95%的复制成功率，一招破冰的万能营销模版
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">都说营销<span style="color: black;">无</span>万能模版，我<span style="color: black;">这儿</span>还真有一个，<span style="color: black;">况且</span>你很<span style="color: black;">熟练</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文共计4072字 | 阅读约需5分钟</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">营销的万能模版</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">几乎<span style="color: black;">每日</span>都有人问我：营销文案怎么写？营销<span style="color: black;">方法</span>怎么做？营销<span style="color: black;">宣传</span>怎么弄？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>提类似问题的频率，堪比我没事就吃果冻爽的频率。虽然<span style="color: black;">大众</span>的问题都各不相同，<span style="color: black;">然则</span>透过表面看本质，透过问题看<span style="color: black;">需要</span>，透过羽绒服看身材，我能<span style="color: black;">发掘</span><span style="color: black;">大众</span>一致的内在动机：寻求一种“模版”——不费事，不费劲儿，遇到营销问题，把自己的<span style="color: black;">制品</span>、内容、文案、预算往里面套就行了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这就像找工作去网上找简历模版<span style="color: black;">同样</span>，你照着人家的模版改简历，简单又省事儿，效果即使不算完美，<span style="color: black;">然则</span><span style="color: black;">亦</span>有个中上水平了。</p><span style="color: black;">不外</span>营销这个东西格外<span style="color: black;">繁杂</span>，不管是文案、策划<span style="color: black;">方法</span>、活动还是广告，<span style="color: black;">触及</span>到心理学、传播学、语言学、<span style="color: black;">宣传</span>学等多方面的内容，要<span style="color: black;">供给</span>一个万能模版还是比较困难的。<span style="color: black;">然则</span>我的脑袋呀，就像哆啦A梦的口袋，啥都能找出来，找来找去，我还真找到一个。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我上大学的时候曾经和<span style="color: black;">朋友</span><span style="color: black;">一块</span>卖过IC<span style="color: black;">tel</span>卡，<span style="color: black;">便是</span>插到公用<span style="color: black;">tel</span>亭里面的那种。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ebwTTQYtqKVe1C7oZ6cYnqAlnfJn0dh09an559WickiaurvwNOudTLvJl8Zop1T3L0uDdC8jwQARxwKwBpyopRlw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一经推出就大受欢迎，这得益于我当时在宣传海报上的设计。宣传单的设计<span style="color: black;">亦</span>非常有意思，我当时参照了<span style="color: black;">非常多</span>鸡汤书籍的书腰文案，诺大的宣传海报就三行大字：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">晓得</span>你的<span style="color: black;">tel</span>费<span style="color: black;">为何</span>这么贵吗？<span style="color: black;">由于</span>你没买IC<span style="color: black;">tel</span>卡！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">晓得</span>你的<span style="color: black;">tel</span>费<span style="color: black;">为何</span>这么贵吗？<span style="color: black;">由于</span>你还没买IC<span style="color: black;">tel</span>卡！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">晓得</span>你的<span style="color: black;">tel</span>费<span style="color: black;">为何</span>这么贵吗？<span style="color: black;">由于</span>你居然没买IC<span style="color: black;">tel</span>卡！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>末尾留联系人的楼号、宿舍号还有<span style="color: black;">tel</span>。后来<span style="color: black;">发掘</span>广告效果非常好，贴出去的前两天就卖了上百张<span style="color: black;">tel</span>卡。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你说这个文案<span style="color: black;">繁杂</span>吗？简直简单到弱智，<span style="color: black;">然则</span>击中痛点、有效、<span style="color: black;">况且</span>醒目，比说一大堆“便宜、<span style="color: black;">方便</span>、方便”之类的废话要好<span style="color: black;">非常多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">近期</span>十年，参与过<span style="color: black;">非常多</span>项目，写过<span style="color: black;">非常多</span>文案，<span style="color: black;">非常多</span>都<span style="color: black;">已然</span>记不清了。<span style="color: black;">然则</span>大学时做的<span style="color: black;">这般</span>一个小项目，写的<span style="color: black;">这般</span>一个小文案，居然我还记得一字不差。