这是过来人告诉你的经验！做谷歌推广前，必须晓得的10件事!
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>跨境的<span style="color: black;">伴侣</span>在投放<span style="color: black;">宣传</span>的时候会对谷歌<span style="color: black;">宣传</span>敬而远之的感觉。谷歌<span style="color: black;">做为</span>互联网数字营销的开创者，其<span style="color: black;">宣传</span>的形式比较多样， <span style="color: black;">宣传</span>的底层<span style="color: black;">规律</span><span style="color: black;">亦</span>要比其他平台会更<span style="color: black;">繁杂</span><span style="color: black;">有些</span>，这<span style="color: black;">亦</span>就<span style="color: black;">寓意</span>着谷歌<span style="color: black;">宣传</span>的门槛更高。<span style="color: black;">因此</span>，想要做好谷歌<span style="color: black;">宣传</span>并不是一件容易得事情，需要有<span style="color: black;">海量</span>的<span style="color: black;">宣传</span>实践，做足功夫， <span style="color: black;">才可</span>收获更好的转化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天小7就将以过来人的经验给<span style="color: black;">大众</span>奉上， <span style="color: black;">期盼</span>能够给<span style="color: black;">大众</span>的投放转化带来<span style="color: black;">帮忙</span>！抓紧<span style="color: black;">保藏</span>码住哦~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span> 政策规则严苛，严格遵守避麻烦</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">首在<span style="color: black;">起始</span>谷歌<span style="color: black;">宣传</span>投放之前， <span style="color: black;">咱们</span><span style="color: black;">必定</span>要先<span style="color: black;">认识</span>平台的规则。 谷歌<span style="color: black;">针对</span><span style="color: black;">宣传</span>内容和展示形式有着极其严格的审核<span style="color: black;">需求</span>和规范，这<span style="color: black;">重点</span>是为了<span style="color: black;">守护</span>绝大<span style="color: black;">都数</span>用户的<span style="color: black;">运用</span>体验。一旦<span style="color: black;">显现</span>违反政策的<span style="color: black;">状况</span>，账户很可能会被谷歌官方直接永久封禁。<span style="color: black;">因此呢</span>，在正式投放前，<span style="color: black;">必定</span>要仔细阅读并全面理解<span style="color: black;">关联</span>政策，<span style="color: black;">保证</span>你的<span style="color: black;">宣传</span>内容符合<span style="color: black;">需求</span>规范，这<span style="color: black;">才可</span>避免不必要的麻烦，<span style="color: black;">能够</span>省去<span style="color: black;">非常多</span>事情。<span style="color: black;">否则</span>等违规封禁的时候才反应过来就来不及啦~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span> 设定<span style="color: black;">知道</span><span style="color: black;">目的</span>，量化指标保驾护航</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">投放谷歌<span style="color: black;">宣传</span>前，<span style="color: black;">必定</span>要针对自己设定一个<span style="color: black;">知道</span>的<span style="color: black;">目的</span>。<span style="color: black;">例如</span>， 在进行<span style="color: black;">宣传</span>的预算规划之前， <span style="color: black;">能够</span>先制定一个<span style="color: black;">这般</span>的小<span style="color: black;">目的</span>：在下个季度要<span style="color: black;">经过</span>谷歌<span style="color: black;">宣传</span>平台实现品牌在线<span style="color: black;">营销</span>额同比上涨15%。<span style="color: black;">意见</span><span style="color: black;">目的</span>指标的制定要<span style="color: black;">详细</span><span style="color: black;">知道</span>，最好是<span style="color: black;">能够</span>量化的指标，<span style="color: black;">这般</span><span style="color: black;">能够</span>让<span style="color: black;">全部</span><span style="color: black;">宣传</span>投放的过程中步步为营，使投放策略朝着<span style="color: black;">最后</span><span style="color: black;">目的</span>有序地推进，避免半途而废。