玩互联网却仍然是穷鬼,只怪不懂打造一套营销型平台体系
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>,几个互联网老流氓伙同拥趸又在兜售各色网络<span style="color: black;">挣钱</span>“<span style="color: black;">秘籍</span>”, 看得洒家直发笑。不多吐槽,<span style="color: black;"><span style="color: black;">做为</span>一个实在人</span>调侃完最重要的是给出一套更<span style="color: black;">可靠</span>的<span style="color: black;">处理</span><span style="color: black;">方法</span>切实让订阅本号的有缘人<span style="color: black;">早点</span>发财。本文将摘取第八期私享会部分内容震颤诸位看客老爷们的心。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <a style="color: black;">表情包</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_gif/vwWXNGTJrV2THNMUsgX95z5eiadyBSgj2iaiaoVOutnbfzia4tdYlicOpxLmI5Dic6FKFjZcXicELYuLhn2XSdU8Viadicw/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文末附老徐私享会第九期</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">营销型平台体系二三事</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <img src="http://mmbiz.qpic.cn/mmbiz_png/l9NiaibVIiaW9LWHpwOmpib2pRZ7QU9Qukko18EpKvSmgfDZtZwfjW7ib2xNkn9Fnf6IPoVRGBRmyAibBiaUrh2dyp17A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一切互联网的信息露出都有赖于网络工具、平台,信息露出是一切业务的<span style="color: black;">基本</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">所说</span>营销型平台即</span></strong><strong style="color: blue;"><span style="color: black;">借助平台功能特性,匹配以恰当的内容,以及布局,精心设计信息露出方式,促成<span style="color: black;">商场</span><span style="color: black;">目的</span>的达成。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>搭建营销型平台体系<span style="color: black;">便是</span>围绕<span style="color: black;">商场</span><span style="color: black;">目的</span>有机组合各个成交型平台织一张撒向市场的成交网。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销型平台体系的搭建在<span style="color: black;">全部</span>网络营销体系里面<span style="color: black;">处在</span>一个什么样的位置?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一般来讲网络营销洒家倾向于<span style="color: black;">能够</span>分为两大板块——前端和后端,前端<span style="color: black;">基本</span>板块<span style="color: black;">重点</span><span style="color: black;">包含</span>定位,营销型平台体系构建;后端是运营部分的引流推广转化成交。<span style="color: black;">能够</span>这么理解,前端<span style="color: black;">便是</span>设计架构一个<span style="color: black;">挣钱</span>的<span style="color: black;">设备</span>,而后端<span style="color: black;">便是</span><span style="color: black;">经过</span>运营让这<span style="color: black;">设备</span>运转落地生金。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其中“平台”一词涵盖互联网上一切可供信息露出的站点,应用,各色自<span style="color: black;">媒介</span>账号</span>……</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为啥说构建一个营销型平台体系非常重要呢?<span style="color: black;">由于</span>这玩意<span style="color: black;">便是</span><span style="color: black;">挣钱</span><span style="color: black;">设备</span>,你没把这个搭建好,就把流量往里倒,<span style="color: black;">便是</span>白折腾。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">构建起完善的营销型平台体系,方可大规模导入流量。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跟我之前分享过的高转化成交系统部分的内容相比,本文侧重于阐述各大平台功能的<span style="color: black;">恰当</span>调配,<span style="color: black;">经过</span>恰当布局内容露出信息去搭建成交场(侧重信息露出方式的设计,至于内容本身调性质地的调配方子以后抽机会说)。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">结合高成交体系的<span style="color: black;">哪些</span>东西来搞点项目,基本上所向披靡。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>搭建一套营销型平台体系?</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>,把你用到的任何一个平台都建成营销型平台,刀刀见血,不放空炮;</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二,主次分明,取众平台之长,织一张撒向市场的成交网(即营销型平台体系)。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">要搭建营销型平台有</span><span style="color: black;">2</span></strong><strong style="color: blue;"><span style="color: black;">个基本动作必须到位</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>必须<span style="color: black;">知道</span><span style="color: black;">商场</span><span style="color: black;">目的</span>,通俗一点的话<span style="color: black;">便是</span>设计好盈利模式<span style="color: black;">吗</span>。例如<span style="color: black;">有些</span>传统的企业,你到底是搞招商加盟、批发还是零售,做自<span style="color: black;">媒介</span>的话,你是要撸<span style="color: black;">宣传</span>费,还是引流嫁接<span style="color: black;">制品</span>去变现?盈利模式<span style="color: black;">区别</span>,平台的装扮<span style="color: black;">亦</span><span style="color: black;">区别</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想明白自己想要的是什么不瞎折腾非常重要,<span style="color: black;">倘若</span>你不想<span style="color: black;">挣钱</span>的话,你<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">知道</span>一下你自己想要表达啥。