6hz7vif 发表于 2024-9-3 16:53:20

抖音TikTok海外推广效果好欠好?


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TikTok Ads 是字节跳动旗下面向<span style="color: black;">全世界</span><span style="color: black;">宣传</span>主的营销服务品牌,整合了TikTok, Vigo Video, TopBuzz,BuzzVideo,News Republic,Helo,Babe等流量<span style="color: black;">制品</span>的营销能力。汇聚海量流量、数据、<span style="color: black;">优秀</span>内容,为<span style="color: black;">全世界</span><span style="color: black;">宣传</span>合作伙伴<span style="color: black;">供给</span>综合数字营销<span style="color: black;">处理</span><span style="color: black;">方法</span>,<span style="color: black;">帮忙</span>品牌实现和用户的<span style="color: black;">有效</span>沟通。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a01617e1e16947129df942023da6c324~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725943069&amp;x-signature=%2Bna1thiAy0ItUkggrNyHooewqHY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">TikTok<span style="color: black;">宣传</span>投放<span style="color: black;">优良</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TikTok<span style="color: black;">宣传</span>的<span style="color: black;">独一</span><span style="color: black;">宣传</span>资源<span style="color: black;">便是</span><span style="color: black;">举荐</span>页的信息流<span style="color: black;">宣传</span>,既然是官方的<span style="color: black;">宣传</span>资源,肯定<span style="color: black;">亦</span>是会有自己的<span style="color: black;">优良</span>的!</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.TikTok<span style="color: black;">宣传</span>是原生覆盖,引爆传播,并且TikTok<span style="color: black;">宣传</span>隐匿在平台本身的视频信息流中,用户会更愿意接受<span style="color: black;">宣传</span>的存在,不会<span style="color: black;">导致</span>用户的平台体验;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.TikTok<span style="color: black;">宣传</span>的<span style="color: black;">宣传</span>视频是手机全屏幕100%<span style="color: black;">揭发</span>,全屏都<span style="color: black;">能够</span>呈现影音故事;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.TikTok<span style="color: black;">宣传</span>支持5-15s竖屏视频自动播放,投放TikTok<span style="color: black;">宣传</span>后,<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>精彩的视频内容引导用户点击<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>链接,引导用户完成<span style="color: black;">宣传</span>互动;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.TikTok<span style="color: black;">宣传</span>是<span style="color: black;">能够</span>做到<span style="color: black;">精细</span>定向,并且TikTok还有AI<span style="color: black;">举荐</span>引擎,<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">宣传</span>主的<span style="color: black;">宣传</span>投放更加<span style="color: black;">精细</span>,<span style="color: black;">宣传</span>投放转化效果更佳。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/108e13bb559a431a940881676b6a03c8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725943069&amp;x-signature=fe9JEeLKTYATTzsbqfyghP9XEJw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在抖音上<span style="color: black;">怎么样</span>投放才有效</strong></p><span style="color: black;">第1</span>点:形式上贴近抖音群体<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在抖音上投放<span style="color: black;">宣传</span>的有<span style="color: black;">非常多</span>,<span style="color: black;">然则</span>有<span style="color: black;">非常多</span>的<span style="color: black;">宣传</span>基本上都属于无效<span style="color: black;">宣传</span>,<span style="color: black;">由于</span>这些<span style="color: black;">宣传</span>在形式上就不符合抖音用户的浏览习惯。需要弄清楚的一点是,抖音<span style="color: black;">宣传</span>和其他形式的<span style="color: black;">宣传</span><span style="color: black;">区别</span>,抖音上的<span style="color: black;">宣传</span>是<span style="color: black;">不可</span>强迫用户看的,若是你投放的视频<span style="color: black;">宣传</span>用户一点都不感兴趣,品牌的信息是<span style="color: black;">没法</span>被挖出来的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">因而,在投放<span style="color: black;">宣传</span>时,应该采用竖屏的方式,<span style="color: black;">尽可能</span>避免纯<span style="color: black;">照片</span>的<span style="color: black;">宣传</span>形式(足够有趣<span style="color: black;">亦</span><span style="color: black;">能够</span>),<span style="color: black;">宣传</span><span style="color: black;">尽可能</span>能给观众带来美,魔性,<span style="color: black;">或</span>好玩的体验。