30美元客单价制品谷歌宣传实操案例（1）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">目的</span>主推一款<span style="color: black;">制品</span>，这个网站<span style="color: black;">亦</span>是慢慢搭建，慢慢完善了几个月时间的，<span style="color: black;">因此</span>说基本不担心谷歌会无理由封我账号，本身网站<span style="color: black;">持续</span>seo<span style="color: black;">亦</span>有出单，<span style="color: black;">此刻</span>准备谷歌<span style="color: black;">宣传</span>推一下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>谷歌购物<span style="color: black;">宣传</span><span style="color: black;">此刻</span>审核比较难<span style="color: black;">经过</span>，担心到时候不<span style="color: black;">经过</span>把我ads账号<span style="color: black;">亦</span>给停了，<span style="color: black;">因此</span>这次先上搜索<span style="color: black;">宣传</span>，用关键词规划师查看下了主推的关键词页首出价高低区间cpc 0.16-0.77美元，这个价格不算贵。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5e0df1720c0c4cf5ac706c49f9da7412~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944232&x-signature=xHgryUHq9gEouaV4J0npv1%2F856U%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">能够</span>利用关键词规划师里面“获取搜索量和预测数据”的功能，</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/958f4ab16f824ce1b7f19cd69fa1e94d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944232&x-signature=djyhI5tRBZhzlwsmVh70ctIcuJU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">能够</span>自己设置最高单次点击<span style="color: black;">花费</span>，谷歌会给出预测数据。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1d71bb6da250423bb2dc9e40713d8579~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944232&x-signature=%2BOZLl1N6XjLFuepJl5MjnfcYiPw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">言归正传，<span style="color: black;">此刻</span>进入<span style="color: black;">宣传</span>后台，<span style="color: black;">起始</span>添加<span style="color: black;">宣传</span>系列，<span style="color: black;">目的</span><span style="color: black;">选取</span>“<span style="color: black;">营销</span>”，<span style="color: black;">宣传</span>类型<span style="color: black;">选取</span>“搜索”，接着谷歌会提示你需要设置转化。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/48080a3051ee4c988ab9d0180e9fd2ea~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944232&x-signature=W9oewQG%2BFSR%2BdYs5MkLAMu9Y2Y8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span>“<span style="color: black;">自动</span><span style="color: black;">插进</span>跟踪代码”：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1，添加一个全局代码：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/efd40a84039e40288f2a345cb66cfdd2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944232&x-signature=naIyDCCgEB262Q9NBA5sd1NOPMw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>我的网站是wordpress搭建的，<span style="color: black;">那样</span>只要登入网站后台，找到“Appearance” – “Theme Editor”，<span style="color: black;">而后</span>在右侧找到header.php文件，把复制的代码<span style="color: black;">插进</span>在<head></head>之间，点击<span style="color: black;">保留</span>就<span style="color: black;">能够</span>了。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/55c0db19465c4adcb3af6a2d2686be6e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944232&x-signature=uyxMhFZJewzQeQ15KhcLUJKoxSs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1b02f6004a4b474796f0c8c411a66a08~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944232&x-signature=j%2BZVZWokeaTGmpxoqEz2ZueGECA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2，添加一个事件代码：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f495d743f1b64911a269a9ff2c886780~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944232&x-signature=Uayo6n5z%2BhY8zn9xSPOJlvv0gC0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一样</span>的在网站后台，点击All pages，checkout页面，我<span style="color: black;">这儿</span>是设置成只要有人到达了结账页面，就算一次转化。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/77fa0ac88fc14df8b4d291afd94a82e7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944232&x-signature=xiSasp2GLWs0m1halPFdC%2Fei4Iw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e5c1a7b9944641bfbc005cc166fa841b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944232&x-signature=xZ0e0AghdI4%2Bl9AOmNdu7wd89qA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2，<span style="color: black;">宣传</span>出价，我设置的是转化次数，<span style="color: black;">况且</span>设置了<span style="color: black;">目的</span>转化<span style="color: black;">花费</span>，每次<span style="color: black;">目的</span>转化<span style="color: black;">花费</span>5美元，<span style="color: black;">发掘</span>这个出价策略有时候效果还是不错的，<span style="color: black;">尤其</span>是针对<span style="color: black;">有些</span>竞争不是很激烈的关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3，一个<span style="color: black;">宣传</span>系列，一个<span style="color: black;">宣传</span>组，三个<span style="color: black;">宣传</span>（两个文字<span style="color: black;">宣传</span>，一个自适应<span style="color: black;">宣传</span>），附加信息添加了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>天跑出来的结果：点击率5.75% cpc 0.42，转化率 9.52%，转化2（2个到达了结账页面）。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p9-sign.toutiaoimg.com/pgc-image/11528c16c97948568dd2fcdbdc9721eb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944232&x-signature=%2FTG6qo2zbUcvx%2FrUP66bQjMQjSM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>真正付款的<span style="color: black;">仅有</span>一个，<span style="color: black;">况且</span>还是被冻结的状态，这个后面添加下发货信息<span style="color: black;">通常</span>就<span style="color: black;">无</span>问题的。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7f70f162639f4335ace90ee1a4f55b8e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944232&x-signature=1JfJbnOg1s64rjHIU9eXLq8EEDc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看了下竞价分析，<span style="color: black;">重点</span>的竞争对手是amazon和etsy，我的页首展示率是85.94%，绝对首页展示率是69.27%，这个都是比较好的，就看后面amazon和etsy有<span style="color: black;">无</span>设置自动加价来压我。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6ae482204b8c48e18e77308aeecf9f27~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725944232&x-signature=X7Gi6%2BDinokbK%2BaSBY5L2m%2BsGgQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">明天来更新后面做的<span style="color: black;">有些</span>优化事情，这个记录<span style="color: black;">大众</span>就当做是日记来<span style="color: black;">瞧瞧</span>吧，<span style="color: black;">无</span>太过系统。</span></p>
回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。 回顾过去一年，是艰难的一年；展望未来，是辉煌的一年。 谷歌外贸网站优化技术。 可以发布外链的网站 http://www.fok120.com/
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