2022年谷歌推广PK阿里国际站，怎么样选？丨Google官方合作伙伴
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/9cL6L77aeVibeID17QNiaHiav7tSzc5ic5NyJZTS4hW2Ndw81QJaXb7k9UnSQicnePeF6vONozV744JMHGhTJ8mnpGg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">点击上方 “</span><span style="color: black;">外贸加油站</span></strong></span><span style="color: black;"><strong style="color: blue;"> ” → 点击右上角“...”</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"> → 点选“<span style="color: black;"><strong style="color: blue;">设为星标</strong></span><span style="color: black;"> ★</span> ” </strong></span><span style="color: black;">为外贸加油站加上星标</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>外贸推广新用户会有一个问题：“谷歌推广和阿里国际站选哪个更好？”<span style="color: black;">她们</span><span style="color: black;">常常</span>对外贸国际站推广经验不足，既想节约成本又想<span style="color: black;">得到</span>最大效益，<span style="color: black;">因此呢</span>需要在较小的投入下<span style="color: black;">选取</span>一个更具性价比更有效果的外贸推广方式。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/HAibkw7gdZyncuaEibPBQ2biax7w21DUYVNVhWthCGPDuhfia7gtg2icL9NEhHk8mibyw2ibh3zhhQrKTngCs2MabPeHw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于网络，侵删</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌推广和阿里国际站两者都是<span style="color: black;">非常</span>有效的国际站推广方式，对两者的比较区分需要从基本操作面、流量获取方式和成本、可<span style="color: black;">连续</span>性以及性价比各方面来做细致比较：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">网站操作和<span style="color: black;">守护</span>面：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里国际站有成熟的B2B商铺系统，大<span style="color: black;">都数</span>中国小微企业<span style="color: black;">针对</span>B2B的模式<span style="color: black;">亦</span>轻车熟路，只要在平台的规则<span style="color: black;">需求</span>下操作，大<span style="color: black;">都数</span>时候还是比较方便的。做谷歌推广需要<span style="color: black;">首要</span>进行外贸英文网站建设，这个工作需要交给专业的<span style="color: black;">机构</span>完成。两者在这方面差别不大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">流量<span style="color: black;">源自</span>和获取成本：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里有<span style="color: black;">必定</span>的自有流量，但其影响力<span style="color: black;">更加多</span>局限于非洲和东南亚国家，而在其他欧美国家并无流量<span style="color: black;">优良</span>。<span style="color: black;">因此呢</span>阿里国际站<span style="color: black;">自己</span><span style="color: black;">亦</span>要<span style="color: black;">经过</span>SEO<span style="color: black;">或</span>SEM<span style="color: black;">宣传</span>投放，从谷歌获取搜索流量。<span style="color: black;">然则</span>，在阿里平台内部<span style="color: black;">亦</span>存在竞争，<span style="color: black;">做为</span>用户要获取阿里平台的流量，<span style="color: black;">常常</span>需要投放阿里内部<span style="color: black;">宣传</span>，其成本无形之中就再次<span style="color: black;">增多</span>。<span style="color: black;">据说</span>其关键词竞价在某些行业<span style="color: black;">乃至</span>超过谷歌，这是完全<span style="color: black;">不必</span>的。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/HAibkw7gdZyncuaEibPBQ2biax7w21DUYVN13ElM1MPibFF26K8rNNPychO2n4XJT9nYOaFxLe4H0uGDbOCibPv6kNQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span><span style="color: black;">源自</span>于阿里巴巴国际站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌是<span style="color: black;">全世界</span>搜索引擎巨头，占据<span style="color: black;">全世界</span>74%<span style="color: black;">上下</span>的搜索市场，流量<span style="color: black;">亦</span>是<span style="color: black;">无</span>极限。<span style="color: black;">倘若</span><span style="color: black;">咱们</span>要做关键词竞价，<span style="color: black;">必定</span>要把钱花在谷歌推广<span style="color: black;">亦</span><span style="color: black;">便是</span>Google Ads，而不是其他平台。<span style="color: black;">同期</span>，<span style="color: black;">咱们</span>还<span style="color: black;">能够</span>对自建外贸网站进行谷歌SEO优化，获取自然搜索流量。