跨境独立站谷歌SEO策略是什么?内容营销,多流量途径及网站矩阵运营
<span style="color: black;"></span><span style="color: black;"></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/8hvibvgH0422DuwHj1ZNzwQqMutyLjtl9IkUbCdfRg8w9jP0XxObIx8ZfKP4WFVUc0tsSnot0pibiape8mCDp8hLQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">分享主题和目录</span></h2><img src="https://mmbiz.qpic.cn/mmbiz_png/AZAVC2rnXMAiaLTPuEYBMImo7ICzq1BjSLAroHUECTelCX7ynrP9egIEm06X42PN96ZfR4XzOmTUib5Ka1rnXMOg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">主题是《<span style="color: black;">有效</span>SEO增长与多<span style="color: black;">途径</span>的营销策略分享》,<span style="color: black;">重点</span>是想“从小到大”的分享 <strong style="color: blue;">SEO 增长策略</strong>、<strong style="color: blue;">多<span style="color: black;">途径</span>运营策略</strong>、<strong style="color: blue;">网站经营策略</strong>。<span style="color: black;">由于</span>仅有一次分享,<span style="color: black;">因此</span>我<span style="color: black;">亦</span>想将真正有价值的、最新的内容分享出来;中间<span style="color: black;">亦</span>会有我对 SEO、营销和网站运营的<span style="color: black;">有些</span>最新的理解;为了方便理解,我<span style="color: black;">亦</span>会尽可能附上<span style="color: black;">关联</span>案例。<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">第1</span>部分 Google<span style="color: black;">怎样</span>评判网页 & SEO 应对策略</span></h2><img src="https://mmbiz.qpic.cn/mmbiz_png/AZAVC2rnXMAiaLTPuEYBMImo7ICzq1BjSyEYpBbftuMHDVnUQ1uThEKWP4wWgxGhqu1opSetStR9KWnQV3DW4ibA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">之前每每<span style="color: black;">说到</span>“Google的排名<span style="color: black;">原因</span>”,<span style="color: black;">通常</span>都会说是<span style="color: black;">内容、外链</span>,以及<span style="color: black;">用户体验、时效性</span>。<span style="color: black;">不外</span><span style="color: black;">前一段</span> Google 在接受反垄断调查时<span style="color: black;">颁布</span>了<span style="color: black;">有些</span>排名思路,我感觉是<strong style="color: blue;">更<span style="color: black;">精细</span>、更简单的表达了 Google 排名的思路</strong>。<img src="https://mmbiz.qpic.cn/mmbiz_png/AZAVC2rnXMAiaLTPuEYBMImo7ICzq1BjSPGm07bHJjymnICa47y9R0sRn0wmnByEtlztF4HMeYXic7tavfHzgvJQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">Google 说排名有 3 个核心支柱,分别是:<strong style="color: blue;">网页内容</strong>:网页对自己的描述<strong style="color: blue;">互联网间的链接</strong>:互联网对这个网页的描述<strong style="color: blue;">用户互动</strong>:用户对这个网页的描述注:这个用户互动<span style="color: black;">包括</span><span style="color: black;">浏览、点击、滚动、鼠标悬停 hover、点击其他搜索结果</span>等。<span style="color: black;">这儿</span><strong style="color: blue;">对用户互动做了颜色标注,<span style="color: black;">由于</span>这一项是最直接、最重要的</strong>。<span style="color: black;">由于</span> Google 的终极目的还是满足用户的搜索<span style="color: black;">需要</span>,而这里的<strong style="color: blue;">用户互动是跟用户满意度是直接<span style="color: black;">相关</span>的</strong>。<img src="https://mmbiz.qpic.cn/mmbiz_png/AZAVC2rnXMAS19T9Q369N0U0osgHZMTpSLXt19OmuzSOlhkrIfIofGv4Is2DnDnW9AuT64BFnyzBECNsXUicTbg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">再结合 Google 最新泄漏出来的 API <span style="color: black;">文案</span>,里面就有多个参数在衡量用户的互动<span style="color: black;">状况</span>。