从0初始，五分钟教会你怎么样安装Google转化跟踪工具
<img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYcqGIX9AVMPXq5AaWibvZlaYdI0N0mMzYsORqgYIUEwbkT3aNH5q7KjXyFTK8wZlOulvZW25J5CROg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">晓得</span>，数字<span style="color: black;">宣传</span>是一种非常有效的营销工具，投放<span style="color: black;">宣传</span>最<span style="color: black;">平常</span>的目的<span style="color: black;">便是</span>获取订单、获取询盘，那<span style="color: black;">咱们</span>是怎么<span style="color: black;">晓得</span><span style="color: black;">是不是</span>达<span style="color: black;">成为了</span><span style="color: black;">咱们</span>的投放目的呢？</span></p><span style="color: black;">Google Ads<span style="color: black;">供给</span>了转化<span style="color: black;">跟踪</span>的技术，<span style="color: black;">经过</span>设置转化衡量机制，来跟踪您的<span style="color: black;">宣传</span>为您带来了多少有价值的互动。转化<span style="color: black;">跟踪</span>技术使得<span style="color: black;">宣传</span>投放变得更有可观测性和可控性，让您能够更准确地<span style="color: black;">认识</span><span style="color: black;">宣传</span>的表现，并量化<span style="color: black;">宣传</span>投资的<span style="color: black;">报答</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">什么是转化衡量？</span></strong></p><span style="color: black;">转化<span style="color: black;">便是</span></span><span style="color: black;">您<span style="color: black;">期盼</span>客户在看到您的营销信息（例如您的在线<span style="color: black;">宣传</span>）后采取的行动。<span style="color: black;">按照</span>各个网站类型的差异和营销重点的<span style="color: black;">区别</span>，在转化的策略设置上<span style="color: black;">亦</span>不尽相同，最<span style="color: black;">平常</span>的转化是购买商</span><span style="color: black;">品，但您可能还需要针对处在客户转化历程<span style="color: black;">区别</span><span style="color: black;">周期</span>的客户，设定您<span style="color: black;">期盼</span><span style="color: black;">她们</span>完成的其他转化。其他<span style="color: black;">平常</span>的转化<span style="color: black;">行径</span>有以下几种：用户登录、用户注册、用</span><span style="color: black;">户填表等一系列的用户<span style="color: black;">行径</span>。</span><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">区别</span>类型的网站，设置数据跟踪的侧重点会有所<span style="color: black;">区别</span>。</span><span style="color: black;">例如，您经营了一个在线购物类网站，为了能够在后续进行针对性的营销，您的首要<span style="color: black;">目的</span>是<span style="color: black;">累积</span><span style="color: black;">海量</span>的注册用户，<span style="color: black;">那样</span>无论用户<span style="color: black;">是不是</span>产生购买，您都<span style="color: black;">能够</span>将用户注册视为一次转化。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYeQAqAn3F1HUTYmUBdyBFEibDDcXicicxiaThha97JWuDVjOWAlUppkMRkd68swPDm9U998qIbvfnMjLQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">例如，您经营了一个B2B的企业网站，在网站上展示<span style="color: black;">机构</span>的<span style="color: black;">制品</span>、服务或技术来吸引客户，从而产生实质性的线下交易，<span style="color: black;">那样</span>您<span style="color: black;">能够</span>将客户提交表单视为一次转化。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYeQAqAn3F1HUTYmUBdyBFEibTNjc6uU3Vn907av3JQ40Slb8craeuUj5ya4RTG0Hc8OTtoYML340VQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">转化跟踪的<span style="color: black;">功效</span></span></strong></p><span style="color: black;">衡量<span style="color: black;">宣传</span>效果</span><span style="color: black;">转化跟踪最初的目的在于<span style="color: black;">帮助</span><span style="color: black;">咱们</span>准确<span style="color: black;">评定</span><span style="color: black;">宣传</span>的效果。