一旦取得关键词排名，其时效性更强，并且对网站权重有逐步沉淀<span style="color: black;">累积</span>的<span style="color: black;">功效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">由此可见，<span style="color: black;">选取</span>阿里的自有流量池，有陷入成本投资怪圈之嫌，<span style="color: black;">触及</span>区域市场的面<span style="color: black;">亦</span><span style="color: black;">不足</span>广，此方面谷歌更具<span style="color: black;">潜能</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">可<span style="color: black;">连续</span>性：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里国际站这类B2B平台在可<span style="color: black;">连续</span>性方面<span style="color: black;">优良</span>不大，<span style="color: black;">特别有</span>可能耗费很大的精力，其SEO效果很小，除了花钱似乎<span style="color: black;">没法</span><span style="color: black;">经过</span>其他方式获流，一旦停止交费，之前的<span style="color: black;">奋斗</span>可能付诸东流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而自建外贸网站，你进行内容填充本身就会对网站形成SEO效果，优化的时间越长，网站权重越高，就<span style="color: black;">好似</span>酒，越陈越香，<span style="color: black;">得到</span>的流量<span style="color: black;">亦</span>会越来越多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">从同行竞争度而言：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">阿里巴巴B2B电商平台<span style="color: black;">制品</span>相对饱和，平台内部<span style="color: black;">制品</span>竞争大，用户有比较，相对<span style="color: black;">有害</span>于推广。海外客户在阿里巴巴国际站上搜一个<span style="color: black;">制品</span>，下面<span style="color: black;">最少</span>有上百家<span style="color: black;">机构</span><span style="color: black;">同期</span>在展示<span style="color: black;">她们</span>的<span style="color: black;">制品</span>，竞争对手非常多。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌推广<span style="color: black;">制品</span>竞争压力相对较小，<span style="color: black;">得到</span>的用户相对更加<span style="color: black;">精细</span>，谷歌推广获取的客户是自己主动在谷歌上去搜索的，<span style="color: black;">而后</span>点击你的网站后看到了你的<span style="color: black;">制品</span>，觉得你的<span style="color: black;">制品</span>不错，<span style="color: black;">而后</span>再给你发邮件主动联系的，这类用户意向高，转化好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">况且</span>谷歌上一页所展示搜索结果<span style="color: black;">通常</span><span style="color: black;">仅有</span>10个【竞价<span style="color: black;">宣传</span>更少，3-5个】，<span style="color: black;">那样</span>你的竞争对手就会相对少<span style="color: black;">非常多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">从<span style="color: black;">提高</span>海外客户信任度而言</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌是一款搜索引擎，而阿里巴巴国际站则是B2B电商平台。<span style="color: black;">创立</span>自己的独立外贸网站并在谷歌上进行推广，外贸官网、企业邮箱会让海外客户更加信任。而B2B商铺在<span style="color: black;">非常多</span>海外国家并不流行，<span style="color: black;">她们</span><span style="color: black;">没法</span>拿B2B商铺作出更为准确的判断。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">结论</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>以上各方面的对比<span style="color: black;">能够</span>得出，综合来看做谷歌推广的性价比更高、流量<span style="color: black;">源自</span>更广、权威性更高、自由度更高、可<span style="color: black;">连续</span>性更强。外贸网站建设是开展互联网营销的<span style="color: black;">基本</span>，而谷歌推广则是获取<span style="color: black;">更加多</span>海外订单的关键。<span style="color: black;">将来</span>的竞争是<span style="color: black;">全世界</span>性的竞争，企业<span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">经过</span>谷歌推广+独立站<span style="color: black;">这般</span>的智能营销组合来将<span style="color: black;">制品</span>推向<span style="color: black;">全世界</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/SjJg8IWpbAoPicsdqicmShnUm66jbjmUkIIoTvDtXYzSXAJF5aS0L3x4Jzk21CXOoxnQPU43hhvajtUbIZTZRZqA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">谷歌推广（Google Ads）是<span style="color: black;">日前</span>海外推广中比较主流的推广<span style="color: black;">途径</span>之一</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">废话不多下面直接进入主题</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/E6YgvO0NA3CEsrNDtscEyZOKaSlgAtriaDZRkDsjRAXJGfAQujHnFibU2OWWbsl6AFNomVcqHJ4q1g8BHL7Kke3w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2020年<span style="color: black;">全世界</span>流量站点前50名！