原因<span style="color: black;">便是</span>它足够简单，足够粗暴，足够洗脑。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">思虑</span>到我的读者智商<span style="color: black;">广泛</span>要比其他人高30%-50%，相信<span style="color: black;">非常多</span><span style="color: black;">伴侣</span><span style="color: black;">已然</span>猜到了，今天我要介绍的万能模版，<span style="color: black;">便是</span>“洗脑模版”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把文案放到洗脑模版里，<span style="color: black;">便是</span>洗脑文案；把<span style="color: black;">宣传</span>放到“洗脑模版”里，<span style="color: black;">便是</span>洗脑<span style="color: black;">宣传</span>；把歌曲放到“洗脑模版”里，<span style="color: black;">便是</span>洗脑神曲。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简直好用得让人想报警。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">营销世界里的最大矛盾</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人生最大的矛盾是什么？<span style="color: black;">便是</span>另一半<span style="color: black;">持续</span>膨胀的物质<span style="color: black;">需要</span>，和有限的工资预算之间的矛盾。</span><span style="color: black;"><strong style="color: blue;">营销世界里，最大的矛盾是什么？</strong></span><strong style="color: blue;"><span style="color: black;">便是</span><span style="color: black;">持续</span>增长的业绩<span style="color: black;">目的</span>，和有限的营销预算之间的矛盾。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">亦</span>许花了<span style="color: black;">非常多</span>钱，买电梯<span style="color: black;">宣传</span>，买流量位置，雇人分发扫街的传单，<span style="color: black;">然则</span>你<span style="color: black;">亦</span><span style="color: black;">仅有</span><span style="color: black;">这般</span>一两秒的时间，去吸引消费者，去讲清楚你的<span style="color: black;">制品</span>是什么，有什么用，<span style="color: black;">为何</span>要购买你的<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>手中的营销资源，<span style="color: black;">便是</span><span style="color: black;">咱们</span>上战场打仗的弹药，<span style="color: black;">倘若</span>弹药有限，敌人又强怎么办？</span><span style="color: black;">那<span style="color: black;">便是</span><span style="color: black;">仅有</span>一种办法：集中火力朝一点开火，伤其十指不如断其一指；</span><strong style="color: blue;">与其<span style="color: black;">同期</span>讲三个卖点，不如把一个卖点重复三遍。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">怎样</span>把一个卖点重复三遍呢？<span style="color: black;">便是</span>套用“洗脑模版”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有的人可能很反感<span style="color: black;">所说</span>的洗脑<span style="color: black;">宣传</span>，觉得烂俗又脑残。觉得做营销要有逼格，<span style="color: black;">例如</span>像iphone的<span style="color: black;">宣传</span>，总是大气上档次。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ebwTTQYtqKVe1C7oZ6cYnqAlnfJn0dh00iaxzgnhuCA68pemLibZ3UX7J4SkFbkfgUyKS6yOoWfNmWib3VXkBvmnA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>你要<span style="color: black;">晓得</span>，你之<span style="color: black;">因此</span>觉得iphone的<span style="color: black;">宣传</span>大气上档次，是<span style="color: black;">由于</span>iphone本身<span style="color: black;">便是</span>高知名度<span style="color: black;">制品</span>。<span style="color: black;">由于</span>它是iphone，<span style="color: black;">咱们</span>才耐心去欣赏、去琢磨它的<span style="color: black;">宣传</span>。而<span style="color: black;">咱们</span>大部分人做的<span style="color: black;">制品</span>，都属于低知名度的<span style="color: black;">制品</span>，套用iphone的<span style="color: black;">宣传</span>范式几乎等同于浪费钱。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">倘若</span>回想一个低知名度<span style="color: black;">制品</span>的高逼格<span style="color: black;">宣传</span>，你能回想起来吗？</p>我相信大<span style="color: black;">都数</span>人是想不起来的，<span style="color: black;">由于</span>低知名度<span style="color: black;">制品</span>不适合拍太高逼格的<span style="color: black;">宣传</span>。