论坛 › 上海 › 14个技巧，加强宣传落地页转化率！

j8typz 发表于 2024-9-2 10:42:28

14个技巧，加强宣传落地页转化率！

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oNfLuzLT26IshJzL3GhHcgIicBEMRrvAGmXN7UyTtZD8mI7Ms3O4TerTH7PyTfAuBNV9k6Uf9ZMQAHOre2zHNCA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文<span style="color: black;">包含</span>网络<span style="color: black;">营销</span>中从<span style="color: black;">宣传</span>的点击到成交额、重复购买率及向上<span style="color: black;">营销</span>的王牌法则，<span style="color: black;">能够</span>让<span style="color: black;">大众</span>轻而易举就能学会和<span style="color: black;">运用</span>的技巧和模式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">两步营销法</strong></span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第1</span>步，<span style="color: black;">经过</span><span style="color: black;">宣传</span>吸引潜在顾客的关注</strong></span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>投放网络<span style="color: black;">宣传</span>的思路<span style="color: black;">通常</span>都是<span style="color: black;">经过</span><span style="color: black;">宣传</span>吸引用户点击，<span style="color: black;">而后</span>引导用户购买，最后<span style="color: black;">期盼</span>用户反复购买，<span style="color: black;">作为</span>常客。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但在这个过程中大部分的<span style="color: black;">机构</span>及营销人员都会采用一步营销法，即<span style="color: black;">经过</span><span style="color: black;">宣传</span>直接<span style="color: black;">营销</span><span style="color: black;">制品</span>，类似广撒网的形式，不管哪个群体，争取大的<span style="color: black;">揭发</span>量，总能有点击的用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此时，<span style="color: black;">咱们</span>先问下自己“你<span style="color: black;">是不是</span>有点击<span style="color: black;">宣传</span>后立即购买的<span style="color: black;">行径</span>？”<span style="color: black;">倘若</span><span style="color: black;">咱们</span>都不会买，那凭什么认为其他消费者就会购买呢。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">投放<span style="color: black;">宣传</span>的<span style="color: black;">周期</span>，<span style="color: black;">咱们</span><span style="color: black;">首要</span>是要<span style="color: black;">得到</span>潜在用户的关注，网络消费者最大的特点<span style="color: black;">便是</span><span style="color: black;">爱好</span>比较，这些顾客<span style="color: black;">必定</span>会去各大网站进行对比，查看评论，<span style="color: black;">科研</span>商品的优缺点，而经过一番比较之后，再回到你的网站购买商品的顾客就少之又少了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，<span style="color: black;">咱们</span>要做的<span style="color: black;">便是</span>在被比较前取得消费者的个人信息。<span style="color: black;">详细</span><span style="color: black;">办法</span><span style="color: black;">便是</span><span style="color: black;">经过</span>免费体验装，1元超值体验装等，将可能购买商品的顾客信息弄到手。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在心理学上，这是凭借真正的柔术<span style="color: black;">办法</span>，把商品本身所固有的让人产生负债感的自然力量释放出来，<span style="color: black;">亦</span>叫互惠原理，利用贪小便宜的心理，使对方有所<span style="color: black;">感谢</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">免费试用<span style="color: black;">或</span>1元体验并不会给用户带来经济<span style="color: black;">包袱</span>，<span style="color: black;">亦</span>不会让用户担心吃亏上当，<span style="color: black;">因此</span><span style="color: black;">她们</span>都会愿意填写基本信息来<span style="color: black;">得到</span>免费<span style="color: black;">制品</span>。<span style="color: black;">这里</span><span style="color: black;">基本</span>之上，再对这些潜在用户进行<span style="color: black;">精细</span>营销，效果就会大大<span style="color: black;">提高</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oNfLuzLT26IshJzL3GhHcgIicBEMRrvAGxJNS1Unke37lySr2wXt301x2pHeQKUwaaiaj8obQafGBJcU8ic5w4ZXQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在互联网金融行业，<span style="color: black;">非常多</span><span style="color: black;">制品</span>都<span style="color: black;">爱好</span>用体验金的模式进行拉新（<span style="color: black;">例如</span>：注册即给你10000元体验金<span style="color: black;">做为</span>投资本金，投资期限15天，利率8%，到期后利息可提现，本金回收），这种模式<span style="color: black;">便是</span>免费体验装。