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google系是巨无霸般的存在！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从这张图不难看出：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做外贸</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌不仅是必选</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">更加是</span>首选！</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么是Google海外推广</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google关键字<span style="color: black;">宣传</span>是谷歌推出的基于每次有效点击付费的网上<span style="color: black;">宣传</span>计划</span>，<span style="color: black;"><span style="color: black;">能够</span>让主动寻找您的<span style="color: black;">制品</span>和服务的客户找到您，适用于<span style="color: black;">期盼</span><span style="color: black;">经过</span>互联网推广和拓展业务的<span style="color: black;">体积</span>企业。Google是<span style="color: black;">全世界</span>的搜索引擎，用户覆盖<span style="color: black;">全世界</span>70%以上的国家，<span style="color: black;">经过</span>谷歌的关键字<span style="color: black;">宣传</span>，<span style="color: black;">能够</span><span style="color: black;">容易</span>将企业<span style="color: black;">制品</span>向<span style="color: black;">全世界</span>用户推广。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google是<span style="color: black;">全世界</span>最大的搜索引擎，在<span style="color: black;">全世界</span>大部分国家和地区<span style="color: black;">供给</span>搜索服务，并在搜索市场中占据<span style="color: black;">很强</span>的市场份额，<span style="color: black;">针对</span>中国外贸企业<span style="color: black;">来讲</span>，<span style="color: black;">经过</span>Google<span style="color: black;">供给</span>的<span style="color: black;">宣传</span>，<span style="color: black;">能够</span>将<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span><span style="color: black;">制品</span>信息向<span style="color: black;">全世界</span>大部分国家的用户投放，为<span style="color: black;">咱们</span>带来<span style="color: black;">海量</span>的询盘以及订单，是外贸企业进行海外推广的重要工具。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google推广（谷歌推广）关键字<span style="color: black;">宣传</span>是谷歌推出的基于每次有效点击付费的网上<span style="color: black;">宣传</span>计划，<span style="color: black;">能够</span>让主动寻找您的<span style="color: black;">制品</span>和服务的客户找到您，适用于<span style="color: black;">期盼</span><span style="color: black;">经过</span>互联网推广和拓展业务的<span style="color: black;">体积</span>企业。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/E6YgvO0NA3AUiaEIzGdvt1tBbuYLGoSK7katg3y9AKq1D1v3hosvq7uLQ3f2Mc2yIGdicSNH7UGjItAnfgvCuchA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google 推广——关键词工具</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 一 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关键词工具的<span style="color: black;">运用</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>是这么一个工具：https://keywordtool.io/</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/fVkp8CrKU3OMnJqUaQ1GuFmEkFNgV12yumLXkvIIjgf6oU0dbnIP6heNHGmK5ZkROfqicxOVtsUINk5lDUUxWbg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">界面相对简单，<span style="color: black;">咱们</span>尝试<span style="color: black;">按照</span>自己的<span style="color: black;">制品</span>行业去<span style="color: black;">选取</span>几个词输入，Derek是帮一个小额批发客户投的，<span style="color: black;">选取</span>的词：Wholesale China Clothing这三个词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、wholesale区分了零售与批发的模式；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、china<span style="color: black;">知道</span><span style="color: black;">暗示</span>是中国制造的供应商；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、clothing则是表达了行业。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>一个很<span style="color: black;">基本</span>的入门的操作型教程，知乎上的<span style="color: black;">伴侣</span>轻喷，你喷我<span style="color: black;">便是</span>你对！