nqkk58 发表于 2024-9-2 11:01:36

这10本书，让你制胜营销


    <div style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：DEITY 公众号：心魔营销</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">读书不是为了装逼；</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">读书不是为了陶冶情操。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">读书是为了开智；</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">读书是为了<span style="color: black;">提高</span>见识。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>，读万卷书，行万里路，<span style="color: black;">仅有</span>智慧加经验，才是人生的良性循环。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，才有<span style="color: black;">这次</span>荐书。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下为<span style="color: black;">这次</span><span style="color: black;">举荐</span>的书单，共10本。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《营销按钮》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：老苗</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/8a6723f9d02d4f5eadcc5bc10c6e5c46~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=lyuFeQ5cnKESbkE2hm7hea2u7kY%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做任何事，都需要关键点。营销<span style="color: black;">亦</span>不例外，营销的关键行为<span style="color: black;">便是</span>“营销按钮”，<span style="color: black;">亦</span><span style="color: black;">便是</span>营销最底层的<span style="color: black;">规律</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书从消费者<span style="color: black;">行径</span>和<span style="color: black;">心情</span>着手，让你理解营销的底层<span style="color: black;">规律</span>，<span style="color: black;">经过</span>层层技巧让消费者入套，从而购买你的<span style="color: black;">制品</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">读通这本书，相信你会对<span style="color: black;">各样</span>营销技巧产生原来如此的感觉。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《开练》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：军师唐堂</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1c0e9fa7ccf24b55b226da4205e6fd9c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=ZLLtzSXydvoMbxiV8u%2FYx2q1NWY%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书讲的是<span style="color: black;">怎样</span><span style="color: black;">经过</span>潜<span style="color: black;">认识</span>营销来改变客户的消费决策，<span style="color: black;">经过</span>半练习、半理论的形势让你快速<span style="color: black;">把握</span>潜<span style="color: black;">认识</span>营销。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是乙方，很<span style="color: black;">意见</span>读读这本书，相信会对你<span style="color: black;">怎样</span>说服客户起到非常大的<span style="color: black;">帮忙</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《增长五线》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：王赛</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/aed7ca5b229a43d1b103049c830184ce~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=%2B8GSSWaNvjvEphLxjJ98vZ0HypQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">营销之父菲利普·科特勒<span style="color: black;">举荐</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在本书，作者从当下企业的增长现实困境出发，提出了以增长五线为核心的新增长理论，<span style="color: black;">经过</span>对企业所在发展<span style="color: black;">周期</span>的详尽剖析，结合<span style="color: black;">新鲜</span>的案例，为<span style="color: black;">区别</span>增长态势的企业<span style="color: black;">供给</span>全新的增长路径设计，使企业结合<span style="color: black;">自己</span>的<span style="color: black;">实质</span><span style="color: black;">状况</span>，完成有质量的增长，为企业的长远发展与基业长青奠定<span style="color: black;">基本</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书的内容<span style="color: black;">重点</span>针对亿级企业，但看在是菲利普·科特勒作的序，就值得一读。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">04</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《网站说服力-第二版》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：谢松杰</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1847037843574ef9a5f603ee86667b27~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=QAR9KolJqmfTMgbv1sv%2FCotT6Kc%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做网络营销，<span style="color: black;">不可</span>仅仅只会引流，还要学会策划，要<span style="color: black;">按照</span>用户的<span style="color: black;">需要</span>，<span style="color: black;">她们</span>的搜索意图来策划相应的页面，提高<span style="color: black;">营销</span>转化率。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书从0到1地告诉你页面的策划、布局，让你<span style="color: black;">认识</span>原理，从而<span style="color: black;">能够</span>直接实操。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论是为了<span style="color: black;">提高</span>团队业绩还是网络创业，相信这本书都能帮到你。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">05</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《鹿人说》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：千里鹿</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b3d8403485ad4c15afe5c30a9a7ac4ad~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=2ECSihVMZl1LO3mzhCyAm4RLHmE%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书汇聚32位Top级店铺运营操盘手的智慧与经验。