借用一下之前的一段内容:badClicks 和 goodClicks :<span style="color: black;">重点</span>是用户在搜索结果中的点击<span style="color: black;">行径</span>,<span style="color: black;">倘若</span>满足<span style="color: black;">需要</span>,<span style="color: black;">再也不</span>点击其他结果,算是加分,否则是减分;lastLongestClicks 和 lastGoodClicks:<span style="color: black;">重点</span>是衡量点击<span style="color: black;">是不是</span>会随着时间衰减,有时效的<span style="color: black;">思虑</span>;unsquashedClicks 和 unsquashedImpressions 和 unsquashedLastLongestClicks:<span style="color: black;">重点</span>是数据做了规范,<span style="color: black;">保准</span>不会有极端数据影响整体数值。<img src="https://mmbiz.qpic.cn/mmbiz_jpg/AZAVC2rnXMAiaLTPuEYBMImo7ICzq1BjScuWVib22VcRvhZoAKuXTDM9lF5q8kkJY9JZhquCqrJicsibWxBNndibyvQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">还有一页就更核心了。Google 直接说“<strong style="color: blue;"><span style="color: black;">咱们</span>并<span style="color: black;">不睬</span>解网页内容,<span style="color: black;">咱们</span>只是假装理解</strong>”,Google <span style="color: black;">更加多</span>的是观察人们对网页的反应,<span style="color: black;">而后</span>记住<span style="color: black;">她们</span>的反应,来<span style="color: black;">认识</span><span style="color: black;">是不是</span>对结果满意。仔细想下确实是<span style="color: black;">这般</span>,Google 对词语的频率计算和向量计算、自然语言处理、深度学习,都是<strong style="color: blue;">对语言概率的计算,并<span style="color: black;">没法</span>理解真正的语义</strong>(AI <span style="color: black;">亦</span>不算理解)。<img src="https://mmbiz.qpic.cn/mmbiz_jpg/AZAVC2rnXMAiaLTPuEYBMImo7ICzq1BjSx2QL4NGos3KLufu0RtlyiceRJjXaMV0TTQGbbSEN36OC3LxY8fKjYBA/640?wx_fmt=other&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">反垄断材料<span style="color: black;">亦</span>有<span style="color: black;">说到</span>排名处理流程,是跟用户的双向对话。先给用户<span style="color: black;">有些</span>初始排名(<span style="color: black;">按照</span>内容和外链),<span style="color: black;">而后</span>观察用户的互动<span style="color: black;">状况</span>,并对排名进行<span style="color: black;">调节</span>。<span style="color: black;">因此</span>,<strong style="color: blue;">用户的互动数据是非常关键的</strong>。<span style="color: black;">这儿</span>的用户互动数据<span style="color: black;">不仅</span>是停留时间、跳出率,<strong style="color: blue;">而是浏览、点击、其他搜索结果的点击<span style="color: black;">行径</span>等一系列指标</strong>,<strong style="color: blue;">用来反映用户对搜索结果的满意度。</strong>从<span style="color: black;">规律</span>上<span style="color: black;">亦</span>能推导出来,Google 的终极目的是满足用户的搜索<span style="color: black;">需要</span>,而用户互动是跟搜索满意度直接<span style="color: black;">关联</span>的。<span style="color: black;"><strong style="color: blue;">这<span style="color: black;">亦</span>能解释<span style="color: black;">为何</span>前几年在百度刷点击是最有效的<span style="color: black;">行径</span>,<span style="color: black;">由于</span>这是最关键的排名影响<span style="color: black;">原因</span>了,<span style="color: black;">无</span>之一</strong></span>。铺垫了这么多,<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">晓得</span>内容、外链、用户互动是 Google 在排名的三个支柱。那 SEO 应该<span style="color: black;">怎样</span>应对:<strong style="color: blue;">在内容上,需要<span style="color: black;">提高</span>内容质量</strong>。