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索结果如图：</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/fVkp8CrKU3OMnJqUaQ1GuFmEkFNgV12yyZMfMmf3Q1CTN7DCpTDDnltqlkMXicASliamK8nKYAa1zyIbvglrcs3Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 二 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Google关键词规划师</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/fVkp8CrKU3OMnJqUaQ1GuFmEkFNgV12y1WaIelsRIzoDxSpY6EowpCgvOHMk3mKXEv2eD3mWX2cS6jbpuKhBicQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google的关键词规划界面有两个功能：<span style="color: black;">发掘</span>新关键词（同keyword tool，但<span style="color: black;">不足</span>准确），获取搜索量和预测数据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将上文<span style="color: black;">保留</span>的关键词，粘贴到第二个预测一下数据。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/fVkp8CrKU3OMnJqUaQ1GuFmEkFNgV12yibxNibCyqEEtHAQVUj4YibwicanyCC5T5wqBscibP1Y8icpYCmhrfZ2zo5Hw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最上面有<span style="color: black;">方法</span>设置：地理位置，语言等等，需要设置一下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再<span style="color: black;">而后</span><span style="color: black;">选取</span>关键词，修改<span style="color: black;">花费</span>和匹配类型就算完<span style="color: black;">成为了</span>，新<span style="color: black;">宣传</span>就基本上<span style="color: black;">能够</span><span style="color: black;">所有</span>拿去测一下。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/fVkp8CrKU3OMnJqUaQ1GuFmEkFNgV12yYO1mJM637OUSu246JpQXzrXbChNLYC8ibia46cEWEGeD0qUr5vZLkciag/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Google和阿里巴巴、中国供应商海外推广比较:</span></strong></span><span style="color: black;">平台对比</span><span style="color: black;">Google</span><span style="color: black;">Alibaba</span><span style="color: black;">1、覆盖面</span><span style="color: black;">覆盖<span style="color: black;">全世界</span>230多个国家和地区,100 多种语言</span><span style="color: black;">仅覆盖<span style="color: black;">运用</span>该网站的用户群</span><span style="color: black;">2、针对性</span><span style="color: black;">可针对特定国家和语言投放<span style="color: black;">宣传</span></span><span style="color: black;"><span style="color: black;">没法</span>进行有针对性的推广</span><span style="color: black;">3、效果衡量</span><span style="color: black;">可利用分析工具跟踪效果和衡量投资<span style="color: black;">报答</span></span><span style="color: black;"><span style="color: black;">无</span>分析工具</span><span style="color: black;">4、买家比价</span><span style="color: black;">客户直接到达<span style="color: black;">机构</span>网站，国外买家难以比价</span><span style="color: black;">很容易在同一网站对比同行业供应商的信息</span><span style="color: black;">5、整体价格</span><span style="color: black;"><span style="color: black;">宣传</span>按点击付费，不点击不收费</span><span style="color: black;">提前投入，<span style="color: black;">花费</span>较高</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可见阿里巴巴、中国制造、环球资源等<span style="color: black;">平台<span style="color: black;">亦</span><span style="color: black;">始终</span>在做谷歌推广</span>，这<span style="color: black;">亦</span>证明了再强大的企业<span style="color: black;">亦</span>都需要借助像谷歌<span style="color: black;">这般</span>的<span style="color: black;">有效</span><span style="color: black;">途径</span>进行推广。<span style="color: black;">咱们</span>何不换一个思路去想，阿里巴巴利用Google为自己的B2B平台做推广<span style="color: black;">增多</span>流量，<span style="color: black;">那样</span><span style="color: black;">做为</span>外贸企业，<span style="color: black;">咱们</span><span style="color: black;">一样</span><span style="color: black;">能够</span>自主去<span style="color: black;">选取</span>谷歌SEO优化推广、谷歌竞价等<span style="color: black;">途径</span>直接为自己的网站、为自己的<span style="color: black;">制品</span>进行推广。在这个互联网大趋势下，外贸企业要做的<span style="color: black;">便是</span>，<span style="color: black;">奋斗</span>将自己的企业和<span style="color: black;">制品</span>展<span style="color: black;">此刻</span>互联网上，让<span style="color: black;">更加多</span>的买家看到。