哪些刷爆伴侣圈的营销海报，设计上都有这些一块的要素
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">微X</span>体系下做<span style="color: black;">伴侣</span>圈营销，经常有<span style="color: black;">非常多</span>刷遍<span style="color: black;">伴侣</span>圈的海报。我将这些优秀的海报案例整理了一下，总结梳理了以下10要素，给做营销和设计的<span style="color: black;">伴侣</span>们参考。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先给<span style="color: black;">大众</span>看几个案例：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p6-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/51504be4744b41bb9e8ed2811c937d64~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725809796&x-signature=qspfU5rKp3mijOSdwSBz%2Bukh8rA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bd7792030cc54f02a45a96a88bd4f7a9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725809796&x-signature=3Umbh1erLwHwdh8u%2Fmm9n5ZoBd8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1fcd6c198afc419983a6260137dd44c8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725809796&x-signature=rNyzZ4axknjKHaB53serHkA396s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：元素谷）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这些海报除了<span style="color: black;">背面</span>的运营活动有一套完整体系之外，在设计上均符合了以下10个要点。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.颜色</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想让海报在<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈刷屏，那<span style="color: black;">最少</span>要用户刷到你的活动海报时先能<span style="color: black;">导致</span><span style="color: black;">重视</span>。在这种<span style="color: black;">状况</span>在，颜色很重要。<span style="color: black;">伴侣</span>圈的背景颜色是白色的，<span style="color: black;">因此</span>在设计海报时<span style="color: black;">必定</span>要选深色亮色，如红色，黄色，蓝色等。大部分活动用的是红色，<span style="color: black;">重点</span>是红色为了能够<span style="color: black;">导致</span>警觉，从而达到吸引用户的<span style="color: black;">重视</span>力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.排版</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海报的主题内容主次要清晰，最想让用户看的内容<span style="color: black;">必定</span>要<span style="color: black;">显著</span>。想象一个场景：你在刷<span style="color: black;">伴侣</span>圈时，可能连续看到3—5个人发同一张海报才可能去<span style="color: black;">重视</span>这张海报上的内容。<span style="color: black;">那样</span><span style="color: black;">第1</span>眼主<span style="color: black;">身体</span>容能<span style="color: black;">不可</span>让用户清楚并有兴趣<span style="color: black;">认识</span><span style="color: black;">作为</span>了关键，<span style="color: black;">因此</span>排版<span style="color: black;">必定</span>要<span style="color: black;">重视</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.数字</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文字在<span style="color: black;">全部</span>海报排版中会比较平，多穿插<span style="color: black;">有些</span>数字，做些排版上的优化，目的是为了能否吸引人的<span style="color: black;">重视</span>力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.信任背书</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">名人照片，企业名<span style="color: black;">叫作</span>这些都是在海报中经常<span style="color: black;">显现</span>的元素，目的都是为了<span style="color: black;">加强</span>信任，从而<span style="color: black;">加强</span>活动转化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5.诱饵设计</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“诱饵”<span style="color: black;">便是</span>好处，用户心理<span style="color: black;">便是</span>：我想参与这个活动，我<span style="color: black;">能够</span>得到什么好处，这个好处值不值得我来发一次<span style="color: black;">伴侣</span>圈。<span style="color: black;">因此</span>，在设计诱饵时，<span style="color: black;">必定</span>要足够吸引人，<span style="color: black;">况且</span>还必须是跟你<span style="color: black;">目的</span>用户<span style="color: black;">关联</span>的，<span style="color: black;">才可</span><span style="color: black;">保准</span>活动的<span style="color: black;">精细</span>转化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6.时间紧迫感</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“限时”、“截止”、“仅限”这些都是在商场促销经常看到的词语，简单而有效，放在海报上<span style="color: black;">亦</span><span style="color: black;">一样</span>的受用，<span style="color: black;">加强</span>用户的时间紧迫感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7.数字价格描点</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“原价199元，限时49.9元”课程价格很贵，<span style="color: black;">然则</span>做活动只需要49.9，自然能吸引<span style="color: black;">非常多</span>想学习的人来参加，这个价格描点的手法<span style="color: black;">亦</span>是经常出<span style="color: black;">此刻</span>运营活动中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8.短期利益</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参加了活动以后，除了我想拿到的东西，还有什么好处，有什么福利。<span style="color: black;">增多</span>这些都是为了吸引用户多来参加活动，从而达到活动目的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>设计师，<span style="color: black;">怎样</span>设计出爆款的营销海报，<span style="color: black;">帮忙</span><span style="color: black;">制品</span>或活动实现最大化的<span style="color: black;">揭发</span>与转化，元素谷精选了几千个爆款设计，<span style="color: black;">包括</span>了3D设计、舞美设计、展位设计、美陈设计、<span style="color: black;">安装</span>设计、场景设计、全案设计等，元素谷是为公关活动提供一站式<span style="color: black;">处理</span><span style="color: black;">方法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">元素谷平台营销海报案例：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a0d770f498554fcea1e9a556eb5c54c6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725809796&x-signature=NwwTO7uJLAQ%2FJtFEJ9n9HYBiS54%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d028d7f6fea344b8aff8842e50db8b2a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725809796&x-signature=hNCopIePVK%2FgMQLFWm5Clhu33Mg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4d8294706c164ef393595780fe8e563e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725809796&x-signature=AHdrIwEWQfZMk0tvH27kZF4bnCI%3D" style="width: 50%; margin-bottom: 20px;"></div>
你的见解独到，让我受益匪浅，非常感谢。
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