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你做过电商，<span style="color: black;">那样</span>在看故事之余说不定还能学到<span style="color: black;">有些</span>电商运营的细节，从而对你的工作产生<span style="color: black;">帮忙</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你刚接触电商，<span style="color: black;">那样</span>本书能让像看故事<span style="color: black;">同样</span>学习电商，从而<span style="color: black;">认识</span>电商的方方面面，打下坚实的<span style="color: black;">基本</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">06</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《转化为王》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：李改霞</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c98372f05d324cf19831f84818c49752~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=zCnexfGFaSCtF8GSFwPx0VR0fRE%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span><span style="color: black;">一样</span>是做电商，卖相同的<span style="color: black;">制品</span>，有的人能日进斗金，而你却经营惨淡，<span style="color: black;">乃至</span>颗粒无收？</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是智商<span style="color: black;">不足</span>，情商缺乏，还是<span style="color: black;">无</span><span style="color: black;">商场</span>头脑？这些都不是<span style="color: black;">重点</span>症结。问题在于你<span style="color: black;">无</span>真正<span style="color: black;">把握</span>电商的精髓——转化，<span style="color: black;">经过</span>技巧<span style="color: black;">协同</span><span style="color: black;">制品</span>，吸引消费者到店里消费。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你在做电商，且经营<span style="color: black;">情况</span>不是<span style="color: black;">尤其</span>理想，相信这本书能够给你<span style="color: black;">必定</span>的<span style="color: black;">帮忙</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">07</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《开淘宝店，让数据告诉你怎么才<span style="color: black;">挣钱</span>》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：电商运营<span style="color: black;">科研</span>室</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1046730aed3248a58c4539eb8873d499~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=qazYFoqnzLcw2hcJbdE78OtC5Ss%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书从数据时代网店运营基本概念入手，再到网店货物的<span style="color: black;">选取</span>、市场分析，<span style="color: black;">而后</span>步步深入，直到网店运营的核心内容：流量、转化率、营销的数据分析。用数据运营网店，让你对店铺的经营<span style="color: black;">情况</span>一目了然，能更直接地分析并改善存在的问题。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论你的网商还是电商，只要你在网上开店，那本书是你的必读之物。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">08</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《玩法变了》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：马国良</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cbb9a73bbe314aa7b2494599dbcd2e99~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=b%2BJdugfkJedfwqQ%2BIO6iJzH2P8g%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2019年，<span style="color: black;">倘若</span>你还仅仅局限于淘内引流、转化，那就太OUT的了。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本书将告诉你时代变了，玩法变了，在转化顾客的<span style="color: black;">同期</span><span style="color: black;">怎样</span>将顾客转变成粉丝，<span style="color: black;">怎样</span>用社群的思维来玩转电商，正<span style="color: black;">所说</span><span style="color: black;">微X</span>营销，淘宝成交。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">09</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《28岁赚千万》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：穷富弹指间</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c7973dce38694c1385e66b63fb8444b7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=gW4tFpVkALsCqU2FNAWuRQJasKw%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">书名虽鸡汤，但内容可都是作者的真知灼见。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是职场中人，你将在<span style="color: black;">这儿</span>感觉到久违的激情；</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是在读或刚毕业的大学生，你将在<span style="color: black;">这儿</span>感觉到人生的航向；</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是即将创业或在创业生产途中，你将在<span style="color: black;">这儿</span><span style="color: black;">发掘</span>一份睿智的<span style="color: black;">商场</span>指南。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总之这本书值得你一读，它能<span style="color: black;">将来</span>的你产生非常大的<span style="color: black;">帮忙</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">《骗局之王》</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：查尔斯·庞兹</p>
      <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d94d95ad6ab24b209a32289ff16e1dcc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725850786&amp;x-signature=hDAdGIYozEfIflb8hwOw2J7IpnA%3D" style="width: 50%; margin-bottom: 20px;"></div>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是的，作者<span style="color: black;">便是</span>大名鼎鼎庞氏骗局的操盘手，这本书是庞氏骗局的历史，讲述着作者的诈骗历史，从<span style="color: black;">怎样</span>策划骗局，到<span style="color: black;">怎样</span>实施，<span style="color: black;">怎样</span>利用投资者的心理弱点来引诱<span style="color: black;">她们</span>投资。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看完这本书，不求你懂得做局，但愿你不要再被割韭菜。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人生苦短，唯有学习和成长不可辜负。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>我为<span style="color: black;">大众</span><span style="color: black;">举荐</span>的10本书籍，<span style="color: black;">期盼</span><span style="color: black;">大众</span>学习学习再学习，成长成长再成长。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：DEITY 公众号：心魔营销</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">​</p>
    </div>




xuaiqiang 发表于 2024-9-5 22:10:30

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7wu1wm0 发表于 15 小时前

你字句如珍珠，我珍藏这份情。
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查看完整版本: 这10本书，让你制胜营销