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/oELia8Rm6iaCxEyicvYHJPlxsBAGdZrmg6KdCbHtDGRu1tkbhwkgBVtxoicmicWGbNiafzj0elrRgI0GfpMtmkkpLyOw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">经过</span>以上图分析可见，在<span style="color: black;">全世界</span>Google除了中国，俄罗斯，韩国，日本 4个区域，</span><span style="color: black;">基本<span style="color: black;">处在</span>绝对的垄断搜索地位， 这么好的流量入口，<span style="color: black;">咱们</span><span style="color: black;">能够</span>放弃吗？ </span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 现中国出口企业面临Google推广常<span style="color: black;">显现</span>的问题：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.企业官网质量不高，凸显在<span style="color: black;">制品</span>介绍内容质量不高，网站风格不适合国外人浏览，网站不具备SEO的功能(自然排名，<span style="color: black;">宣传</span>质量太低),打开速度太慢，浏览器兼融性<span style="color: black;">欠好</span>等，<span style="color: black;">引起</span>用户体验不高，吸引不到国外买家的兴趣与信任。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2.</strong><span style="color: black;">机构</span>缺乏专业的推广人员，对<span style="color: black;">宣传</span>资源的配比，帐户的操作，关键词技巧，<span style="color: black;">宣传</span>帐户的优化，分析工具的安装与分析<span style="color: black;">无</span>系统的认识，<span style="color: black;">引起</span>花费<span style="color: black;">火速</span>，<span style="color: black;">没法</span>找到<span style="color: black;">宣传</span>存在的问题，进行即时<span style="color: black;">调节</span>。<strong style="color: blue;"><span style="color: black;">（by外贸加油站：ChinaForeignTrade）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/E6YgvO0NA3AI0IKuV3uUPTYRv8u2DkKHH3xZKVVibxtFEaIT1h4m4X4jTFLD5UdLRmOGwwJRMfUYOsFWq0iboicdA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">2021年Google Ads竞价排名设置技巧丨Google官方合作伙伴</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">教你看Google2021年<span style="color: black;">宣传</span>新趋势丨Google官方合作伙伴</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">2021年Google Ads<span style="color: black;">宣传</span>系列以及政策详解丨Go</a>ogle官方合作伙伴</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">Google Ads 相<span style="color: black;">针对</span>其他平台到底有<span style="color: black;">那些</span><span style="color: black;">优良</span>？</a><a style="color: black;">丨Google官方合作伙伴</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">2021年现中国出口企业面临Google推广常<span style="color: black;">显现</span>的问题丨Google官方合作伙伴</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">谷歌为速度加载慢的网站贴上“标签”：Chrome浏览器将对加载缓慢的网站“龟速羞辱”</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">全世界</span>几乎有 90% 的国家和地区都在<span style="color: black;">运用</span> Google，<span style="color: black;">实质</span>上会<span style="color: black;">运用</span> Ads 的<span style="color: black;">仅有</span> 20%，<span style="color: black;">熟悉</span>操作 Ads 的<span style="color: black;">不外</span>寥寥 6%。（一位海外资深优化师亲述）。而受到 Google 认可的优秀合作伙伴<span style="color: black;">更加是</span>寥寥无几…</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">而 Ads 服务又是不可或缺的，<span style="color: black;">怎样</span><span style="color: black;">才可</span>在众多服务商中识别出 Google （优秀）合作伙伴？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">请<span style="color: black;">宣传</span>主认准以下徽章 </span><img src="https://mmbiz.qpic.cn/mmbiz_png/v78qtibxSbw3RVfRebatr2QHic93YIJ23VnrRBWlhEOX64Xq0G3ViaKZX85aE8mPfMLdFOCvMHdwia4WdQ3ToApLbw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/rriar33JlX1tx59DHibFANZdMABf60T26o0ZSJ0jOZr6utjicticLAVTbOvtq3uguoBhO9ibiaLxicKWrZ1uO58qQowjA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如图，徽章分为两个等级，蓝标和红标，即</span><span style="color: black;">Google <strong style="color: blue;">优秀</strong>合作伙伴徽章</span><span style="color: black;">（红标）和 </span><span style="color: black;">Google 合作伙伴徽章</span><span style="color: black;">（蓝标）。</span><span style="color: black;">PS:正如字面的意思，比起蓝标，红标受到 Google 的认可程度更高。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">谷歌国内官方合作伙伴，扫描下方二维码。