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">两步营销法，用户并不需要一<span style="color: black;">起始</span>就充值，<span style="color: black;">亦</span>不需要进行实名认证、绑卡等繁琐的投资流程，待资产到期，你想要提现的时候才需要实名及绑卡操作，而那时用户为了白给的利息，自然愿意填写这些信息。</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">第二步，引导潜在顾客进行购买</strong></span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够填写信息，就说明<span style="color: black;">她们</span>对商品感兴趣，<span style="color: black;">因此呢</span>对<span style="color: black;">她们</span>进行<span style="color: black;">必定</span>的营销活动，就<span style="color: black;">必定</span>会有部分顾客购买商品。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但有一种很重要，<span style="color: black;">便是</span>要在给顾客发送免费体验装的时候附上营销<span style="color: black;">制品</span>介绍、活动优惠介绍及购买链接或网上购买路径，<span style="color: black;">经过</span>网络申请体验装的顾客，绝大多数仍会<span style="color: black;">选取</span>在网上购买。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，<span style="color: black;">倘若</span>要<span style="color: black;">加强</span>顾客的重复购买率，<span style="color: black;">制品</span>质量<span style="color: black;">首要</span>是过硬的，<span style="color: black;">制品</span>不满意肯定就不会再买。<span style="color: black;">然则</span><span style="color: black;">亦</span>需要一个有效的机制，<span style="color: black;">例如</span>引导顾客购买周期性的<span style="color: black;">制品</span>，按时送货，就会大大<span style="color: black;">加强</span>复购率。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在互联网金融<span style="color: black;">制品</span>中，当用户<span style="color: black;">已然</span><span style="color: black;">运用</span>体验金进行投资后，会提示他新用户注册30天内，可享受年化利率11%的新手标的（数值纯属举例说明，各家均有<span style="color: black;">区别</span>）。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当用户看到体验金的利息到账后，觉得安全<span style="color: black;">靠谱</span>，自然就会继续追加，投资高利率的新手标，此时就完<span style="color: black;">成为了</span>一个新用户的转化。当然，<span style="color: black;">仅有</span>平台资质全面，安全<span style="color: black;">靠谱</span>，利率可观，用户<span style="color: black;">才可</span>继续复投，<span style="color: black;">作为</span>活跃用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>图的设计技巧</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着互联网的普及，网络<span style="color: black;">宣传</span>的到达率逐年<span style="color: black;">升高</span>，<span style="color: black;">然则</span>点击率却大幅度降低，平均点击率约0.1%<span style="color: black;">上下</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一般</span>，消费者上网，是为了获取信息，而不是为了观看<span style="color: black;">宣传</span>，<span style="color: black;">因此</span><span style="color: black;">宣传</span>容易被<span style="color: black;">忽略</span><span style="color: black;">亦</span>是理所应当的。<span style="color: black;">然则</span><span style="color: black;">把握</span>如下技巧，仍然<span style="color: black;">能够</span>让点击率翻倍。</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">技巧1：<span style="color: black;">知道</span>指定阅读群体的<span style="color: black;">宣传</span>词，更能<span style="color: black;">加强</span>点击率</strong></span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span><span style="color: black;">宣传</span>图设计者都只注重构图的美观醒目及<span style="color: black;">有些</span>花哨的<span style="color: black;">宣传</span>语，但在互联网用户中，<span style="color: black;">她们</span>只会<span style="color: black;">重视</span>自己要找的信息，<span style="color: black;">因此</span><span style="color: black;">倘若</span><span style="color: black;">宣传</span>语属于他的寻找范围，自然就<span style="color: black;">成为了</span>有效信息，他会寻找答案，<span style="color: black;">从而</span>触发点击<span style="color: black;">行径</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简单<span style="color: black;">来讲</span>，<span style="color: black;">便是</span>缩小范围，只吸引<span style="color: black;">目的</span>群体。<span style="color: black;">例如</span>“给……的人”“致……的你”，<span style="color: black;">知道</span>了一个群体，就像一个征集令。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oNfLuzLT26IshJzL3GhHcgIicBEMRrvAGZWg6IRaqhh0bwqrZxu9DrYpfI0icPCbaswK9NUO1jQJQbH3MaGR9ZxA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">技巧2：留有悬念的<span style="color: black;">宣传</span>语，更能<span style="color: black;">加强</span>点击率</strong></span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设计<span style="color: black;">宣传</span>语时，不要一目了然，要留有悬念，让<span style="color: black;">宣传</span>语少几分<span style="color: black;">宣传</span>，多几分信息的感觉。