电大_国开）24春《市场营销学》形考作业1【标准答案】
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国开（宁夏开放大学）24春《市场营销学》形考作业1【标准答案】形考任务1</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">试卷总分:100 得分:100</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span> 判断题（每小题2分，共40分）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.市场营销<span style="color: black;">便是</span>推销和<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.生产观念和<span style="color: black;">制品</span>观念都属于以企业<span style="color: black;">制品</span>为中心的经营思想，其区别在于前者注重质量，后者注重产量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.从市场营销学的<span style="color: black;">方向</span>来理解，市场<span style="color: black;">指的是</span>买卖之间商品交换关系的总和。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">守护</span>消费者权益是企业社会责任的重要内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.企业战略规划的<span style="color: black;">第1</span>个<span style="color: black;">过程</span>是确定企业<span style="color: black;">目的</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.某企业一业务单位呈低市场增长率、高相对市场占有率，对它最适宜的投资策略是发展策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.香水制造商设法说服<span style="color: black;">不消</span>香水的<span style="color: black;">女性</span><span style="color: black;">运用</span>香水，这是运用了市场渗透策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8.企业市场营销管理的目的在于使企业的活动与<span style="color: black;">外边</span>环境的发展变化相适应。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9.“市场营销组合”这一概念<span style="color: black;">是由于</span>美国的杰罗姆.麦卡锡教授<span style="color: black;">首要</span>提出来的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10.某拖拉机<span style="color: black;">机构</span>以前向橡胶和轮胎<span style="color: black;">机构</span>采购所需轮胎，现决定自己办厂生产轮胎。这就实现了前向一体化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">11.微观环境与宏观环境之间是一种并列关系，微观环境并不受制于宏观环境，各自独立地对企业的营销活动发挥着影响<span style="color: black;">功效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">12.消费<span style="color: black;">需要</span>变化中最活跃的<span style="color: black;">原因</span>是个人可<span style="color: black;">安排</span>收入。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">13.随着经济的发展，人们的文化生活日益丰富，这对书刊、报纸等文化<span style="color: black;">制品</span>的行业<span style="color: black;">来讲</span>是一种市场机会。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">14.在无<span style="color: black;">需要</span>的状态下，企业营销的任务是进行刺激性营销；在<span style="color: black;">需要</span>下降的<span style="color: black;">状况</span>下，企业则应实行恢复性营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">15.恩格尔系数越高，人们的生活水平越高；反之，恩格尔系数越小，人们的生活水平越低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">16.国外<span style="color: black;">有些</span>厂商常花高价请明星们穿用<span style="color: black;">她们</span>的<span style="color: black;">制品</span>，可收到<span style="color: black;">明显</span>的示范效应。这是利用了社会阶层对消费者的影响。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">17.马斯洛的<span style="color: black;">需要</span>层次论认为，人类的需要<span style="color: black;">能够</span>由低到高<span style="color: black;">次序</span><span style="color: black;">摆列</span>成<span style="color: black;">区别</span>的层次，在<span style="color: black;">区别</span>时期<span style="color: black;">各样</span>需要对<span style="color: black;">行径</span>的<span style="color: black;">安排</span>力量<span style="color: black;">区别</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">18.生产厂家对皮革的<span style="color: black;">需要</span>，取决于消费品市场上人们对皮鞋、皮包、皮箱等皮革制品的的<span style="color: black;">需要</span>，有人把这种特征<span style="color: black;">叫作</span>为“引申<span style="color: black;">需要</span>”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">19.顾客的信念并不决定企业和<span style="color: black;">制品</span>在顾客心目中的形象，<span style="color: black;">亦</span>不决定他的购买<span style="color: black;">行径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">20.消费品尽管种类繁多，但<span style="color: black;">区别</span>品种<span style="color: black;">乃至</span><span style="color: black;">区别</span>品牌之间<span style="color: black;">不可</span>相互替代。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>单项<span style="color: black;">选取</span>(每小题2分，共40分)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">21.工商企业的市场营销工作最早是以（ ）为<span style="color: black;">指点</span>思想的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.生产观念</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.<span style="color: black;">制品</span>观念</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.推销观念</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.市场营销观念</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">22.市场营销观念的中心是（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.推销<span style="color: black;">已然</span>生产出来的<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.<span style="color: black;">发掘</span><span style="color: black;">需要</span>并设法满足它们</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.制造质优价廉的<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.制造<span style="color: black;">海量</span><span style="color: black;">制品</span>并推销出去</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">23.营销在<span style="color: black;">机构</span>中最理想的地位是（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.营销<span style="color: black;">做为</span>一个比较重要的功能</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.营销<span style="color: black;">做为</span><span style="color: black;">重点</span>功能</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.顾客<span style="color: black;">做为</span>核心功能</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.顾客<span style="color: black;">做为</span>核心功能和营销<span style="color: black;">做为</span>整体功能</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">24.在市场营销的初创<span style="color: black;">周期</span>，其<span style="color: black;">重点</span><span style="color: black;">科研</span>内容是：（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.推销与<span style="color: black;">宣传</span>的<span style="color: black;">办法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.<span style="color: black;">怎样</span><span style="color: black;">加强</span>生产效率</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.<span style="color: black;">怎样</span>改进<span style="color: black;">制品</span>质量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.制定适宜的<span style="color: black;">制品</span>价格</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">25.市场营销组合<span style="color: black;">指的是</span>（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.对企业微观环境<span style="color: black;">原因</span>的组合</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.对企业宏观环境<span style="color: black;">原因</span>的组合</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.对影响价格<span style="color: black;">原因</span>的组合</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.