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>，”洗脑模版”这种形式非常适合低知名度的<span style="color: black;">制品</span>，<span style="color: black;">况且</span><span style="color: black;">尤其</span>适合中国市场。<span style="color: black;">非常多</span>人讨厌“洗脑<span style="color: black;">宣传</span>”，是<span style="color: black;">由于</span><span style="color: black;">她们</span>忘不掉。营销圈经常说，营销的<span style="color: black;">第1</span>枪<span style="color: black;">便是</span>“劈开脑海”，<span style="color: black;">便是</span>让消费者和用户，对你的<span style="color: black;">制品</span>和服务有一点印象，而“洗脑模版” 绝对是最好的“开颅神器”（听起来真有点吓人）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">“洗脑模版”标配版</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎么把一个文案、<span style="color: black;">宣传</span>、活动做成“洗脑”的形式呢，其实非常简单，比“把大象装进冰箱”还简单，一共就两步：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1.提取一个<span style="color: black;">重点</span>卖点；</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.把它重复3遍以上。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上</span>两点里面，第二点尤其重要，所有的洗脑案例里面，都<span style="color: black;">包括</span>着<span style="color: black;">海量</span>的重复：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">拼多多的<span style="color: black;">宣传</span>歌曲，</span><span style="color: black;">上派派抢红包的电梯<span style="color: black;">宣传</span>，</span><span style="color: black;">《北京欢迎你》的主题歌曲，</span><span style="color: black;">山东南翔挖掘机的文案<span style="color: black;">宣传</span>及后来衍生的<span style="color: black;">各样</span>段子，</span><span style="color: black;">前段时间窜红的洗脑神曲《ppap》，及模仿它创作的“神舟买买车”的<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ebwTTQYtqKWCic5sT4LorqAuAZIrPqaaJ5XIrPwAweKmXA1fKBtTqGwaOKabfvBj69OagGydkBQ2462Vlmfqclg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其中<span style="color: black;">非常多</span><span style="color: black;">乃至</span>不需要提炼卖点、功能、<span style="color: black;">特殊</span>，<span style="color: black;">便是</span>单纯的品牌名的重复。</span><span style="color: black;"><span style="color: black;">例如</span>恒源祥著名的12生肖电视<span style="color: black;">宣传</span>，<span style="color: black;">便是</span><span style="color: black;">持续</span>的念“恒源祥，北京奥运会赞助商，</span><span style="color: black;">鼠鼠鼠</span><span style="color: black;">；恒源祥，北京奥运会赞助商，牛牛牛…”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>不管是你的淘宝店转化率<span style="color: black;">不足</span>高，你的宣传单转化率<span style="color: black;">不足</span>高，你的<span style="color: black;">宣传</span>投放效果<span style="color: black;">不足</span>好,你套用<span style="color: black;">以上</span>的洗脑模版再试一下，效率<span style="color: black;">常常</span>会有很大的<span style="color: black;">增多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">至于<span style="color: black;">增多</span>50%，100%还是300%，这个我说不准，毕竟<span style="color: black;">状况</span><span style="color: black;">区别</span><span style="color: black;">欠好</span>统一下结论，但哪怕消费者接受的效率<span style="color: black;">加强</span>50%，你的销量、收入、利润<span style="color: black;">亦</span>会有一个爆发性的增长。可能本来亏损的<span style="color: black;">机构</span>，一下就扭亏为盈了；本来盈利微薄的<span style="color: black;">机构</span>，一下就赚得盆满钵满了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举个例子，<span style="color: black;">例如</span>“吴寒笛可爱多”这个帐号，<span style="color: black;">倘若</span>将来要打<span style="color: black;">宣传</span>，<span style="color: black;">根据</span>“洗脑模版”，slogan（宣传口号）其实很好写。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>，提取主打卖点——学营销；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二，重复三遍。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案、<span style="color: black;">宣传</span>、活动中都<span style="color: black;">能够</span>反复重复这句话：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销做<span style="color: black;">欠好</span>，就找吴寒笛。