论坛 › 英文外链 › 专业介绍丨市场营销学（Marketing）

6hz7vif 发表于 2024-9-3 12:46:07

专业介绍丨市场营销学（Marketing）

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/vMJk0eUfmhrqUKvOalopL83sicOK3kszbyTOM3Oaa6HDpQlhnsN5yTY9HTNUv7uZaQO4mTgHaWpgQ0G1RzfJhjQ/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">市场营销学（Marketing）<span style="color: black;">是</span></span><strong style="color: blue;"><span style="color: black;">管理学</span></strong><span style="color: black;">的一个重要分支，是系统地<span style="color: black;">科研</span>市场营销活动规律性的一门科学。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>市场营销，<span style="color: black;">便是</span>商品或服务从生产者手中移交到消费者手中的一种过程，是企业或其他组织</span><strong style="color: blue;"><span style="color: black;">以满足消费者需要为中心</span></strong><span style="color: black;">进行的一系列活动。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/vMJk0eUfmhpZMflOMKkYS5CjEHR0RV8qibAs7DmJ6klhcWy1TGsXmRQFrm3icibTlxgVuWia8AsoIfibwJSHfjJnVcA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/vMJk0eUfmhqdibRTOsB4TVric7E6Yxm9f7f4ia5BWEST5ib88M2dkz8byj1LmnWWRv2dCMrEh9ic22icR6OBssrDKoNw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">&nbsp;市场营销学<span style="color: black;">重点</span><span style="color: black;">科研</span>五大对象：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1/&nbsp;商品<span style="color: black;">营销</span>（Commodity sale）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2/ 市场调查与<span style="color: black;">科研</span>（Market Research and Analysis）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3/ 生产与供应 (Production and supply)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4/ 创造市场<span style="color: black;">需要</span> (Creating market demand)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5/ 平衡公共关系 (Balancing public relations)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在</span><strong style="color: blue;"><span style="color: black;">市场经济逐步完善</span></strong><span style="color: black;">的今天，<span style="color: black;">针对</span><span style="color: black;">做为</span>独立的经济实体的企业、<span style="color: black;">机构</span>，<span style="color: black;">倘若</span><span style="color: black;">无</span>专业的市场营销人才，以科学、现代化的营销手段来“做生意”，结果将会是不可想象的。<span style="color: black;">因此呢</span>市场营销学的</span><strong style="color: blue;"><span style="color: black;">就业前景</span></strong><span style="color: black;"><span style="color: black;">亦</span>是一片大好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/vMJk0eUfmhqdibRTOsB4TVric7E6Yxm9f7f4ia5BWEST5ib88M2dkz8byj1LmnWWRv2dCMrEh9ic22icR6OBssrDKoNw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">&nbsp;市场营销学的就业<span style="color: black;">行业</span>大致为：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">市场类</span></strong><span style="color: black;">： 市场调研员 ，<span style="color: black;">商场</span>数据分析员， <span style="color: black;">宣传</span>设计人员，<span style="color: black;">商场</span>建模预测人员，<span style="color: black;">商场</span>大数据<span style="color: black;">科研</span>员，用户画像制作员。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">经营类</span></strong><span style="color: black;">： 会计，法务， 企业顾问，人力资源专员， 客户关系管理专员，商务拓展专员等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">其他类</span></strong><span style="color: black;">： 公共关系专员， 网站论坛运营专员，活动运营专员等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/vMJk0eUfmhpZMflOMKkYS5CjEHR0RV8qxae3eUhHXRY0nsFl9zThiajojAnLqlITeI3497YlW1vVhwA5ESM1iaGA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_png/vMJk0eUfmhqdibRTOsB4TVric7E6Yxm9f7f4ia5BWEST5ib88M2dkz8byj1LmnWWRv2dCMrEh9ic22icR6OBssrDKoNw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">&nbsp;接下来让<span style="color: black;">咱们</span>来<span style="color: black;">瞧瞧</span>世界排名前五的市场营销学院校：</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1/ 哈佛大学/ Harvard University</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专业世界排名: No. 1 </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">院校<span style="color: black;">优良</span>： 哈佛大学经济学系成立于1897年，隶属于历史、政府和经济学系，<span style="color: black;">同期</span>成立。<span style="color: black;">这里</span>之前，哈佛大学是十九世纪后期众多教授</span><strong style="color: blue;"><span style="color: black;">经济学<span style="color: black;">科研</span>的学术<span style="color: black;">公司</span>之一</span></strong><span style="color: black;">，最初是在政治经济学<span style="color: black;">科研</span>生学习的赞助下，后来<span style="color: black;">作为</span>十九世纪九十年代初经济学的学术<span style="color: black;">行业</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2/ 麻省理工大学/ Massachusetts Institute of Technology（MIT）</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专业世界排名：No.2</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">院校<span style="color: black;">优良</span>： 麻省理工学院（Massachusetts Institute of Technology, MIT），创立于1861年，坐落于美国马萨诸塞州剑桥市（大波士顿地区），是世界著名</span><strong style="color: blue;"><span style="color: black;">私立<span style="color: black;">科研</span>型</span></strong><span style="color: black;">大学。<span style="color: black;">做为</span>世界顶尖高校，麻省理工学院（MIT）尤其以自然及工程学享誉世界。