google宣传该怎么样优化，才可为独立站有效引流？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无论你是跨境电商独立站新手，还是老玩家，想要吸引<span style="color: black;">目的</span>客户及潜在客户购买自家<span style="color: black;">制品</span>、<span style="color: black;">提高</span>转化和<span style="color: black;">营销</span>额，Google是必不可少的搜索引擎<span style="color: black;">揭发</span><span style="color: black;">途径</span>——日均搜寻量约35亿次，<span style="color: black;">针对</span>跨境独立站卖家而言，无疑是获取海外消费者的一大流量阵地。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>卖家一<span style="color: black;">起始</span>做跨境独立站时为了快速打入海外市场，砸钱投放<span style="color: black;">宣传</span>，但效果怎么样就<span style="color: black;">欠好</span>说了。下面从<span style="color: black;">大众</span>最<span style="color: black;">平常</span>的搜索<span style="color: black;">宣传</span>系列出发，给<span style="color: black;">大众</span>讲解<span style="color: black;">怎样</span>优化Google搜索<span style="color: black;">宣传</span>，以低<span style="color: black;">宣传</span>成本实现高营销<span style="color: black;">目的</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">01 搜索<span style="color: black;">宣传</span>，多组<span style="color: black;">宣传</span>AB测试</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新的<span style="color: black;">宣传</span>组，<span style="color: black;">由于</span>不<span style="color: black;">认识</span>关键词<span style="color: black;">是不是</span><span style="color: black;">精细</span>，关键词<span style="color: black;">能够</span>采用完全匹配，一上来就<span style="color: black;">选取</span>词组匹配和广泛匹配<span style="color: black;">亦</span>不是不<span style="color: black;">能够</span>，<span style="color: black;">便是</span>可能会<span style="color: black;">得到</span>不<span style="color: black;">精细</span>的流量，<span style="color: black;">引起</span><span style="color: black;">花费</span>过高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span><span style="color: black;">起始</span>的时候，一个<span style="color: black;">宣传</span>系列，一个<span style="color: black;">宣传</span>组，<span style="color: black;">而后</span>分布上三个<span style="color: black;">区别</span>的<span style="color: black;">宣传</span>，<span style="color: black;">这般</span>谷歌系统<span style="color: black;">能够</span>去自动优化表现比较好的<span style="color: black;">宣传</span>组，<span style="color: black;">能够</span><span style="color: black;">短期</span>内就<span style="color: black;">晓得</span>哪组<span style="color: black;">宣传</span><span style="color: black;">能够</span><span style="color: black;">得到</span>比较好的用户反馈。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（ps：搜索<span style="color: black;">宣传</span><span style="color: black;">必定</span>要添加<span style="color: black;">宣传</span>附加信息。）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">02 展示<span style="color: black;">宣传</span>，多素材AB测试</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">展示<span style="color: black;">宣传</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>你获取<span style="color: black;">更加多</span>潜在的客户，<span style="color: black;">况且</span><span style="color: black;">花费</span>比其他类型的<span style="color: black;">宣传</span>低很多。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">展示类<span style="color: black;">宣传</span>需要准备多尺寸的<span style="color: black;">照片</span>，<span style="color: black;">这儿</span><span style="color: black;">能够</span>借鉴一下行业竞争对手，在准备<span style="color: black;">照片</span>上要多花费<span style="color: black;">有些</span>心思。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">展示<span style="color: black;">宣传</span><span style="color: black;">能够</span><span style="color: black;">短期</span><span style="color: black;">得到</span><span style="color: black;">揭发</span>，需要密切关注，<span style="color: black;">即时</span>分析转化数据，修改出价策略，并且对<span style="color: black;">照片</span>素材进行更换，多素材准备，来进行<span style="color: black;">宣传</span>优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">03 google<span style="color: black;">宣传</span>的出价策略</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自动：<span style="color: black;">目的</span>展示次数份额，尽可能<span style="color: black;">加强</span>转化次数，尽可能<span style="color: black;">加强</span>转化价值，尽可能争取<span style="color: black;">更加多</span>点击次数，<span style="color: black;">目的</span><span style="color: black;">宣传</span>支出<span style="color: black;">报答</span>率，<span style="color: black;">目的</span>每次转化<span style="color: black;">花费</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">手动：每次点击<span style="color: black;">花费</span>人工出价</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">出价策略，<span style="color: black;">能够</span>手动出价<span style="color: black;">协同</span>自动相互<span style="color: black;">上下</span>进行<span style="color: black;">宣传</span>投放，自动策略，为最大限度地<span style="color: black;">提高</span>效果，并向<span style="color: black;">设备</span>学习算法<span style="color: black;">供给</span>充足的数据来做出明智的出价决策，在<span style="color: black;">运用</span><span style="color: black;">目的</span><span style="color: black;">宣传</span>支出<span style="color: black;">报答</span>率尽力达到设置<span style="color: black;">需求</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">期盼</span>上面的介绍对您有<span style="color: black;">有些</span>启发，后续<span style="color: black;">咱们</span>会介绍<span style="color: black;">更加多</span>独立站运营的站外引流知识，能够在跨境电商寻找一个新的<span style="color: black;">营销</span>途径。</span></p>
期待你更多的精彩评论，一起交流学习。 期待与你深入交流，共探知识的无穷魅力。
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