若<span style="color: black;">无</span>设置转化跟踪，当<span style="color: black;">咱们</span>分析<span style="color: black;">宣传</span>效果时，<span style="color: black;">想要</span><span style="color: black;">认识</span>本月在<span style="color: black;">咱们</span>的独立站上，谷歌<span style="color: black;">宣传</span>带来了多少个询盘或订单，以及<span style="color: black;">每一个</span>询盘或订单的平均<span style="color: black;">宣传</span><span style="color: black;">花费</span>是多少，将会一无所知。<span style="color: black;">因此呢</span>，<span style="color: black;">仅有</span><span style="color: black;">经过</span>设置转化跟踪，系统<span style="color: black;">才可</span>收集和统计<span style="color: black;">咱们</span>所需的数据，<span style="color: black;">从而</span><span style="color: black;">帮助</span><span style="color: black;">咱们</span>全面地<span style="color: black;">评定</span><span style="color: black;">宣传</span>的效果。</span><span style="color: black;">账户优化的依据</span><span style="color: black;"><span style="color: black;">倘若</span>有人说：我的网站就只开了谷歌<span style="color: black;">宣传</span>，其他什么推广优化都不做，我<span style="color: black;">不消</span>专门设置转化跟踪，直接看网站就<span style="color: black;">晓得</span><span style="color: black;">宣传</span>效果了。<span style="color: black;">然则</span>，<span style="color: black;">每一个</span>人都<span style="color: black;">期盼</span>优化<span style="color: black;">提高</span><span style="color: black;">宣传</span>效果，优化师的重要工作内容<span style="color: black;">便是</span>优化<span style="color: black;">宣传</span>效果，<span style="color: black;">例如</span>降低转化<span style="color: black;">花费</span>，<span style="color: black;">加强</span>转化次数，<span style="color: black;">加强</span>投资<span style="color: black;">报答</span>率。而做优化的重要依据之一，<span style="color: black;">便是</span>账户跑出来的转化数据。</span><span style="color: black;">例如<span style="color: black;">咱们</span>投放了10个关键字，带来了9个订单，那这9个订单都是哪几个关键字带来的？<span style="color: black;">是不是</span><span style="color: black;">相关</span>键字<span style="color: black;">始终</span>花费不出单？<span style="color: black;">是不是</span><span style="color: black;">相关</span>键字花费很低<span style="color: black;">然则</span>转化<span style="color: black;">非常多</span>？<span style="color: black;">咱们</span>需要依据这些信息来采取<span style="color: black;">办法</span>，从而降低无效的花费，并放大已有效果。<span style="color: black;">倘若</span><span style="color: black;">无</span>转化跟踪，只能自己猜测、<span style="color: black;">茫然</span>摸索，是<span style="color: black;">无</span>办法做出准确的优化判断的。</span><span style="color: black;"><span style="color: black;">帮忙</span><span style="color: black;">设备</span>学习</span><span style="color: black;">随着谷歌的智能化程度<span style="color: black;">加强</span>，<span style="color: black;">非常多</span>智能<span style="color: black;">宣传</span>系列<span style="color: black;">亦</span>都带来了非常好的转化效果，<span style="color: black;">咱们</span><span style="color: black;">能够</span>设置<span style="color: black;">目的</span>每次转化<span style="color: black;">花费</span>，<span style="color: black;">目的</span><span style="color: black;">宣传</span>支出<span style="color: black;">报答</span>率，让系统<span style="color: black;">按照</span><span style="color: black;">区别</span>用户转化可能性的高低，来自动出价，以达成<span style="color: black;">目的</span>。</span><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">亦</span>并非<span style="color: black;">咱们</span>随便开一个智能<span style="color: black;">宣传</span>就<span style="color: black;">能够</span>带来好的转化效果，智能系列好的<span style="color: black;">基本</span><span style="color: black;">必定</span>是高质量的<span style="color: black;">设备</span>学习。足够的转化数据<span style="color: black;">能够</span><span style="color: black;">加强</span><span style="color: black;">设备</span>学习的质量。<span style="color: black;">设备</span><span style="color: black;">经过</span>学习带来转化的受众的各个维度的信号，从而<span style="color: black;">晓得</span><span style="color: black;">那些</span>特征的受众更可能带来转化，再<span style="color: black;">按照</span>设定的<span style="color: black;">目的</span>自动竞价。