视觉营销与首页设计--打造热销网页|连载（九）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/lVb9hmEph5xwdLH2WUT2dn4LjSyjTwO0SoiaibnH3T5xDicKS3G2UkgUWfXC45J6MjmInFjzTxmFxYpjiay87N7sdA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是阿牛哥徐全讲热销详情页的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第九篇连载课程（共10篇）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我<span style="color: black;">晓得</span>你需要，<span style="color: black;">因此</span>我<span style="color: black;">始终</span>在<span style="color: black;">这儿</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《视觉营销与首页设计--打造热销网页》</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">时长：6"52"</span></span></p><strong style="color: blue;"><span style="color: black;">课程笔记</span></strong><span style="color: black;">营家，更懂<span style="color: black;">营销</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">一.视觉营销</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">什么是视觉营销？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视觉营销是<strong style="color: blue;">利用色彩、图像、文字</strong>等<span style="color: black;">导致</span>的冲击力吸引潜在客户的关注，由此来<strong style="color: blue;"><span style="color: black;">增多</span><span style="color: black;">制品</span>和店铺的吸引力</strong>，从而达到营销制胜的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/lVb9hmEph5xwdLH2WUT2dn4LjSyjTwO0SgPSXz3rdIK1aOH00dRk7CnIuFLHwjqXF1VhJwByBKNanRO48I9Mpg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">视觉以营销为目的，目的是<span style="color: black;">经过</span>“视觉”来实现</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视觉营销的基本原则</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">一.目的性</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">知道</span>视觉应用的目的，分析<span style="color: black;">目的</span>客户群的<span style="color: black;">需要</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对<span style="color: black;">制品</span>属性的<span style="color: black;">特殊</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">二.审美性</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">注<span style="color: black;">注重</span>觉感受</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">寻找视觉规律</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">把我客户群的审美心理</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">三.统一性</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">色彩应用的统一</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">店铺风格与<span style="color: black;">制品</span>风格的统一</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">四.实用性</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">认识</span>店铺功能</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">服务客户<span style="color: black;">需要</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">权衡操作方便性</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/lVb9hmEph5xwdLH2WUT2dn4LjSyjTwO05fiagEkceAhWOWjZLvib58ug569KvW1rMb8LGDKlfJNLeOmmeP38MxOg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">目的性、实用性、审美性、统一性的大概说明</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/lVb9hmEph5xwdLH2WUT2dn4LjSyjTwO0OLSClCY1D8XMjaibs5AR9ywmhxrgWmcLaiaFY5HI96XKaa7Agiaj8euGg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">二．首页设计</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PC端</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">首页设计<span style="color: black;">构成</span>部分</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">店招、海报、互动活动、优惠券、<span style="color: black;">制品</span><span style="color: black;">归类</span>、购物须知、<span style="color: black;">制品</span>排版</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/lVb9hmEph5xwdLH2WUT2dn4LjSyjTwO0baGPd2gIjEnrAYmsDuRsoJI521s6gYWpxFC5D1jojbjDkDozqIFdZA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">店铺首页的风格</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">简约类</span></strong><span style="color: black;">：整体布局统一，以黑色、灰色为主红色为辅色</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">文艺类</span></strong><span style="color: black;">：文艺类与小清新以及日韩风格类似，区分不<span style="color: black;">显著</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/lVb9hmEph5xwdLH2WUT2dn4LjSyjTwO0iaNMqrv0h4AibWrX0p3RS8ws1NKJic2WBveN3A0P3flwBMQxku7O1g4KQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">平常</span>字体的运用</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简约类常用黑体；文艺、小清新的<span style="color: black;">通常</span>为开题和宋体；日系<span style="color: black;">通常</span>用日文加汉子表达</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/lVb9hmEph5xwdLH2WUT2dn4LjSyjTwO05czQUy3TsBiajUorDHScE5OpCGfy61VPsRuickic61KY0Cg9vibI3vkhiaA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">手机端</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">装修无线店铺，能为店铺加权，<span style="color: black;">加强</span>店铺搜索权重，<span style="color: black;">增多</span>流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/lVb9hmEph5xwdLH2WUT2dn4LjSyjTwO08icXnhhy1icbiaXXCzj00MeniaaDicFphGp2ic3IhysIjXyTJicyzVUqTOV1Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_gif/lVb9hmEph5xwdLH2WUT2dn4LjSyjTwO0hiaV6e6awtA2Z8nt5rosKoanMQ3uVLpgibLKfSmJfLg0fB6mPCZvoGtw/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后一节课程内容：<span style="color: black;">怎样</span>设计详情页</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">明天见！白了个白～</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">和营家聊聊】</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你的页面</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/lVb9hmEph5x1lMwozmbsa0L5MGObgkYf73nib5Vac59cp0sp3uPq9icT0ZONPl2zAaje41apMX1v3k43jZ0DjjGg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="http://mmbiz.qpic.cn/mmbiz_gif/lVb9hmEph5zaIG0bibzp0hp3VV0myGgFIbG0wWoQresiciaJBUTzwyG3cun6bvpYqUNurAgjibl4xlGFicKicQKtYhvw/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">戳原文，更有料！
感谢您的精彩评论，为我带来了新的思考角度。 交流如星光璀璨，点亮思想夜空。
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