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3/ 斯坦福大学/ Stanford University</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专业世界排名：No. 3</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">院校<span style="color: black;">优良</span>: 斯坦福大学<span style="color: black;">科研</span>的独特之处在于它<span style="color: black;">拥有</span>高度的跨学科性质。经济学系的成员经常与医学院、商学院和其他<span style="color: black;">分部</span>的学者合作。斯坦福大学<span style="color: black;">日前</span>的应用工作<span style="color: black;">重点</span>集中于利用其</span><strong style="color: blue;"><span style="color: black;">邻近硅谷</span></strong><span style="color: black;">的<span style="color: black;">优良</span>，<span style="color: black;">运用</span>大数据和<span style="color: black;">设备</span>学习<span style="color: black;">办法</span>来</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">研发</span>新的经济见解</span></strong><span style="color: black;">。应用<span style="color: black;">科研</span>由斯坦福经济政策<span style="color: black;">科研</span>所（SIEPR）支持，该<span style="color: black;">科研</span>所充当<span style="color: black;">加强</span></span><strong style="color: blue;"><span style="color: black;">与政策<span style="color: black;">关联</span>的经济<span style="color: black;">科研</span></span></strong><span style="color: black;">的影响的工具。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4/ 加利福尼亚大学伯克利分校/ University of California，Berkeley (UCB)</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专业世界排名: No.4</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">院校<span style="color: black;">优良</span>：伯克利是美国大学协会的14位创始成员之一，<span style="color: black;">亦</span>是</span><strong style="color: blue;"><span style="color: black;">世界知名<span style="color: black;">科研</span><span style="color: black;">公司</span></span></strong><span style="color: black;">的所在地，<span style="color: black;">包含</span>数学科学<span style="color: black;">科研</span>所和空间科学实验室。伯克利校友，教师和<span style="color: black;">科研</span>人员<span style="color: black;">包含</span>99个诺贝尔奖得主，23个图灵奖得主，和14个普利策奖得主。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5/ 普林斯顿大学/Princeton University</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专业世界排名: No.5</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">院校<span style="color: black;">优良</span>：普林斯顿是世界上</span><strong style="color: blue;"><span style="color: black;">最好的经济<span style="color: black;">分部</span>之一</span></strong><span style="color: black;">。经济学<span style="color: black;">始终</span>是校园里最受欢迎的本科生群之一，吸引了众多兴趣广泛的学生。课程<span style="color: black;">供给</span>了对经济分析技术和应用的</span><strong style="color: blue;"><span style="color: black;">全面培训</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了这些顶级院校，<span style="color: black;">咱们</span>还<span style="color: black;">能够</span><span style="color: black;">认识</span>一下</span><strong style="color: blue;"><span style="color: black;">市场营销学的顶级学术期刊及学术会议。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/vMJk0eUfmhqdibRTOsB4TVric7E6Yxm9f7f4ia5BWEST5ib88M2dkz8byj1LmnWWRv2dCMrEh9ic22icR6OBssrDKoNw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">&nbsp;市场营销学顶级期刊：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《<span style="color: black;">经济学季刊</span>》（<span style="color: black;">Quarterly Journal of Economics</span>）：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《经济学季刊》是最古老的英语专业经济学杂志。它由哈佛大学经济学系编辑，涵盖了该<span style="color: black;">行业</span>的各个方面——从该杂志对微观理论的传统强调，到实证和理论的宏观经济学。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">《通信杂志》<span style="color: black;">（<span style="color: black;">JOURNALOF COMMUNICATION</span>）：</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成立于1951年，它在广泛的传播理论和<span style="color: black;">科研</span>问题上<span style="color: black;">发布</span><span style="color: black;">文案</span>和书评。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/vMJk0eUfmhqdibRTOsB4TVric7E6Yxm9f7f4ia5BWEST5ib88M2dkz8byj1LmnWWRv2dCMrEh9ic22icR6OBssrDKoNw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">&nbsp;顶级学术会议：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">国际信息系统会议（International Conference on Information System），</span></strong><span style="color: black;">ICIS Annual Convention是面向信息系统<span style="color: black;">行业</span>的学术<span style="color: black;">科研</span>人员及<span style="color: black;">科研</span>导向的实践人员的年度国际会议。原名信息系统会议（CIS），由信息系统协会组织。<span style="color: black;">第1</span>届会议于1980年在费城的宾夕法尼亚召开。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你对</span><strong style="color: blue;"><span style="color: black;">市场营销学<span style="color: black;">关联</span><span style="color: black;">行业</span></span></strong><span style="color: black;">感兴趣，想要深入学习，<span style="color: black;">能够</span><span style="color: black;">选取</span></span><strong style="color: blue;"><span style="color: black;">ViaX市场营销学<span style="color: black;">关联</span>课程：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1/ Workshop丨心理学与市场营销：洞察消费者<span style="color: black;">行径</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">课程介绍：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">该项目将审视市场上广泛的消费者<span style="color: black;">行径</span>主题，旨在<span style="color: black;">知道</span>及强调可直接应用于<span style="color: black;">实质</span>案例的重要理论，概念及<span style="color: black;">科研</span><span style="color: black;">办法</span>。