f9yx0du 发表于 2024-9-3 15:27:24

营销旺季来临，怎么样在谷歌进行有效营销？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在国内做推广，人们<span style="color: black;">第1</span>个想到的<span style="color: black;">便是</span>百度，<span style="color: black;">由于</span>百度<span style="color: black;">日前</span>是国内最常用的搜索工具，<span style="color: black;">持有</span>着强大的流量，有事没事百度一下几乎是国内用户最真实的想法。在国外<span style="color: black;">亦</span><span style="color: black;">同样</span>，<span style="color: black;">Google几乎占据绝大<span style="color: black;">都数</span>的流量，在搜索界有着举足轻重的地位。</span>海外用户无论是做什么，去哪里，买什么，都会先Google一下。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cd507902851940bd9b1840cf0636fde0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725940465&amp;x-signature=bJd%2BBOt3QJmsqGw7CTEbNW8lgfk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当用户用Google搜索时，<span style="color: black;">假如上面能够展示您的<span style="color: black;">制品</span>或服务，那给品牌带来的<span style="color: black;">揭发</span>和流量都是巨大的。</span>无论是用户<span style="color: black;">运用</span>电脑还是手机，恰到好处的<span style="color: black;">宣传</span>都<span style="color: black;">能够</span>推动用户转化为有价值的客户。旺季来临，<span style="color: black;">怎样</span>善用Google进行有效的营销创造<span style="color: black;">营销</span>佳绩呢？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Google Ads是什么？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">Google中有自然流量和付费流量两种</span>，<span style="color: black;">针对</span>自然流量<span style="color: black;">咱们</span>需要有<span style="color: black;">必定</span><span style="color: black;">累积</span>之后<span style="color: black;">才可</span>有<span style="color: black;">有些</span>好的排名，排名<span style="color: black;">原因</span>较为<span style="color: black;">繁杂</span>，内容<span style="color: black;">关联</span>性、原创度、<span style="color: black;">文案</span>点击率等都会影响到排名；而付费流量则是能在较快的时间<span style="color: black;">得到</span>一个不错的排名。那<span style="color: black;">宣传</span>主常说的Google Ads又是什么？</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0712b5cf4df74091b478519b5d11908c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725940465&amp;x-signature=wetyY6NMvtes4%2FMpHDtHFtVb9Z0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">YouTube Shorts<span style="color: black;">宣传</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Google Ads是按点击付费的<span style="color: black;">宣传</span>平台，<span style="color: black;">包含</span>基于文本的搜索<span style="color: black;">宣传</span>、图形展示<span style="color: black;">宣传</span>、YouTube视频<span style="color: black;">宣传</span>或应用内移动<span style="color: black;">宣传</span>。</span>当用户利用Google搜索关键词时，与关键词相匹配的<span style="color: black;">宣传</span>就会被触发，并<span style="color: black;">根据</span><span style="color: black;">必定</span>的评判标准依次展示，用户可<span style="color: black;">按照</span>自己的<span style="color: black;">爱好</span>点击进入相对应的网站进行浏览以及进行下一步操作。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">购物季来临，巧用Google Ads进行有效营销</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销旺季<span style="color: black;"><span style="color: black;">意见</span><span style="color: black;">宣传</span>主采用全面营销的<span style="color: black;">办法</span>做广告投放，<span style="color: black;">包含</span>搜索<span style="color: black;">宣传</span>系列、效果最大化<span style="color: black;">宣传</span>系列、<span style="color: black;">发掘</span><span style="color: black;">宣传</span>系列和YouTube <span style="color: black;">宣传</span>系列、应用<span style="color: black;">宣传</span>系列。</span><span style="color: black;">宣传</span>主可<span style="color: black;">根据</span>个人<span style="color: black;">目的</span>做进一步规划，<span style="color: black;">意见</span>在节日高峰来临前<span style="color: black;">调节</span><span style="color: black;">宣传</span>系列，以便在<span style="color: black;">全部</span>购物季历程中最有效地吸引客户，准确把握客户<span style="color: black;">需要</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.注重搜索展示，把握购物<span style="color: black;">需要</span></span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8b5d60dfb156402f8f934362225a5905~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725940465&amp;x-signature=JxhBvA7cFISlWJ2Zg%2B%2BYbAup498%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">广泛匹配与智能出价结合<span style="color: black;">运用</span></span>。买家在搜索时与您关键字的含义<span style="color: black;">关联</span>时，Google就会展示您的<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">采用适应搜索<span style="color: black;">宣传</span></span>。让系统自动组合您<span style="color: black;">供给</span>的<span style="color: black;">区别</span>标题和<span style="color: black;">宣传</span>内容描述，<span style="color: black;">按照</span>买家的搜索字词向其展示切实<span style="color: black;">关联</span>的<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">采用动态搜索<span style="color: black;">宣传</span></span>。<span style="color: black;">按照</span>您的网站内容生成标题和着陆页。