tw4ld6 发表于 2024-9-3 14:04:55

一文详解谷歌智能购物宣传，新手卖家入门必看


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌是<span style="color: black;">全世界</span>最大的搜索引擎，<span style="color: black;">同期</span>谷歌的流量是比较<span style="color: black;">精细</span>的，<span style="color: black;">因此呢</span>谷歌<span style="color: black;">作为</span>国内跨境卖家投放<span style="color: black;">宣传</span>的<span style="color: black;">重点</span><span style="color: black;">途径</span>之一。谷歌<span style="color: black;">宣传</span>的类型有<span style="color: black;">非常多</span>种，<span style="color: black;">包含</span>搜索<span style="color: black;">宣传</span>、购物<span style="color: black;">宣传</span>、展示<span style="color: black;">宣传</span>、视频<span style="color: black;">宣传</span>等等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>谷歌智能购物<span style="color: black;">宣传</span>又是什么呢？<span style="color: black;">为何</span>要<span style="color: black;">选取</span>谷歌智能购物<span style="color: black;">宣传</span>呢？投放方面有什么需要<span style="color: black;">重视</span>的吗？下面就让Ueeshop为你一一道来。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/333283df7df34139ad71acd92578f5dc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725938265&amp;x-signature=MNGxQReALbyalvpJ4lTviPzVsw8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌智能购物<span style="color: black;">宣传</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>谷歌购物<span style="color: black;">宣传</span><span style="color: black;">区别</span>于文字<span style="color: black;">宣传</span>，会向<span style="color: black;">拜访</span>者展示更加全面的<span style="color: black;">制品</span>信息，<span style="color: black;">包含</span><span style="color: black;">制品</span>的照片、商店名<span style="color: black;">叫作</span>、价格等等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>谷歌购物<span style="color: black;">宣传</span>能够吸引更加<span style="color: black;">优秀</span>的潜在客户，<span style="color: black;">由于</span><span style="color: black;">制品</span>信息更加<span style="color: black;">仔细</span>，<span style="color: black;">因此</span>点击进来的<span style="color: black;">拜访</span>者，<span style="color: black;">常常</span>是意向比较<span style="color: black;">知道</span>的，<span style="color: black;">精细</span>度<span style="color: black;">亦</span>会更高。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而谷歌智能购物<span style="color: black;">宣传</span>则是谷歌近几年推出的一个<span style="color: black;">制品</span>系列，智能购物<span style="color: black;">宣传</span>不仅<span style="color: black;">持有</span>购物<span style="color: black;">宣传</span>的所有优点，<span style="color: black;">况且</span>操作更加简单，会更加适合新手小白来操作。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>操作简单，<span style="color: black;">因此</span>卖家<span style="color: black;">亦</span><span style="color: black;">能够</span>更快地<span style="color: black;">按照</span><span style="color: black;">宣传</span>投放效果来进行<span style="color: black;">调节</span>，<span style="color: black;">这般</span>是能够<span style="color: black;">提高</span><span style="color: black;">宣传</span>投放效果的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌智能购物<span style="color: black;">宣传</span><span style="color: black;">重视</span>事项</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">投放<span style="color: black;">宣传</span>前卖家要先<span style="color: black;">认识</span><span style="color: black;">宣传</span>投放的<span style="color: black;">关联</span>政策和规则，先确定自己的<span style="color: black;">制品</span><span style="color: black;">是不是</span>能够投放<span style="color: black;">宣传</span>。<span style="color: black;">另外</span><span style="color: black;">有些</span>不<span style="color: black;">准许</span><span style="color: black;">运用</span>的词汇<span style="color: black;">亦</span>需要提前<span style="color: black;">认识</span>，避雷是投放<span style="color: black;">宣传</span>前的准备工作。