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销做<span style="color: black;">欠好</span>，就找吴寒笛。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销做<span style="color: black;">欠好</span>，就找吴寒笛。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">连喊三遍，印象就深了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，有些人可能觉得这种文案有点干瘪，<span style="color: black;">咱们</span><span style="color: black;">能够</span>用押韵的<span style="color: black;">办法</span>改得顺口一点：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销要无敌，就找吴寒笛。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是不是要好<span style="color: black;">非常多</span>了，当然，<span style="color: black;">倘若</span>还要改得更生动有趣<span style="color: black;">有些</span>，还<span style="color: black;">能够</span>套用古诗词：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">山重水复疑无路，营销就找寒笛吴。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实还有办法改得更有趣<span style="color: black;">有些</span>，<span style="color: black;">不外</span>这个属于“洗脑模版”高配版的<span style="color: black;">需求</span>，<span style="color: black;">咱们</span>放到后面来讲。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不管你是卖<span style="color: black;">制品</span>、卖服务，不管你是卖洗衣粉、避孕套、房子、车子还是培训<span style="color: black;">制品</span>，不管你是放到网上卖还是线下卖，提炼一个最大的卖点出来，在你的营销素材里面重复三遍以上，效果绝对秒杀80%的同行了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">“洗脑模版”高配版</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span><span style="color: black;">伴侣</span>可能会担心“洗脑模式”会<span style="color: black;">导致</span>消费者抵触，<span style="color: black;">或</span>拉低品牌逼格。<span style="color: black;">因此</span><span style="color: black;">这儿</span><span style="color: black;">咱们</span>还准备了一个“洗脑模版”的高配版，套用以下几个范式，会<span style="color: black;">必定</span>程度上让你的洗脑文案、洗脑<span style="color: black;">宣传</span>、洗脑活动<span style="color: black;">显出</span>不<span style="color: black;">那样</span>讨厌，<span style="color: black;">显出</span><span style="color: black;">容易</span>有趣，<span style="color: black;">乃至</span>还有点招人<span style="color: black;">爱好</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">a</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">切换表达方式</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同一句话连说几遍，正常的人听了都会烦。<span style="color: black;">然则</span>同一句话，切换<span style="color: black;">区别</span>的表达方式反复说，受众的排斥心理就会小<span style="color: black;">非常多</span>。</p><span style="color: black;">例如</span>《北京欢迎你》这首歌，整首歌都充斥着5个字——北京欢迎你，按道理讲应该是招人烦的，<span style="color: black;">然则</span>为啥<span style="color: black;">大众</span>还喜闻乐见呢？其中一个很重要的<span style="color: black;">原由</span><span style="color: black;">便是</span>，这首歌采用群星演唱的方式，几乎每一句歌词，都<span style="color: black;">是由于</span>不同的演唱者来演唱。从林俊杰唱到林依轮，从张靓颖唱到张梓琳，非常有<span style="color: black;">鲜嫩</span>感，<span style="color: black;">持续</span>的有新的明星<span style="color: black;">显现</span>的惊喜，<span style="color: black;">因此</span>洗脑歌曲的厌恶感就被淡化了。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ebwTTQYtqKWCic5sT4LorqAuAZIrPqaaJgLZ6iaYcmlwj2apaaoNBHyibA88U5YSq1RJl6jKSJEQ2NZwAf1uWYTiaQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面介绍2种<span style="color: black;">平常</span>的切换表达方式的<span style="color: black;">办法</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">a1.换<span style="color: black;">区别</span>的表达者</strong><span style="color: black;">：最典型的例子<span style="color: black;">便是</span><span style="color: black;">便是</span>前段时间很火的“上派派、抢红包”的<span style="color: black;">宣传</span>：<span style="color: black;">区别</span>的明星在玩手机的时候，先后讲出<span style="color: black;">这般</span>一句<span style="color: black;">宣传</span>语“上派派，抢红包”的<span style="color: black;">宣传</span>语。