谷歌SEO的内容营销页面跳出率为么居高不下
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">昨晚视频号和<span style="color: black;">大众</span>聊了聊内容写作这块<span style="color: black;">怎样</span>寻找合适的行业写手,连麦了一个小伙伴，他提出了一个问题:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我写的<span style="color: black;">文案</span><span style="color: black;">亦</span>能引来流量,但<span style="color: black;">便是</span>访客停留时间太短了不到1分钟,跳出率太高了,单篇<span style="color: black;">文案</span>字数<span style="color: black;">亦</span>差不多2000字<span style="color: black;">上下</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实<span style="color: black;">这儿</span>有个误区，<span style="color: black;">文案</span>的字数不<span style="color: black;">必定</span>越多越好，而是<span style="color: black;">精细</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有一个问题<span style="color: black;">便是</span>search intent和你<span style="color: black;">文案</span>内容<span style="color: black;">基本</span>就匹配不起来，他自己认为是英文水平的<span style="color: black;">原由</span>，这<span style="color: black;">亦</span>是一个<span style="color: black;">原由</span>，<span style="color: black;">咱们</span>国内的写手即便是英文专八，专业翻译<span style="color: black;">亦</span>未必能写出原汁原味的英文<span style="color: black;">文案</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">语言是渗透着一个国家名族的文化，就像<span style="color: black;">咱们</span>汉语里面的成语，歇后语，英文<span style="color: black;">亦</span>有地道的俚语，<span style="color: black;">亦</span>有自己的表达方式，<span style="color: black;">因此</span>地道的英文母语人士看<span style="color: black;">咱们</span>中国人写的英文总会有一种怪怪的感觉。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了英语写作<span style="color: black;">不足</span>Native之外，我觉得你的内容<span style="color: black;">是不是</span>满足客户的search intent<span style="color: black;">亦</span>至关重要。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我给提了一个<span style="color: black;">意见</span>，去semrush工具看下用户都是<span style="color: black;">经过</span><span style="color: black;">那些</span>关键词进入你这篇<span style="color: black;">文案</span>的，<span style="color: black;">而后</span>把这些关键词输入到谷歌搜索引擎里面，看一下<span style="color: black;">显现</span>的结果页面，<span style="color: black;">而后</span>进去<span style="color: black;">瞧瞧</span>同行都是怎么写的<span style="color: black;">文案</span>，模仿一下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">之前<span style="color: black;">始终</span>反复强调过的customer journey还是有好多人<span style="color: black;">无</span>好好理解。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Awareness，Consideration，Decision 这三个<span style="color: black;">周期</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span><span style="color: black;">周期</span>对应<span style="color: black;">区别</span>的内容营销策略，<span style="color: black;">区别</span>类型的<span style="color: black;">文案</span>要有个平衡。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你只写<span style="color: black;">第1</span>个<span style="color: black;">周期</span>的<span style="color: black;">文案</span>，<span style="color: black;">那样</span>客户不会<span style="color: black;">晓得</span>你是卖助听器的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你只写第三个<span style="color: black;">周期</span>的<span style="color: black;">文案</span>，<span style="color: black;">那样</span>客户不会直接<span style="color: black;">思虑</span>买你的<span style="color: black;">制品</span>，<span style="color: black;">由于</span><span style="color: black;">她们</span>对你<span style="color: black;">机构</span>还<span style="color: black;">不足</span><span style="color: black;">认识</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好的策略是<span style="color: black;">文案</span>要<span style="color: black;">平衡</span>的覆盖这三个<span style="color: black;">周期</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">假如你是卖助听器的，<span style="color: black;">咱们</span>来看下分别<span style="color: black;">怎样</span>布局内容策略。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些潜在客户<span style="color: black;">处在</span><span style="color: black;">第1</span>个awareness<span style="color: black;">周期</span>，客户<span style="color: black;">通常</span>都会怎么去搜索？