</span><span style="color: black;">而<span style="color: black;">倘若</span><span style="color: black;">咱们</span>不设置转化跟踪，系统<span style="color: black;">亦</span>就不<span style="color: black;">晓得</span><span style="color: black;">那些</span>点击的受众给<span style="color: black;">咱们</span>带来了转化，完<span style="color: black;">成为了</span><span style="color: black;">咱们</span>的业务<span style="color: black;">目的</span>，<span style="color: black;">亦</span>就<span style="color: black;">没法</span>学习了。</span><strong style="color: blue;">点击查看<span style="color: black;">更加多</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎么设置GTM转换跟踪？</span></strong></p><span style="color: black;">以</span><span style="color: black;">下</span><span style="color: black;">介绍<span style="color: black;">怎样</span>在</span><span style="color: black;">GTM</span><span style="color: black;">中创建</span><span style="color: black;">GTM</span><span style="color: black;">事件，用以跟踪转化数据。</span><span style="color: black;">1<span style="color: black;">首要</span>新建一个GTM账户；.打开Google Tag Manager（GTM），<span style="color: black;">拜访</span>链接：</span><span style="color: black;">https://tagmanager.google.com/</span><span style="color: black;">2. 点击创建账号</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYeQAqAn3F1HUTYmUBdyBFEibzRG1Kj3nZnWSc3Lt6IibSxicetib8MTBkScokxIydicp6MYXcExfrvDibxQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">3. 在账号名<span style="color: black;">叫作</span>可输入<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>。（方便自己辨识）。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYeQAqAn3F1HUTYmUBdyBFEibIQxKQFlNNqGlVPdLU9WaTMaV0nfVNMcuhU1Y33eyQ9GiaA9uB1Ed9hQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">4. 容器名<span style="color: black;">叫作</span>输入网站网址</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYeQAqAn3F1HUTYmUBdyBFEibdunORzFc1XYqI1jJmLIR19UMRahzzzsK1ZicOmgdeyLwgAaiakrV8lfg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">5.<span style="color: black;">目的</span><span style="color: black;">宣传</span>平台点击网站</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYeQAqAn3F1HUTYmUBdyBFEib2yhxFB0Mjl0mF0jUTyI8UyqRmOoyngd3mmrfhrVseASx8e8lIt3KyQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">6.点击创建</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYeQAqAn3F1HUTYmUBdyBFEib3ibK8OfDp0T3f2CQWiaoaMcRK1sQIr0xAEClBKBUHZHva4nIEMdkrH2w/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">7.勾选GDPR</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYeQAqAn3F1HUTYmUBdyBFEibFMIbNc43BIufB7GXcWvRD8pzA2iaook1uzfp82FYTO1aV622s4Mw7JA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">8.点击右上角是</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYeQAqAn3F1HUTYmUBdyBFEibk1NlQYO6Us8FRa9t41CIEibfjDc78WGYPSnyNPmwlibDnDicILru9IBVQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">9. <span style="color: black;">显现</span>Google Tag Manager（GTM）安装代码,将跟踪代码粘贴到网站中。此时GTM跟踪管</span><span style="color: black;">理器<span style="color: black;">已然</span>成</span><span style="color: black;">功安</span><span style="color: black;">装到<span style="color: black;">咱们</span>的网站上了</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYeQAqAn3F1HUTYmUBdyBFEib4JpWPqApcllsVCgaHeyuyMC79saib39dXRTQFHJibDdwmALJAfNjNOuw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">10.