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ebwTTQYtqKVe1C7oZ6cYnqAlnfJn0dh06uhAYH7M0l3mG3K358NQl8MdJcRSbDoLIibunmZkibqT36icvqNzfp8jQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个<span style="color: black;">宣传</span>的群众口碑，虽然<span style="color: black;">亦</span>不咋样，但确实要比脑白金当年那个千篇一律的“今年过节不收礼，收礼只收脑白金”的<span style="color: black;">宣传</span>要好。<span style="color: black;">由于</span>换<span style="color: black;">区别</span>的人表达同一个意思，能制造<span style="color: black;">有些</span><span style="color: black;">鲜嫩</span>感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前几年《老男孩》的主题曲《小苹果》很火，其实<span style="color: black;">背面</span><span style="color: black;">亦</span>有推手。其中的一个<span style="color: black;">办法</span><span style="color: black;">便是</span>发行方找了一堆<span style="color: black;">区别</span>角色的人（老外、学生、小艺人等）来演绎《小苹果》这一洗脑神曲，形成风潮了，才慢慢有自发改编演绎，流行起来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">a2.AB句模式：</span></strong><span style="color: black;">AB句<span style="color: black;">指的是</span>，A句不变，B句变。<span style="color: black;">例如</span>《北京欢迎你》这首歌，<span style="color: black;">便是</span>AB句模式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">北京欢迎你（a句）， 为你开天辟地（b句）；</span><span style="color: black;">北京欢迎你（a句）， 在太阳下分享<span style="color: black;">呼气</span>（b句）；</span><span style="color: black;">北京欢迎你（a句），像音乐感动你（b句）；</span><span style="color: black;">北京欢迎你（a句），为你开天辟地 （b句）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a句不变刷存在感，b句变化制造<span style="color: black;">鲜嫩</span>感，这种模式在营销中<span style="color: black;">亦</span>是可行的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">b</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">利用“附着力法则”</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“附着力法则”<span style="color: black;">是由于</span>马尔科姆·格拉德威尔在他的传播学畅销书《引爆点》里面提出来的，书里面把这个东西说得很<span style="color: black;">繁杂</span>，<span style="color: black;">非常多</span>人都看不懂。其实解释起来<span style="color: black;">亦</span><span style="color: black;">便是</span>一句话，要把一个枯燥无味的东西（<span style="color: black;">例如</span><span style="color: black;">宣传</span>信息）弄得有传播性，比较容易让人接受，就附着<span style="color: black;">有些</span>其他更有意思的东西上去。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>主旋律的电影，<span style="color: black;">大众</span>应该都不太<span style="color: black;">爱好</span>看，但<span style="color: black;">倘若</span>找到一个<span style="color: black;">大众</span><span style="color: black;">喜欢</span>的附着力——<span style="color: black;">各样</span>大明星来演，就会有不少人<span style="color: black;">爱好</span>看。像《建国大业》等系列主旋律题材电影就利用了这个法则。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ebwTTQYtqKVe1C7oZ6cYnqAlnfJn0dh0XBTic7aOJsbSZicoBibF6k7WiczQ81icWDLqNF0XTZALKuKC3oXpiapTtnrA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>营销学讲起来很枯燥，<span style="color: black;">然则</span>我用幽默的语言写出来，<span style="color: black;">大众</span>就相对爱看<span style="color: black;">有些</span>。</span><span style="color: black;">在营销中，比较<span style="color: black;">平常</span>又便宜的附着力素材<span style="color: black;">包含</span>：段子、歌曲改编、文艺作品、美女帅哥。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">像14年有一阵，“挖掘机哪家强，中国山东找南翔”的<span style="color: black;">宣传</span>很火，被改编成无数的段子到处传播。<span style="color: black;">例如</span><span style="color: black;">咱们</span>看到一个香艳的故事结尾的时候，男主角关了灯把女主角按到墙上，就问她一句：“挖掘机哪家强？”。这种故事看起来就非常有意思，<span style="color: black;">由于</span><span style="color: black;">宣传</span>信息附着上了一个关键因子——段子。