“图”谋天下，有效的“一键”式的照片营销
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>网络，行若作改编</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【行若导言】：什么叫眼球经济，<span style="color: black;">便是</span>把市场的<span style="color: black;">重视</span>力抓在手里，有趣逗逼，好看有料，都是吸引力法则的要义。企业想尽了100种方式，<span style="color: black;">常常</span>舍近求远，美图——最有效最直接的吸引力武器，但做好，<span style="color: black;">不易</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好图自带<span style="color: black;">营销</span>力，看下图：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/lv9PFRAJSc0CTzVJrcCJsQbOe3kjpmBSF2O21YXGT5sVOcLgJRmr6dPa4c4Nic4j3Iy9oYAxTelDNdWhvRodT0A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">有号召力的明星，肉体<span style="color: black;">引诱</span>，专业棚拍，后期修饰，或许垫塞的内裤，极具感官刺激的画面，<span style="color: black;">针对</span>成千上万小贝迷妹来讲，<span style="color: black;">这般</span>的<span style="color: black;">照片</span>，再一看价格，才149，<span style="color: black;">无</span><span style="color: black;">引诱</span>力是不可能的！<span style="color: black;">点击下单，给老公买一条。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">便是</span></span><span style="color: black;">“一键”<span style="color: black;">照片</span>营销的<span style="color: black;">实质</span><span style="color: black;">功效</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span><span style="color: black;">一键”<span style="color: black;">照片</span>营销，</span><span style="color: black;">包括</span>三层含义：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、指用手机等<span style="color: black;">方便</span>方式拍照上传；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、类似杜蕾斯式的快捷高频次的平面设计；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、让<span style="color: black;">照片</span><span style="color: black;">作为</span>视频的入口。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">“一键”<span style="color: black;">起步</span><span style="color: black;">照片</span>观看者的大脑。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第四点是针对“传统”偏重创意和艺术型平面<span style="color: black;">宣传</span>而言，<span style="color: black;">一样</span>的传统平面硬广，只要能以相对最直白的方式传达出品牌或<span style="color: black;">制品</span>的主张和诉求， <span style="color: black;">亦</span><span style="color: black;">能够</span>归类到“一键”式<span style="color: black;">照片</span>营销的范畴。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>下面这几张“传统”平面<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/lv9PFRAJSc0CTzVJrcCJsQbOe3kjpmBShFWmEXMSicTRmGU0FiciaEmQObNK9lvDbDyuTzfA7Rg3VZV6q9o7a8fVQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无印良品向来强调不是<span style="color: black;">无</span>设计，而是让设计感退居其次。其“空”系列品牌形象海报，让人以对<span style="color: black;">照片</span>的感受连接品牌理念，<span style="color: black;">得到</span>体验和感受的共鸣。简洁和美感兼具的<span style="color: black;">照片</span>，切实做到了品牌理念的有效传达。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再说苹果：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">向来以<span style="color: black;">制品</span>的功能与设计著<span style="color: black;">叫作</span>，<span style="color: black;">咱们</span>脑海中对苹果<span style="color: black;">制品</span>的印象格外深刻。但值得一提的是，苹果不仅<span style="color: black;">晓得</span><span style="color: black;">怎样</span>设计出消费者需要的<span style="color: black;">制品</span>，<span style="color: black;">况且</span>能制作出优秀的<span style="color: black;">宣传</span>，将<span style="color: black;">制品</span>和品牌<span style="color: black;">背面</span>精神和理念的一面展示给顾客。尤其是其拍摄于1997年的“非同凡响（Think Different）"电视<span style="color: black;">宣传</span>和系列平面海报，<span style="color: black;">迄今</span><span style="color: black;">亦</span>仍然被评为苹果历史上最伟大的<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/lv9PFRAJSc0CTzVJrcCJsQbOe3kjpmBSSY4ExaFWBg2iaWxcPC4WZxoHRybibfYu2IYEDvHwtgnUmCQVHDjTibaSQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平面<span style="color: black;">宣传</span>的画面<span style="color: black;">仅有</span><span style="color: black;">名人</span>的特写，加上苹果的LOGO及品牌<span style="color: black;">宣传</span>语。