进入GTM工作区之后，点击左上角工作区点击变量-配置，“点击”变量的<span style="color: black;">所有</span>勾选，<span style="color: black;">而后</span>点击右上角提交</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYeQAqAn3F1HUTYmUBdyBFEibZRTXzzOXSwafwjbrsXI0tRlvxozG8JeMu0wAHRHMcYgpq0VrzhIFQA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">11.返回工作区，点击预览，输入自己的网站连接测试GTM安装<span style="color: black;">状况</span>；<span style="color: black;">显现</span>以下数据变量，说明Google跟踪管理器安装成功了；</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYeQAqAn3F1HUTYmUBdyBFEibNVAMyCPmqjlfW85Thx0gLQTxib5UI3QUOfW6Snv5iaoB4eSSIHvnG6hA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYeQAqAn3F1HUTYmUBdyBFEibGwq6RBewxQr2sJ2shlzmJibYdialP1Sq7DuupAut69VtbreiaQrRYVZvQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">12.点击网站中相对应需要<span style="color: black;">跟踪</span>的变量(这里以Sign in举例）；在点击Sign in后<span style="color: black;">显现</span>的Click，<span style="color: black;">这儿</span>是38 Click，找到能<span style="color: black;">表率</span>这个Click<span style="color: black;">行径</span>的<span style="color: black;">独一</span>性标志，<span style="color: black;">这儿</span>找到的是/account/login</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYeQAqAn3F1HUTYmUBdyBFEibD5BpgzltaTiaoib55U3O09WrQMLsDLNECYCgxaTUNevbcX5mm3pTq8TQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYeQAqAn3F1HUTYmUBdyBFEib99S5FU79BHXcOcsFvuXDU1DlXRW81cEWThcLsM8kBnkrjX8QQVvf2w/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">13点击右侧工作区的触发器，新建并进行命名，<span style="color: black;">而后</span>进行触发器配置，<span style="color: black;">这儿</span><span style="color: black;">选取</span>点击·所有元素以及某些点击，并将<span style="color: black;">刚才</span>记录的<span style="color: black;">独一</span>性标志填入，<span style="color: black;">保留</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYeQAqAn3F1HUTYmUBdyBFEibv6ShGBMkXcpAwYhUTVEAfFKAWJBQlbPlwXPUsK22zmTW5saYIsS5HQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYeQAqAn3F1HUTYmUBdyBFEibRibdNibhiaby7AM4ThaRAQ9RH0OVqswsNpwU4koPAM6JiaMfAyQRU9Tuicw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">14.创建全局代码：<span style="color: black;">这儿</span>创建的是GTM连接GoogleAds转化<span style="color: black;">跟踪</span>。点击右侧工作区代码，创建代码并进行命名，代码配置和触发<span style="color: black;">要求</span>分别<span style="color: black;">选取</span>转化链接器和All Pages，<span style="color: black;">保留</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/y4CJQG8DibYeQAqAn3F1HUTYmUBdyBFEibwZ553vr90GtAP1jCn4vAFafBPjvnDFUxxLYYgnQSMYaVibfDWHT2ibWA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">15.在Google Ads创建转化操作，<span style="color: black;">得到</span>转化ID与转化标签。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">16.创造事件代码：<span style="color: black;">一样</span>地，点击右侧工作区代码并进行命名，这次触发<span style="color: black;">要求</span><span style="color: black;">选取</span><span style="color: black;">咱们</span>先前创建的触发器test1，代码配置<span style="color: black;">选取</span>Google Ads转化跟踪，并输入Google Ads账户中的转化ID和转化标签，并进行<span style="color: black;">保留</span>和提交，就成功创建了。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">17.返回工作区，点击主页右上角的预览，<span style="color: black;">检测</span>转化跟踪代码的运作<span style="color: black;">状况</span>，<span style="color: black;">这儿</span>以Sign in为<span style="color: black;">目的</span>转化<span style="color: black;">行径</span>，当你在预览弹出的<span style="color: black;">目的</span>网站中注册并点击Sign in后，GTM会实时跟踪你的<span style="color: black;">行径</span>，<span style="color: black;">能够</span>看到Tags Fired下<span style="color: black;">显现</span>了login，<span style="color: black;">暗示</span>跟踪代码运行正确。<span style="color: black;">此时</span>候返回工作区，点击右上角的提交，GTM事件就创建完<span style="color: black;">成为了</span>。</span>
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