<span style="color: black;">便是</span>从真实体验、权威度、专业度、信任度(EEAT),以及内容的丰富度;<strong style="color: blue;">在外链上,<span style="color: black;">增多</span>在互联网的传播和分享</strong>,<span style="color: black;">例如</span>专业网站、社交<span style="color: black;">媒介</span>等;<strong style="color: blue;">在用户互动上,需要<span style="color: black;">提高</span>网页性能、首屏减少<span style="color: black;">宣传</span>等,还有内容本身的质量</strong>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3个有效又朴素的SEO策略</span></h2><img src="https://mmbiz.qpic.cn/mmbiz_png/AZAVC2rnXMAiaLTPuEYBMImo7ICzq1BjSmB3pTw8j55gnm6t4Ydpqh6meooOMFoap4YeJXRth2JG1LLK2UbrQog/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">先说几个背景<span style="color: black;">状况</span>:<span style="color: black;">此刻</span>搜索引擎<span style="color: black;">逐步</span>完善,SEO <span style="color: black;">再也不</span>依靠秘技了;且秘技难找,有效期短;还有,给企业、给自己做网站优化,还是需要找到健康<span style="color: black;">长时间</span>的增长策略。<span style="color: black;">这儿</span>我<span style="color: black;">亦</span>不想重复“内容为王、外链为皇”<span style="color: black;">这般</span>的老<span style="color: black;">办法</span>,就说<strong style="color: blue;"><span style="color: black;">有些</span><span style="color: black;">此刻</span>简单又有效,且还比较新的策略</strong>。<span style="color: black;"><strong style="color: blue;"><span style="color: black;">第1</span>,内容营销</strong>:</span><strong style="color: blue;">创建问题类和信息类的内容,来满足用户<span style="color: black;">需要</span>,获取<span style="color: black;">有些</span>信息型流量。</strong>这类流量的规模很大,<span style="color: black;">不外</span><span style="color: black;">不易</span>直接转化,需要做<span style="color: black;">有些</span>转化引导。<span style="color: black;">第二,<strong style="color: blue;">新频道的机会</strong>。</span><span style="color: black;">经过</span>行业调研、竞手分析,<strong style="color: blue;">找到行业中结构性的<span style="color: black;">需要</span>和内容,创建特定频道。</strong><span style="color: black;">例如</span>旅游攻略中的景点页面,都是有规律的,结构性的。第三,<strong style="color: blue;">内容优化的 2 个新方向</strong>:<strong style="color: blue;">在内容质量上<span style="color: black;">重视</span> EEAT</strong>;<strong style="color: blue;">结合 AI 进行内容创建和处理。</strong>还有 3 个心法:<strong style="color: blue;">不要捡芝麻,而是要摘西瓜</strong>。<span style="color: black;">或</span>说要<strong style="color: blue;">追求道,不要沉迷在术</strong>。再<span style="color: black;">例如</span>,<strong style="color: blue;">我只是<span style="color: black;">供给</span>好的内容和<span style="color: black;">制品</span>,Google只是给了我应得的流量</strong>,<span style="color: black;">乃至</span>假如不给我流量,是 Google 算法的问题。<strong style="color: blue;">放弃短期、冷门的<span style="color: black;">办法</span>,追求<span style="color: black;">长时间</span>有效的增长策略</strong>。<strong style="color: blue;">保持耐心,要有战略定力</strong>。相信自己的增长之道,且一以贯之。<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">内容营销</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/AZAVC2rnXMAiaLTPuEYBMImo7ICzq1BjS5YAsOGuGadkWgzsJTGMpvXFjznrlKRONhN0IMhkujSYUU1ROyPibQ5g/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
</h2>先分享个最新看到的一个网站:evitria.com。这个网站有 110 篇<span style="color: black;">文案</span>,<span style="color: black;">每月带来 3 万 的 SEO 流量</span>。在生物医药<span style="color: black;">行业</span>,竞争度很高,获取这些流量还是很厉害的,<span style="color: black;">况且</span>这些流量的价值很高。网页链接:https://www.evitria.com/journal/monoclonal-antibodies/disadvantages-monoclonal-antibodies/当我打开网页浏览,虽然我对生物医药专业不太<span style="color: black;">认识</span>,但我确实感觉到这是一篇<strong style="color: blue;">很专业、易于阅读、让我产生信任的内容</strong>。