咪蒙的留白排版，教你一分钟便学会
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/bgVn9H8HDLIQOHgkdvg6BibhHFSvVvSf6ySsjPhWetMuquNrYIzdib11a3YyDphHC0cF3M41mh2epJK4iaibblMDmA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">林易木<span style="color: black;">/</span><span style="color: black;">文</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">前言 | 咪蒙的排版，<span style="color: black;">非常</span>简单</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咪蒙的<span style="color: black;">文案</span>内容，我不作评论，但她的排版的确好看。其实，咪蒙的排版是所有排版中最简单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">吸引眼球的标题+定制的插画+页面留白+偏激的观点。有时候，越简单的东西反而给人舒适感。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这篇<span style="color: black;">文案</span>是我写的<span style="color: black;">第1</span>篇关于新<span style="color: black;">媒介</span>编辑方面的总结。以后<span style="color: black;">亦</span>会写<span style="color: black;">有些</span>自己在新<span style="color: black;">媒介</span>方面运营感悟和尝试写下来，下篇可能是写<span style="color: black;">怎样</span>策划一次新<span style="color: black;">媒介</span>活动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我并<span style="color: black;">不可</span>像其他大神那样篇篇10万+，大<span style="color: black;">都数</span>是100+。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有人说，编辑<span style="color: black;">便是</span>一篇<span style="color: black;">文案</span>的脸面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这个<span style="color: black;">公众</span>看脸的时代，<span style="color: black;">持有</span>一张好看的面孔，是一件非常重要的事情。相同的一篇<span style="color: black;">文案</span>，由<span style="color: black;">区别</span>的人来编辑，最后的阅读效果可能会天壤之别。在编辑中，我<span style="color: black;">亦</span><span style="color: black;">发掘</span><span style="color: black;">每一个</span>人的审美情趣<span style="color: black;">区别</span>，<span style="color: black;">因此</span>我<span style="color: black;">尽可能</span>从<span style="color: black;">公众</span>审美中去<span style="color: black;">陈列</span>和讲解。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不足之处，多多指教！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">注：<span style="color: black;">文案</span>约 5000 字，信息量<span style="color: black;">很强</span>，故列出<span style="color: black;">文案</span>大体框架，供参考整理思路。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/bgVn9H8HDLIQOHgkdvg6BibhHFSvVvSf6OqqnSju9ukKWYRl38FvK6OdbCX6XbhWFRPcFw1vN5rRDUBiaA2mGZZg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">01</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">浏览器：<span style="color: black;">选取</span>谷歌和qq浏览器</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我猜想很少会有人写公众号排版<span style="color: black;">说到</span>关于浏览器<span style="color: black;">选取</span>的人，这一点<span style="color: black;">非常多</span>人都<span style="color: black;">无</span><span style="color: black;">重视</span>过，<span style="color: black;">然则</span><span style="color: black;">按照</span>我的经验，浏览器<span style="color: black;">选取</span><span style="color: black;">针对</span>公众号排版<span style="color: black;">来讲</span>很重要，毕竟适合的才是最好的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最<span style="color: black;">起始</span>我<span style="color: black;">运用</span>的是Google的chrome浏览器，这<span style="color: black;">亦</span>算是浏览器中口碑很好的一款，<span style="color: black;">运用</span>起来确实不错，<span style="color: black;">不外</span>要能<span style="color: black;">协同</span>Google账号<span style="color: black;">才可</span>发挥最大<span style="color: black;">功效</span>，后面<span style="color: black;">运用</span>了好<span style="color: black;">长期</span>，有时候在排版时会<span style="color: black;">显现</span><span style="color: black;">有些</span>小问题，关键时刻还很恼火，可能是<span style="color: black;">因为</span>缓存等问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>我<span style="color: black;">运用</span>的是</span><span style="color: black;"><strong style="color: blue;">QQ浏览器</strong></span><span style="color: black;">排版，毕竟<span style="color: black;">吗</span><span style="color: black;">微X</span>是腾讯的亲儿子，<span style="color: black;">因此</span>兼容性方面肯定做的很好，<span style="color: black;">因此</span>关于浏览器我的<span style="color: black;">意见</span>是<span style="color: black;">尽可能</span><span style="color: black;">运用</span>：QQ浏览器，<span style="color: black;">亦</span><span style="color: black;">能够</span>尝试<span style="color: black;">运用</span>Chrome，其他的<span style="color: black;">吗</span>不是很<span style="color: black;">举荐</span>。</span></p><span style="color: black;"><strong style="color: blue;">02</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">三大编辑器：秀米、135、i排版</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在我的<span style="color: black;">认识</span>里，做公号的应该都<span style="color: black;">晓得</span>用编辑器的。