怎么样用页面数据化分析为店铺运营做服务?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/HNwHlREcLhRziaTavnq0b8bYWiau5NWXLccoAxV8pBrUXI3vibzjibk6sUjIavVr0kNzApYANFmVKdIQKhVSpxBHjw/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在过去的618大促,相信<span style="color: black;">更加多</span>商家收<span style="color: black;">得到</span>了不错的成果,当然<span style="color: black;">亦</span>有许多商家在大促中<span style="color: black;">由于</span>页面上的<span style="color: black;">各样</span><span style="color: black;">原由</span>造<span style="color: black;">成为了</span>不少的遗憾,在双11大促又要到来之际,页面<span style="color: black;">怎样</span>更好的<span style="color: black;">协同</span>运营需要,<strong style="color: blue;">在</strong></span><span style="color: black;"><strong style="color: blue;">大数据</strong></span><span style="color: black;"><strong style="color: blue;">的时代,更好的<span style="color: black;">运用</span>好页面数据化分析为店铺运营做好服务值得深入讨论。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>讨论一下活动首页的数据化测试,活动首页数据面上可关注二个方面,<strong style="color: blue;">一是活动首页千人千面,二是活动页面的页面展现和宝贝<span style="color: black;">摆设</span>的数据化测试。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>千人千面</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相信<span style="color: black;">更加多</span>的商家已在<span style="color: black;">运用</span>这一重要而<span style="color: black;">精细</span>引导客户的页面工具,<span style="color: black;">大众</span><span style="color: black;">亦</span><span style="color: black;">能够</span>参考官方(如下图所示)双十一页面千人千面的<span style="color: black;">举荐</span>页面运营节奏。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HNwHlREcLhSxYDvlISTQgkFOfMOT23e2hsETu3AciaeuORzDCibvjuBDm6ibY74zhgoIas5TAg8BVmiaia9afeL1H2w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然要做好千人千面需要在大促活动之前<strong style="color: blue;"><span style="color: black;">首要</span>做好人千面的测试</strong>,对<span style="color: black;">平常</span>的大促活动而言,比较有效的千人千面的活动设置<span style="color: black;">重点</span>运用预热吸引来的客户(已<span style="color: black;">保藏</span>、已加购物车,已领取优惠券)以及新客户(全新客户)的数据做测试,并且<strong style="color: blue;"><span style="color: black;">能够</span>把大促活动当天的安排分上午、下午、<span style="color: black;">夜晚</span>三个<span style="color: black;">重点</span>时间段来做页面的安排</strong>,在大促爆发当天上午为了<span style="color: black;">协同</span>官方赛马尽可能出量,新老客页面核心位置都是在做优惠促销气氛的营造,让店铺尽可能出量,抢赛马机制<span style="color: black;">能够</span>带来的好官方位置;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而大促下午时间比较上午<span style="color: black;">来讲</span><span style="color: black;">营销</span>相对疲软,这个时候要做的就采用千人千面针对新客户页面继续加大促销气氛营造,给到<span style="color: black;">更加多</span>优惠空间,继续抢新客户的量,而针对老客户则<span style="color: black;">能够</span>转为做老客户专供等类型的促销方式;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而到了<span style="color: black;">夜晚</span>页面<span style="color: black;">能够</span>更新到正常的<span style="color: black;">营销</span>节奏,<span style="color: black;">尤其</span>是一天下来视<span style="color: black;">营销</span><span style="color: black;">状况</span>做正常的<span style="color: black;">营销</span>页面安排。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>活动页面的页面展现和宝贝<span style="color: black;">摆设</span>的数据化测试分析</strong>(如下图所示)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HNwHlREcLhSxYDvlISTQgkFOfMOT23e2JoXhK8PCCMk09x88x0iaJTTeErCXdxKmZLgT6qTZicYibtSMc7v5Agq0g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HNwHlREcLhSxYDvlISTQgkFOfMOT23e2vqXjo7egYD4FkKCrWPSicvib0BpNPmaicREGaAB5R4wOZmoOQtXsMGraQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">操作<span style="color: black;">仔细</span>路径:</span><span style="color: black;">生意参谋</span><span style="color: black;">-流量-装修分析-无线-活动首页-查看详情-点击分布,<span style="color: black;">经过</span>对活动页面上点击数据进行页面优化,<span