【第九招】或跃在渊之地图营销、照片营销,为您解秘、实战,让您做为地图营销的能力。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/p6Vlqvia1UicwutDySibyelGvCLgZbgURlkaHnbPHNkMFMnabZiamaic91QlWEoJGpnLCtfkWMZSmZZl5nfVuTzM6vg/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">地图能营销吗?我怎么<span style="color: black;">无</span><span style="color: black;">发掘</span>,<span style="color: black;">一般</span>地图都是用来做导航,<span style="color: black;">无</span>想到原来还有这个功能,真的有这么强大吗?其实地图是<span style="color: black;">能够</span>营销的,不仅<span style="color: black;">能够</span>营销,<span style="color: black;">况且</span>可<span style="color: black;">叫作</span>之为营销利器,地图<span style="color: black;">能够</span>引导你消费,更<span style="color: black;">能够</span>引导你成交,更<span style="color: black;">能够</span>方便用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">按地图的<span style="color: black;">归类</span><span style="color: black;">能够</span>分为:高德、百度、腾讯、搜狗、凯立德等这些地图,而<span style="color: black;">运用</span>率最高的当然是:高德地图和百度地图,这二个<span style="color: black;">亦</span>将做为主讲的内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高德地图在某些方面比百度地图更要方便,快捷,功能<span style="color: black;">亦</span>会更强大,<span style="color: black;">尤其</span>是搜索某个东西的时候,习惯性于打开高德地图,<span style="color: black;">例如</span>说他想在<span style="color: black;">周边</span>找<span style="color: black;">有些</span>停车场、维修点,习惯性会在高德上面搜索,而地图就像<span style="color: black;">咱们</span>的双眼<span style="color: black;">同样</span>,引导着<span style="color: black;">咱们</span>,而这些<span style="color: black;">她们</span>搜索展现给用户的信息,就<span style="color: black;">能够</span><span style="color: black;">叫作</span>之后地图营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz/rr3C2YFCJ07icvF0yoaOXxiaHqlKlMdYCHbyYfqjzKnvP5mOaBsIjATicsVYU79uicI3f39FzQ3B4Y2XbF3NVdeRZg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1&retryload=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">地图营销,让营销更简单!</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">高德地图操作细节:</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在操作高德地图时,<span style="color: black;">意见</span>先下载一个手机端高德地图,先注册一个账号,在手机端进行提交认证,进入高德地图:点击右侧(我的)-(<span style="color: black;">帮忙</span>与反馈)-(我要反馈)-(新增地点)-(<span style="color: black;">选取</span>最适合自己的新增<span style="color: black;">需要</span>)<span style="color: black;">而后</span>地点名<span style="color: black;">叫作</span>,最好<span style="color: black;">便是</span><span style="color: black;">咱们</span>需要营销的关键词,<span style="color: black;">仔细</span>信息填的越<span style="color: black;">仔细</span>越好,填好之后,<span style="color: black;">通常</span>48小时之内就有回复,<span style="color: black;">倘若</span>过了这个时间还<span style="color: black;">无</span>回复,<span style="color: black;">能够</span>再次进行反馈。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>他在1个星期内就能在高德地图上面搜索到,搜索到之后,<span style="color: black;">能够</span>进行更加细节的优化,</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>给他<span style="color: black;">增多</span><span style="color: black;">有些</span>照片,以及写评论,以及多用户,多IP搜索,他的排名会慢慢在同类关键词中慢慢上来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">百度地图操作细节</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">操作百度地图的时候,一样<span style="color: black;">亦</span>是要<span style="color: black;">重视</span>一个账号,但这个账号和等级无关,<span style="color: black;">咱们</span><span style="color: black;">重点</span>是用来申请百度地图用来提交<span style="color: black;">咱们</span>的关键词,在提交的时候,<span style="color: black;">亦</span>是要以关键词为主,<span style="color: black;">例如</span>说<span style="color: black;">咱们</span>要提交:广州网络<span style="color: black;">机构</span>这个关键词,在提交的时候,就以这个为<span style="color: black;">咱们</span>的名<span style="color: black;">叫作</span>,<span style="color: black;">倘若</span>这个名<span style="color: black;">叫作</span>被别人抢注,<span style="color: black;">能够</span>在中间简单的<span style="color: black;">插进</span><span style="color: black;">有些</span>关键词或是换一个相近的词,<span style="color: black;">例如</span>广州网络有限<span style="color: black;">机构</span>,<span style="color: black;">这般</span>的方式去操作,<span style="color: black;">能够</span>在手机端,<span style="color: black;">亦</span><span style="color: black;">能够</span>在电脑端进行操作,申请认证的<span style="color: black;">办法</span>差不多,<span style="color: black;">不外</span>百度的要比高德的要难<span style="color: black;">有些</span>,毕竟他<span style="color: black;">经过</span>之后,<span style="color: black;">倘若</span>再稍加认证,你会<span style="color: black;">发掘</span>他的百度搜索排名<span style="color: black;">亦</span>不错。