谷歌<span style="color: black;">宣传</span>的投放在前期从0-1 的过程中是需要<span style="color: black;">连续</span>的投入的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些年， <span style="color: black;">非常多</span>卖家会有一个误区，认为谷歌<span style="color: black;">宣传</span>只要投了就有效果， 投了500美金<span style="color: black;">上下</span>肯定就能够有转化出单的。 在<span style="color: black;">起始</span>布局<span style="color: black;">宣传</span>投放之前， 千万不要陷入<span style="color: black;">这般</span>的误区。<span style="color: black;">宣传</span><span style="color: black;">想要</span>取得成效，小7<span style="color: black;">意见</span> <span style="color: black;">必定</span>要稳定、<span style="color: black;">连续</span>的投入， 直到效果达到了一个动态平衡， 再做<span style="color: black;">调节</span>。否则投投停停， <span style="color: black;">宣传</span>会陷入一个<span style="color: black;">始终</span>投入、<span style="color: black;">始终</span>学习的死循环， 很难得到期待的成效。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span><span style="color: black;">认识</span>用户特征，<span style="color: black;">精细</span>定位蓝海市场</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">知道</span>好数字化业务<span style="color: black;">目的</span>后，下一步<span style="color: black;">便是</span>要深入理解自己<span style="color: black;">目的</span>用户的特征了。这就需要针对<span style="color: black;">目的</span>受众进行全面而细致的用户特征<span style="color: black;">认识</span>，要<span style="color: black;">知道</span><span style="color: black;">她们</span>的年龄段、职业分布、地域分布、生活方式和兴趣<span style="color: black;">兴趣</span>等信息。<span style="color: black;">这般</span><span style="color: black;">才可</span>制定出定向<span style="color: black;">精细</span>的<span style="color: black;">宣传</span>传播策略，最大化地触达潜在用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>关键词匹配度，合适为上</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>合适的关键词至关重要，直接影响您的<span style="color: black;">制品</span><span style="color: black;">是不是</span>会在用户搜索时<span style="color: black;">经过</span><span style="color: black;">宣传</span><span style="color: black;">揭发</span>并吸引点击。关键词与<span style="color: black;">宣传</span>之间要高度契合。所<span style="color: black;">必定</span>要事先对用户搜索习惯、内容偏好等进行深入<span style="color: black;">科研</span>分析，找到最贴合用户<span style="color: black;">需要</span>的关键词，<span style="color: black;">这般</span>转化率<span style="color: black;">才可</span>够得到<span style="color: black;">明显</span><span style="color: black;">提高</span>。（<span style="color: black;">能够</span>参考公众号<span style="color: black;">文案</span>谷歌关键词实操技巧<span style="color: black;">选取</span>合适的关键词）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span>创意创新，制胜法宝藏于<span style="color: black;">宣传</span>内涵</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要在谷歌<span style="color: black;">宣传</span>平台这个竞争激烈的角逐场上脱颖而出，仅凭<span style="color: black;">精细</span>的定向投放还<span style="color: black;">不足</span>，还需要准备高质量而富有创意的<span style="color: black;">宣传</span>内容。这就需要从<span style="color: black;">宣传</span>标题的立意上下功夫，要制作出新颖抢眼的标题，激发用户的好奇心与购买欲;<span style="color: black;">同期</span><span style="color: black;">宣传</span>文案<span style="color: black;">亦</span>需要前所未有的诠释<span style="color: black;">方向</span>，<span style="color: black;">明显</span><span style="color: black;">制品</span>核心卖点。<span style="color: black;">仅有</span>外在形式和内在内容相得益彰，<span style="color: black;">才可</span>在同质化竞争中鹤立鸡群。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">6、</span>效果为先，成本在后</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在投放初期<span style="color: black;">周期</span>，并不<span style="color: black;">意见</span>设置高达数万或数十万的天预算，<span style="color: black;">由于</span>过高的预算很容易<span style="color: black;">引起</span>效果不足的<span style="color: black;">状况</span><span style="color: black;">出现</span>。