<span style="color: black;">不外</span>，在点击之后的落地页中<span style="color: black;">必定</span>要对应悬念，给出用户想要的答案。让顾客急于<span style="color: black;">认识</span>下文，<span style="color: black;">从而</span><span style="color: black;">加强</span>点击率。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oNfLuzLT26IshJzL3GhHcgIicBEMRrvAGMdCs8jiaGAUhrHNFTRafRp9colxzfE8Q3ibU2MfjAx40dC0cTU57UcpQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">技巧3：单纯的商品<span style="color: black;">照片</span>比明星<span style="color: black;">照片</span>，更能<span style="color: black;">加强</span>点击率</strong></span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">采用模特和艺人的<span style="color: black;">照片</span>时，即便有消费者点击，<span style="color: black;">亦</span>都不是对<span style="color: black;">制品</span>感兴趣，而是对模特和艺人感兴趣，<span style="color: black;">因此</span>很少会有人购买<span style="color: black;">制品</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，女性对模特和艺人的好恶非常<span style="color: black;">知道</span>，<span style="color: black;">倘若</span>不是她<span style="color: black;">爱好</span>的明星出<span style="color: black;">此刻</span><span style="color: black;">宣传</span>里，<span style="color: black;">她们</span>就决不会购买相应的<span style="color: black;">制品</span>，<span style="color: black;">因此</span><span style="color: black;">亦</span>可能<span style="color: black;">制品</span>不错，但<span style="color: black;">因为</span>明星起了反<span style="color: black;">功效</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，用智能手机拍摄的<span style="color: black;">照片</span>会给人一种亲近感，会让人觉得这是一条信息，而不是一条<span style="color: black;">宣传</span>，比专业摄影师拍摄的突变更有助于<span style="color: black;">加强</span>点击率。</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">技巧4：静态<span style="color: black;">宣传</span>比动态<span style="color: black;">宣传</span>，更能<span style="color: black;">加强</span>点击率</strong></span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span><span style="color: black;">宣传</span>主觉得一闪一闪，让人炫目的展示<span style="color: black;">宣传</span>更能<span style="color: black;">导致</span><span style="color: black;">重视</span>，但现如今，用户早被网络<span style="color: black;">宣传</span>狂轰滥炸的形式搞的麻木了，<span style="color: black;">针对</span>这类闪闪发光的，余光一扫就<span style="color: black;">晓得</span>是个<span style="color: black;">宣传</span>，<span style="color: black;">从而</span>果断关闭它。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前面有<span style="color: black;">说到</span>过，让<span style="color: black;">宣传</span>少几分<span style="color: black;">宣传</span>，而多几分信息的感觉，才会让用户感兴趣。从而在设计风格上，<span style="color: black;">宣传</span>要与投放的网站风格一致，有信息有内容，自然会映入消费者的眼帘。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">落地页的设计技巧</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户<span style="color: black;">经过</span><span style="color: black;">宣传</span>图点击进入时，切记不可直接引到网站首页，顾客是冲着<span style="color: black;">宣传</span>图上的<span style="color: black;">制品</span>才点击的，<span style="color: black;">倘若</span>进入到网站首页，那就需要再次寻找该<span style="color: black;">制品</span>，这种方式转化最差。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不<span style="color: black;">想要</span>着给用户呈现<span style="color: black;">更加多</span>，没准就有看上的，坚决杜绝这类想法，<span style="color: black;">倘若</span><span style="color: black;">宣传</span>上展示的是<span style="color: black;">制品</span>A，那99%的顾客都只会买A，绝不对买B和C。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>应将顾客引导至<span style="color: black;">宣传</span>专用落地页，只<span style="color: black;">包括</span><span style="color: black;">宣传</span>中的<span style="color: black;">制品</span>购买信息，<span style="color: black;">全部</span>页面设计需要瞬间的震撼力和感染力，<span style="color: black;">亦</span>不要让顾客轻易进入到其他商品的页面。