工作之后才<span style="color: black;">发掘</span>，<span style="color: black;">非常多</span>人从来<span style="color: black;">不消</span>编辑器，是直接在<span style="color: black;">微X</span>后台进行编辑的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">她们</span>的编辑会有一个<span style="color: black;">明显</span>的特点：一万年不变。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span>会<span style="color: black;">显现</span><span style="color: black;">非常多</span>乱序，整体排版<span style="color: black;">不足</span>整洁，给人一种很随便的感觉。即使阅读过了10万+，专业人士看后会有一种美中不足之感，就像一个才华横溢的人，却不<span style="color: black;">晓得</span>好好梳理打扮一番。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、秀米编辑器</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就像美图秀秀<span style="color: black;">同样</span>，操作简单，容易上手<span style="color: black;">况且</span>永久免费。<span style="color: black;">然则</span>制作出来的内容给人一种<span style="color: black;">不足</span>真实，花式<span style="color: black;">太多</span>，视觉上有一种繁杂之感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">怎样</span>操作，百度<span style="color: black;">就可</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">适用人群：负责在国企<span style="color: black;">或</span>传统企业运营的中年人。<span style="color: black;">目的</span>用户为中年人和老年人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、135编辑器</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就像光影魔术手，可能<span style="color: black;">无</span>PS<span style="color: black;">那样</span>多功能，<span style="color: black;">然则</span><span style="color: black;">针对</span>大<span style="color: black;">都数</span>需要处理<span style="color: black;">照片</span>的人<span style="color: black;">来讲</span>，是足够用了。<span style="color: black;">此刻</span><span style="color: black;">起始</span>收费，不是会员<span style="color: black;">每一个</span>月只能上传300张照片。基本上，所有的排版功能都<span style="color: black;">能够</span>实现，只要你足够的<span style="color: black;">熟悉</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不足之处，<span style="color: black;">不可</span>一键<span style="color: black;">调节</span>页面两边留白功能和<span style="color: black;">调节</span>字间距和行间距，还有与编辑无关的页面<span style="color: black;">太多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">怎样</span>操作，会在<span style="color: black;">详细</span>案例讲解。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">适用人群：个人自<span style="color: black;">媒介</span>和<span style="color: black;">青年</span>化的企业运营专员。<span style="color: black;">目的</span>用户为<span style="color: black;">拥有</span><span style="color: black;">必定</span>学历，注重<span style="color: black;">文案</span>内容<span style="color: black;">实质</span>效果的人群</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、i排版编辑器</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">就像PS<span style="color: black;">同样</span>，<span style="color: black;">能够</span>排出<span style="color: black;">非常</span>惊艳的作品，譬如咪蒙和罗永浩等公众号的排版。<span style="color: black;">同期</span>，<span style="color: black;">有些</span>内容电商（以<span style="color: black;">制品</span>为核心）的排版<span style="color: black;">亦</span><span style="color: black;">非常</span>适合。还<span style="color: black;">能够</span><span style="color: black;">经过</span>修改代码来添加<span style="color: black;">各样</span>排版样式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">缺点：<span style="color: black;">没法</span>修改字体，<span style="color: black;">无</span>15px，字体颜色难调。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">怎样</span>操作，会在<span style="color: black;">详细</span>案例讲解。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">适用人群：对内容排版<span style="color: black;">需求</span>极高，<span style="color: black;">拥有</span>固定模板的公众号。<span style="color: black;">目的</span>用户，<span style="color: black;">拥有</span><span style="color: black;">必定</span>的审美情趣，<span style="color: black;">同期</span>对内容的实用性<span style="color: black;">需求</span>不高。</span></p><span style="color: black;"><strong style="color: blue;">03</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">公众号需要排版部分有<span style="color: black;">那些</span>？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、颜色</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看过我<span style="color: black;">文案</span>的人可能会<span style="color: black;">重视</span>到，我用的并不是<strong style="color: blue;"><span style="color: black;">纯黑色(#000000)</span></strong>。<span style="color: black;">由于</span>纯黑色会与背景的白色形成<span style="color: black;">剧烈</span>的对比冲突，<span style="color: black;">显出</span>有些刺眼。相较之下，灰色就柔和多</span><span style="color: black;">啦。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>我<span style="color: black;">文案</span>里用的是#595959，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">选取</span>#3f3f3f 或 #7f7f7f。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">这是#</span>3f3f3f</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">这是#7</span>f7f7f</span></strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这是#595959</span></strong></span></strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、字号</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">个人偏好14号字，<span style="color: black;">显出</span>比较秀气。