到<span style="color: black;">此刻</span>我<span style="color: black;">亦</span>以为：<span style="color: black;">这般</span>，真的<span style="color: black;">已然</span>足够好，足够<span style="color: black;">叫作</span>得上“一键”式的<span style="color: black;">照片</span>营销。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">促销类<span style="color: black;">宣传</span>，更强调直白的“吆喝”——降价、买赠、打折.....<span style="color: black;">. <span style="color: black;">哪些</span>能够将促销和品牌形象有效结合的平面<span style="color: black;">宣传</span>，<span style="color: black;">显著</span>会技高一筹，理性与情感兼得；即<span style="color: black;">得到</span>“里子”，<span style="color: black;">亦</span>赢得“面子”。</span>这类<span style="color: black;">宣传</span>，要诀之一<span style="color: black;">便是</span>善用<span style="color: black;">照片</span>发挥“一键”功效，瞬间<span style="color: black;">起步</span>人们的联想和想象，并最快地（比文字阅读更快）传达主旨，产生激发情感和行动的效应。<span style="color: black;">例如</span>京东2014年“双十一”系列海报，<span style="color: black;">亦</span><span style="color: black;">因此呢</span><span style="color: black;">作为</span>人们一时谈论的焦点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/lv9PFRAJSc0CTzVJrcCJsQbOe3kjpmBS5GFChsx6Gsa9T1NqojibxTLiclJbjvEAgibsba03JKQ0x0GfyZ16bbOiaQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“一键式”<span style="color: black;">照片</span>营销时代到来</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span>比视频更简洁，比文字更形象，比声音更<span style="color: black;">详细</span>。<span style="color: black;">此刻</span>视觉营销策略越发受到品牌们的<span style="color: black;">注重</span>，<span style="color: black;">视觉内容<span style="color: black;">起始</span>走向主流</span>，用户<span style="color: black;">起始</span><span style="color: black;">喜爱</span>“更少的文字说明，<span style="color: black;">更加多</span>的图像化元素”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/lv9PFRAJSc0CTzVJrcCJsQbOe3kjpmBSMEQn9wHRLwVqtFfp1Q3cKl7kx0pr6FNAb13TlnwIy1rtKpDicu80DLw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌传播视觉进入了“素颜”和“快餐”时代，<span style="color: black;">宣传</span>与非<span style="color: black;">宣传</span>的界限正在消弭。<span style="color: black;">各样</span>便捷的拍照和视频设备正在<span style="color: black;">作为</span>新的“平面设计”的利器，人人都<span style="color: black;">能够</span><span style="color: black;">作为</span>设计师，人人都<span style="color: black;">能够</span>做出不像<span style="color: black;">宣传</span>的<span style="color: black;">宣传</span>来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“一键”式<span style="color: black;">照片</span>营销的关键，是<span style="color: black;">照片</span>的真实自然和<span style="color: black;">照片</span>意图的简明。<span style="color: black;">商场</span>设计毕竟不等同于艺术，信息的传递<span style="color: black;">第1</span>。“直白”才是抓住<span style="color: black;">重视</span>力，<span style="color: black;">提高</span>信息<span style="color: black;">诠释</span>效率的<span style="color: black;">第1</span>位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/lv9PFRAJSc0CTzVJrcCJsQbOe3kjpmBSH63QicEVx0YlWMU4xM7IfXLcehAqxKm7j2BO0IK1DIMBm4wBSOxzV5w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你还是一个“老派”的平面设计师，还沉浸在技术和艺术的自我陶醉中，工作起来还是<span style="color: black;">长期</span>周期，精益求精，讲究展现的效果和调性，那只能说明，你<span style="color: black;">亦</span>许还<span style="color: black;">无</span>抓住今天低成本导向、用户内容生产（UGC）以及“阅后即焚”的信息快餐化趋势。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">【行若观点】：<span style="color: black;">品牌传播视觉进入了“素颜”和“快餐”时代，<span style="color: black;">宣传</span>与非<span style="color: black;">宣传</span>的界限正在消弭。低成本导向的今天，并不是说<span style="color: black;">仅有</span>低价才能成功，<span style="color: black;">由于</span>有的东西要<span style="color: black;">得到</span>好的服务和<span style="color: black;">制品</span>，必须高价。因比拼低价而失败的更比比皆是。<span style="color: black;">这儿</span>将的低成本其实是综合<span style="color: black;">有效</span>，将传播的出口放在简单直白的点上去激发。<span style="color: black;">照片</span>是最直白的内容，花大力在每一张好图上，在碎片化的今天，面对更<span style="color: black;">青年</span>的群体，将带来直接的<span style="color: black;">报答</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/lv9PFRAJSc3TTfZLicOuhpecpSDZoiaWVt8NdA4JMyxw7A3xKiaZlvEfE8W1GRdjxafuGvFZnibdQru94vfWWArIrQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">【免责声明】</span></p>
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