例如有些人觉得他妈写点<span style="color: black;">文案</span>就很爽,个人<span style="color: black;">意见</span>你有空的时候还是<span style="color: black;">想要</span>想<span style="color: black;">文案</span>怎么勾兑能让自己更爽?经济动机,非经济动机,你把啥摆在首位,都无可厚非,重要的是,你要<span style="color: black;">晓得</span>自己想要啥。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二个基本的动作是,基于盈利模式结合平台的功能,去策划信息露出方式。坚决杜绝瞎搞,当然还有一个前提是平台规则<span style="color: black;">准许</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span>到内容布局上,明确了你要什么之后呢,搭建一个营销型的平台,<span style="color: black;">或</span>是成交型的平台,不管是哪个平台,都要<span style="color: black;">处理</span>这</span>3<span style="color: black;">方面的内容——</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>,说明你是谁,你<span style="color: black;">善于</span>什么,你能<span style="color: black;">供给</span>什么好处<span style="color: black;">或</span>是你能<span style="color: black;">供给</span>什么<span style="color: black;">制品</span>。要<span style="color: black;">晓得</span>,一个人<span style="color: black;">忽然</span>在网上冒出来,<span style="color: black;">通常</span><span style="color: black;">状况</span><span style="color: black;">无</span>人<span style="color: black;">晓得</span>你是谁,这个时候最好介绍你自己。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二,构筑内容方阵,证明你是谁,证明你<span style="color: black;">供给</span>的东西<span style="color: black;">供给</span>的好处,<span style="color: black;">处理</span>信任问题,<span style="color: black;">这儿</span>还<span style="color: black;">包含</span>策划<span style="color: black;">有些</span>内容,进行互动;前面是说明一个东西,<span style="color: black;">能够</span>用简短的自我介绍的形式,<span style="color: black;">或</span>像简历<span style="color: black;">同样</span>的东西,而内容方阵,是更加深入的阐述;</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第三,当说明了你是谁,你<span style="color: black;">善于</span>啥,<span style="color: black;">而后</span>你<span style="color: black;">供给</span>什么东西,<span style="color: black;">经过</span>内容搭建了一个成交场,<span style="color: black;">而后</span>就<span style="color: black;">能够</span>水到渠成引出业务了。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当你<span style="color: black;">美丽</span>的自我介绍以及牛叉的内容方阵将看客老爷们的欲求点挠得直痒痒的时候。该卖东西的就卖东西,该留联系方式引流的就留方式引流,想怎么做买卖怎么来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此时此刻,干柴烈火。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">营销型平台搭建实操案例</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">营销型<span style="color: black;">微X</span>个人号</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>个人号的信息露出部位<span style="color: black;">重点</span>有——昵<span style="color: black;">叫作</span>,头像,个性签名,封面相册,<span style="color: black;">伴侣</span>圈。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <strong style="color: blue;"><span style="color: black;">先上图——</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <img src="http://mmbiz.qpic.cn/mmbiz_png/l9NiaibVIiaW9KOOZVT7b3Bwxzg2WOibOBr1yRWPFV9vvzTEuLUziaMRneHPq7cmicehbqzK6eXtR1dZAUMXHjEG9Y4g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">图一</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">个性签名:老板来一碗良心。塑造一个靠谱的调性,博取信任。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">封面相册:精炼的话表述了代理政策,<span style="color: black;">商场</span>模式的展现,一看<span style="color: black;">便是</span>微商,平时<span style="color: black;">伴侣</span>圈的内容,用户一看就<span style="color: black;">晓得</span>是在卖货,对她感兴趣的人戳开她头像之后一张封面相册映入眼帘——收代理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有的时候,光<span style="color: black;">经过</span><span style="color: black;">伴侣</span>圈,或个性签名,还不足以对你形成一个立体的认知,这个时候<span style="color: black;">恰当</span>策划信息露出方式就<span style="color: black;">显出</span>尤为重要,上图的一张封面相册就起了画龙点睛的<span style="color: black;">功效</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/l9NiaibVIiaW9KOOZVT7b3Bwxzg2WOibOBr1DJiazGoylAkBJfbHko5Q57LsqibvegagHlxxKQFDMVhboW5pEqR2bY6g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">再来第二张截图,不需要我解释诸位都晓得人家是干啥的了吧?</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一句话概括<span style="color: black;">便是</span>——<span style="color: black;">恰当</span>利用平台有限的信息露出点,完成以下的几大使命。