而文字较密集时，<span style="color: black;">意见</span><span style="color: black;">选择</span>16号字，看起来会没<span style="color: black;">那样</span>累。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>有一派人<span style="color: black;">爱好</span>用15号字，直接在编辑器里输入数字<span style="color: black;">就可</span>~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">这是14号字</span></strong></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这是15号字</span></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这是16号字</span></strong></span></strong></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">呼气</span>感</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">排版要好看，<span style="color: black;">必定</span>要有<span style="color: black;">呼气</span>感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">呼气</span>感<span style="color: black;">能够</span><span style="color: black;">表现</span>在哪几个方面呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/xrQHdVcDxTA4ToYrDCeXnQWib0vb79FMgDkGZD5vz2nSUjl06g2YFYr6JQw4lkuakHBXHTb080Ysm6l5rRa56Ow/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、行距和段距</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正文行距<span style="color: black;">选取</span>1.5<span style="color: black;">或</span>1.75都是<span style="color: black;">能够</span>的。<span style="color: black;">能够</span>先 Ctrl+A 选中全文后统一设置。电脑端编辑的时候，可能会觉得很松散，但在移动端阅读时，会更<span style="color: black;">容易</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而段距<span style="color: black;">能够</span>直接用回车换行代替~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、两侧留白</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在两侧留白，<span style="color: black;">显出</span>比较精致，<span style="color: black;">况且</span><span style="color: black;">这般</span>视线移动范围减小，读起来更<span style="color: black;">容易</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个功能<span style="color: black;">能够</span>在<span style="color: black;">外边</span>编辑器，如秀米、i排版等工具中实现。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/xrQHdVcDxTA4ToYrDCeXnQWib0vb79FMgYmuPtWDWDMZPnicRtXoayz3iaUjhyYhWBRtan8dMzzE2CdcEugibySUlw/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以i排版为例，在缩进<span style="color: black;">这儿</span>改数字就<span style="color: black;">能够</span>了。在这写上一句话，再复制到默认编辑器里，就自动带上缩进了。之后再要用缩进，直接复制自己素材库的<span style="color: black;">就可</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、字间距</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">近期</span>的<span style="color: black;">文案</span>里会把字间距适当加大，还挺好看的。其实是在i排版的公众号里看到了老罗的排版。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>教程里，要实现<span style="color: black;">这般</span>的排版居然还要用代码？相信<span style="color: black;">不消</span>我说，<span style="color: black;">大众</span>都望而却步了吧。在下面一章杀手锏<span style="color: black;"><strong style="color: blue;">复制粘贴大法</strong></span>。想要实现<span style="color: black;">这般</span>排版<span style="color: black;">亦</span><span style="color: black;">能够</span>用哦。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、重点<span style="color: black;">明显</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/xrQHdVcDxTA4ToYrDCeXnQWib0vb79FMgH7qbkuukicv0xVMbgJnbfDeGBMbCHkPbviaibdJibDU5ur68aMr9ZZHy8Q/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前面介绍的几个原则都很简单吧，做好这几点，就<span style="color: black;">已然</span>形成一个清爽的排版了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了锦上添花，<span style="color: black;">咱们</span><span style="color: black;">能够</span>对重点内容做标注。加粗<span style="color: black;">或</span>改变颜色都是<span style="color: black;">能够</span>的。还记得<span style="color: black;">咱们</span>刚才说过，颜色不要太多吗？在标注重点的时候，<span style="color: black;">亦</span><span style="color: black;">意见</span>只<span style="color: black;">运用</span>一种主题色。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span><strong style="color: blue;"><span style="color: black;">不要用斜体</span></strong>，斜体总有种病怏怏的感觉，<span style="color: black;">况且</span>完全起不到<span style="color: black;">明显</span><span style="color: black;">表示</span>的效果…</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>教皇奥格威的《一个<span style="color: black;">宣传</span>人的自白》曾说：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.在大标题和正文之间<span style="color: black;">插进</span>副标题<span style="color: black;">能够</span><span style="color: black;">加强</span>读者读下去的兴趣</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.用<span style="color: black;">有些</span>字号的字排正文<span style="color: black;">第1</span>个词的<span style="color: black;">第1</span>个字母<span style="color: black;">通常</span>最多吸引13%的读者</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">第1</span>段<span style="color: black;">掌控</span>在11个词以内。