<span style="color: black;">包含</span>客户之旅、消费者决策中的认知过程、消费者<span style="color: black;">行径</span>中的<span style="color: black;">心情</span>及感受、消费者动机、定性市场<span style="color: black;">科研</span>工具及分析 。<span style="color: black;">另外</span>，课程将涵盖顶级MBA课程中的两个案例，学生需要<span style="color: black;">选取</span>其一，洞察消费<span style="color: black;">行径</span>，<span style="color: black;">做为</span>最后报告产出。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">课程收获：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">全面<span style="color: black;">认识</span>消费者<span style="color: black;">行径</span><span style="color: black;">科研</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习<span style="color: black;">运用</span></span><strong style="color: blue;"><span style="color: black;">分析工具</span></strong><span style="color: black;">，揭示消费者的真实动机及<span style="color: black;">需要</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学习消费<span style="color: black;">行径</span>洞察的定性市场<span style="color: black;">科研</span><span style="color: black;">办法</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>认知与<span style="color: black;">心情</span>在消费者层面<span style="color: black;">怎样</span>发挥<span style="color: black;">功效</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">基于现实品牌，撰写一篇</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">科研</span>报告</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">导师签发的</span><strong style="color: blue;"><span style="color: black;">结课证书</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">课程项目定制产出（course product） ：<span style="color: black;">需要</span>分析、动机分析、案例分析</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（学生可选）基于真实<span style="color: black;">商场</span>案例的消费者洞察</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">科研</span>报告</span></strong><span style="color: black;">，1500-2000词</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（学生可选）英文申请视频 （</span><strong style="color: blue;"><span style="color: black;">Presentation for application</span></strong><span style="color: black;">)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">授课导师：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">T.O．</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">ViaX<span style="color: black;">研究</span>教育商科导师</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">哥伦比亚大学商学院博士</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>消费者<span style="color: black;">行径</span>和心理学<span style="color: black;">行业</span>的<span style="color: black;">科研</span>，<span style="color: black;">得到</span>众多奖项，<span style="color: black;">包含</span>著名的ACR/Sheth基金会学位论文奖和哥伦比亚大学奢侈品教育基金奖学金</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">科研</span>成果曾在消费者<span style="color: black;">科研</span>协会和消费心理学协会会议上<span style="color: black;">导致</span>高度关注</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在美国一家大型消费品<span style="color: black;">机构</span><span style="color: black;">持有</span>五年的从业经验</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">美国市场营销协会专业认证的营销人员</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（点击“阅读原文”查看<span style="color: black;">更加多</span>课程详情）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2/ Workshop | <span style="color: black;">商场</span>分析-营销决策和市场预测：用谷歌的方式<span style="color: black;">科研</span><span style="color: black;">商场</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">课程介绍：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">商场</span>分析系列课程的<span style="color: black;">第1</span>部分课程－应用<span style="color: black;">商场</span>分析中（<span style="color: black;">商场</span>分析课程总共有三个<span style="color: black;">区别</span>的难度部分），学习的<span style="color: black;">重点</span>内容是<span style="color: black;">怎样</span>灵活地从市场运营的<span style="color: black;">方向</span>运用市场数据分析<span style="color: black;">机构</span>营销策略，以及对营销策略案例提出有用的修改意见。本课将<span style="color: black;">经过</span>案例分析和<span style="color: black;">实质</span>业务中的数据分析练习来带领学生进行实践学习，<span style="color: black;">认识</span>应用<span style="color: black;">商场</span>分析在现实<span style="color: black;">商场</span>世界的操作。该课程旨在为学生<span style="color: black;">供给</span>在工作、学习中都能够直接<span style="color: black;">运用</span>的<span style="color: black;">商场</span>分析知识。本课程将会系统地<span style="color: black;">认识</span>到联合分析、logit模型分析、RFM分析，消费者<span style="color: black;">归类</span>和定位、定价分析工具等内容，<span style="color: black;">同期</span>还会接触到机器学习、<span style="color: black;">举荐</span>系统以及数字市场营销分析学。