怎么样利用Google制品塑造全世界海外营销新生态
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/xVhgjDNibJaaswV9I7kNewGp6cX5upvse7EqEPk9SUaxfoTNFvEjdoVribgFzuc4Vjtj049cZQbqphQInuav4Tmw/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">金秋九月，经历了几天阴雨的洗礼，古城西安迎来一个好天气。2016年9月21日，<span style="color: black;">位置于</span>西安高新软件园的Google AdWords西安体验中心迎来新一期的外贸出口海外营销培训会，Google<span style="color: black;">途径</span>事业部中国北方区<span style="color: black;">营销</span>总监窦剑（Tony）、Yeahmobi SEO金牌优化师冯妍妍（Fannie）分别为参会学员带来“Google<span style="color: black;">制品</span>塑造<span style="color: black;">全世界</span>海外营销新生态”和“<span style="color: black;">怎样</span>借助Google引入高质量流量”的现场分享，为来自各个<span style="color: black;">行业</span>的外贸小伙伴奉上了一场干货满满的海外营销实操培训。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/9OibqaZc8jKVFESFtaDhkeqVYCbXUgib7PBibcvel1CZGSAIXWKoibOyku7TZgF5GDHbIpNgrIhgRLEWxRymuBhibbA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google<span style="color: black;">途径</span>事业部中国北方区<span style="color: black;">营销</span>总监窦剑（Tony）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google<span style="color: black;">不仅</span>利用7款用户量超过10亿的<span style="color: black;">制品</span><span style="color: black;">构成</span>的线上营销舰队，能够覆盖<span style="color: black;">全世界</span>绝大<span style="color: black;">都数</span>互联网用户，<span style="color: black;">况且</span>还<span style="color: black;">供给</span>了功能强大的洞察市场拓展工具，如：Global Market Finder、Google Analytics、Consumer Barometer、Our Mobile Planet等。Tony非常耐心的为现场学员讲解每一款工具的应用特性以及用实例分析<span style="color: black;">怎样</span>利用这些工具来洞察海外市场<span style="color: black;">需要</span>热点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/9OibqaZc8jKVFESFtaDhkeqVYCbXUgib7Pe8njjO0JALS1uib4n4VAbwQESuRMLJDos3R7nAr0UgmCnELFLmlxeKg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">洞察市场：谷歌免费外贸市场分析工具</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>传统外贸企业应该<span style="color: black;">怎样</span>开展数字营销，Tony<span style="color: black;">亦</span>给出了非常中肯的<span style="color: black;">意见</span>：<span style="color: black;">第1</span>，<span style="color: black;">创立</span><span style="color: black;">营销</span>型外贸网站，<span style="color: black;">况且</span>需要把握多语种、专业性、移动化几点原则；第二，积极拥抱新技术 进行网络营销，<span style="color: black;">恰当</span>利用搜索<span style="color: black;">宣传</span>、互动<span style="color: black;">宣传</span>、邮件<span style="color: black;">宣传</span>、视频<span style="color: black;">宣传</span>等多种<span style="color: black;">宣传</span>形式；第三，根据<span style="color: black;">跟踪</span>数据<span style="color: black;">持续</span>优化<span style="color: black;">提高</span>效果，<span style="color: black;">意见</span>针对两个方面进行分析：转化跟踪（询盘数据）、谷歌分析（用户<span style="color: black;">行径</span>数据）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/9OibqaZc8jKVFESFtaDhkeqVYCbXUgib7PLoqALCyM3dWvbQrIEGJ4zdUya846N5byPcupoiafdW9GibWysicA5v3Hg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>打<span style="color: black;">导致</span>功的外贸企业网站</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/9OibqaZc8jKVFESFtaDhkeqVYCbXUgib7PsdQTXyp1m06picHUwRKB0FJDibSfib866FibrE8KulqO4JV7QibxBwU8Dew/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Tony演讲现场</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/9OibqaZc8jKVFESFtaDhkeqVYCbXUgib7PiagsMEjtgXvf2oAI4SBqPF2ZNB3BLIFE4AM4w18kcrS9icphsW6ZxXAw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">现场互动</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随后，Yeahmobi SEO金牌优化师冯妍妍（Fannie）<span style="color: black;">亦</span>为现场学员分享了利用Google获取海外流量的秘诀。