开头一段太长会使读者望而生畏</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.其实，所有的段落都要<span style="color: black;">尽可能</span>地短，段落长了令人生厌</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.在正文<span style="color: black;">第1</span>行下面两三英寸的<span style="color: black;">地区</span>加进一个小标题，<span style="color: black;">而后</span>通篇<span style="color: black;">运用</span>小标题</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.把<span style="color: black;">宣传</span>文案排版分栏，文案的栏下<span style="color: black;">不可</span>宽于报纸的栏。大部分读者的阅读习惯是从读报纸养成的。栏越宽，读者越少</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.<span style="color: black;">少于</span>9点的字，大<span style="color: black;">都数</span>人读起来很困难</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8.用衬线体字排版比用粗体无衬线体易于阅读</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9.长文的重要段落要用黑体字或斜体字排成，以<span style="color: black;">增多</span>多样性，避免版面单调</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10.不时插图</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11.用箭头，弹性<span style="color: black;">暗号</span>，星号和边注等符号<span style="color: black;">帮忙</span>读者往下读</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">12.<span style="color: black;">倘若</span>有许多各不<span style="color: black;">相关</span>的事要讲，你千万不要用许多令人厌烦的连接词。就像我<span style="color: black;">此刻</span>做的<span style="color: black;">这般</span>，<span style="color: black;">同样</span>样地编上号就<span style="color: black;">能够</span>了</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">13.千万不要把你的<span style="color: black;">宣传</span>正文排成阴式版面（黑底白字），<span style="color: black;">亦</span>不要把<span style="color: black;">宣传</span>文案排在灰色或色低上。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">14.<span style="color: black;">倘若</span>在段落间加上引号符号，读者数平均会<span style="color: black;">增多</span>12%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在今年双十一的时候，我就犯过了13的错误。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>的目的是刺激消费，性冷谈风格会降低人的购物欲望。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>应以红色，喜庆的颜色为主。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">大众</span><span style="color: black;">能够</span>去<span style="color: black;">瞧瞧</span>他的这部经典的<span style="color: black;">宣传</span>书，<span style="color: black;">尤其</span>适合公众号。</span></strong></p><span style="color: black;"><strong style="color: blue;">04</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">一招学会所有的公众号排版</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">选取</span>你<span style="color: black;">爱好</span>的一篇<span style="color: black;">文案</span>，内容和你的<span style="color: black;">类似</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别</span>的<span style="color: black;">文案</span>类型，编辑的形式<span style="color: black;">亦</span>不尽相同。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>的公众号的内容，我大致分为以下几种：文学类、个人类、电商类、促销类、企业类。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文学类：内容以文字为主</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">个人类：内容<span style="color: black;">一样</span>以文字为主，譬如咪蒙、小马宋等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">电商类：以<span style="color: black;">制品</span>为内容进行写作，以服务号为</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">促销类：有赞、环球捕手等，<span style="color: black;">陈列</span><span style="color: black;">制品</span>为主</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">企业类：大<span style="color: black;">都数</span>国企账号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咨询类：插座学院,这篇<span style="color: black;">文案</span>的风格<span style="color: black;">便是</span>模仿它的排版。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、将其<span style="color: black;">文案</span>复制黏贴到自己<span style="color: black;">善于</span>的编辑器里</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可能有人<span style="color: black;">没法</span>接受这种方式，我<span style="color: black;">为何</span>要复制黏贴别人的？我难道<span style="color: black;">不可</span><span style="color: black;">根据</span>我自己的想法去做？答案是：<span style="color: black;">不可</span>。在你<span style="color: black;">无</span>绝对实力，去超越这个行业的<span style="color: black;">第1</span>，我<span style="color: black;">意见</span>以学习模仿为主。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">君子性非异<span style="color: black;">亦</span>，善加以物<span style="color: black;">亦</span>。在<span style="color: black;">全部</span>模仿的过程，<span style="color: black;">尽可能</span>思考原作者<span style="color: black;">为何</span><span style="color: black;">这般</span>排版，<span style="color: black;">这般</span>做的目的是什么？