怎么样打造营销型制品页面（以阿里为例）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/IHxRujKlKs2K4UjJVXJ6icVRWgmIRglicwX9x9vdw2bZsZyBEoQKpDKqc82MSoWiaEq00QFJSCccYiajy2pAtbPqWw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span><span style="color: black;">广泛</span><span style="color: black;">认识</span>到的旺铺要做千人千面，去迎合<span style="color: black;">区别</span>的市场和人群，但纵观大部分企业<span style="color: black;">制品</span>详情页可复制粘贴的部分却变<span style="color: black;">成为了</span>千篇一律，细想一下所在的行业、<span style="color: black;">机构</span>的<span style="color: black;">实质</span><span style="color: black;">状况</span>决定了你的客户群体，<span style="color: black;">倘若</span>一味的迎合发品数量的<span style="color: black;">需求</span>，<span style="color: black;">最后</span><span style="color: black;">引起</span>直接效果<span style="color: black;">便是</span>：询盘质量差，从而影响内部的成交转化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那<span style="color: black;">怎样</span>去打造营销型<span style="color: black;">制品</span>页面，做定向营销呢？</span></p>×<span style="color: black;">第1</span>步：准备工作<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">准备工作1: 先收集<span style="color: black;">机构</span>及<span style="color: black;">制品</span>的营销素材/<span style="color: black;">机构</span>的价值素材，简<span style="color: black;">叫作</span>“七大体系”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/IHxRujKlKs2K4UjJVXJ6icVRWgmIRglicwfUVSokseYSJmNWKsaLeMibCiaCfDRzI2C6h5cFQSKLy8m7TyE9ib4BWPA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大部分的<span style="color: black;">照片</span>，视频素材均来自于企业内部的七大体系ppt</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">准备工作2: 书写出相应的VBEF话术 / SHE话术</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">① VBEF话术以正向的价值传输为主线，属于主动展示<span style="color: black;">机构</span>的价值</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/IHxRujKlKs2K4UjJVXJ6icVRWgmIRglicwgiczkrb391nmR5zdRAksAehP7ficJzWdvwgibnAmLS8Zt3ribbaRf1op7w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举例：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Value：<span style="color: black;">咱们</span>的生产线上一共有22台机械，基本实现全面自动化生产，所有<span style="color: black;">制品</span>进入<span style="color: black;">每一个</span>环节后，由<span style="color: black;">设备</span>设备自动生产，工人只需把控进入设备前<span style="color: black;">是不是</span>达标就可，即使如此，<span style="color: black;">咱们</span>的工人基本都超过5年工作经验，并且新入职的员工需要参加上岗培训和操作培训，<span style="color: black;">经过</span>考核<span style="color: black;">才可</span>留下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Benefit：<span style="color: black;">为何</span><span style="color: black;">咱们</span><span style="color: black;">机构</span>要实现全面自动化以及注重员工培训呢？是<span style="color: black;">由于</span><span style="color: black;">咱们</span><span style="color: black;">期盼</span><span style="color: black;">经过</span>这些高端自动化设备<span style="color: black;">加强</span>整体生产量，和把控<span style="color: black;">每一个</span>生产细节<span style="color: black;">保证</span>，<span style="color: black;">保证</span>您如期收到质量稳定的<span style="color: black;">制品</span>，赶上您们跟客户约定的交货时间，为您的客户<span style="color: black;">供给</span>质量稳定的成品。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Evidence：来自于七大体系生产体系里的摘取内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">② SHE的话术是以反向的价值传输为主线，属于刺激客户，将可能遇到过（或担心遇到）的问题放大，<span style="color: black;">而后</span>展示<span style="color: black;">咱们</span><span style="color: black;">怎样</span><span style="color: black;">处理</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/IHxRujKlKs2K4UjJVXJ6icVRWgmIRglicwD7uqVRFKJOZibVld1VAfjoOAoe4cgvbMTaudtuGyvDhMibX5mdic0FjKg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举例：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Shortage & Harm：除了<span style="color: black;">制品</span>质量，<span style="color: black;">第1</span>印象<span style="color: black;">亦</span>很重要！<span style="color: black;">倘若</span><span style="color: black;">制品</span>包装破损，那觉得是非常糟糕的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Solution：为了<span style="color: black;">保准</span>货物的运输和存储安全，<span style="color: black;">咱们</span>制定了严格的包装标准。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了节省运输<span style="color: black;">花费</span>，内层包装是纸箱和PE袋。外包装<span style="color: black;">运用</span>坚固的5层瓦楞纸箱，适合长距离运输。<span style="color: black;">倘若</span>是散货，<span style="color: black;">咱们</span>会<span style="color: black;">运用</span>托盘，并用包装膜进行包装。<span style="color: black;">倘若</span>是集装箱，为了最大程度利用集装箱的空间，除了客户有特殊<span style="color: black;">需求</span>之外，<span style="color: black;">咱们</span><span style="color: black;">通常</span>不打托盘。