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">课程收获：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">市场营销决策的数据处理知识与运用</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">市场营销学的理论数学模型和批判思维</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>严密的分析、推论来制定市场营销<span style="color: black;">意见</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">口头和书面提出管理理念的能力</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">熟练</span>市场营销分析中<span style="color: black;">运用</span>的</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">商场</span>软件</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">导师签发的</span><strong style="color: blue;"><span style="color: black;">课程证明</span></strong><span style="color: black;">；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">项目定制产出：市场营销决策，<span style="color: black;">包括</span>新<span style="color: black;">制品</span>设计、细分、<span style="color: black;">目的</span>、定位和定价</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（学生可选）英文个人学习、<span style="color: black;">科研</span>计划（</span><strong style="color: blue;"><span style="color: black;">Report/Statement of purpose</span></strong><span style="color: black;">）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（学生可选）英文申请视频（</span><strong style="color: blue;"><span style="color: black;">Presentation for application</span></strong><span style="color: black;">)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">授课导师：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">XZB</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">ViaX<span style="color: black;">研究</span>教育商科导师</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加州HumphreysCollege客座教授</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">曾任密苏里大学管理学院讲师，UCLA商学院本科夏令营讲师</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">美国一流商学院工商管理学博士</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">科研</span>兴趣是量化分析企业定价和竞争策略，以及互联网平台的治理</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">科研</span>成果<span style="color: black;">发布</span>在多本一流管理学期刊上</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3/ Workshop市场营销：互联网营销</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">课程介绍：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">互联网的发展使得企业能够与其<span style="color: black;">目的</span>受众进行实时互动，<span style="color: black;">因此呢</span>，数字营销正<span style="color: black;">逐步</span>占据传统营销<span style="color: black;">途径</span>，顾客已<span style="color: black;">逐步</span>习惯与大品牌和企业进行交互互动。2017年成熟市场中数字营销的投资<span style="color: black;">已然</span>超过传统营销，而<span style="color: black;">全世界</span>的数字营销比例占据了总体营销支出的40%<span style="color: black;">上下</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">课程收获：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">理解<span style="color: black;">怎样</span>在大市场营销和媒介策略中<span style="color: black;">运用</span>数字营销来实现多方面<span style="color: black;">目的</span>，及其好处。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span><span style="color: black;">重点</span>的数字营销<span style="color: black;">途径</span>：在线<span style="color: black;">宣传</span>，数字<span style="color: black;">表示</span>，视频，手机，搜索引擎和社交<span style="color: black;">媒介</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span><span style="color: black;">怎样</span>衡量数字营销的投入并计算投资<span style="color: black;">报答</span>率</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">课程项目定制产出：</span><strong style="color: blue;"><span style="color: black;">数字营销策略计划或数字通信计划</span></strong><span style="color: black;">，<span style="color: black;">详细</span>需要与讲师商定。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">导师签发的</span><strong style="color: blue;"><span style="color: black;">课程证明</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（学生可选）英文个人学习、<span style="color: black;">科研</span>计划，1500词<span style="color: black;">上下</span>（</span><strong style="color: blue;"><span style="color: black;">Report/Statement of purpose</span></strong><span style="color: black;">）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（学生可选）英文申请视频（</span><strong style="color: blue;"><span style="color: black;">Presentation for application</span></strong><span style="color: black;">)</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">授课导师：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">E.C.</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">ViaX<span style="color: black;">研究</span>教育文科导师</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">英国约克大学博士 </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社会学系社会学理论研讨会辅导员</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">英国社会学学会, 约克亚洲<span style="color: black;">科研</span>网 (YARN) 等多个学术组织会员</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在英国社会<span style="color: black;">科研</span>学会网络以及美国家庭关系委员会<span style="color: black;">发布</span>多篇原创性<span style="color: black;">文案</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">曾在国际社会学协会（ISA）以及英国社会学学会 (BSA)等学术研讨会上<span style="color: black;">发布</span>演讲及展示学术海报</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/vMJk0eUfmhqdibRTOsB4TVric7E6Yxm9f7f4ia5BWEST5ib88M2dkz8byj1LmnWWRv2dCMrEh9ic22icR6OBssrDKoNw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">&nbsp;<span style="color: black;">更加多</span>ViaX合作导师——市场营销学方向</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1/ T.T.O.</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">专业背景：哥伦比亚大学市场营销学Ph.D.</span></strong></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2/ Y.M.</span></strong></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3/ L.B．</span></strong></p>
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听听海 发表于 2024-9-7 01:45:44

谷歌外链发布 http://www.fok120.com/

j8typz 发表于 6 天前

回顾历史，我们不难发现：无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。

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