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>,<span style="color: black;">你是谁,你特么干<span style="color: black;">吗</span>的;</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二,<span style="color: black;">有什么好东西;</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> 第三,<span style="color: black;">怎么样</span>和你达成买卖?</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">营销型<span style="color: black;">微X</span>公众号</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>不按正常<span style="color: black;">招数</span>出牌,先举一个反例,扒一个看似不可能不专业其实做得并<span style="color: black;">欠好</span>的<span style="color: black;">微X</span>公众账号。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/l9NiaibVIiaW9KOOZVT7b3Bwxzg2WOibOBr1PbVJBH9agB1wAqLcYpq7SPzFZlRvEI6UHaQ9icmcEsfQ28lz5VSj5Tw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上面是馒头商学院的一个账号,人家是搞培训的,教你咋做<span style="color: black;">制品</span>咋搞运营。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">洒家<span style="color: black;">此刻</span>问个问题,诸位<span style="color: black;">晓得</span>这个账号哪里做得不到位吗?<span style="color: black;">能够</span>先摁住下文,自己动脑想想,<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">自动</span>点开<span style="color: black;">有些</span>公众号截<span style="color: black;">有些</span>图琢磨一下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <img src="http://mmbiz.qpic.cn/mmbiz_png/l9NiaibVIiaW9KOOZVT7b3Bwxzg2WOibOBr1zGmdicoVnmrWF1hjhxOITPS9RMQQWLvuzTYm9QnhgVFU5KW8BibRFhow/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">再来一个反面教材</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">它有个毛病<span style="color: black;">便是</span>,不管是推文还是菜单栏<span style="color: black;">所有</span>推的基本都是业务。一个陌生的访客进去一看,基本上是要<span style="color: black;">满脸</span>懵逼,本账号单单一个劲地推业务,完全忘了<span style="color: black;">另一</span></span>2<span style="color: black;">个板块的东西——阐述你是谁,<span style="color: black;">同期</span>用一个内容矩阵来证明你是谁。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看一篇<span style="color: black;">文案</span>进去,大部分人是会好奇号主是干<span style="color: black;">吗</span>的;内容矩阵有干货对胃口的话,用户就会沉淀下来,最后,自然而然就<span style="color: black;">能够</span>引出业务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/l9NiaibVIiaW9KOOZVT7b3Bwxzg2WOibOBr1S4BtE2rv05IYhW8zv8II4ldpQdibH0nibjkiaceCYwibDBgLkShiczcOGgg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再给<span style="color: black;">大众</span>发一张<span style="color: black;">熟练</span>的图,这个是洒家自己公众号。不管是俺个人品牌下的账号,还是我自己做业务的号,俺都会严格会<span style="color: black;">按照</span>以下架构(<span style="color: black;">倘若</span>诸位看到<span style="color: black;">日前</span>有别人这么搞的,肯定是抄洒家的,<span style="color: black;">由于</span>这个<span style="color: black;">招数</span>是俺试错多次锤炼出来的。)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">赤裸裸说一个俺做号的一个方程式——</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>,关于本号,说掉你是谁,别</span>TM<span style="color: black;">太自大,你在互联网上,别人一面之缘,<span style="color: black;">无</span>人<span style="color: black;">晓得</span>你是什么鸟人,你又不是总统,天天有电视广播互联网,全方位强奸。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第二,</span><span style="color: black;">内容分板块做个干货矩阵;</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第三,列出你的业务矩阵。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">保准</span>一个新粉丝,一个关注你的账号就<span style="color: black;">晓得</span>你是谁,<span style="color: black;">经过</span>内容矩阵进一步确认你是谁,对你产生兴趣找到示爱的通道</span>—<span style="color: black;">业务矩阵。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还是那句话别太自大一上来就甩业务<span style="color: black;">好似</span>全世界的人都跟你很熟<span style="color: black;">同样</span>,对<span style="color: black;">非常多</span>新客来讲,基本状态是<span style="color: black;">满脸</span>懵逼,你最好敞亮点给足你是谁的信息,而不<span style="color: black;">指的是</span>望他看你几百篇<span style="color: black;">文案</span>充分体察你的内涵。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">成交型</span>QQ</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>公众号没出来的时候,<span style="color: black;">非常多</span>人<span style="color: black;">重点</span>是靠推广他的</span>QQ<span style="color: black;">号结合</span>QQ<span style="color: black;">空间去做成交的。