我试着总结了 evitria 内容的<span style="color: black;">有些</span>亮点:<strong style="color: blue;">作者介绍<span style="color: black;">增多</span>了可信度</strong>,有真实的头像、作者的名字,以及 Title,给我的感觉是这位专家在撰写内容<strong style="color: blue;"><span style="color: black;">文案</span>框架在首屏就展示了内容的小标题</strong>,且点击可到达对应段落<strong style="color: blue;">内容很丰富</strong>,<span style="color: black;">例如</span>我举例这篇内容超过 700 个单词<strong style="color: blue;">用小标题来写</strong>,让内容思路清晰,易于阅读,且能借助首屏框架呈现出来还有<strong style="color: blue;">内链</strong>、<strong style="color: blue;">引用标注</strong>、<strong style="color: blue;">文中的转化引导</strong>,都是非常不错的特征。<h2 style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2个内容营销的网站案例</p><img src="https://mmbiz.qpic.cn/mmbiz_png/AZAVC2rnXMAiaLTPuEYBMImo7ICzq1BjScibXN4Fp8rfD2LMVLiciaAP859D2o3SfsU05brRTNQhE3cxjHuIdkw9KA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
</h2>还有 2 个内容营销的网站案例,之前<span style="color: black;">好似</span><span style="color: black;">亦</span><span style="color: black;">说到</span>过,都是我负责和参与的。<span style="color: black;">第1</span>个是<strong style="color: blue;">C 端首饰行业独立站</strong>,靠内容营销一年时间从不到100做到<span style="color: black;">每日</span> 1000+ UV。内容<span style="color: black;">专题</span>上,一部分是<strong style="color: blue;">导购类<span style="color: black;">专题</span></strong>,<span style="color: black;">例如</span>“母亲节送什么礼物”,另一部分是<strong style="color: blue;">更泛化的祝福语<span style="color: black;">专题</span></strong>,<span style="color: black;">例如</span>“戒指戴在无名指是什么意思”、“母亲节的祝福语”等。第二个是<strong style="color: blue;">B 端电池行业的独立站</strong>,<span style="color: black;">亦</span>是靠内容营销从 0 做到<span style="color: black;">每日</span>近 1000 UV。<span style="color: black;">重点</span>是<strong style="color: blue;">围绕电池行业的<span style="color: black;">专题</span>展开</strong>,<span style="color: black;">例如</span> "18650电池容量测试<span style="color: black;">办法</span>", "18650电池<span style="color: black;">能够</span>带上飞机吗"。当时有了流量<span style="color: black;">亦</span>遇到了后续的问题,<span style="color: black;">便是</span><strong style="color: blue;">转化较低</strong>。<span style="color: black;">倘若</span>单纯看内容流量,<strong style="color: blue;">确实很难一次就转化,需要多个<span style="color: black;">途径</span>结合</strong>,<span style="color: black;">例如</span> EDM 和社媒,多次触达形成最后的转化。这个下面的多<span style="color: black;">途径</span>营销会<span style="color: black;">详细</span>讲。<h2 style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新频道的机会</p><img src="https://mmbiz.qpic.cn/mmbiz_png/AZAVC2rnXMAiaLTPuEYBMImo7ICzq1BjSInkZn6tibaS6flmBanSrfgh5m9HX73AunyHIQ10B3yFRLLn5rM0qrog/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
</h2><strong style="color: blue;">部分行业会有结构性的<span style="color: black;">需要</span>和内容,很适合做成特定频道来引流</strong>。旅游<span style="color: black;">便是</span>一个非常典型的案例,我举个途牛旅游网的例子。<span style="color: black;">咱们</span>之前在<span style="color: black;">科研</span>旅游攻略的搜索关键词时,<strong style="color: blue;"><span style="color: black;">发掘</span><span style="color: black;">非常多</span>关键词有<span style="color: black;">非常多</span>固定模式</strong>,<span style="color: black;">例如</span>“【目的地】+旅游攻略”、“【目的地】+景点大全”、“【目的地】+美食<span style="color: black;">举荐</span>”,还有行程、酒店住宿、交通、游记等,这<span style="color: black;">背面</span>都是用户的通用<span style="color: black;">需要</span>。