每周贴士 | 出海营销杠杆—谷歌搜索引擎优化（Google SEO）
<img src="https://mmbiz.qpic.cn/mmbiz_jpg/zicaUbZHY2WmAqOcsZR1uHI9msDiaB1DdNibrzZGCmoCvNJvvNWS3y0Lu13PngfJUhhNJjytoW7RS5khFvjLXlMLQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">HubSpot的<span style="color: black;">科研</span>数据<span style="color: black;">表示</span>，有62％的消费者在想<span style="color: black;">认识</span>新业务、<span style="color: black;">制品</span>或服务时会<span style="color: black;">运用</span>搜索引擎，而41％的消费者在准备购买<span style="color: black;">制品</span>时会<span style="color: black;">运用</span>搜索引擎。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每年Google都会运行数万亿次搜索。显然，</span><span style="color: black;">搜索引擎仍然是<span style="color: black;">查询</span>信息的主流<span style="color: black;">办法</span>之一</span><span style="color: black;">。<span style="color: black;">针对</span>跨境企业的传播<span style="color: black;">需要</span><span style="color: black;">来讲</span>，<span style="color: black;">经过</span>搜索引擎优化（SEO），<span style="color: black;">能够</span>让网站上的内容更加容易被用户查看和<span style="color: black;">拜访</span>。<span style="color: black;">况且</span><span style="color: black;">经过</span>自然网站<span style="color: black;">拜访</span>量<span style="color: black;">增多</span>而<span style="color: black;">提高</span>的网站排名企业认可度更高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span></strong></span><strong style="color: blue;"><span style="color: black;"> 什么是Google SEO？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google SEO<span style="color: black;">指的是</span>针对Google的搜索引擎优化，在符合Google优化规则的前提下对网站进行一系列的设置和优化，让网站<span style="color: black;">得到</span>更好的搜索排名，从而<span style="color: black;">得到</span><span style="color: black;">更加多</span>的免费流量。</span><span style="color: black;">跨境企业<span style="color: black;">经过</span>做Google SEO<span style="color: black;">能够</span>让<span style="color: black;">更加多</span><span style="color: black;">目的</span>市场的潜在用户<span style="color: black;">拜访</span>自己的网站，<span style="color: black;">从而</span>产生交易，带来收益。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span></strong></span><strong style="color: blue;"><span style="color: black;"> Google SEO怎么做？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google的<span style="color: black;">意见</span>是您应该搭建一个对用户有用的网站，任何优化都是基于改善用户体验。怎么理解？简单<span style="color: black;">来讲</span><span style="color: black;">便是</span>以用户体验为首要准则，发布有价值的<span style="color: black;">文案</span>内容，<span style="color: black;">文案</span>的标题和内容部分<span style="color: black;">包括</span>有<span style="color: black;">道理</span>的搜索关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>跨境企业，为了让品牌与业务<span style="color: black;">关联</span>搜索词在Google上<span style="color: black;">得到</span>好的搜索排名，<span style="color: black;">能够</span>从以下几个<span style="color: black;">过程</span><span style="color: black;">起始</span>：</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>步：关键词<span style="color: black;">科研</span></span></strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词分为主关键词和长尾关键词，简单<span style="color: black;">来讲</span><span style="color: black;">便是</span><span style="color: black;">期盼</span>用户<span style="color: black;">经过</span>什么词语搜索到自己的网站。<span style="color: black;">一般</span>主关键词分布在网站首页，重点页面<span style="color: black;">或</span>栏目上。长尾关键词<span style="color: black;">指的是</span>网站上的非<span style="color: black;">目的</span>关键词，但与<span style="color: black;">目的</span>关键词<span style="color: black;">关联</span>的<span style="color: black;">亦</span><span style="color: black;">能够</span>带来搜索流量的组合型关键词，<span style="color: black;">常常</span>是2-3个词<span style="color: black;">构成</span>，<span style="color: black;">乃至</span>是短语。除了内容页的标题，还存在于内容中，<span style="color: black;">因此呢</span>长尾关键词依靠网站<span style="color: black;">文案</span>来实现优化。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">第二步：编写SEO友好的内容</span></strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对SEO友好的内容，<span style="color: black;">能够</span>理解为对用户<span style="color: black;">来讲</span>有价值、阅读体验友好的内容。当您在写一篇<span style="color: black;">文案</span>时，把自己当成用户，内容尽可能满足用户需求；当然，内容优化任重而道远，有<span style="color: black;">海量</span>的细节需要改善，例如<span style="color: black;">文案</span>关键字布局、关键字密度、内链、标题优化、描述、结构化数据等。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">第三步：内部链接优化</span></strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内部链接在SEO工作中非常重要，能将网站<span style="color: black;">文案</span>有机串联起来。内链建设的原则是<span style="color: black;">保准</span>阅读体验通畅自然，避免刻意添加。当您写<span style="color: black;">文案</span>写到某处，添加一个对应的链接能<span style="color: black;">显著</span><span style="color: black;">帮忙</span>用户阅读，能够<span style="color: black;">增多</span>内容粘度时再添加内链，效果更佳。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">第四步：<span style="color: black;">外边</span>链接建设</span></strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">外链，指的是把自己的网址发布到别的网站上来吸引流量，<span style="color: black;">例如</span>门户网站、社交<span style="color: black;">媒介</span>、论坛、博客、问答等多种<span style="color: black;">途径</span>。