怎么样策划落地页，才可给企业带来高转化？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">访客在接触你的品牌时<span style="color: black;">拜访</span>的<span style="color: black;">第1</span>个页面，<span style="color: black;">便是</span>落地页。落地页<span style="color: black;">一般</span>区别于你的官网和其他页面，是一个以营销转化为目的的独立页面。简单<span style="color: black;">来讲</span>，好的落地页<span style="color: black;">能够</span>促成一笔交易，<span style="color: black;">亦</span><span style="color: black;">能够</span>传播品牌的促销活动，<span style="color: black;">供给</span>品牌信息并获取访客联系方式。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e44f3070faed4a36b35b74974b8137a6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725849481&x-signature=Mtv%2Fqs1VYfBD7EGNENtKiAc0RS8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>在做一个<span style="color: black;">优秀</span>的落地页时，应该<span style="color: black;">重视</span>以下四点内容，<span style="color: black;">加强</span>页面的转化率：</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>站在用户的角度，提出<span style="color: black;">处理</span><span style="color: black;">方法</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span><span style="color: black;">青年</span>人的生活压力很大，<span style="color: black;">非常多</span>人毕业之后，又萌生了继续学习的想法。<span style="color: black;">因此呢</span>，<span style="color: black;">咱们</span>能看到<span style="color: black;">非常多</span>学历教育企业的落地页。从这些学历教育落地页中，<span style="color: black;">咱们</span>总结出4点经验供<span style="color: black;">大众</span>参考：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e9c6f8d7542b4d209a04952269c501b6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725849481&x-signature=SGMveyKUoQelfj0aYmeyf1pNoxM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、首屏的banner最好能图文结合，<span style="color: black;">照片</span>越真实、清晰，越能吸引访客。<span style="color: black;">例如</span>学历教育落地页上，放校园图、学生图、场景图都会比较有吸引力。在撰写文案时，应多加入访客关心的内容，<span style="color: black;">例如</span>“1.5年”、“免考数英”等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、完整一套的落地页有8屏，<span style="color: black;">能够</span>在前3屏<span style="color: black;">安置</span>对话链接、<span style="color: black;">微X</span>号、二维码等，<span style="color: black;">尽可能</span>把转化问题集中在前几屏<span style="color: black;">处理</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、第4屏最好设置<span style="color: black;">有些</span><span style="color: black;">能够</span>吸引访客点击的、企业<span style="color: black;">能够</span>满足的痛点<span style="color: black;">需要</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、第4屏之后，企业<span style="color: black;">能够</span>多引入“自我介绍”的内容。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>PC端内容布局一览</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>屏</strong><span style="color: black;">通常</span>放导航和banner大图，导航中最好给到访客<span style="color: black;">拜访</span>自己店铺或其他站点的链接；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二屏</strong>放表单和业务<span style="color: black;">归类</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三屏</strong>放<span style="color: black;">制品</span>详情，并对<span style="color: black;">制品</span>的核心卖点进行讲解；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第四屏</strong>放品牌的优惠信息；</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f82b48de01974d328a18e55d29eed0c1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725849481&x-signature=XO7hznDVJZWh99vJaSyfs587r2c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第五屏</strong>图文结合地放送一个或多个成功案例；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第六屏</strong>放企业<span style="color: black;">关联</span>的荣誉、<span style="color: black;">媒介</span><span style="color: black;">报告</span>、团队规模等；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第七屏</strong>放小表单，以及企业的联系方式；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第八屏</strong>底部友链，并放上备案、网站声明等。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>表单<span style="color: black;">重视</span>事项</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">表单最好只留1-3个选项，选项太多会<span style="color: black;">引起</span>客户流失；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">制造有诱导性的提交按钮，如“0元申请”、“免费<span style="color: black;">查找</span>”等；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">验证码<span style="color: black;">针对</span>落地页的导流是一把双刃剑，它确实<span style="color: black;">能够</span><span style="color: black;">加强</span>搜索质量，<span style="color: black;">然则</span><span style="color: black;">亦</span>容易<span style="color: black;">导致</span>客户流失；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">落地页中<span style="color: black;">倘若</span>有两个<span style="color: black;">或</span>两个以上的表单，最好不要重复。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/addbaa062449466499d08d97412e6bed~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725849481&x-signature=%2FiRpaRTfNlzCxldb%2BsT6iKY98Q4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实落地页<span style="color: black;">触及</span>的推广营销知识非常广，<span style="color: black;">倘若</span>您想<span style="color: black;">认识</span><span style="color: black;">更加多</span><span style="color: black;">新闻</span>，欢迎关注“<strong style="color: blue;"><span style="color: black;">广州神鹰网络科技有限<span style="color: black;">机构</span></span></strong>”哦！神鹰<span style="color: black;">已然</span>为众多企业做过品牌推广服务，全力打造品牌竞争力，<span style="color: black;">快速</span><span style="color: black;">加强</span>品牌影响力！</p>
你的留言真是温暖如春，让我感受到了无尽的支持与鼓励。
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