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4e4e74ba940643c08bffafaa44ed8643~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725940465&amp;x-signature=uK1UC2V8cVHvXBI7kE7IzsKsD1M%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（附加<span style="color: black;">照片</span><span style="color: black;">需求</span>）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">运用</span>附加<span style="color: black;">照片</span>展示<span style="color: black;">制品</span>，<span style="color: black;">运用</span>站内链接引导客户转到<span style="color: black;">详细</span>的着陆页，<span style="color: black;">同期</span><span style="color: black;">运用</span>附加促销信息和附加价格信息展示节日特惠信息。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.利用效果最大化<span style="color: black;">宣传</span>系列，弥补搜索<span style="color: black;">宣传</span>系列不足，<span style="color: black;">提高</span>线上<span style="color: black;">营销</span>额</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/c52283c8aa2040bbb9b6959f0388d0d2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725940465&amp;x-signature=%2FiTr7aIEx%2FWHV24F5xGK6ceFhwM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">再也不</span>局限于<span style="color: black;">制品</span>Feed，可在所有Google Ads<span style="color: black;">途径</span>中投放</span>：效果最大化<span style="color: black;">宣传</span>系列可与Google Merchant Center<span style="color: black;">制品</span>Feed搭配<span style="color: black;">运用</span>，以便提取<span style="color: black;">宣传</span>所需的<span style="color: black;">制品</span>信息。<span style="color: black;">不外</span>，<span style="color: black;">意见</span><span style="color: black;">宣传</span>主在在Google Ads中添加<span style="color: black;">各样</span><span style="color: black;">优秀</span>的文字、<span style="color: black;">照片</span>和视频素材资源，以<span style="color: black;">保证</span>您的<span style="color: black;">宣传</span>系列在尽可能多的Google Ads<span style="color: black;">途径</span>中投放。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对节日季特定<span style="color: black;">制品</span>或出价策略细分<span style="color: black;">宣传</span>系列</span>：<span style="color: black;">倘若</span>想在节日季<span style="color: black;">时期</span>优先展示某些类型的<span style="color: black;">制品</span>、<span style="color: black;">宣传</span>素材或促销活动，<span style="color: black;">意见</span>制作单独的效果最大化<span style="color: black;">宣传</span>系列。<span style="color: black;">意见</span>避免过度细分<span style="color: black;">宣传</span>系列，<span style="color: black;">由于</span>这可能会<span style="color: black;">引起</span>效果降低。待节日结束后，<span style="color: black;">宣传</span>主<span style="color: black;">能够</span>再次整合<span style="color: black;">宣传</span>系列。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">创建单独的素材资源组，<span style="color: black;">保证</span><span style="color: black;">即时</span><span style="color: black;">得到</span><span style="color: black;">准许</span></span>：在<span style="color: black;">尤其</span>的节日季活动或促销活动<span style="color: black;">起始</span>之前，<span style="color: black;">运用</span>促销信息素材资源创建新的素材资源组，以便测试节日季<span style="color: black;">宣传</span>素材，并<span style="color: black;">即时</span><span style="color: black;">得到</span><span style="color: black;">准许</span>，<span style="color: black;">以避免</span>干扰<span style="color: black;">长时间</span>投放的<span style="color: black;">制品</span>。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bbad8c75b25d4b948da57ac1cfe086b0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725940465&amp;x-signature=MTEfza9xbvfLR2782wn122Ky%2FkY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（Feed中自定义标签）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区分最重要的<span style="color: black;">制品</span></span>：重新<span style="color: black;">评定</span><span style="color: black;">制品</span>Feed中的自定义标签，优先采用合适的节日季<span style="color: black;">制品</span>目录。借助自定义标签，您<span style="color: black;">能够</span>过滤出所需<span style="color: black;">制品</span>，以便生成报告或设置出价。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">启用<span style="color: black;">最后</span>到达网址扩展功能，扩大覆盖面</span>：<span style="color: black;">保证</span><span style="color: black;">最后</span>到达网址扩展功能<span style="color: black;">处在</span>启用状态，针对特定<span style="color: black;">制品</span>吸引<span style="color: black;">更加多</span>搜索<span style="color: black;">需要</span>，<span style="color: black;">从而</span>争取<span style="color: black;">更加多</span>转化。<span style="color: black;">倘若</span>您需要阻止向网站上的某些网页发送流量，<span style="color: black;">能够</span><span style="color: black;">运用</span>网址排除规则。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您有Google Ads<span style="color: black;">宣传</span>投放问题，请与<span style="color: black;">咱们</span>联系。</span></p>




wrjc1hod 发表于 2024-11-8 14:08:19

说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。

b1gc8v 发表于 4 天前

楼主发的这篇帖子，我觉得非常有道理。
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