<span style="color: black;">重点</span>是<span style="color: black;">经过</span></span>QQ<span style="color: black;">头像,个性签名</span>+QQ<span style="color: black;">空间内容布局</span>(<span style="color: black;">参照<span style="color: black;">微X</span>公众号菜单栏设置</span>)<span style="color: black;">,<span style="color: black;">处理</span>你是谁,你是卖什么的,<span style="color: black;">而后</span>用<span style="color: black;">有些</span>干货证明你能提供这些东西,<span style="color: black;">而后</span>引出业务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/l9NiaibVIiaW9KOOZVT7b3Bwxzg2WOibOBr1gMAdykrSQzdEcHS97RIicnF7SzrjKY0Lzic4Voodf3Lux6d8XgRbtvkg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分享一个吃相难看<span style="color: black;">然则</span>相对到位的</span>QQ<span style="color: black;">号案例</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">成交型<span style="color: black;">博客</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参照<span style="color: black;">微X</span>公众号平台的<span style="color: black;">同期</span>有他自己的特点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">博客</span>的特性去调配不<span style="color: black;">同样</span>的成交型平台</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <img src="http://mmbiz.qpic.cn/mmbiz_png/l9NiaibVIiaW9KOOZVT7b3Bwxzg2WOibOBr1qCSfNhibicULlLCpytUFnNssdbJFQicPxaaP6DszibpXP3dHpPfJShz2hQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/l9NiaibVIiaW9KOOZVT7b3Bwxzg2WOibOBr1BfnicCg0ibXQkPH4icXicGE8dXmbEopI2nw0JzasnsOFicPXtFIO4lUc4TA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个是给<span style="color: black;">大众</span>去学思路,这个<span style="color: black;">便是</span>吸流量的业务模式的搭建,写上是干<span style="color: black;">吗</span>的,靠评论引流,内容其实是没什么讲究。还是那个<span style="color: black;">招数</span>,<span style="color: black;">处理</span>你是谁,你有什么好处,凭什么信任你,这几个问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <img src="http://mmbiz.qpic.cn/mmbiz_png/l9NiaibVIiaW9KOOZVT7b3Bwxzg2WOibOBr1IIZTrh5WuGGoBfSUNNian5qhiasbGDuw2MYnPOVjau9EeKjpXuX0oZlg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">铁粉们,<span style="color: black;">博客</span>走一个关注</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">用好置顶<span style="color: black;">博客</span></span>(<span style="color: black;">关于本号,本博,</span>)<span style="color: black;">背景图,置顶<span style="color: black;">博客</span><span style="color: black;">意见</span>写一篇</span>”<span style="color: black;">我是谁,我能给你带来什么好处之类的介绍型<span style="color: black;">文案</span>。</span>”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">成交型快手</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频内部插<span style="color: black;">宣传</span><span style="color: black;">或</span>干脆原生<span style="color: black;">宣传</span>视频,加上账号介绍<span style="color: black;">宣传</span>露出。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">快手这类的平台只能<span style="color: black;">做为</span>导流<span style="color: black;">途径</span>,其平台功能特性使然,<span style="color: black;">没法</span>完成转化成交(移动支付都不支持)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看到这个,人家<span style="color: black;">便是</span>很好的成交型快手,<span style="color: black;">首要</span>,介绍自己是干啥的,<span style="color: black;">而后</span>说一下,<span style="color: black;">而后</span>再留下业务,内容都是在证明自己是干啥的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面这个,卖金属探测器的,他不会直接去卖,而是告诉你这东西能用来干<span style="color: black;">吗</span>,人只会关心买你这个东西,能给他带来什么好处。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;"><strong style="color: blue;"><span style="color: black;">像今日头条,一点<span style="color: black;">新闻</span>,百家号,企鹅<span style="color: black;">媒介</span>平台这些平台,<span style="color: black;">通常</span>只能是用来引流,有<span style="color: black;">补助</span>的,还能用来撸<span style="color: black;">宣传</span>费。<span style="color: black;">倘若</span>是撸<span style="color: black;">宣传</span>费,<span style="color: black;">能够</span>去看洒家之前的关于今日头条的万字干货,全网最良心的一篇,<span style="color: black;">无</span>之一。引流的话,千篇一律,要么<span style="color: black;">文案</span>末尾能留的就留,要么就设置一个百度霸屏,<span style="color: black;">或</span>是在评论底下诱导<span style="color: black;">她们</span>去加你。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">营销型网站</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">像这个东西,最有<span style="color: black;">表率</span>的是百度竞价单页,<span style="color: black;">所说</span>的营销型网站,都是<span style="color: black;">根据</span>我的方程式来的。