“谷歌+海外社媒+网站”全垒打，外贸企业形成自己的营销战略
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">外贸营销推广不要过度依赖于B2B平台。毕竟B2B平台的流量<span style="color: black;">亦</span>是有限的，效果有时<span style="color: black;">亦</span>是不太<span style="color: black;">明显</span>的。尽管做十<span style="color: black;">数年</span>，一中断，之前的细心经营<span style="color: black;">亦</span>都白费了。</span></span></strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">外贸营销之引入客户</span></span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">引入客户是咱们营销环节的<span style="color: black;">基本</span>，是<span style="color: black;">经过</span>全网营销将流量引入网站。有两种<span style="color: black;">特别有</span>效的<span style="color: black;">办法</span>：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1cfb701a36cf4d428811f47dc31b1017~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725939780&x-signature=bQAPED73GMCIq%2BZ6fwswZmEMMQs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">*数字<span style="color: black;">宣传</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">Google ADS：</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在获取流量这方面，Google占据<span style="color: black;">全世界</span>超93%的流量份额，况且有78%的海外采购商是<span style="color: black;">经过</span>Google寻找合作伙伴。从Google上收到的询盘更加<span style="color: black;">精细</span>，质量<span style="color: black;">亦</span>更高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>运营自己的外贸网站，独立面对直营，让采购商<span style="color: black;">能够</span>线上参观浏览自己的<span style="color: black;">机构</span><span style="color: black;">或</span>工厂，在前期让采购商有简单的<span style="color: black;">认识</span>后，后面的联系沟通<span style="color: black;">亦</span>更加<span style="color: black;">快速</span>快捷。且有利于树立企业的品牌形象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Google ADS的<span style="color: black;">优良</span>：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（1）按效果付费：</strong><span style="color: black;">仅有</span>当客户点击咱们的<span style="color: black;">宣传</span>并且<span style="color: black;">拜访</span>了咱们的网站<span style="color: black;">或</span>跟咱们致电联系的时候，咱们才需要付费。投入多少成本完全<span style="color: black;">能够</span>由自己决定的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（2）<span style="color: black;">精细</span>投放：</strong><span style="color: black;">能够</span>指定<span style="color: black;">宣传</span>投放在<span style="color: black;">制品</span>所需国家、地区<span style="color: black;">或</span>城市，并将<span style="color: black;">宣传</span>在特定的日期或<span style="color: black;">每日</span>特定的时段进行展示。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（3）有效定位：</strong>无论客户<span style="color: black;">运用</span>哪种设备，台式机、笔记本电脑、平板又<span style="color: black;">或</span>手机，都<span style="color: black;">能够</span>有效的在这上面进行展现。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（4）花费透明：</strong>利用Google的跟踪工具，<span style="color: black;">能够</span>统计并且分析<span style="color: black;">宣传</span>的花费在<span style="color: black;">那些</span><span style="color: black;">地区</span>，让花费更加的透明和明白。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">Facebook ADS：</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Facebook是<span style="color: black;">全世界</span>最大的互动社区，<span style="color: black;">亦</span>是最有效的社交营销平台。强大的AI技术<span style="color: black;">能够</span>生成数字档案和用户画像，让Facebook<span style="color: black;">认识</span>用户的<span style="color: black;">爱好</span>，从而实现智能投放和<span style="color: black;">精细</span>营销。<span style="color: black;">提高</span>品牌知名度和影响力。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/58cb1e50c9b94f18a516d4d6e48fdfd4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725939780&x-signature=YQPO4dK2NsUWk66CSq6uiqdNz%2Fg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">*优化</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">SEO优化：</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站优化是SEO的<span style="color: black;">基本</span>。