最好是<span style="color: black;">能够</span>从一天几十美金到100美金的小规模预算<span style="color: black;">起始</span>试运行，<span style="color: black;">而后</span><span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">宣传</span>的点击表现、转化<span style="color: black;">报答</span><span style="color: black;">状况</span>以及<span style="color: black;">目的</span>完成进度科学<span style="color: black;">调节</span>预算金额。<span style="color: black;">恰当</span><span style="color: black;">掌控</span>预算支出，既<span style="color: black;">保证</span>了业务指标的达成，<span style="color: black;">亦</span>不会<span style="color: black;">导致</span>成本预算的超支<span style="color: black;">曲折</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">7、</span>落地页设计，转化在细节中诞生</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想要将<span style="color: black;">宣传</span>流量有效地转化为<span style="color: black;">实质</span><span style="color: black;">营销</span>订单，离不开一个设计<span style="color: black;">恰当</span>、体验顺畅的落地页面(Landing Page)。落地页在色彩搭配、页面布局、交互<span style="color: black;">规律</span>等细节上都需要精心设计，<span style="color: black;">必定</span>要<span style="color: black;">明显</span>展示<span style="color: black;">制品</span>的价格<span style="color: black;">优良</span>、性能卖点、质量<span style="color: black;">保准</span>等关键信息，让用户在微秒级时间内就能找到与<span style="color: black;">自己</span><span style="color: black;">需要</span>契合的内容点，并<span style="color: black;">快速</span>完成购买的决策过程。<span style="color: black;">仅有</span>落地页转化率高，投入的<span style="color: black;">宣传</span>预算<span style="color: black;">才可</span><span style="color: black;">表现</span>出色的ROI。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">8、</span>专业工具助力，实时掌控业务脉搏</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了能够<span style="color: black;">即时</span><span style="color: black;">评定</span><span style="color: black;">宣传</span>投放效果并进行数据驱动的优化<span style="color: black;">调节</span>，需要在前期<span style="color: black;">选取</span>并搭建专业的<span style="color: black;">宣传</span>监测和数据统计工具，对点击率、转化率以及<span style="color: black;">营销</span>订单量等关键业务指标进行全面的、实时化的监控<span style="color: black;">跟踪</span>。这需要采用谷歌数据分析平台、社会化监听工具等专业技术手段进行支持，<span style="color: black;">这般</span><span style="color: black;">才可</span>对<span style="color: black;">宣传</span>的运营<span style="color: black;">状况</span>了如指掌。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">9、</span>细分用户群，定制化<span style="color: black;">宣传</span>传播策略</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>客户的购买时间频次特征、平均购买金额、盘点存量等维度，将整体目标用户群体细分出若干个子人群，<span style="color: black;">例如</span>高频小额用户群、低频大额用户群等。针对<span style="color: black;">区别</span>用户群制定差异化的传播策略和<span style="color: black;">宣传</span>内容，这将大大<span style="color: black;">提高</span><span style="color: black;">宣传</span>的整体转化效率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">十、测试优化，<span style="color: black;">连续</span>迭代终获胜果</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">平常</span>的投放过程中，需要实施<span style="color: black;">海量</span>的<span style="color: black;">宣传</span>测试，这可能是出价测试、文案测试，<span style="color: black;">也</span>或是<span style="color: black;">宣传</span>设计样式测试等。<span style="color: black;">仅有</span><span style="color: black;">连续</span>迭代更新，<span style="color: black;">才可</span>找出最优的<span style="color: black;">宣传</span>投放组合，这<span style="color: black;">亦</span><span style="color: black;">包含</span>了数字化营销的精髓所在。值得一提的是，谷歌<span style="color: black;">宣传</span>平台本身<span style="color: black;">已然</span>内置了完善的<span style="color: black;">宣传</span>多变量测试工具，<span style="color: black;">供给</span>了非常便利的<span style="color: black;">实验</span><span style="color: black;">要求</span>。</p>
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