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>无招胜有招，其实你<span style="color: black;">亦</span>完全<span style="color: black;">能够</span>抛开<span style="color: black;">哪些</span><span style="color: black;">外边</span>编辑器，用</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">复制粘贴大法</span></strong></span></strong></span><span style="color: black;">和</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">格式刷大法</span></strong></span></strong></span><span style="color: black;">，来</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">偷排版</span></strong></span></strong></span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span>怎么做呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">「<strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">复制粘贴大法</span></strong></span></strong>」</span></strong></span></strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、找到你觉得好看的排版，右上角的三个点，<span style="color: black;">选取</span>复制链接。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/xrQHdVcDxTAO2NPSN0jktUSicS6kIwq9EMRqTc3z3yZkUgK20FqgNKWcAicZQibIIUZMHG7yzlN92NL75mNKVWr1g/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、把这个链接发送到电脑端打开，效果如下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/xrQHdVcDxTAO2NPSN0jktUSicS6kIwq9EfeQ5DNzRicaBItvUj7MCUszB0Ov8B9RJ2VpDRK3TU09VkAtSwQvTyibw/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、复制一段，粘贴到你的编辑器里，什么字号颜色行距缩进都一并过来了~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、接在这一段后继续编辑，之后把前面复制过来的删掉就<span style="color: black;">能够</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">此刻</span>的排版基本上都在默认编辑器里完成，只要从自己的素材库里复制一段过来<span style="color: black;">就可</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">「<strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">格式刷大法</span></strong></span></strong>」</span></strong></span></strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有时候，用默认编辑器会有格式错乱的现象，<span style="color: black;">况且</span>格式刷都不奏效了，怎么办？<span style="color: black;">不消</span>慌，看我的~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先清除格式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/xrQHdVcDxTAO2NPSN0jktUSicS6kIwq9EBGRC16jOSLDL8lkmB0aHA3ZOInpLFWc2tD5dMVojMk420Rlb3U5wGw/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">清除格式后变成<span style="color: black;">这般</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>再<span style="color: black;">运用</span>格式刷就没问题了~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、平时看见排版美观的<span style="color: black;">文案</span><span style="color: black;">尽可能</span><span style="color: black;">保藏</span>并尝试</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无论是从公众号还是<span style="color: black;">伴侣</span>圈，只要遇到很好的<span style="color: black;">文案</span>，在标题上，在内容上，在策划上，在排版上，我都会<span style="color: black;">选取</span><span style="color: black;">保藏</span>。<span style="color: black;">而后</span>再结合自己的<span style="color: black;">实质</span><span style="color: black;">状况</span>，进行模仿和尝试。<span style="color: black;">针对</span>一个人运营公众号<span style="color: black;">尤其</span>管用，<span style="color: black;">由于</span>优秀的作品<span style="color: black;">一般</span>是一个团队来策划实施。</span></p><span style="color: black;"><strong style="color: blue;">05</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">案例解析：百次说不如一次练</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、咪蒙：两边留白</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步：假设你<span style="color: black;">此刻</span><span style="color: black;">已然</span>写好了一篇和咪蒙<span style="color: black;">同样</span>的<span style="color: black;">文案</span>，标题取为《<strong style="color: blue;">排版如此low逼，活该你月薪2000</strong>》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二步：在百度输入i排版，用<span style="color: black;">微X</span>登陆，<span style="color: black;">而后</span>将<span style="color: black;">文案</span>的内容复制上去</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三步：在花瓣网<span style="color: black;">或</span>其他<span style="color: black;">照片</span>网站，找一张<span style="color: black;">尤其</span>好看的插画，并在<span style="color: black;">照片</span>的右下角用括号，写下插画作者的名字</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四步：将<span style="color: black;">所有</span>文字选中，在顶部菜单栏里点击缩进，<span style="color: black;">选择</span>1.0<span style="color: black;">就可</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第五步：i排版的默认字体为宋体，<span style="color: black;">倘若</span>你需要改变字体，<span style="color: black;">能够</span>将<span style="color: black;">所有</span>字体从i排版复制到135编辑器里，改好字体后再复制回去</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第六步：将顶部<span style="color: black;">宣传</span><span style="color: black;">照片</span>放上，从一<span style="color: black;">起始</span>设计一个模板出来</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、罗永浩：调字行间距</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步：<span style="color: black;">一样</span>假设你<span style="color: black;">已然</span>写好了一篇<span style="color: black;">文案</span>，标题为《<strong style="color: blue;">早上洗脸时忽然<span style="color: black;">发掘</span>一个“王”字， 隐约地感到我的<span style="color: black;">机构</span>要改变世界了...