style="color: black;">通常</span><span style="color: black;">能够</span>分析三类数据:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、活动页面<span style="color: black;">关联</span>活动宝贝的点击数据;</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、分析核心宝贝的点击量和</strong></span><span style="color: black;"><strong style="color: blue;">点击率</strong></span><span style="color: black;"><strong style="color: blue;">;</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、对核心活动宝贝进行优化策略<span style="color: black;">调节</span>;</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对<span style="color: black;">以上</span>三个方面的数据<span style="color: black;">调节</span><span style="color: black;">通常</span><span style="color: black;">意见</span>视页面流量数据<span style="color: black;">状况</span>做活动<span style="color: black;">1星期</span>前的分析。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>数据优化测试,以及活动页面点击分布得出以下几个决策点:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、好位置点击<span style="color: black;">欠好</span>——换图、换颜色、改主题;</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、好款式位置<span style="color: black;">欠好</span>——改位置、上挪、放大;</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、好款式点击<span style="color: black;">欠好</span>——换图、换颜色、改主题</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经测试后<span style="color: black;">发掘</span><span style="color: black;">区别</span>海报效果带来的点击次数<span style="color: black;">明显</span><span style="color: black;">区别</span>(如下图所示)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HNwHlREcLhSxYDvlISTQgkFOfMOT23e21N3Aa5Wt72Qa8yjdG7X63vGVEBpdLySByJN7evaKwDfLSF3gmdTyKA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HNwHlREcLhSxYDvlISTQgkFOfMOT23e2aTzhKfus2TBLk5gvpynpgWg8KOrFKs4hTabfKnYU4Z9GLfhVZsZI7A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由<span style="color: black;">以上</span>案例<span style="color: black;">咱们</span><span style="color: black;">能够</span>总结一下,<strong style="color: blue;">无线活动首页<span style="color: black;">经过</span>数据化优化后,<span style="color: black;">能够</span>在<span style="color: black;">照片</span>位置、<span style="color: black;">照片</span>尺寸、<span style="color: black;">照片</span>美化三个方面做优化,尽可能<span style="color: black;">保准</span>活动主推核心单品宝贝得到<span style="color: black;">更加多</span>的展现。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HNwHlREcLhSxYDvlISTQgkFOfMOT23e2qYazK1HicBbst93pam5lQscBtFdCbnyiavFT9Iy2jWgkHFkgChGL3hJA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">其次需要讨论的<span style="color: black;">便是</span>商品单品页面的数据化优化</strong>,商家<span style="color: black;">伴侣</span>都 <span style="color: black;">晓得</span> <span style="color: black;">最后</span>的<span style="color: black;">营销</span>都 会在单品 页面上成交。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">流量导入 转化效果<span style="color: black;">怎样</span>,<span style="color: black;">能够</span><span style="color: black;">经过</span>生意参谋-商品-商品效果找到相对应该的单品效果进行优化分析。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HNwHlREcLhSxYDvlISTQgkFOfMOT23e2ibkEjEia2cbtxbgwFfVc1PWxcFiavPLjg5oAGYaOPfuXQhsgdicG4IBu7g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如下图分析所示,在无线时代,需要重点强化的是客户在页面的体验,<span style="color: black;">倘若</span><span style="color: black;">咱们</span>能让客户比较快捷的获取商品信息,充分满足消费者对商品的需要的展现,这些简单、清晰、明了的信息能促进消费者在无线端快速下单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">咱们</span>对页面跳失率的分析,<span style="color: black;">能够</span>得出以下三个症结:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1<strong style="color: blue;">、页面信息传达失误,<span style="color: black;">重点</span>表<span style="color: black;">此刻</span>页面<span style="color: black;">规律</span>性不强,<span style="color: black;">不可</span>快速吸引消费者;</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、页面加载时间太长,页面的<span style="color: black;">照片</span><span style="color: black;">体积</span>和尺寸<span style="color: black;">无</span>做优化,使得页面的<span style="color: black;">拜访</span>变得非常慢,<span style="color: black;">不可</span>更好适应活动快节奏的需要;</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、活动<span style="color: black;">相关</span><span style="color: black;">营销</span><span style="color: black;">无</span>做好,不符合<span style="color: black;">相关</span>的<span style="color: black;">第1</span>需要营销<span style="color: black;">规律</span>关系。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HNwHlREcLhSxYDvlISTQgkFOfMOT23e20zFIfEnia9s8I3WKMvpG8xWxAscXSicT1icmGlQ0VPVsZ8MgDSfNhesbA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>页面转化率低,<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>数据分析出<span style="color: black;">通常</span>和以下二个<span style="color: black;">原因</span><span style="color: black;">相关</span>:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">制品</span>的核心卖点不<span style="color: black;">明显</span>,<span style="color: black;">制品</span>的差异化卖点展示不<span style="color: black;">明显</span>;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">制品</span>页面<span style="color: black;">由于</span><span style="color: black;">照片</span><span style="color: black;">或</span><span style="color: black;">规律</span>关系让客户阅读体验<span style="color: black;">不良</span>,<span style="color: black;">导致</span>客户转化不高。</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HNwHlREcLhS6uhw3OqjibSzm8BQTamd8CJMfrO2ryqEMiaVZ9pxfib4SmMibepkfH7ichLWeV0WpRkFIE5yVGgTwsrQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">本期课程收益</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HNwHlREcLhS6uhw3OqjibSzm8BQTamd8CjavymkEezia45ZJrDa6og7qhibXsHDHoueYhUic8x4zUCrM9W9qGj9vibA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HNwHlREcLhS6uhw3OqjibSzm8BQTamd8Cwnicr9ykicfPcTou6uTas4OGz26ClyibFJxWka3RBPvH7ajtP7YrAALQg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HNwHlREcLhS6uhw3OqjibSzm8BQTamd8CmU43nObw6uQdyc9cTGABR38CTGaricY9jWRsdI4SRQMm1VLheyM2WEA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">本期课程安排</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HNwHlREcLhS6uhw3OqjibSzm8BQTamd8ChLg6v9uBDwibhqolerVXdOGufgeQan5icYv9LcYJof6MCoS0bN1icYBUg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">本期课程老师</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">本期报名<span style="color: black;">办法</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">PS:<span style="color: black;">咱们</span>亲爱的收看圈课的<span style="color: black;">伴侣</span>们,感谢<span style="color: black;">大众</span>对<span style="color: black;">咱们</span>的关注和支持!<span style="color: black;">期盼</span><span style="color: black;">咱们</span>的<span style="color: black;">新闻</span>推文能给<span style="color: black;">大众</span><span style="color: black;">供给</span>有<span style="color: black;">帮忙</span>的信息,<span style="color: black;">亦</span><span style="color: black;">期盼</span><span style="color: black;">大众</span>能为<span style="color: black;">咱们</span>的一心一意留下您的一言一语,让<span style="color: black;">咱们</span>在一问一答中<span style="color: black;">一起</span>进步。<span style="color: black;">咱们</span>将对上<span style="color: black;">1星期</span>的留言及问答进行整理并细心回复<span style="color: black;">或</span>于下<span style="color: black;">1星期</span>以<span style="color: black;">文案</span>的方式发布,期待您的发言哦。</span></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
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