以下有10大技巧<span style="color: black;">能够</span>借鉴：</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">技巧1：“<span style="color: black;">宣传</span>语、<span style="color: black;">照片</span>、购买按钮”一个都<span style="color: black;">不可</span>少，且放到<span style="color: black;">第1</span>版面内展现</strong></span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oNfLuzLT26IshJzL3GhHcgIicBEMRrvAGkIR2iaZqX5vwVayRqvHgP5qIMtca2EGuiaLSX0dFS6WxYWawRl3sTkgw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">技巧2：发挥<span style="color: black;">宣传</span>文案和落地页的联动<span style="color: black;">功效</span></strong></span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">落地页上要<span style="color: black;">运用</span>和<span style="color: black;">宣传</span>图一样的<span style="color: black;">宣传</span>语和<span style="color: black;">照片</span>，<span style="color: black;">由于</span><span style="color: black;">倘若</span>顾客进来后<span style="color: black;">发掘</span>内容完全不<span style="color: black;">同样</span>，并<span style="color: black;">无</span><span style="color: black;">宣传</span>图中的信息，<span style="color: black;">她们</span>会直接关掉页面。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oNfLuzLT26IshJzL3GhHcgIicBEMRrvAGXnl0zZTENg0j1KEACT69PNORjmyAdHSVA6KRQz3ib0QM2gLo7LCSnzQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">技巧3：将购买按钮设置为绿色，<span style="color: black;">增多</span><span style="color: black;">引诱</span>性的闪动</strong></span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>将红色、黄色、绿色、蓝色、紫色经过<span style="color: black;">海量</span>的AB测试，结果<span style="color: black;">发掘</span>，绿色效果最佳，<span style="color: black;">同期</span>，<span style="color: black;">倘若</span>鼠标悬停在按钮上时，会<span style="color: black;">显现</span>闪动<span style="color: black;">或</span>图标放大之类的效果，转化率会进一步<span style="color: black;">提高</span>。</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">技巧4：申请表或<span style="color: black;">宣传</span>语中必须注明“体验装”</strong></span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将“体验装”“样品”“试用装”经过AB测试，得出结论，转化率排序“样品”&lt;“试用装”&lt;“体验装”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“样品”给人一种<span style="color: black;">低价</span>的感觉，而“体验”有种体验会员<span style="color: black;">或</span>体验高级服务的感觉，尤其是女性顾客感触更深。在<span style="color: black;">宣传</span>文案中，<span style="color: black;">每一个</span>字都可能带来<span style="color: black;">区别</span>的转化效果。</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">技巧5：在落地页上<span style="color: black;">增多</span>“添加到<span style="color: black;">保藏</span>夹”按钮</strong></span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">顾客看完引导页后，<span style="color: black;">一般</span>会去其他网站<span style="color: black;">查找</span><span style="color: black;">或</span>比较，但可能会<span style="color: black;">由于</span><span style="color: black;">没法</span>再次找到<span style="color: black;">咱们</span>的页面而<span style="color: black;">最后</span>放弃，<span style="color: black;">因此</span>添加<span style="color: black;">保藏</span>按钮，<span style="color: black;">能够</span><span style="color: black;">保证</span>顾客能回到<span style="color: black;">咱们</span>的页面，从而<span style="color: black;">加强</span>转化率。</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">技巧6：落地页上的标题要有感染力</strong></span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大<span style="color: black;">都数</span>顾客只读标题，对标题感兴趣才会看正文，但正文<span style="color: black;">很难</span>文字<span style="color: black;">太多</span>，<span style="color: black;">全部</span>页面的结构应该是标题–<span style="color: black;">照片</span>/正文，<span style="color: black;">按照</span>编辑人员的经验，顾客对<span style="color: black;">照片</span>下方的文字更感兴趣。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oNfLuzLT26IshJzL3GhHcgIicBEMRrvAGHHxcoJr87xFcrAIaVCVCoVeibW6cQbGjbuRrHnibzsQURfOmGDftwgYQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">技巧7：落地页上先写有效信息，再写<span style="color: black;">制品</span>宣传</strong></span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">顾客<span style="color: black;">经过</span><span style="color: black;">宣传</span>页，带着想要寻求的信息进入引导页，<span style="color: black;">因此</span>先<span style="color: black;">供给</span><span style="color: black;">关联</span>的信息，再抛出商品<span style="color: black;">做为</span><span style="color: black;">处理</span><span style="color: black;">方法</span>，<span style="color: black;">就可</span><span style="color: black;">加强</span>转化率。