</strong>》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二步：先打开i排版，<span style="color: black;">而后</span>点击菜单栏的最右边HTML。将现有的代码清除，<span style="color: black;">而后</span>将此段代码复制上去。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><section style="letter-spacing:2px"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 需要设置<span style="color: black;">上下</span>间距的文字</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"></section></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三步：letter-spacing,字间距可调为2px，<span style="color: black;">特别有</span>文艺范。字间距修改完成后，再次点击菜单栏的最右边HTML。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四步：后面的所有字体，都会是字间距为2px。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">备注：<span style="color: black;">倘若</span>你既想留白又想<span style="color: black;">调节</span>字间距，<span style="color: black;">那样</span>两者结合起来<span style="color: black;">就可</span>。</span><span style="color: black;"><span style="color: black;">倘若</span>用复制黏贴，再加上格式刷，分分钟搞定！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、十点读书：文艺号的鼻主</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十点读书的排版，并<span style="color: black;">无</span>多大的技巧，只是在整体的设计上，非常的统一和协调。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>：在内容主题上，十点读书以1500-2500<span style="color: black;">上下</span>的文字为主。再用带上十点读书的logo水印<span style="color: black;">照片</span>，将其分割开来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二：在<span style="color: black;">文案</span>标题上，<span style="color: black;">由于</span>每条发八条<span style="color: black;">文案</span>的<span style="color: black;">原由</span>，<span style="color: black;">一般</span>会取短标题，<span style="color: black;">尽可能</span><span style="color: black;">显现</span>折行的现象；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三：在主题结构上，顶部<span style="color: black;">宣传</span>（设计一次<span style="color: black;">就可</span>）+一张唯美动态图+一段音频+背景为白色的小标题+文字部分（每段文字在3-5行）+<span style="color: black;">照片</span>分割开来+作者和主播+底部<span style="color: black;">宣传</span>推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四：很少做原创，在其他<span style="color: black;">地区</span>摘抄过来。粉丝基数大，很容易做到篇篇10万+。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">备注：一个依靠排版而<span style="color: black;">得到</span>1000万粉丝的公号，<span style="color: black;">非常多</span>都在模仿它。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、那一座城：<span style="color: black;">照片</span>形式展示</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步：封面<span style="color: black;">照片</span>，用ps的选中功能<span style="color: black;">或</span>图形功能（我问的其他人，说有这个功能），将<span style="color: black;">照片</span>设计成椭圆形，稍微留白一点<span style="color: black;">就可</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二步：头图用白色背景，写上菱角分明的字体<span style="color: black;">就可</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不<span style="color: black;">晓得</span>字体是那种，<span style="color: black;">能够</span>去：识字体网站 http://www.qiuziti.com</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三步：<span style="color: black;">文案</span>字体Helvetic，行间距为2，靠左对齐，<span style="color: black;">文案</span>主题插图和封面<span style="color: black;">照片</span><span style="color: black;">同样</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">两个月前，俄罗斯，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">17层公寓阳台栏杆上，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">少女奥克萨娜拿出手机，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打开前置摄像头、摆好pose，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">朝自己和身后俯瞰的世界，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">按下了快门键。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">备注：之前，所有的<span style="color: black;">照片</span>和文字都是以<span style="color: black;">照片</span>形式为主，我模仿了一篇它们的<span style="color: black;">文案</span>，用了三天。虽然<span style="color: black;">照片</span>在样式上很好，艺术性很高，<span style="color: black;">然则</span>费时<span style="color: black;">况且</span>网速慢还打不开。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、吞舟之鱼：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个公众号，可厉害了，嘻嘻。没错<span style="color: black;">便是</span>你<span style="color: black;">此刻</span>读的这个。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">排版<span style="color: black;">亦</span>是6的飞起。哈哈哈</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步：找一张<span style="color: black;">尤其</span>好看的尺寸比例为：900x500的插图，<span style="color: black;">而后</span>在<span style="color: black;">照片</span>的右下角，用字体颜色为#ffaaoo，<span style="color: black;">体积</span>为16加粗，譬如林易木<span style="color: black;">朋友</span>/文的字样。