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/ebwTTQYtqKVe1C7oZ6cYnqAlnfJn0dh0t8AUJUzU87wZtGwckPY2QDWDmMZrXV3t2Tld4Ha0EfwzVm8GRqoKjA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有的<span style="color: black;">宣传</span>商把洗脑信息改编成经典歌曲，我到<span style="color: black;">此刻</span>都好记得小时候的一个“紫山酱菜”的<span style="color: black;">宣传</span>词，<span style="color: black;">由于</span><span style="color: black;">宣传</span>商把经典歌曲《<span style="color: black;">欢快</span>颂》的歌词改<span style="color: black;">成为了</span>“紫山酱菜”的<span style="color: black;">宣传</span>词，朗朗上口——紫山酱菜人见人爱，健康美味又开怀；菜心香脆瓜脆，还有萝卜更开胃…</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本来令人生厌的洗脑信息，附着上<span style="color: black;">有些</span><span style="color: black;">大众</span>喜闻乐见的形式，瞬间好感度就<span style="color: black;">提高</span>不少。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">c</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">鬼畜风格</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么叫鬼畜风格？可能90后和00后比较<span style="color: black;">熟练</span>，像我<span style="color: black;">同样</span>的80后老人以及更老的60后、70后相对陌生<span style="color: black;">有些</span>，<span style="color: black;">便是</span>一种节奏旁白高度重复的恶搞视频，<span style="color: black;">然则</span><span style="color: black;">非常多</span><span style="color: black;">青年</span>人都很<span style="color: black;">爱好</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>网易模仿“江南皮革厂快要倒闭了”的信息，推出的鬼畜风格招聘<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优信二手车邀请王宝强拍摄的鬼畜<span style="color: black;">宣传</span>。都是<span style="color: black;">宣传</span>信息重复<span style="color: black;">海量</span><span style="color: black;">显现</span>，带着浓浓的黑色幽默和戏谑色彩。虽然还是会有人不少人骂，<span style="color: black;">然则</span>消费者的厌恶程度相对会减弱<span style="color: black;">有些</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">制品</span>和服务的受众里面<span style="color: black;">青年</span>人比较多，<span style="color: black;">能够</span>在做洗脑营销的时候，套用“鬼畜”这个模式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">结语：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销<span style="color: black;">办法</span>千千万，有用即真理。</span><strong style="color: blue;">“洗脑模版”<span style="color: black;">能够</span>说是最适合中国市场、普适性最强、最易操作的一种“营销模版”。</strong><span style="color: black;">用了之后肯定<span style="color: black;">亦</span>会有人骂，<span style="color: black;">然则</span>话说回来，要<span style="color: black;">挣钱</span>，要做营销，要打<span style="color: black;">宣传</span>，要做生意，就<span style="color: black;">必定</span>会有人骂，就像当明星当网红<span style="color: black;">同样</span>。你做什么都会有人骂，关键是有的人被骂了，<span style="color: black;">然则</span>把钱赚了；有的人挨了骂还亏了钱。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">转载自吴寒笛可爱多（ID：<span style="color: black;">whdkad</span>）</span></strong></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">进入“<span style="color: black;">博客</span>橱窗”，<span style="color: black;">就可</span>购买</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">11期：<span style="color: black;">“创意热店的小型风暴”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">价格：</span><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">25元/本</strong></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">博主</span>提示</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">购买方式一：<span style="color: black;">经过</span>桌面<span style="color: black;">微X</span>，点击除本文其他推送内容的“</span><span style="color: black;"><strong style="color: blue;">阅读原文</strong></span><span style="color: black;">”，进入“<span style="color: black;">博客</span>橱窗”，进行购买。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">购买方式二：打开<span style="color: black;">博客</span>网页/客户端，搜索“</span><span style="color: black;"><strong style="color: blue;">数字营销杂志</strong></span><span style="color: black;">”</span><span style="color: black;"><strong style="color: blue;">官方<span style="color: black;">博客</span></strong></span><span style="color: black;">，进入“<span style="color: black;">博客</span>橱窗”进行购买。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
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