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/9OibqaZc8jKVFESFtaDhkeqVYCbXUgib7P1Kribsz8DM4fKeBIibA139nIONia030z1kic3ibmmuV7C0lricLpAJAMBSFA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Yeahmobi SEO金牌优化师冯妍妍（Fannie）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Fannie认为，传统外贸企业<span style="color: black;">提高</span><span style="color: black;">自己</span>网站自然流量应该关注以下指标：1、排名在前100的关键词基数；2、排在前三页的关键词数量；3、有排名的词搜索量<span style="color: black;">体积</span>；4、网站meta的设置和结构化数据的<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/9OibqaZc8jKVFESFtaDhkeqVYCbXUgib7PkQuibQuVPpWufs2uDP1gUfGjezccJEAPicCtPfcADN9xUhcKg4VQ1nQw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">现场学员</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Fannie总结了网站SEO的实施<span style="color: black;">过程</span>：1、<span style="color: black;">恰当</span>规划关键词；2、内部链接建设；3、<span style="color: black;">外边</span>链接建设；4、<span style="color: black;">平常</span>优化工作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从实施<span style="color: black;">过程</span>中每一步需要着重把控的关键点，到<span style="color: black;">运用</span><span style="color: black;">那些</span>工具、<span style="color: black;">那些</span>资源，Fannie都毫无<span style="color: black;">保存</span>的为现场学员讲解了SEO自然流量获取的要领。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/9OibqaZc8jKVFESFtaDhkeqVYCbXUgib7PSGBeMseIOcUJRhUuoy6xFbic7F85eoJEeDZR6yaGEmJyXR4y4dkTsrA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">培训间隙，学员在Google AdWords西安体验中心现场<span style="color: black;">运用</span>Google分析工具查看本<span style="color: black;">机构</span>所关注的行业关键词，现场体验中心营销顾问一一进行现场分析。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/9OibqaZc8jKVFESFtaDhkeqVYCbXUgib7PSeyLxnNftpwFdoYf1e1TB2AcvMg7pobgcnpnYqwUmtQKo0sp3Spt6g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">现场一对一讲解</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_png/9OibqaZc8jKVFESFtaDhkeqVYCbXUgib7PMPibSyaU2edfxXl33Yib1uYe3uf54n7dD3jcVrB9IJtlU7p9OIOeoUtQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自2016年8月2日Google AdWords西安体验中心<span style="color: black;">起步</span><span style="color: black;">败兴</span>，西安软件园里的这个场所就时<span style="color: black;">一般人</span>潮涌动，在<span style="color: black;">这儿</span>举办的每一场培训会都干货满满，<span style="color: black;">许多</span>学员反馈都受益匪浅。后续，Google AdWords西安体验中心还将致力于为西北传统外贸企业<span style="color: black;">传送</span>更加专业的外贸人才，为“一带一路”建设贡献力量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想<span style="color: black;">认识</span><span style="color: black;">更加多</span>传统外贸干货内容，关注<span style="color: black;">微X</span>号：<span style="color: black;"><strong style="color: blue;"><span style="color: black;">Yeah</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">mobi</span></strong></span><strong style="color: blue;"><span style="color: black;">易点天下</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">回复：<span style="color: black;"><strong style="color: blue;">传统外贸</strong></span> 获取<span style="color: black;">更加多</span>干货</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">--------------------------------------------------------------</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">扫描</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">关注</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">↓↓↓</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/0ITpbS3wpzem3k2LwkwPicATAnMZUQMTrEVMQ1GcwT7Ux3kc5ZvocczQAmgduKtL5w6fMk4rTcqXnFibAjuTxHGQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">长按<span style="color: black;">照片</span><span style="color: black;">选取</span>“识别图中二维码”</span></p>
认真阅读了楼主的帖子，非常有益。 外贸B2B平台有哪些？
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