对企业可控的<span style="color: black;">各样</span>营销<span style="color: black;">原因</span>的组合</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">26.战略环境<span style="color: black;">原因</span>变化的结果，对企业及其活动形成有利的<span style="color: black;">要求</span>是（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.环境威胁</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.市场机会</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.市场利润</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.成本<span style="color: black;">优良</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">27.“适应企业界<span style="color: black;">处理</span>问题的需要”，这是IBM<span style="color: black;">机构</span>为自己规定的（）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.企业的短期<span style="color: black;">目的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.企业的任务</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.企业的经营策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.企业的计划</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">28.对明星类的业务单位，可供<span style="color: black;">选取</span>的投资策略应是（）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.发展策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.维持策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.收缩策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.放弃策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">29.以下哪一个不是密集性增长战略的实现途径：（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.同心多角化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.市场渗透</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.市场<span style="color: black;">研发</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.<span style="color: black;">制品</span><span style="color: black;">研发</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">30.当企业面临环境威胁时，可<span style="color: black;">经过</span><span style="color: black;">各样</span>方式限制或扭转<span style="color: black;">有害</span><span style="color: black;">原因</span>的发展，这<span style="color: black;">便是</span>（ ）策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.转移</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.减轻</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.对抗</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.竞争</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">31.市场营销环境是影响企业营销活动的（ ）的<span style="color: black;">原因</span>和力量，<span style="color: black;">包含</span>宏观环境和微观环境。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.可改变</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.不可<span style="color: black;">掌控</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.可<span style="color: black;">掌控</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.不可捉摸</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">32.消费者个人收入中扣除税款和非税性<span style="color: black;">包袱</span>之后所得的余额叫做（）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.个人<span style="color: black;">所有</span>收入</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.个人可<span style="color: black;">安排</span>收入</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.个人可任意<span style="color: black;">安排</span>的收入</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.人均<span style="color: black;">百姓</span>收入</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">33.某啤酒<span style="color: black;">机构</span>准备<span style="color: black;">研发</span>某地市场，调查后<span style="color: black;">发掘</span>，该地的人不<span style="color: black;">爱好</span>喝啤酒。对此，企业市场营销的任务是实行（）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.扭转性营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.恢复性营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.刺激性营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.协调性营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">34.以下哪一项不属于市场营销宏观环境的范畴？（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.经济环境</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.竞争者</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.政治环境</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.社会文化环境</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">35.分析影响消费者<span style="color: black;">行径</span>的内在心理<span style="color: black;">原因</span>的目的是为了（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.降低调研成本</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.<span style="color: black;">认识</span>消费者的经济承受能力</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.区分<span style="color: black;">区别</span>阶层消费者以满足<span style="color: black;">她们</span><span style="color: black;">区别</span>的需要</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.采取适当的营销策略技巧，以诱导消费者作出对企业有利的购买决策</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">36.（ ）是生产者购买决策过程的起点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.确认<span style="color: black;">需要</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.说明<span style="color: black;">需要</span>项目的特点和数量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.寻找和判断潜在的供应<span style="color: black;">源自</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.接受供应企业的报价</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">37.小刘计划购买一台电脑，但他既缺乏电脑方面的知识，又不<span style="color: black;">认识</span><span style="color: black;">相关</span>的市场<span style="color: black;">状况</span>，对他<span style="color: black;">这般</span>的消费者，企业当务之急的营销<span style="color: black;">办法</span>是（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.适时传递<span style="color: black;">相关</span><span style="color: black;">制品</span>的信息</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.大幅度降低<span style="color: black;">制品</span>的价格</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.<span style="color: black;">保准</span><span style="color: black;">必定</span>的存货水平</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.赠品<span style="color: black;">营销</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">38.消费者初次购买差异性很大的耐用消费品时<span style="color: black;">出现</span>的购买<span style="color: black;">行径</span>属于（）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.经常性购买</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.<span style="color: black;">选取</span>性购买</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.探究性购买</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.多变型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">39.下列<span style="color: black;">原因</span>中哪个不是影响生产者购买决策的<span style="color: black;">重点</span><span style="color: black;">原因</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.环境</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.文化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.组织</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.