独立站为么要做谷歌营销？何时布局才是最佳机会？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站本身是<span style="color: black;">无</span>流量的，<span style="color: black;">因此呢</span><span style="color: black;">想要</span>把一个独立站运营起来，<span style="color: black;">首要</span>要做的<span style="color: black;">便是</span>为站点引入流量。<span style="color: black;">仅有</span>引入流量，才有可能会产生转化和订单。独立站的推广引流<span style="color: black;">途径</span>有<span style="color: black;">非常多</span>，但<span style="color: black;">非常多</span>卖家首选<span style="color: black;">便是</span>谷歌，这是<span style="color: black;">为何</span>呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">为何</span>要做谷歌营销？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">揭发</span>度高：谷歌是<span style="color: black;">全世界</span>最大的搜索引擎，覆盖<span style="color: black;">全世界</span>250个国家，<span style="color: black;">霸占</span><span style="color: black;">全世界</span>搜索引擎市场份额的92.2%，<span style="color: black;">每日</span>都能收到数十亿的搜索请求。这<span style="color: black;">寓意</span>着搜索引擎上会有<span style="color: black;">海量</span>的卖家的潜在客户，<span style="color: black;">因此呢</span><span style="color: black;">经过</span>谷歌，卖家就能接触到这些潜在客户，从而为网站引入<span style="color: black;">更加多</span>流量。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/125c6edd322e4cb08aee96c76ee9909e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725935737&x-signature=PzMXC7ledILwg0aZvw95wPujO%2F0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">精细</span>度高：搜索引擎是关键词触发模式的，这<span style="color: black;">寓意</span>着<span style="color: black;">仅有</span>客户搜索了<span style="color: black;">关联</span>的关键词，你投放的<span style="color: black;">宣传</span>，<span style="color: black;">或</span>你为SEO撰写的<span style="color: black;">文案</span>，才会出<span style="color: black;">此刻</span>客户眼前。<span style="color: black;">因此呢</span>谷歌推广的转化率，是会略高于其他平台的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">仔细</span>的数据分析：谷歌方面<span style="color: black;">供给</span>了丰富的数据分析工具，能够帮你更好地<span style="color: black;">认识</span>付费<span style="color: black;">宣传</span>和SEO优化的效果。<span style="color: black;">同期</span>卖家<span style="color: black;">亦</span>能利用这些工具，获悉<span style="color: black;">更加多</span>的用户数据，<span style="color: black;">从而</span>描绘出更加<span style="color: black;">精细</span>的用户画像。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总的<span style="color: black;">来讲</span>，谷歌营销为独立站<span style="color: black;">供给</span>了一种有效的方式，来吸引潜在客户、<span style="color: black;">提高</span>品牌知名度，<span style="color: black;">因此呢</span>其会是独立站卖家首选的推广平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">何时布局？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌推广，最好在卖家网站<span style="color: black;">创立</span>之初就布局起来，之<span style="color: black;">因此</span>这么说，<span style="color: black;">重点</span>有三方面的<span style="color: black;">原由</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、SEO<span style="color: black;">生效</span>慢：虽然谷歌<span style="color: black;">宣传</span>是即时<span style="color: black;">生效</span>的，但SEO<span style="color: black;">生效</span>，是需要一个漫长的过程的。<span style="color: black;">因此呢</span>卖家<span style="color: black;">仅有</span>提前布局，<span style="color: black;">才可</span>尽早看到效果。<span style="color: black;">另外</span><span style="color: black;">亦</span><span style="color: black;">仅有</span>SEO效果起来，卖家<span style="color: black;">才可</span>逐步减少付费<span style="color: black;">宣传</span>的投放，<span style="color: black;">从而</span>降低推广成本。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/18199350067d41a68cec329932d01987~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725935737&x-signature=XfKGubOgzzYlYzSS7x0d5XU9cZ4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">累积</span>沉淀：独立站的权重是需要运营沉淀的，沉淀是需要时间的。而<span style="color: black;">咱们</span>都<span style="color: black;">晓得</span>，权重越高，不管卖家是投放付费<span style="color: black;">宣传</span>，还是做SEO，效果都会更加理想。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、成本越来越高：随着布局谷歌推广的卖家数量<span style="color: black;">逐步</span><span style="color: black;">增加</span>，其竞争<span style="color: black;">亦</span>越发激烈了。<span style="color: black;">因此呢</span>越早布局，其成本就越低，而越晚布局，其成本自然<span style="color: black;">亦</span>会越高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>，<span style="color: black;">针对</span>独立站卖家<span style="color: black;">来讲</span>，尽早布局谷歌<span style="color: black;">宣传</span>和谷歌SEO，并<span style="color: black;">长时间</span><span style="color: black;">保持</span>下去，逐步降低付费<span style="color: black;">宣传</span>的比重，后期竞争力才会越来越强。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你想<span style="color: black;">认识</span>谷歌推广的<span style="color: black;">更加多</span>内容，或免费<span style="color: black;">得到</span>独立站手册，<span style="color: black;">能够</span>私信<span style="color: black;">咱们</span>哦~</p>
谷歌外贸网站优化技术。
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