</strong><strong style="color: blue;">Google开户、网站建设↓</strong>↓</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/nPzW3UlHLxowK3lsW3ue5IGwyXOYW6fpicP908VAqyQtc4rMaBBcPRqRoVmCKnvBXmiclML0nEbLwMia12D8dia2GA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">日前</span>10000+人已关注加入<span style="color: black;">咱们</span></span></strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkSBzepuwt7WViaUWh5nQK74BygexE6MMibibB0dsC9LyP2IVQUQYZvBvaoL4UibP2nQWibHibauJl5xL8hQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkSBzepuwt7WViaUWh5nQK74BF7lEMhjQiclic8Gr3iaMDAEYSeL55tiaicAalS9Q8gIC9qM10VT5x0PoiarQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkSBzepuwt7WViaUWh5nQK74B8ybBP1LqKnDHLibO4q1b0SkBwrvADSx47HTV30lEtEjneUkUxEszqtQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkSBzepuwt7WViaUWh5nQK74BTic0bdAbImiblsJhibiaOEAxuwQbqibqdtAqVUdoNbfzPI74GC8UOiaaAuQw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkSBzepuwt7WViaUWh5nQK74BZBNEdbDic9wKvAGlHULsmcJPl1DCiaJR1DiawT6jQeHwlcpXUN7d98Y4Q/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkSBzepuwt7WViaUWh5nQK74BYQcyiaUGIXLBG3ANxScnCzUSPnI31XnKWodcngeibJ1HXvWWWCP2ckJQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkSBzepuwt7WViaUWh5nQK74B05rAWCBucShb0wasic3sam9oEuYztl5llkVgF61kcpkjLBIkuwyeKnA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkSBzepuwt7WViaUWh5nQK74BMmuKdI7BMlrpAkV25XbgomSIic2cIulxiaDr1N33gbzLVBauRIo8kMpw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkSBzepuwt7WViaUWh5nQK74BDjCrZpVIYPdMibThAkdIEmRVl4UX11e2JWe90YpAanNGvoUYic53SZvQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkSBzepuwt7WViaUWh5nQK74BGlWlCeML3x3yUldzEPzd5rlw1A5C6ALeeVfpl012EFWotLasAjkY6w/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkSBzepuwt7WViaUWh5nQK74BkicAD7ckLaVYyXE9COSlDDkWsg0xPeiac9wBjq6rzBU4ecPCZibrVnUmA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkSBzepuwt7WViaUWh5nQK74BHbdicbwHo3WD5RHFty1LCU0GefwXYiaf074p5GYzu0ruqHtdwWtTjzyA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkSBzepuwt7WViaUWh5nQK74BbfdviaxTsF0kEAGpAnxwo5ib0oJsMvqL1pWOakZjdGAodS6AkSZQmhmw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkSBzepuwt7WViaUWh5nQK74B7koRA6JAC4J9o8NvOLLjTryQqv8FYCia5Ll6UX26OiaI48xl6Ufb3ezQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkSBzepuwt7WViaUWh5nQK74BMaSLoYzfzbpcwhak45u4LaCZyyJgOibWfickdeWfQ8G3Y1LBPnXQFibUQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"> <img src="https://mmbiz.qpic.cn/mmbiz_gif/fgnkxfGnnkSBzepuwt7WViaUWh5nQK74BZBNEdbDic9wKvAGlHULsmcJPl1DCiaJR1DiawT6jQeHwlcpXUN7d98Y4Q/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;">外贸加油站</strong><span style="color: black;">ID：ChinaForeignTrade</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">您想学习<span style="color: black;">更加多</span><span style="color: black;">关联</span>外贸知识吗？外贸加油站<span style="color: black;">每日</span>为您更新外贸干货，外贸常识，外贸技巧，网络营销，企业风采等。欢迎您的加入！<span style="color: black;">微X</span>号：</span>ChinaForeignTrade</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/E6YgvO0NA3AnrAsibenvBJhfuP1OHKFbMGro75ibVQle1FibvkicSlzSslVErWX5WibWd2iaibAqKSPibYnO4RhRbOKSVw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">外贸加油站互联网/外贸干货/外贸技巧关注<img src="https://mmbiz.qpic.cn/mmbiz_jpg/E6YgvO0NA3AnrAsibenvBJhfuP1OHKFbMGro75ibVQle1FibvkicSlzSslVErWX5WibWd2iaibAqKSPibYnO4RhRbOKSVw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">外贸加油站</span></strong><strong style="color: blue;">（</strong><strong style="color: blue;"><span style="color: black;">ChinaForeignTrade</span></strong><strong style="color: blue;">）</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">互联网 | 外贸干货 | 外贸技巧</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">长按二维码关注</p>
外贸B2B平台有哪些？
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