谷歌回归中国?企业网络营销该怎么样布局？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz/eyc4ReGTQLibU1FuL2xUSuV5ibwQzH1R3ibkxEibpgiapqfXyfwtIQvnRa4A2wu9rltb0r7iaGLWehFH4ZPwoeCnj6hQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">谷歌回归中国？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自打2010年谷歌（Google）的搜索引擎服务撤出中国大陆，近8年间，“谷歌回归中国”年年有风声没实锤，堪<span style="color: black;">叫作</span>互联网行业著名幻觉之一。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有网友整理出下面这张图，一目了然↓</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ajT9KUbORcyDaYQ3ObjrwTIbfAQXgVicp1REvb76gJXzD8r1aBm8fDPA47omBmII2iasqlFptctmfqlYjQSJXbcw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这次谷歌重返中国的<span style="color: black;">信息</span>始于<span style="color: black;">1星期</span>前，美国<span style="color: black;">媒介</span><span style="color: black;">持续</span><span style="color: black;">报告</span>谷歌计划在中国推出一种符合当地法规、可审查内容的搜索引擎。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">机构</span><span style="color: black;">无</span>证实<span style="color: black;">亦</span><span style="color: black;">无</span>反驳这则<span style="color: black;">信息</span>，只是公开声明，<span style="color: black;">机构</span>对此类投机<span style="color: black;">信息</span>不予置评。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">尤其</span>是百度CEO李彦宏则在<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈<span style="color: black;">回复</span><span style="color: black;">叫作</span>：“<span style="color: black;">倘若</span>谷歌决定回到中国，<span style="color: black;">咱们</span>非常有<span style="color: black;">自信心</span>再PK一次，再赢一次。”让这次的传言似乎有了“实锤”，<span style="color: black;">导致</span><span style="color: black;">海量</span>网友关注。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而市场对这则<span style="color: black;">信息</span>的反应则是坚定的：中国最大搜索引擎和科技<span style="color: black;">机构</span>百度的股价应声而跌，跌幅超过7%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>“中国互联网未解之谜”之一，谷歌回归中国的风声年年在传年年未决。<span style="color: black;">然则</span>不管谷歌<span style="color: black;">是不是</span>回归，都不会对企业网络营销的大趋势<span style="color: black;">导致</span>影响。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/eyc4ReGTQLibeBAXBraayaSbkZkCicUBqzfowloybN4d9U8F65oNdVChYZ3qMIxnAPV5sJue1nMEiaKSteITSnTxg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，今天来聊一聊2018年的网络营销发展趋势，在<span style="color: black;">这般</span>的趋势下，企业该<span style="color: black;">怎样</span>布局？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">首要</span>，PC端依然是关键的流量入口。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>企业家在今天会<span style="color: black;">由于</span>PC端数据的<span style="color: black;">持续</span>下降，越来越不待见PC端，资源<span style="color: black;">亦</span><span style="color: black;">起始</span>倾向于移动端。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>在移动互联网的下半场，这种“移动端优先”的认知错觉将会慢慢淡化。<span style="color: black;">由于</span>不受待见的PC端<span style="color: black;">不仅</span><span style="color: black;">无</span>被淘汰，反而跟移动端形<span style="color: black;">成为了</span>“你中有我，我中有我”的融合态势。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而百度的“搜索+信息流”<span style="color: black;">便是</span>传统百度+今日头条的模式，刚好证明了这一点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">二来是推广内容由低质量转向高质量。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>只要打开手机，<span style="color: black;">各样</span>平台所生产的<span style="color: black;">各样</span>内容就会迎面砸来，太多、太杂。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在娱乐化、快餐化内容分发的时候，<span style="color: black;">所说</span>的“用户忠诚”是谈不上的，哪里能满足用户<span style="color: black;">需要</span>，用户就往哪走。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">因此呢</span>，用户层级形<span style="color: black;">成为了</span>完整的金字塔结构，上层是高质量<span style="color: black;">新闻</span>、知识内容的用户，下层是庞大的“围观群众”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>无论是短视频、自<span style="color: black;">媒介</span>、公众号还是传统的网络<span style="color: black;">宣传</span>，对营销内容质量的<span style="color: black;">需求</span><span style="color: black;">亦</span>会更高，而单<span style="color: black;">1、</span>枯燥、<span style="color: black;">宣传</span>性较强的内容必将被<span style="color: black;">逐步</span>淘汰。