针对性地对网站结构进行<span style="color: black;">调节</span>，<span style="color: black;">恰当</span>布局关键词，<span style="color: black;">加强</span>布局关键词，<span style="color: black;">加强</span>关键词在搜索引擎上的排名，投入小、稳定性强，<span style="color: black;">提高</span>网站<span style="color: black;">揭发</span>量，将<span style="color: black;">更加多</span>的潜在客户引向网站，从而<span style="color: black;">连续</span><span style="color: black;">持续</span>地<span style="color: black;">得到</span>外商关注和咨询。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>企业所属行业以及<span style="color: black;">目的</span>市场，精选多外链平台进行投放。以较小的投入，发布<span style="color: black;">制品</span>信息，宣传企业品牌，实现多平台联动营销的效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">海外社媒的优化：</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社交<span style="color: black;">媒介</span>已<span style="color: black;">作为</span>人们生活中不可或缺的一部分了。像Facebook、LinkedIn、Twitter等都是<span style="color: black;">拥有</span>很强互动性和传播性，<span style="color: black;">亦</span>蕴含着许多<span style="color: black;">商场</span>信息和数据。像Pinterest、INS、YouTube<span style="color: black;">亦</span><span style="color: black;">持有</span>巨大的价值，毕竟<span style="color: black;">照片</span>、视频的吸引力远大于文字的叙述。<span style="color: black;">亦</span>能够加深采购商对企业的认知，<span style="color: black;">从而</span><span style="color: black;">提高</span>关注度，树立品牌形象。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">外贸营销之留住转化客户</span></span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">*外贸独立站</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">外贸网站是<span style="color: black;">长时间</span>属于企业自己的一个<span style="color: black;">制品</span>展示厅和企业文化的<span style="color: black;">表现</span>，成本<span style="color: black;">亦</span>是较低的。欧美风格更符合海外采购商的审美，海外高速服务器<span style="color: black;">提高</span>网站<span style="color: black;">拜访</span>速度；访客交互系统像一个金牌<span style="color: black;">营销</span><span style="color: black;">同样</span>，与外商<span style="color: black;">即时</span>互动交流，大大<span style="color: black;">加强</span>询盘转化率。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fd87c17a5d2345b4b7558ab19a7fef96~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725939780&x-signature=0Ge0hnkREnLU3yZ2Xo%2Bsoa89nrQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">优点：</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（1）独立站<span style="color: black;">能够</span>展示和树立外贸企业的形象。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（2）独立站<span style="color: black;">能够</span>展示出外贸企业的营销、<span style="color: black;">营销</span>、售后服务的功能。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（3）在营销方面<span style="color: black;">拥有</span>成本<span style="color: black;">优良</span>。</strong>相比较展会、线下拜访等传统<span style="color: black;">营销</span>模式，独立站花费成本更低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（4）<span style="color: black;">能够</span><span style="color: black;">经过</span>多种形式展示外贸企业的<span style="color: black;">制品</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（5）<span style="color: black;">能够</span>灵活进行更新和<span style="color: black;">调节</span>网站<span style="color: black;">方法</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（6）<span style="color: black;">提高</span>成交概率。</strong><span style="color: black;">经过</span>外贸独立站更快地<span style="color: black;">加强</span>成交率，获取海外客户的订单，这是<span style="color: black;">咱们</span>的<span style="color: black;">最后</span>目的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>各大外贸企业<span style="color: black;">来讲</span>，“出海战争”向来长路漫漫。而基于社媒、Google的流量传播和网站的优化转化的海外营销策略，助力外贸企业在多元化快节奏的<span style="color: black;">全世界</span>外贸市场中搏杀出了一条新路，<span style="color: black;">亦</span>让海外营销的软实力逐步形成“硬壁垒”，带动企业以及<span style="color: black;">制品</span><strong style="color: blue;">在<span style="color: black;">全世界</span>范围<span style="color: black;">得到</span>高<span style="color: black;">揭发</span>、高热度、强认知，树立企业品牌形象。</strong></p>
系统提示我验证码错误1500次 ＼~゛， 在遇到你之前，我对人世间是否有真正的圣人是怀疑的。 谷歌外链发布 http://www.fok120.com/
页:
[1]