个人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">40.消费者的购后<span style="color: black;">评估</span><span style="color: black;">重点</span>取决于（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.付款方式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.赠品优惠</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.<span style="color: black;">制品</span>质量和性能发挥<span style="color: black;">情况</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.他人态度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>多项<span style="color: black;">选取</span>（每小题2分，共20分）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">41.<span style="color: black;">根据</span>社会市场营销销观念，企业制定市场营销策略时，应兼顾（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.企业内部<span style="color: black;">要求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.企业利润</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.市场<span style="color: black;">需要</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.竞争者的反应</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.社会整体利益</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">42.以下<span style="color: black;">那些</span>内容属于企业需承担的社会责任？（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.使消费者<span style="color: black;">得到</span>安全的<span style="color: black;">制品</span>与服务的权利</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.使消费者<span style="color: black;">得到</span><span style="color: black;">相关</span><span style="color: black;">制品</span>的充分信息的权利</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.使消费者<span style="color: black;">拥有</span>自由<span style="color: black;">选取</span><span style="color: black;">制品</span>的权利</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.使消费者<span style="color: black;">拥有</span>申诉的权利</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.使消费者<span style="color: black;">得到</span>免费赠品的权利</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">43.企业的任务报告应当做到以下几点：（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.确定营销<span style="color: black;">花费</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.贯彻市场营销观念</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.切实可行</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.鼓舞人心</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.利润指标<span style="color: black;">知道</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">44.密集性增长战略<span style="color: black;">详细</span>的实现途径<span style="color: black;">重点</span>有：（）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.市场渗透</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.价格折扣</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.市场<span style="color: black;">研发</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.<span style="color: black;">制品</span><span style="color: black;">研发</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.差异化营销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">45.下列<span style="color: black;">原因</span>中，企业可<span style="color: black;">掌控</span>的<span style="color: black;">原因</span>是（）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.政策</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.价格</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.地点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.竞争者</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">46.以下属于市场营销微观环境范畴的有（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.经济环境</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.竞争者</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.政治环境</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.经销商</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.社会文化环境</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">47.下列商品或服务的购买对我国城市居民<span style="color: black;">来讲</span>，<span style="color: black;">那些</span>属于个人可任意<span style="color: black;">安排</span>收入项下的开支？（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.蔬菜</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.电视机</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.远程旅游</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.美容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.打保龄球</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">48.消费者购买<span style="color: black;">行径</span>中，探究性购买<span style="color: black;">通常</span>有<span style="color: black;">那些</span>特点？（ ）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.商品差异不大</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.不必花费<span style="color: black;">非常多</span>时间收集商品信息</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.消费者对所需要的商品很不<span style="color: black;">认识</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.商品<span style="color: black;">通常</span>价格高，购买频率低</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.消费者<span style="color: black;">通常</span>对该类商品<span style="color: black;">无</span>购买经历</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">49.<span style="color: black;">科研</span>生产者购买<span style="color: black;">行径</span>时应做到（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.<span style="color: black;">认识</span>购买<span style="color: black;">行径</span>的类型</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.<span style="color: black;">认识</span>谁参加购买决策</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.<span style="color: black;">科研</span>影响购买决策的<span style="color: black;">原因</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.分析购买决策各<span style="color: black;">周期</span>的特征</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.有针对性地制定营销<span style="color: black;">方法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">50.在饱和<span style="color: black;">需要</span>状态下，实行保持性营销策略的<span style="color: black;">重点</span><span style="color: black;">办法</span>有（ ）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A.保持<span style="color: black;">制品</span>质量的稳定</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B.严格<span style="color: black;">掌控</span>成本</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">C.<span style="color: black;">奋斗</span>维持现有的<span style="color: black;">需要</span>水平</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">D.<span style="color: black;">加强</span><span style="color: black;">制品</span>价格</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">E.<span style="color: black;">增多</span>投资</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/42911bedc65c4cfdaefb124f885bcf09~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725936367&x-signature=OqPhIINbSXD3Ee5EWFxRWxVe05Q%3D" style="width: 50%; margin-bottom: 20px;"></p>
论坛是一个舞台，让我们在这里尽情的释放自己。 楼主的文章非常有意义，提升了我的知识水平。
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