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而在<span style="color: black;">将来</span>，关键词的<span style="color: black;">功效</span>可能会慢慢被削弱，牢牢地把用户的兴趣和信息流锁在<span style="color: black;">一块</span>，<span style="color: black;">经过</span>算法和大数据的加持，来实现<span style="color: black;">精细</span>洞察用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">换句话说，符合用户<span style="color: black;">需要</span>的高质量<span style="color: black;">文案</span>，会被推到前面，低质量的<span style="color: black;">文案</span>只能是石沉大海。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">三是在营销<span style="color: black;">途径</span>的布局，要留意以下3点：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.短视频营销依然会大火</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从前年papi酱的走红，短视频、直播等平台就<span style="color: black;">起始</span>进入<span style="color: black;">咱们</span>眼中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而随着快手、抖音的走红，短视频又一次迎来了大爆发，更有“南抖音、北快手”的段子<span style="color: black;">显现</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有人预计，2020年短视频市场规模将超300亿，短视频营销<span style="color: black;">亦</span>又一次<span style="color: black;">作为</span>营销关注的方向。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有趣、有内容的短视频更加受消费者的欢迎，<span style="color: black;">协同</span>这种方式将<span style="color: black;">制品</span>巧妙的<span style="color: black;">移植</span>其中，既不尴尬<span style="color: black;">亦</span>不生硬，还能为<span style="color: black;">制品</span>带来<span style="color: black;">必定</span>的<span style="color: black;">揭发</span><span style="color: black;">乃至</span>转化率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.小程序营销正当时</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2018年是小程序大爆发之年，<span style="color: black;">日前</span>，<span style="color: black;">微X</span>用户<span style="color: black;">已然</span>突破10亿，小程序已达58万个，日活跃账户超过1.7亿个。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小程序的前景是非常明朗的，<span style="color: black;">同期</span><span style="color: black;">亦</span>是创业者们积极布局的新战场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">此刻</span><span style="color: black;">已然</span>诞生了<span style="color: black;">第1</span>批小程序插件，以及打通了<span style="color: black;">微X</span>社交关系链和虚拟支付能力(安卓版)。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着逐步的完善，小程序<span style="color: black;">作为</span>新的营销点还会远吗?<span style="color: black;">意见</span>老板们尽快提前布局，抢占先机!</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">小程序的<span style="color: black;">详细</span>布局办法，参看案例</span><span style="color: black;"><a style="color: black;">《<span style="color: black;">怎样</span>利用小程序0成本推广，平台流量暴增100倍？》</a></span></strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.全网营销是必经之路</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当前网络营销竞争激烈，单一的网络营销方式<span style="color: black;">已然</span><span style="color: black;">逐步</span><span style="color: black;">不可</span>满足企业的需要，全网营销、整合营销就<span style="color: black;">作为</span>了<span style="color: black;">她们</span>必争的营销方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>企业在做推广的时候，<span style="color: black;">将一系列的营销方式汇总，有条不紊的进行，从而<span style="color: black;">得到</span>流量的最大化。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>要注重PC端、移动端的平衡，<span style="color: black;">不可</span>有所偏斜。</span><span style="color: black;">并在两端并进的<span style="color: black;">基本</span>上，做好用户体验升级，做好内容优化，来让网站排名靠前，进而完成转化，达到营销的<span style="color: black;">最后</span>结果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但这一切的<span style="color: black;">背面</span>需要专业团队、和<span style="color: black;">海量</span>精力、财力的支撑，<span style="color: black;">针对</span>传统企业<span style="color: black;">来讲</span>可能有<span style="color: black;">必定</span>的困难。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，</span><span style="color: black;">已<span style="color: black;">帮忙</span>10000多家企业实现互联网转型的10年网络营销老司机--牛商网<span style="color: black;">认识</span>一下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从营销型网站建设、营销型小程序制作到全网营销代运营，均<span style="color: black;">能够</span>为你量身打造，<span style="color: black;">精细</span>营销，助力企业快速转型。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">--END--</span></p>
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