外贸牛小知识：为么必定要做谷歌营销？
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>，<span style="color: black;">非常多</span>B端企业<span style="color: black;">已然</span><span style="color: black;">起始</span>做起了海外营销推广，这种趋势<span style="color: black;">乃至</span>越演越烈，那<span style="color: black;">为何</span><span style="color: black;">意见</span><span style="color: black;">大众</span>自建独立站，做谷歌营销呢？今天<span style="color: black;">咱们</span>就来<span style="color: black;">仔细</span>讲讲。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span><span style="color: black;">为何</span>要做谷歌营销？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全世界</span>搜索引擎有<span style="color: black;">非常多</span>，<span style="color: black;">例如</span>谷歌、必应、雅虎、百度等等，但为什么<span style="color: black;">选取</span>谷歌？<span style="color: black;">由于</span>占比最大，高达90%以上，是B端采购商最多的<span style="color: black;">查询</span>入口，<span style="color: black;">亦</span>是B端平台最大的流量源头，<span style="color: black;">也</span>是B端供应商最强的展示窗口。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">企业利用谷歌推广的<span style="color: black;">优良</span>所在：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">能够</span><span style="color: black;">极重</span>地<span style="color: black;">提高</span><span style="color: black;">揭发</span>机会</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌的运营规则是公平公正的去对待每一个搜索结果，无论其是实力普通的企业网站还是实力强大的引流平台，谷歌的排名是遵循同一套算法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只要你悟透谷歌，你就完全能在<span style="color: black;">一样</span>的起跑线上比<span style="color: black;">她们</span>更优秀，实现脱颖而出。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">能够</span><span style="color: black;">极重</span>地降低竞争压力</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌一次搜索<span style="color: black;">行径</span>最多有17个同行在竞争，自然排名10条，<span style="color: black;">宣传</span>最多7条。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但平台就不<span style="color: black;">同样</span>了，流量需要进行二次分割。<span style="color: black;">亦</span><span style="color: black;">便是</span>说在经过谷歌首页首轮的17个同行竞争后，点击平台链接进入的是平台的行业类目，需要面临众多同行的二次竞争，才有机会让采购商去浏览你的网页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">能够</span><span style="color: black;">极重</span>地降低引流成本</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌的运营规则是公平公正的去对待每一个<span style="color: black;">宣传</span>用户，无论其是实力普通的企业网站还是实力强大的引流平台，谷歌的<span style="color: black;">宣传</span>展示是遵循同一个规则，并<span style="color: black;">无</span><span style="color: black;">由于</span>你是平台而给以特殊的成本照顾。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">流量批发商需要有利润<span style="color: black;">才可</span><span style="color: black;">存活</span>，<span style="color: black;">因此</span>存在价差，阿里40%<span style="color: black;">上下</span>的流量来自谷歌，<span style="color: black;">因此呢</span><span style="color: black;">一样</span>的获客机会，谷歌的成本正常会比平台低。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、<span style="color: black;">能够</span><span style="color: black;">极重</span>地<span style="color: black;">提高</span>信任背书</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>展会、平台、拜访或其他方式供需双方接触之后，采购商基本会接着<span style="color: black;">经过</span>谷歌去做背景调查，去<span style="color: black;">仔细</span><span style="color: black;">认识</span>更加深入的信息以便<span style="color: black;">加强</span>信任度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span><span style="color: black;">全世界</span>最顶级的搜索引擎，谷歌的数据量<span style="color: black;">极重</span>，此时<span style="color: black;">保证</span>对方能够找得到你非常重要，网站所承载的<span style="color: black;">机构</span>实力和品牌价值，<span style="color: black;">便是</span>企业<span style="color: black;">背面</span>无形的信任背书。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span><span style="color: black;">为何</span><span style="color: black;">此刻</span>要马上做？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、独立站的运营需要时间成本，布局越晚时间越长</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站的权重需要时间沉淀，犹如栽树<span style="color: black;">同样</span>，需要给以成长的时间，<span style="color: black;">不可</span>拔苗助长。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">进入独立站赛道的时间越晚，竞争对手越多，达到预定<span style="color: black;">目的</span>的时间就越久。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、独立站的运营需要培育成本，布局越晚成本越高</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站的权重需要运营沉淀，犹如养小孩<span style="color: black;">同样</span>，需要给以培育的付出，<span style="color: black;">没法</span>一蹴而就。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">进入独立站赛道的时间越晚，竞争对手越多，达到预定<span style="color: black;">目的</span>的成本就越大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、客户短期<span style="color: black;">目的</span>的时间计算，不立即<span style="color: black;">起步</span>来不及</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先和客户预设一个网站应用的时间节点（<span style="color: black;">例如</span>广交会之前上线），以此来分析<span style="color: black;">此刻</span>不<span style="color: black;">起步</span>上线时间来不及。