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次<span style="color: black;">倘若</span>卖家<span style="color: black;">已然</span>投放了购物<span style="color: black;">宣传</span>，<span style="color: black;">能够</span><span style="color: black;">选取</span>将智能购物<span style="color: black;">宣传</span>的优先级定位高于购物<span style="color: black;">宣传</span>，<span style="color: black;">这般</span>流量就会慢慢转移过去。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/82b1a5ae82ac47f7b8a8a4d5a8e80f5d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725938265&amp;x-signature=gkBqtEIxMwJ9tO2aI3j8I6z72ms%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但为了避免<span style="color: black;">导致</span>短期内，流量<span style="color: black;">显现</span>大幅度的波动，<span style="color: black;">意见</span>卖家<span style="color: black;">能够</span><span style="color: black;">选取</span>一部分的商品，先进行测试。等到流量稳定后，再大规模的<span style="color: black;">持续</span>进行。<span style="color: black;">这般</span>能够让卖家的订单会保持在一个比较稳定的状态。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Ueeshop无缝对接全网推广方式，<span style="color: black;">包含</span>Google、Facebook、Instagram、TikTok等等。并为卖家<span style="color: black;">供给</span>实时数据、营销漏斗等多种系统数据分析工具，<span style="color: black;">帮忙</span>卖家更好地<span style="color: black;">认识</span><span style="color: black;">宣传</span>投放<span style="color: black;">状况</span>，以便<span style="color: black;">即时</span><span style="color: black;">调节</span>运营策略。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优化标题和描述能够<span style="color: black;">帮忙</span>卖家<span style="color: black;">提高</span>搜索<span style="color: black;">关联</span>度。标题需要<span style="color: black;">包括</span><span style="color: black;">制品</span>关键词、品牌词，<span style="color: black;">另外</span>还<span style="color: black;">能够</span>添加其他<span style="color: black;">有些</span>比较容易被搜索的关键词，<span style="color: black;">例如</span>说颜色、尺寸、质量、属性等等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而在描述方面，卖家则<span style="color: black;">能够</span>放入<span style="color: black;">有些</span>流量比较高的词语，<span style="color: black;">例如</span>说节假日、<span style="color: black;">制品</span>热词之类的。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8e844a0d33e24503b6a9b5cd8e373785~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725938265&amp;x-signature=PUaO%2BvXmuh4lgXCeq9GWftW61ho%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">促销信息</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">很显然在所有信息中，促销信息<span style="color: black;">常常</span>是最能吸引<span style="color: black;">拜访</span>者眼球的。<span style="color: black;">因此呢</span>卖家<span style="color: black;">能够</span>将促销信息<span style="color: black;">安置</span>在标题中，<span style="color: black;">或</span>在<span style="color: black;">制品</span><span style="color: black;">照片</span>中，加上销售贴纸。<span style="color: black;">这般</span>能够<span style="color: black;">帮忙</span>卖家<span style="color: black;">得到</span><span style="color: black;">更加多</span>的流量，以及<span style="color: black;">加强</span>转化率。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌的<span style="color: black;">宣传</span>类型有<span style="color: black;">非常多</span>，卖家<span style="color: black;">首要</span>需要<span style="color: black;">按照</span>自己的<span style="color: black;">制品</span>来判断，<span style="color: black;">那些</span><span style="color: black;">宣传</span>类型会比较合适。<span style="color: black;">而后</span><span style="color: black;">经过</span>测试来确定一到两种<span style="color: black;">宣传</span>类型，再<span style="color: black;">经过</span><span style="color: black;">持续</span>优化来<span style="color: black;">提高</span><span style="color: black;">宣传</span>投放的效果。当然卖家<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">定时</span>更换，<span style="color: black;">这般</span><span style="color: black;">能够</span>避免<span style="color: black;">显现</span><span style="color: black;">宣传</span>疲劳。</p>




m5k1umn 发表于 2024-10-11 21:34:53

外贸论坛是我们的，责任是我们的，荣誉是我们的，成就是我们的，辉煌是我们的。

qzmjef 发表于 2024-10-15 12:49:19

我赞同你的看法，你的智慧让人佩服，谢谢分享。
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