传</span>时无需前往多平台进行操作，省去程序上繁琐的操作。后台功能以按钮的形式呈现，大大降低了商家投放门槛，<span style="color: black;">加强</span>店铺运营效率。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQDAF7H32JIrVe0qoshiaDiaJ57g4qich4QurczvWQUkoyxJzsWOaty0d8TZRfCd7qy7eQdthfz7NOfxA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">02 新增展示<span style="color: black;">宣传</span>，丰富商家投放<span style="color: black;">需要</span></span></strong></h1>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">1. 创建展示<span style="color: black;">宣传</span></span></strong></h2><span style="color: black;">「展示<span style="color: black;">宣传</span>」采用<span style="color: black;">照片</span>、视频、文字或富<span style="color: black;">媒介</span>格式在覆盖<span style="color: black;">全世界</span> 90% 的互联网用户的展示<span style="color: black;">宣传</span>网络中进行投放。商户<span style="color: black;">能够</span>利用<span style="color: black;">精细</span>的定位选项在恰当的时间和<span style="color: black;">机会</span>向潜在客户展示自己的<span style="color: black;">宣传</span>信息</span><span style="color: black;">店匠现已在后台 Google 模块中，除了「购物<span style="color: black;">宣传</span>」外，全新<span style="color: black;">增多</span>了「展示<span style="color: black;">宣传</span>」的投放路径，给予商家<span style="color: black;">更加多</span>的<span style="color: black;">选取</span>。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQDAF7H32JIrVe0qoshiaDiaJ5lSF3RvQjb2nWEql0dYKAZ6QDT4iahqaMgcovSJibtnEs22aQ81auOPBQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">2. 素材库管理</span></strong></h2><span style="color: black;">创建「展示<span style="color: black;">宣传</span>」时，需要上传<span style="color: black;">宣传</span>素材，而素材需要符合特定的<span style="color: black;">要求</span><span style="color: black;">才可</span>上传。店匠<span style="color: black;">供给</span>商家「素材库管理」功能，该功能<span style="color: black;">供给</span>对本地上传的素材进行裁剪和缩放，方便商家快速准备好适合投放<span style="color: black;">宣传</span>的素材。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQDAF7H32JIrVe0qoshiaDiaJ5DNGO2QicWEQYRyTvbbc43qoAGRPtqnicvErLS8IJVHOTDMDia36k3I7tQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">3. <span style="color: black;">宣传</span>受众管理</span></strong></h2><span style="color: black;">「<span style="color: black;">宣传</span>受众管理」功能能对过去的独立站<span style="color: black;">拜访</span>者进行<span style="color: black;">归类</span>，并且创建出一个受众列表将这些受众进行收集。进行<span style="color: black;">宣传</span>设置时<span style="color: black;">能够</span>对该列表的用户进行有针对性地开展再营销<span style="color: black;">宣传</span>，<span style="color: black;">加强</span>投放效果和转化率。新创建的受众列表需要一段时间来收集受众数据。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQDAF7H32JIrVe0qoshiaDiaJ5vN5nZnkBCoyIPj55qXAW7kkoAd4icibQD4AjnoXmWJzUib3ShJtlMGu8A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">店匠对跨境出海营销<span style="color: black;">拥有</span>丰富的实战经验和实战案例，从品牌塑造、店铺建设运营乃至谷歌<span style="color: black;">宣传</span>投放，精细管控每一个操作细节，始终致力于向跨境商家<span style="color: black;">供给</span>整合营销<span style="color: black;">处理</span><span style="color: black;">方法</span>和国际水准的服务，<span style="color: black;">帮忙</span>广大中国商家品牌出海，营销<span style="color: black;">全世界</span>。<span style="color: black;">同期</span>，店匠<span style="color: black;">亦</span>非常注重合作伙伴生态的打造，从<span style="color: black;">研发</span>者和服务商两方面出发，<span style="color: black;">触及</span>建站、选品、支付、物流、融资等多个环节引入像 Google <span style="color: black;">这般</span>的优秀合作伙伴，<span style="color: black;">一起</span><span style="color: black;">经过</span>技术和<span style="color: black;">制品</span>创新的方式，<span style="color: black;">帮忙</span>商家<span style="color: black;">处理</span>出海所遇到的<span style="color: black;">各样</span>问题和阻力。</span><span style="color: black;"><span style="color: black;">将来</span>，店匠将<span style="color: black;">经过</span><span style="color: black;">连续</span>的技术创新和<span style="color: black;">持续</span>完善的平台生态，更好地为广大商家在出海征程中保驾护航，与客户共创价值更大化！</span><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQDAF7H32JIrVe0qoshiaDiaJ51OicLA4LBbIPQdoeGkZYP03YZVT3H2K0u75FJX0tiaicib7j0ZemYF9Vgw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/hPqEaKqHpQDAF7H32JIrVe0qoshiaDiaJ5aicNdcRdSDvRcobOR74W9O23eMEGEhhn7haMcry922RibKE2DYYArR3w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/hPqEaKqHpQB9ClArMNO0U5uppbDOH2vUVqGghFzH8TKViaxTaLwCMAaRvIFkMlsRL72T8VKIrOT0cC9Ou3aBmMw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">店匠科技（SHOPLAZZA）</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">专注于</span></strong><strong style="color: blue;"><span style="color: black;">海外 B2C 独立站<span style="color: black;">营销</span>的<strong style="color: blue;"> SaaS </strong>企业级技术<span style="color: black;">机构</span></span></strong></span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店匠科技（SHOPLAZZA）以「用卓越的<span style="color: black;">制品</span>技术引领客户<span style="color: black;">全世界</span><span style="color: black;">商场</span>成功」为使命，为独立站<span style="color: black;">供给</span>：高转化海量模版、简单易上手后台操作、多货币<span style="color: black;">表示</span><span style="color: black;">选取</span>、多语言店铺运营、颗粒化营销漏斗、<span style="color: black;">方便</span>且安全的结算、可定制邮件营销、客户支持与服务、专业的数据分析报表和客户忠诚度管理等「十大成功关键<span style="color: black;">过程</span>」的出海独立站 SaaS 企业级<span style="color: black;">处理</span><span style="color: black;">方法</span>。<span style="color: black;">同期</span>北美本地化 DTC 品牌运营团队，以技术和数据为导向<span style="color: black;">供给</span>品牌策划、流量推广、社媒等多维度专业服务。</p>
</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">店匠科技（SHOPLAZZA）赋能独立站品牌<span style="color: black;">全世界</span>化</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">We are your Global DTC Brand Partner</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">https://www.shoplazza.cn/</span></strong></span>
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