<img src="https://mmbiz.qpic.cn/mmbiz_png/AZAVC2rnXMAiaLTPuEYBMImo7ICzq1BjSP1icibqofM2XicVXlYsPqoY8Q3OyAZ5Z8ibG4GsDTvtHlhtzADJouJnhIA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">因此呢</span>,<span style="color: black;">咱们</span>扩充了旅游攻略频道,以<strong style="color: blue;">目的地为一个个的节点,并<span style="color: black;">根据</span>景点、行程、酒店住宿、机票、美食、游记等对单个目的地的旅游攻略做了细分页面</strong>,以此来承接<span style="color: black;">关联</span>的关键词。<span style="color: black;">而后</span><span style="color: black;">每日</span>的工作<span style="color: black;">便是</span><strong style="color: blue;">抓取<span style="color: black;">更加多</span>的目的地</strong>,<strong style="color: blue;">填充<span style="color: black;">更加多</span>的旅游攻略内容</strong>。再后来<span style="color: black;">亦</span>发现了<strong style="color: blue;"><span style="color: black;">有些</span>零碎的<span style="color: black;">需要</span>,</strong><span style="color: black;">例如</span><span style="color: black;">夜晚</span>去哪、带娃攻略、找搭子、找导游等,<strong style="color: blue;">会做成<span style="color: black;">有些</span>本地<span style="color: black;">新闻</span>的形式</strong>。<strong style="color: blue;">看起来<span style="color: black;">便是</span><span style="color: black;">每日</span>做内容抓取、撰写这些编辑的工作,但 SEO 流量效果非常好</strong>。这<span style="color: black;">便是</span>我说的,<strong style="color: blue;">找好增长策略,<span style="color: black;">每日</span>做的<span style="color: black;">好似</span>是很简单的工作,但流量效果非常好,且稳定</strong>。再说 2 个行业的案例:一个是<strong style="color: blue;">化学行业的 TCI</strong>。化学行业对<span style="color: black;">每一个</span>化学品有个通用的 CAS 号,TCI 就做了个 CAS 号的频道,对<span style="color: black;">每一个</span>化学品都做了<span style="color: black;">仔细</span>说明,网页中<span style="color: black;">亦</span>加入了自己经营的<span style="color: black;">制品</span>,流量和转化效果很好。另一个是<strong style="color: blue;">生物医药<span style="color: black;">行业</span>的 ADD</strong>。ADD 做了行业的质粒库频道,<span style="color: black;">亦</span>结合了自营<span style="color: black;">制品</span>来<span style="color: black;">营销</span>。这种例子<span style="color: black;">亦</span><span style="color: black;">非常多</span>,<span style="color: black;">例如</span><strong style="color: blue;">有道词典把<span style="color: black;">每一个</span>英语单词做成页面</strong>,用来承接“【英文】是什么意思”;<strong style="color: blue;">携程</strong>做的“南京到合肥高铁时刻表”、“南京到贵州飞机票多少钱”等页面。<h2 style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">内容优化的2个新方向</p><img src="https://mmbiz.qpic.cn/mmbiz_png/AZAVC2rnXMAiaLTPuEYBMImo7ICzq1BjSvc5N7YicYMvaEcDTtpUAkzUdAWB3Zl1KIWFWTxspAaCic5oFC0KeqbUw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
</h2><strong style="color: blue;">EEAT 是 Google <span style="color: black;">评定</span>内容质量的新方向</strong>,尽管这些泄漏的 API 文档中并<span style="color: black;">无</span><span style="color: black;">详细</span>指标。我觉得高质量有 2 个方面:<strong style="color: blue;">面子的高质量</strong>:<span style="color: black;">便是</span>形式上<strong style="color: blue;"><span style="color: black;">运用</span>小标题</strong>、<strong style="color: blue;">重点句子加粗、作者的头像和 Title 展示</strong>等,让内容看起来很专业,质量很高<strong style="color: blue;">里子的高质量</strong>:作者还是需要<strong style="color: blue;">有深度的观点表达</strong>,<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>说的<strong style="color: blue;">干货</strong>;<span style="color: black;">亦</span>需要<strong style="color: blue;">从用户<span style="color: black;">需要</span>出发</strong>,<strong style="color: blue;"><span style="color: black;">处理</span>用户的<span style="color: black;">重点</span><span style="color: black;">需要</span>和次要<span style="color: black;">需要</span></strong>再次<span style="color: black;">说到</span> evitria 内容的例子。<h2 style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">AI<span style="color: black;">帮助</span>写作</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