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二步：每段都不超过3到5行，用紫色#1E9BE8字体的数字，将其分割开来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三步：字体用微软雅黑14号，字间距为2px，行间距为默认的，两边的留白为1.5px;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四步：最后加上<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>，开通原创和赞赏功能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、陛下开饭了：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是我迄今为止，见过排版最统一，内容做的最好的美食公号。</span><span style="color: black;">我<span style="color: black;">科研</span>这个公号<span style="color: black;">一月</span>的<span style="color: black;">发帖</span>，用了一个星期。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步：在标题上，从未超过14个字，不会<span style="color: black;">显现</span>折行现象；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二步：在封面上，<span style="color: black;">文案</span>内容的菜+文字+背景以黄色（文字为主）深红色（视频为主），摘要为今晚9:17分，加上一句与内容<span style="color: black;">关联</span>的萌语。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三步：<span style="color: black;">宣传</span>语+陛下形象的动态图+图文边框：<span style="color: black;">照片</span>+分割符+文字+分隔符；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四步：食材+<span style="color: black;">过程</span>+开饭了+小笼包爱唠叨+晚安语</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第五步：语言+底部<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">备注：这个排版<span style="color: black;">亦</span>不是很难，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">其实任何公号的排版，都遵循<span style="color: black;">必定</span>的<span style="color: black;">规律</span>，和形式上的统一。只需要将模板定下来，<span style="color: black;">而后</span>往里面填充内容<span style="color: black;">就可</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8、入江之鲸：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">提升</span>的<span style="color: black;">火速</span>，一个女性的<span style="color: black;">商场</span>营销号。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例子：圣诞节快到了，该买什么送男友？20161212</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步：每周发八条，头图放美女美景<span style="color: black;">照片</span>，其他以荐号+爱心+冰淇淋的封面<span style="color: black;">照片</span>为主。和十点读书<span style="color: black;">同样</span>，都<span style="color: black;">尽可能</span>避免<span style="color: black;">显现</span>折行。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二步：点击<span style="color: black;">上 方</span> 蓝 字，<span style="color: black;">就可</span> <span style="color: black;">置 顶</span> 我 ↑ ↑ ↑，<span style="color: black;">而后</span>是入江之鲸的动态<span style="color: black;">照片</span>+个人二维码+撒娇的语气+动态<span style="color: black;">照片</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三步：</span><span style="color: black;"><span style="color: black;"> <strong style="color: blue;">鲸 鱼 叨 逼 叨 </strong> </span>。背景色为#7030a0,字体为微软雅黑16号。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四步：<span style="color: black;">文案</span>主题部分和吞舟之鱼<span style="color: black;">同样</span>，字体颜色为黑色，吞舟之鱼为灰色。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第五步：<span style="color: black;">文案</span><span style="color: black;">照片</span>的背景，采用了悬浮的效果；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第六步：分段，采用的是<span style="color: black;">照片</span>+文字的形式：下面的贰为<span style="color: black;">照片</span>，是不是<span style="color: black;">照片</span>，只要你点开它就<span style="color: black;">晓得</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">- BOSE 耳 机 -</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第七步：底部的结束<span style="color: black;">宣传</span>语。</span></p><span style="color: black;"><strong style="color: blue;">06</strong></span>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">乌素：公众号图文排版？看这一篇就够了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这篇<span style="color: black;">文案</span>写的比我好</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">知乎：https://www.zhihu.com/question/23640203</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再次<span style="color: black;">剧烈</span>呼吁，<span style="color: black;">倘若</span>你觉得有用，<span style="color: black;">必定</span>要关注本公众号，将本文分享到你的<span style="color: black;">伴侣</span>圈，你的同事，你的市场营销部的下属，或直接<span style="color: black;">保藏</span>，功德无量。此</span><span style="color: black;">段是我从别的公号直接复制过来的，23333</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文为吞舟之鱼原创，如需转载，请后台留言或加<span style="color: black;">微X</span>联系。</span></p><span style="color: black;">吞舟之鱼 不游枝流</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 第83篇原创<span style="color: black;">文案</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">任时光<span style="color: black;">怎样</span>荏苒，<span style="color: black;">咱们</span>都<span style="color: black;">保持</span>原创！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在吞舟之鱼后台敲打「睡不着」</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可获取一篇短故事</span></p>
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