因为客户不<span style="color: black;">认识</span>建站时间，就会以为时间还很充足。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">时间节点<span style="color: black;">包含</span>：文字内容撰写时间，<span style="color: black;">照片</span>拍摄时间，视频拍摄时间，<span style="color: black;">制品</span><span style="color: black;">归类</span>及资料整理上传时间，网站搭建时间，审核修改时间，以及其他不可预估的时间变数，再不<span style="color: black;">起步</span>真来不及了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、不被同行落下的最好办法，<span style="color: black;">仅有</span>提前布局</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>同行提前布局，当你只是和他<span style="color: black;">同样</span><span style="color: black;">奋斗</span>，<span style="color: black;">由于</span>时间成本的难以逾越，你被对方落下的距离，<span style="color: black;">便是</span>你比对方晚布局独立站的时间。配套谷歌首页的同行截图或直接进入谷歌<span style="color: black;">实质</span>演示。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>第三方平台<span style="color: black;">怎样</span><span style="color: black;">选取</span>？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌营销这是项非常有深度的工作，最好由专业的人员接手。<span style="color: black;">因此</span>，<span style="color: black;">非常多</span>企业<span style="color: black;">常常</span>都会把建站以及推广交给第三方平台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但市面上做建站和外贸软件的非常多，怎么<span style="color: black;">选取</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">影响独立站运营成效的板块由企业能力板块和服务商能力板块<span style="color: black;">一起</span><span style="color: black;">形成</span>。<span style="color: black;">因此</span>从这两个板块出发：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、企业能力板块：年度预算+<span style="color: black;">制品</span>竞争力+运营能力+<span style="color: black;">营销</span>能力</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、服务商能力板块：网站系统能力+谷歌优化能力+谷歌<span style="color: black;">宣传</span>能力+本地服务能力</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）网站系统能力-检验标准：<span style="color: black;">是不是</span><span style="color: black;">持有</span>自主<span style="color: black;">开发</span>并<span style="color: black;">得到</span>国家认可的知识<span style="color: black;">制品</span>的网站系统（如专利或软件著作权）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不具备这项能力可能带来的问题：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">A、缺乏产权<span style="color: black;">保证</span>，容易<span style="color: black;">诱发</span>法律<span style="color: black;">危害</span>，<span style="color: black;">引起</span>企业纠纷。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B、缺乏修改权限，容易<span style="color: black;">引起</span>性能受限，影响功能扩展。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">C、<span style="color: black;">运用</span>美国系统，容易存在断供<span style="color: black;">危害</span>，影响后续更新。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）谷歌优化能力-检验标准：<span style="color: black;">是不是</span>能<span style="color: black;">同期</span><span style="color: black;">保准</span>关键词排名、<span style="color: black;">照片</span>排名和视频排名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">没法</span><span style="color: black;">同期</span><span style="color: black;">保准</span>三项排名的服务商，说明<span style="color: black;">无</span>参透谷歌优化规则，技术团队实力不足。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）谷歌<span style="color: black;">宣传</span>能力-检验标准：<span style="color: black;">是不是</span>是谷歌官方认可的优秀合作伙伴。<span style="color: black;">例如</span>外贸牛是谷歌在中国最早的合作伙伴，能力受到官方认可。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>能力<span style="color: black;">倘若</span><span style="color: black;">没法</span><span style="color: black;">得到</span>谷歌官方认可，其对客户的支持<span style="color: black;">非常</span>有限，<span style="color: black;">乃至</span>让客户失去<span style="color: black;">自信心</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）本地服务能力：看<span style="color: black;">是不是</span>有子<span style="color: black;">机构</span><span style="color: black;">或</span>代理商，<span style="color: black;">无</span>看<span style="color: black;">是不是</span>能<span style="color: black;">供给</span><span style="color: black;">必定</span>支持，如<span style="color: black;">即时</span>上门服务等等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总之，<span style="color: black;">此刻</span>海外营销推广<span style="color: black;">已然</span><span style="color: black;">作为</span>企业布局国际市场的重要方式，<span style="color: black;">倘若</span>你们还<span style="color: black;">无</span>开启，<span style="color: black;">能够</span>试着布局起来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了今日头条，还能在哪找到<span style="color: black;">咱们</span>？</p>
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