</p>第二点:创意上贴近抖音群体<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以懂车帝的一系列<span style="color: black;">宣传</span>为例,其最大的特点<span style="color: black;">便是</span>有趣。懂车帝并<span style="color: black;">无</span>直接宣传app,而是将宣传重点放在app的一个功能上:刷脸识车。<span style="color: black;">经过</span><span style="color: black;">各样</span>场景表现这个功能的趣味性,有一种恶搞的效果,<span style="color: black;">非常多</span>用户都跟风下载了这款软件。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>一个品牌苏菲,<span style="color: black;">招数</span><span style="color: black;">亦</span>是相当深,为了表达卫生巾<span style="color: black;">能够</span>自由伸展的魔术效果,拍摄了多个创意视频。其中一个视频是女生自拍,<span style="color: black;">然则</span><span style="color: black;">无</span>办法拍到东方明珠的全景,<span style="color: black;">而后</span>另一个女生就拿出苏菲的产品将手机屏幕变魔术般的拉长,最后说出<span style="color: black;">宣传</span>词。评论下方的网友们<span style="color: black;">暗示</span>看完了才<span style="color: black;">发掘</span>是个<span style="color: black;">宣传</span>,居然还点了“查看详情”等等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>以上的案例<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">发掘</span>,这些品牌商都是讲自己尽可能的伪装成一个普通用户发送的抖音视频。因而,在抖音上投放的<span style="color: black;">宣传</span>,<span style="color: black;">必定</span>要在尽可能伪装成普通视频的前提下,带给观众好玩的<span style="color: black;">或</span>养眼的体验,才能实现<span style="color: black;">最后</span>的有效转化。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1a07de26c0e0420fb86c6feb1e1aa706~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725943069&amp;x-signature=AgpSpvZuAMwOXjxPYVNSSxGlPnc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Tiktok海外抖音的计费方式</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">海外抖音TikTok<span style="color: black;">宣传</span>的计费模式有两种:</p>CPC点击付费,<span style="color: black;">这儿</span>的点击<span style="color: black;">指的是</span>用户点击<span style="color: black;">宣传</span>主的推广链接,<span style="color: black;">或</span><span style="color: black;">宣传</span>主的店铺<span style="color: black;">制品</span>链接,点击之后就会产生付费。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 2.CPM<span style="color: black;">揭发</span>付费,<span style="color: black;">揭发</span><span style="color: black;">指的是</span>用户看到<span style="color: black;">宣传</span>就算一次<span style="color: black;">揭发</span>,<span style="color: black;">一般</span>以千次<span style="color: black;">揭发</span><span style="color: black;">做为</span>计费模式。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然,<span style="color: black;">咱们</span>做海外抖音的推广<span style="color: black;">亦</span>和国内推广<span style="color: black;">同样</span>,<span style="color: black;">能够</span>设置每日的预算,设置投放时间,人群,年龄,性别,地区等等,操作起来<span style="color: black;">亦</span>是非常的简单。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">毕竟<span style="color: black;">日前</span><span style="color: black;">来讲</span>,海外版抖音引流的成本还<span style="color: black;">无</span><span style="color: black;">那样</span>高,海外版抖音<span style="color: black;">亦</span>在<span style="color: black;">处在</span>一种快速<span style="color: black;">提升</span>的<span style="color: black;">周期</span>,不像谷歌facebook<span style="color: black;">宣传</span>体系<span style="color: black;">那样</span>成熟,<span style="color: black;">她们</span>流量<span style="color: black;">亦</span>会相对比较贵,<span style="color: black;">因此</span><span style="color: black;">咱们</span>跨境电商卖家要把握住海外版抖音这个风口,加上<span style="color: black;">有些</span>营销创意,给店铺做引流,扩大销量,是一个非常不错的<span style="color: black;">选取</span>。</p>




1fy07h 发表于 2024-10-31 00:03:26

谷歌外贸网站优化技术。
页: [1]
查看完整版本: 抖音TikTok海外推广效果好欠好?