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">What is the sign of lossing hearing</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Why can not hear occasionally</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个<span style="color: black;">周期</span>布局的<span style="color: black;">文案</span>肯定都是这种偏educational的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些潜在客户<span style="color: black;">处在</span>第二个Consideration<span style="color: black;">周期</span>，<span style="color: black;">通常</span><span style="color: black;">处在</span>这个<span style="color: black;">周期</span>的潜在客户<span style="color: black;">已然</span>清楚了自己问题所在，<span style="color: black;">亦</span><span style="color: black;">晓得</span>了<span style="color: black;">有些</span><span style="color: black;">处理</span><span style="color: black;">方法</span>，<span style="color: black;">然则</span>有时候这种<span style="color: black;">处理</span><span style="color: black;">方法</span>个人是做不到，必须靠<span style="color: black;">公司</span><span style="color: black;">或</span><span style="color: black;">机构</span>现成的<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，这个<span style="color: black;">周期</span>的内容营销<span style="color: black;">能够</span>围绕以下主题写</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8 Solutions help improve your hearing</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5 Best hearing aids in US</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Why should you need hearing aids</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>要<span style="color: black;">重视</span>的是现实中的潜在客户是均匀分在三个<span style="color: black;">周期</span>，而不是<span style="color: black;">所有</span><span style="color: black;">根据</span>时间顺序先从<span style="color: black;">第1</span>个<span style="color: black;">周期</span>再到最后<span style="color: black;">周期</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">便是</span><span style="color: black;">为何</span><span style="color: black;">咱们</span>站内<span style="color: black;">文案</span>要兼顾三个<span style="color: black;">周期</span>的潜在用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二个<span style="color: black;">周期</span>的<span style="color: black;">文案</span>就<span style="color: black;">能够</span>适当的加<span style="color: black;">有些</span>CTAs了，例如<span style="color: black;">文案</span>内容<span style="color: black;">插进</span><span style="color: black;">制品</span>链接，<span style="color: black;">或</span>引导用户填写表单留下询盘线索。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些人写<span style="color: black;">文案</span>写着写着忘记了写<span style="color: black;">文案</span>的初衷是为了引导客户转化，其实在<span style="color: black;">文案</span>里面<span style="color: black;">插进</span>适当的转化引导是<span style="color: black;">能够</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后一个<span style="color: black;">周期</span>就非常直接了，从转化的<span style="color: black;">方向</span><span style="color: black;">来讲</span>最后这个<span style="color: black;">周期</span>是转化率比较高的<span style="color: black;">周期</span>，<span style="color: black;">由于</span>用户的目的非常<span style="color: black;">知道</span>，<span style="color: black;">便是</span>要购买<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个<span style="color: black;">周期</span>客户搜索的关键词<span style="color: black;">亦</span><span style="color: black;">便是</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">where to buy</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">price</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">online buy</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">discount</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">wholesale</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">manufacturer</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>这个<span style="color: black;">周期</span>的<span style="color: black;">文案</span><span style="color: black;">便是</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10 Best hearing ads supplier in China</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Where to buy affordable hearing ads</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实这个<span style="color: black;">周期</span>关键词更适合用来优化网站的Home Page以及<span style="color: black;">归类</span>和<span style="color: black;">制品</span>页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>这种词的排名难度<span style="color: black;">亦</span>非常大，其实最好的策略<span style="color: black;">便是</span>先把长尾词的<span style="color: black;">文案</span>页面做起来，<span style="color: black;">而后</span><span style="color: black;">经过</span>内链传递权重的方式给到首页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回到<span style="color: black;">文案</span>主题，<span style="color: black;">文案</span>的跳出率高了要看下你这篇<span style="color: black;">文案</span>是<span style="color: black;">处理</span>了用户所在的哪个<span style="color: black;">周期</span>的问题，是不是有些处在<span style="color: black;">第1</span>个<span style="color: black;">周期</span>的用户<span style="color: black;">经过</span>关键词进入了你第二个<span style="color: black;">或</span>第三个<span style="color: black;">周期</span>的<span style="color: black;">文案</span>页面去了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">记住，写<span style="color: black;">文案</span>一切的一切都是为了满足用户的search intent。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上内容属作者个人观点，转载需经作者授权同意。</p>
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