<span style="color: black;">通常</span>卖光盘的还在,什么丰胸,什么的乱东西都不敢搞了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">营销型网站</span>: <span style="color: black;">我是谁,我能给你<span style="color: black;">供给</span>什么好处</span>(<span style="color: black;"><span style="color: black;">制品</span>布局<span style="color: black;">归类</span></span>)<span style="color: black;">,凭什么信任你</span>(<span style="color: black;">资质荣誉证书</span>)</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">最典型的<span style="color: black;">便是</span>百度竞价单页</span>(<span style="color: black;">烧钱的东西,必须刀刀见血,<span style="color: black;">保准</span>转化率</span>)<span style="color: black;">,<span style="color: black;">所说</span>麻雀虽小五脏俱全,一个营销型站点只是一个竞价单页的扩充版。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">卖刘忽悠光碟的竞价单页</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>要提醒你的是,避免一个坑,别去学大品牌,像苹果,进入站点一上来<span style="color: black;">便是</span><span style="color: black;">制品</span>展示页。正常一个小玩家,鬼都不<span style="color: black;">晓得</span>你干<span style="color: black;">吗</span>的,不要瞎嘚瑟,一句话,找几个单页,自己先<span style="color: black;">科研</span>一下,做好内容布局。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">营销型的天猫店或淘宝店,营销型app……围绕<strong style="color: blue;"><span style="color: black;">打造营销</span></strong>型平台的方程式<span style="color: black;">自动</span>拓展,略……</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>营销系平台体系<span style="color: black;">便是</span><span style="color: black;">恰当</span>调配各大成交型平台,取各家之长,搭建一套体系,服务于业务,落地生金。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说好的营销型知乎呢?一两句<span style="color: black;">不足</span>说,咱第九次私享会接着扒……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">私享会第九期:扒光知乎玩法底裤,打开新流量宝库</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2016年各大主打<span style="color: black;">设备</span>算法的自<span style="color: black;">媒介</span>平台(今日头条,百家号之类的)一手拿流量,一手拿<span style="color: black;">补助</span>,把广大“自<span style="color: black;">媒介</span>人” 哄诱得团团转。而知乎这一本该<span style="color: black;">注重</span>程度放到前三的平台却鲜有人提及,让聒噪的尘土再飞一会儿吧,不消多时,知乎的迟早亮瞎你的眼。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这次</span>私享会洒家继续赤膊上阵,为<span style="color: black;">大众</span>深度挖掘知乎的一套玩法,起风了,这猪你当还是<span style="color: black;">欠妥</span>?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">知乎这个主题<span style="color: black;">最少</span>会安排两次分享,<span style="color: black;"><span style="color: black;">这次</span>私享会将图文并茂输出以下重要信息点——</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1,知乎的重要性,凭什么<span style="color: black;">作为</span>下一个引流风口。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2,<span style="color: black;">解码知乎信息露出算法,打造万赞爆款答案,获取海量流量。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3,<span style="color: black;">知乎引流变现姿势大全。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下次关于知乎这一主题的分享,暂定围绕“<span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">作为</span>一名合格的知乎大V</span>”展开,强调其在塑造个人品牌方面<span style="color: black;">装扮</span>的重要角色,而<span style="color: black;">这次</span>分享侧重的是对做项目的<span style="color: black;">道理</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">时间:<span style="color: black;">11月29日(下周二)晚八点半</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">上课方式:报名成功后,会发放千聊直播间一对一优惠码,届时准时来听分享<span style="color: black;">就可</span>。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">为把控受众群体,分享设有<span style="color: black;">必定</span>门槛,但仍留有绿色通道。</strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">至于本堂课的价值,硬要说个<span style="color: black;">报答</span>率,那<span style="color: black;">必定</span>是1W+倍。</strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">注:<span style="color: black;">这次</span>私享会门槛费</span><span style="color: black;">千万别发红包,请直接转账,转账<span style="color: black;">能够</span>方便洒家助理在电脑端操作<span style="color: black;">即时</span>给大伙儿发放直播间一对一优惠码,错转支持退款。</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">绿色通道关闭后可戳阅读原文直接买票收听,介意勿扰。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">常识尚未普及,吾等仍需<span style="color: black;">奋斗</span>。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">长按</strong></span><span style="color: black;">二维码<span style="color: black;">照片</span>,</span><span style="color: black;"><strong style="color: blue;">识别</strong></span><span style="color: black;">关注进入后台</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">后台回复“知乎”提取报名方式。</span></strong></span></p>
感谢您的精彩评论,为我带来了新的思考角度。 祝福你、祝你幸福、早日实现等。 感谢楼主分享,祝愿外链论坛越办越好! 网站建设seio论坛http://www.fok120.com/ 可以发布外链的网站 http://www.fok120.com/ 楼主听话,多发外链好处多,快到碗里来!外链论坛 http://www.fok120.com/
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