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Evidence：来自于七大体系包装体系（有正反包装案例教材更好）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">准备工作3: 整理<span style="color: black;">机构</span>内部的客户画像</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/IHxRujKlKs2K4UjJVXJ6icVRWgmIRglicwYG65tFOYkicuJb7EibtNEicAaNKKQnjFl8KEsROFjapcNibAjMEmt0eZicA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Tips：先整理出自己的客户群体词（如下图示例），<span style="color: black;">重视</span><span style="color: black;">必定</span>要<span style="color: black;">按照</span>自己的<span style="color: black;">实质</span>行业来</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/IHxRujKlKs2K4UjJVXJ6icVRWgmIRglicw3DicCnweYLTx8SVtzSGsQq4QhVibrRTDgtB5j3S78XGVkHrvoHz18REg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>×第二步：实操运用（让客户<span style="color: black;">晓得</span>我的<span style="color: black;">制品</span>是买给谁的）<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实操运用1: <span style="color: black;">制品</span>名<span style="color: black;">叫作</span>加入限定词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/IHxRujKlKs2K4UjJVXJ6icVRWgmIRglicwCgMBVG5xzBlJ3ElF6PLo3S396ySuVr5MSSX6BhOCKuKYxFhNMOkmmg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">限定词<span style="color: black;">包含</span>但不仅限于客户群体词，<span style="color: black;">运用</span>场景词，<span style="color: black;">目的</span>市场词，例如：camping、homeware、kitchenware、amazon</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实操运用2: 6张<span style="color: black;">制品</span>主图</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以客户群体为中心，结合<span style="color: black;">实质</span>案例展示客户对<span style="color: black;">制品</span>关注最高的内容，例如<span style="color: black;">制品</span>的尺寸，连接处的处理，小配件等等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实操运用3: 主图视频</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主图视频<span style="color: black;">通常</span><span style="color: black;">包括</span>操作性，用途型，<span style="color: black;">运用</span>场景型，<span style="color: black;">运用</span>前后对比等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实操运用4: <span style="color: black;">制品</span>详情页分段描述</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步：在<span style="color: black;">制品</span>详情页<span style="color: black;">起始</span>之前添加<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>标题，方便引擎搜索匹配</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Tips：标题要居中</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二步：吸引眼球的<span style="color: black;">照片</span>，<span style="color: black;">重视</span><span style="color: black;">照片</span>尺寸：宽750px*400px（<span style="color: black;">选取</span>性）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/IHxRujKlKs2K4UjJVXJ6icVRWgmIRglicwDyyw6Is8J0iciaRRPHZMVnsBcxxznPspSaT22jicfLWCrHSI9Zuia6kkdw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>的<span style="color: black;">照片</span><span style="color: black;">能够</span>是<span style="color: black;">机构</span>活动信息展示，例如地推，展会，直播等，<span style="color: black;">亦</span><span style="color: black;">能够</span>是节日营销，例如圣诞节，万圣节等，<span style="color: black;">亦</span><span style="color: black;">能够</span>是醒目的流量指示，如上图示例</span></p>×第三步：分标题描述内容（8个导航条务必<span style="color: black;">运用</span>完毕）<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）表格（手动<span style="color: black;">插进</span>表格，表格宽度750px，而不是<span style="color: black;">插进</span>表格<span style="color: black;">照片</span>）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PU模型中的care（客户关注点）who（针对人群）where（针对人市场）， usage（用途）都<span style="color: black;">能够</span>放在表格中</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）文字（文本<span style="color: black;">关联</span>性，文字<span style="color: black;">始终</span>穿插在其中）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">利用VBE<span style="color: black;">或</span>SHE来描述</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）<span style="color: black;">制品</span>细节图（例：宽750px*400px；细节图：清晰<span style="color: black;">尽可能</span>多方位展示）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（四宫格、六宫格、九宫格、12宫格等）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（4）<span style="color: black;">必须</span>导航内容：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">FAQ（客户常问的问题做简单回答）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关联</span><span style="color: black;">制品</span>超链接（方便吸引客户查看<span style="color: black;">另一</span><span style="color: black;">制品</span>，引流）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/IHxRujKlKs2K4UjJVXJ6icVRWgmIRglicwWF8IteibfoYpUiboD4rYFKZpxgkia8icVcfB4JRQ5r4XsshKut4ib6tx5TQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重要提示：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">① 8个导航内容必须<span style="color: black;">按照</span><span style="color: black;">机构</span>内部的客户群体来展示</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">② 针对性的描述和展示<span style="color: black;">才可</span>吸引强<span style="color: black;">相关</span>的客户</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/IHxRujKlKs3jQLG3uEQX5kxTTvGK02FRCjzD1JIPUz0D7mM0qKIfiaoEEI5kuUGMM99cqsZfWJ9iczKbKDp9nia9g/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/IHxRujKlKs1AylIedEqm9fdBiaM37hKIkLYaDejGMTRMnPEovhOpnF0pYCrssdEkWJPc0jmFAonkLpCY2t2iaqSw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。 大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。
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