<span style="color: black;">倘若</span>有权威的网站引用了网站内的<span style="color: black;">文案</span>，并<span style="color: black;">保存</span>了链接，<span style="color: black;">那样</span><span style="color: black;">能够</span>算作非常<span style="color: black;">优秀</span>的外链了。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span></strong></span><strong style="color: blue;"><span style="color: black;"> Google SEO常用工<span style="color: black;">拥有</span><span style="color: black;">那些</span>？</span></strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1） Google Search Console</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Search Console又<span style="color: black;">叫作</span>谷歌搜索<span style="color: black;">掌控</span>台，谷歌管理员工具<span style="color: black;">或</span>谷歌站长工具，是Google官方推出的站点管理工具。<span style="color: black;">倘若</span>Google的搜索蜘蛛<span style="color: black;">发掘</span>你管理的网站有任何问题就会立即<span style="color: black;">通告</span>您。您<span style="color: black;">亦</span><span style="color: black;">能够</span>在上面看到许多网站在Google上面的数据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2）Google Analytics</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Analytics（谷歌分析）是优秀的网站统计工具，添加到网站后<span style="color: black;">能够</span>统计每日流量信息，<span style="color: black;">包含</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">拜访</span>量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">流量<span style="color: black;">源自</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那些</span>页面最受欢迎</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那些</span>页面跳出率比较高</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站停留时间等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>Google Analytics来分析网站的用户<span style="color: black;">拜访</span><span style="color: black;">状况</span>，<span style="color: black;">经过</span>对网站数据的分析，<span style="color: black;">持续</span><span style="color: black;">调节</span>对应的SEO，<span style="color: black;">提高</span>优化效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3）</span></strong><strong style="color: blue;"><span style="color: black;">Google</span></strong><strong style="color: blue;"><span style="color: black;"> 搜索</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>Google搜索，<span style="color: black;">能够</span>像钩子<span style="color: black;">同样</span>“钩”出<span style="color: black;">非常多</span>关键词，例如搜索一个词后会弹出<span style="color: black;">关联</span>搜索，<span style="color: black;">关联</span>搜索又会引出<span style="color: black;">更加多</span>的<span style="color: black;">关联</span>搜索。并且<span style="color: black;">区别</span>国家的Google搜索，登录了Google账号和没登录Google账号，PC端和移动端Google，搜索出来的结果都不<span style="color: black;">同样</span>。<span style="color: black;">因此呢</span><span style="color: black;">经过</span>Google搜索您<span style="color: black;">能够</span>挖掘出来<span style="color: black;">非常多</span><span style="color: black;">能够</span>操作的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上，<span style="color: black;">便是</span>关于Google SEO的<span style="color: black;">有些</span>实操<span style="color: black;">意见</span>。<span style="color: black;">倘若</span>您对今天的<span style="color: black;">文案</span>感兴趣，欢迎点赞、分享和<span style="color: black;">保藏</span>。<span style="color: black;">倘若</span>您对言灵<span style="color: black;">供给</span>的搜索引擎营销服务有<span style="color: black;">关联</span>疑问或<span style="color: black;">需要</span>，欢迎拨打</span><span style="color: black;"><strong style="color: blue;">400 097 8816</strong></span><span style="color: black;">或发送电子邮件至</span><span style="color: black;"> <strong style="color: blue;">marketing@landelion.com</strong></span><span style="color: black;">与<span style="color: black;">咱们</span>联系。</span></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;">关联</span>阅读：</span></strong>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;"><span style="color: black;">跨境品牌<span style="color: black;">创立</span>企业SEO文化的五种<span style="color: black;">办法</span></span></a></h1>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">2、境外医疗医药企业运营<span style="color: black;">微X</span>公众号的4个要点</span></a></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Landelion®（言灵®）</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">言灵</span></strong></span><span style="color: black;">是一家聚焦跨境业务的整合传播服务<span style="color: black;">供给</span>商，为客户<span style="color: black;">供给</span>专业的跨境传播类项目管理和咨询服务，<span style="color: black;">即时</span>、稳定、<span style="color: black;">优秀</span>地<span style="color: black;">处理</span>境外客户落地中国以及中国客户出境发展时所遇到的众多跨境传播挑战，从境外品牌初始落地<span style="color: black;">起始</span>的多语言<span style="color: black;">处理</span><span style="color: black;">方法</span>到本地化技术支持，从人力外派猎头到品牌传播与策划推广，<span style="color: black;">持续</span>满足客户开展跨境业务所遇到的各类传播<span style="color: black;">需要</span>，为客户的跨境业务发展增添传播动能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/zicaUbZHY2Wk2UVdWkebwDnU45LPFBobNicrtDLgr0ic36un0dNBIOo86bcJIMSeAOFQicDH2j24YkhZEzWqtJdszw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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