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oNfLuzLT26IshJzL3GhHcgIicBEMRrvAG4oTD7P8DRSRn09dfBzMrO1gib6roOws4ewEA9iaN14jvPCRiciac2TkGmQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">技</strong></span><span style="color: black;"><strong style="color: blue;">巧8：少用文字，<span style="color: black;">尽可能</span>用图像表达</strong></span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">尽可能</span>少用文字赘述，多采用图像来展示说明</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oNfLuzLT26IshJzL3GhHcgIicBEMRrvAGVNp2ThcgFx3vg0HAic5hXWrlI9XvJicGCDEKIDwR17fGUatTB9xb4uQg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">技巧9：展示顾客评论时<span style="color: black;">必定</span>要用手写体</strong></span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">笔者在上学时候很<span style="color: black;">爱好</span>看美妆杂志，里面会<span style="color: black;">举荐</span><span style="color: black;">各样</span>类型的护肤品，其中顾客评论一栏都是用手写体的字样展示，且<span style="color: black;">包括</span>顾客头像、姓名、年龄、肤质、城市等信息。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不管它是不是真实的，但<span style="color: black;">针对</span>笔者<span style="color: black;">来讲</span>看着就真实，尤其<span style="color: black;">针对</span>肤质的描述与苦恼能<span style="color: black;">导致</span><span style="color: black;">自己</span>的共鸣，<span style="color: black;">因此</span>对<span style="color: black;">举荐</span>的<span style="color: black;">制品</span>就更想尝试。</span></p>
    <h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">技巧10：填写信息处强调名额的有限性</strong></span></h3>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">顾客在填写信息申请表处，增设一个提醒栏，标明数量的有限性，<span style="color: black;">同期</span>强调品质的<span style="color: black;">保证</span>。<span style="color: black;">另一</span>，信息填写部分放到落地页，减少<span style="color: black;">转</span>，转化率会<span style="color: black;">提高</span>1.5-2.5倍。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oNfLuzLT26IshJzL3GhHcgIicBEMRrvAGM26icD3lqtAnWXibfYDnmFicXVfLpDAgEvUFflTib3ugHTBjVh1k6mofXw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在确认信息页实现向上<span style="color: black;">营销</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">向上<span style="color: black;">营销</span>，即给顾客<span style="color: black;">供给</span>更高的价值和服务，刺激顾客做<span style="color: black;">更加多</span>的消费。在肯德基点餐时，服务员会问你要不要薯条？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">或</span><span style="color: black;">举荐</span>其他新品小吃，此时，有<span style="color: black;">非常多</span>顾客都会毫不犹豫的买了，<span style="color: black;">由于</span>顾客在付款时，最容易接受别人的推销。网络<span style="color: black;">营销</span>中，在顾客确认所填信息时，将焦点吸引至向上<span style="color: black;">营销</span>的按钮上，成功率会<span style="color: black;">加强</span><span style="color: black;">非常多</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oNfLuzLT26IshJzL3GhHcgIicBEMRrvAGia8yziaIzF1u4zicuDZgNPrUpvpbnYkhae0VTiab9rRWjFhgWLS0olOViag/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5</p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">总结</strong></span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上技巧不仅适用于营销的小伙伴，<span style="color: black;">针对</span><span style="color: black;">制品</span>经理<span style="color: black;">亦</span>很实用，<span style="color: black;">例如</span>新手专区入口图及落地页，APP中新用户专属首页，<span style="color: black;">外边</span><span style="color: black;">途径</span>推广的物料图及引导注册页等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; 作者ID：倪雪</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">若觉得<span style="color: black;">文案</span>对您有<span style="color: black;">帮忙</span>，<span style="color: black;">能够</span>分享到<span style="color: black;">伴侣</span>圈哦！</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/oNfLuzLT26K9oTvHy0BE2icqsjqpP54PhJMiaVfdOE1EtYyiatO9lp3y0mEjbd7b7wSRewyAyMKYWbKakfQU98AzA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>

1fy07h 发表于 2024-9-28 11:25:48

论坛的成功是建立在我们诚恳、务实、高效、创新和团结合作基础上，我们要把这种精神传递下去。

nykek5i 发表于 2024-10-27 05:08:57

楼主节操掉了，还不快捡起来！

j8typz 发表于 2024-11-2 16:21:44

感谢您的精彩评论，为我带来了新的思考角度。

wrjc1hod 发表于 2024-11-14 17:26:57

你的见解独到，让我受益匪浅，非常感谢。

查看完整版本: 14个技巧，加强宣传落地页转化率！