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>他在1周之内就能搜到,<span style="color: black;">倘若</span>你想让他<span style="color: black;">表示</span>在百度搜索引擎上面有排名,<span style="color: black;">能够</span>给他进行“认领”操作,认证之后,<span style="color: black;">能够</span><span style="color: black;">经过</span>多IP点击、多浏览、多评论,慢慢他的排名<span style="color: black;">亦</span>会上来,<span style="color: black;">倘若</span>感觉自己操作太麻烦,<span style="color: black;">能够</span>找某宝的人去操作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">照片</span>营销:生活中<span style="color: black;">咱们</span>处处忽略的流量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span><span style="color: black;">亦</span>是营销的好<span style="color: black;">助手</span>,而<span style="color: black;">照片</span>几乎<span style="color: black;">每日</span>都充次着<span style="color: black;">咱们</span>生活,但你有<span style="color: black;">无</span>想过,<span style="color: black;">照片</span><span style="color: black;">能够</span>用来做营销,<span style="color: black;">况且</span>他有着成本低,持久性强的<span style="color: black;">优良</span>,而他在搜索引擎栏目<span style="color: black;">亦</span>是名矛前列,<span style="color: black;">例如</span><span style="color: black;">咱们</span>需要一个装修<span style="color: black;">机构</span>,<span style="color: black;">咱们</span><span style="color: black;">必定</span>会在网上搜索<span style="color: black;">有些</span>当地的装修<span style="color: black;">机构</span>,<span style="color: black;">例如</span>:广州装修<span style="color: black;">机构</span>,当<span style="color: black;">咱们</span>打开这些<span style="color: black;">照片</span>的时候,印入眼前的不仅是各式各类的装修效果图,而<span style="color: black;">更加多</span>的还会有<span style="color: black;">宣传</span>,试想,<span style="color: black;">倘若</span>你是需要装修,而你看到这些<span style="color: black;">照片</span>,<span style="color: black;">倘若</span>找到你<span style="color: black;">爱好</span>的,上面正好有装修<span style="color: black;">机构</span>,<span style="color: black;">这般</span>的客户你要不要,当然要,而<span style="color: black;">能够</span>借这个<span style="color: black;">优良</span>,去做<span style="color: black;">咱们</span>的<span style="color: black;">照片</span>营销.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">定位自己,分析竞争度</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">例如</span>自己是做装修<span style="color: black;">机构</span>,<span style="color: black;">能够</span>做当地装修<span style="color: black;">机构</span>的<span style="color: black;">照片</span>营销,自己是做男性流量,<span style="color: black;">能够</span>做<span style="color: black;">有些</span>热点女明星这类去引男性流 量,如:柳岩、林志玲、干露露等,<span style="color: black;">经过</span><span style="color: black;">照片</span>的数量来分析竞争热度,10到1000为<span style="color: black;">通常</span>,1000到5000为较热,5000以上竞争激烈。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/rr3C2YFCJ07icvF0yoaOXxiaHqlKlMdYCHmQ1xkFC0iaicSAv5pbpNPiapOibAvHZg5vqHJKfIISbasRMxU2oibPzOXZw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎么样</span>让<span style="color: black;">咱们</span>的<span style="color: black;">照片</span>中出<span style="color: black;">此刻</span>客户搜索里。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">照片</span>关键词匹配</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想让<span style="color: black;">照片</span>出<span style="color: black;">此刻</span>客户搜索里,<span style="color: black;">咱们</span>要先<span style="color: black;">按照</span>客户搜<span style="color: black;">那些</span>词,<span style="color: black;">例如</span>:广州装修<span style="color: black;">机构</span>、广州装修<span style="color: black;">机构</span>效果图,而<span style="color: black;">咱们</span>的<span style="color: black;">照片</span>属性,<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">照片</span>的命名,<span style="color: black;">便是</span>以这些长属词命名,<span style="color: black;">仅有</span>越匹配客户搜索,才会有机会展现,<span style="color: black;">况且</span><span style="color: black;">咱们</span>的<span style="color: black;">文案</span>标题<span style="color: black;">亦</span>是,<span style="color: black;">仅有</span>越匹配以后<span style="color: black;">咱们</span>的展现会越前,排名才会越好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、找到上传<span style="color: black;">照片</span>入口。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>准备好,<span style="color: black;">文案</span>准备好之后,要<span style="color: black;">选取</span>好的上传<span style="color: black;">照片</span>,<span style="color: black;">能够</span>先分析一下自己的行业,<span style="color: black;">她们</span>的<span style="color: black;">那些</span><span style="color: black;">照片</span><span style="color: black;">重点</span>是<span style="color: black;">经过</span><span style="color: black;">那些</span><span style="color: black;">地区</span>抓取,是自己的网站,还是门户站,还是博客,<span style="color: black;">而后</span>再去自己操作,<span style="color: black;">通常</span><span style="color: black;">来讲</span><span style="color: black;">能够</span><span style="color: black;">经过</span>博客类上传<span style="color: black;">照片</span>,以及自己的网站的方式去上传,<span style="color: black;">通常</span>在该网站或博客收录之后,<span style="color: black;">照片</span><span style="color: black;">亦</span>会随之展现出来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、切记:<span style="color: black;">照片</span>记得加<span style="color: black;">宣传</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>要和客户搜索的词<span style="color: black;">关联</span>,客户搜:户型图,不要展现给客户的是外型图,牛头不对马嘴,<span style="color: black;">宣传</span>的方式<span style="color: black;">能够</span>是品牌名,LOGO和二维码都行,其实品牌名的效果是最好,在某种程度上会给一种<span style="color: black;">宣传</span>嫌疑<span style="color: black;">无</span>哪么大,<span style="color: black;">倘若</span>直接放上二维码,<span style="color: black;">必定</span>会认为是<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、优化<span style="color: black;">照片</span>排名,同等重要</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>优化<span style="color: black;">亦</span><span style="color: black;">重点</span>是看<span style="color: black;">照片</span>的权重值,权重值<span style="color: black;">重点</span>是从<span style="color: black;">照片</span>属性、标题<span style="color: black;">关联</span>性、浏览量等来看,<span style="color: black;">亦</span><span style="color: black;">便是</span>与客户搜索的越匹配越好,以及点击率和停留时间越长越好,从而去判定<span style="color: black;">她们</span>的排名法则。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者:宅男,(周恩俊) QQ/<span style="color: black;">微X</span>:9888922</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">---------------------------------------------</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">文字版:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关注“周恩俊”公众号,获取【第九招】:或跃在渊之地图营销、<span style="color: black;">照片</span>营销,为您解秘、实战,让您<span style="color: black;">作为</span>地图营销的能力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">扫码关注后 - 回复第九招,<span style="color: black;">就可</span>获取下载<span style="color: black;">位置</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">照片</span>版: </strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/rr3C2YFCJ07icvF0yoaOXxiaHqlKlMdYCHeETMJRMBtslPnNVqlNT6B51UgHpibarU4kB35vHicbadjpZC3KT7zaCA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">---------------------------------------------</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="http://mmbiz.qpic.cn/mmbiz/rr3C2YFCJ06rEicYErXEgiaRtBGqwWrLCspVO4WLxkFpARciag0ZjBb5rBibA4rJ6N5SeSHOHPDwGFqwN7B5sFv3uw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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