</h2>我感觉<strong style="color: blue;"> AI <span style="color: black;">帮助</span>写作会是<span style="color: black;">将来</span>的写作方式</strong>。<span style="color: black;">咱们</span>在写东西时应该都用过 AI,整理文案、给出思路、翻译,都是非常好用的。在 SEO 方面,<span style="color: black;">倘若</span><strong style="color: blue;">纯靠 AI 生成,尤其是批量生成,Google 是会打击的</strong>,<span style="color: black;">由于</span>对搜索生态有<span style="color: black;">消极</span>影响。<span style="color: black;">另一</span> AI 直接输出的内容,<strong style="color: blue;">文字生硬,阅读体验<span style="color: black;">通常</span></strong>。<span style="color: black;">倘若</span><strong style="color: blue;">纯靠人工写作,效率是不高的</strong>,<span style="color: black;">况且</span>手写的内容在<strong style="color: blue;">信息量上<span style="color: black;">亦</span>比<span style="color: black;">不外</span> AI</strong>。<span style="color: black;">因此</span><strong style="color: blue;">借助 AI 来写作,既能<span style="color: black;">保准</span>质量,又能保证效率,成本可控,会是<span style="color: black;">将来</span>的写作方式</strong>,尤其是偏<span style="color: black;">新闻</span>、信息的内容。我列举了几种对 SEO 健康的 AI 写作方式:<span style="color: black;"><strong style="color: blue;">利用 AI 生成框架/小标题,再用人工写作</strong></span>,<span style="color: black;">例如</span>我经常用这个 prompt:<span style="color: black;">倘若</span>用户在Google 中搜索 “sgrna crispr” ,那他最关注的是<span style="color: black;">那些</span>信息。<span style="color: black;"><strong style="color: blue;">利用 AI 生成内容初稿,人工进行校验、修改,加入内链和营销元素,修改格式等</strong>。</span>记得之前有个金融网站<span style="color: black;">便是</span>这么操作,并在内容底部有注明,<span style="color: black;">文案</span>是AI生成初稿,由人工进行编辑和修改。<span style="color: black;"><strong style="color: blue;">人工写中文,用 AI 翻译成英文或其他语言</strong>。</span><span style="color: black;">倘若</span>能给<strong style="color: blue;"> AI 输入<span style="color: black;">有些</span>内部原创资料<span style="color: black;">做为</span>语料,<span style="color: black;">或</span>配置<span style="color: black;">仔细</span>的 GPTs</strong>,效果会更好。<h2 style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">多流量<span style="color: black;">途径</span>和网站矩阵策略</p>
</h2><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">重点</span><span style="color: black;">包括</span>3个方面:SEO <span style="color: black;">途径</span>针对用户<span style="color: black;">行径</span>路径的关键词、页面的布局全流量<span style="color: black;">途径</span>针对用户<span style="color: black;">行径</span>路径的运营策略独立站的多语言矩阵和多网站矩阵<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">SEO针对用户<span style="color: black;">行径</span>路径的布局</span></h2><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">用户<span style="color: black;">通常</span>是不会浏览一次就下单购买的</strong>,他需要搜索和浏览多次,<span style="color: black;">认识</span><span style="color: black;">制品</span>,对比<span style="color: black;">方法</span>,<span style="color: black;">最后</span>下单。<span style="color: black;">根据</span><span style="color: black;">需要</span>产生到最后下单,我整理了个简单的模型:<strong style="color: blue;"><span style="color: black;">需要</span>产生</strong>。在某个场景产生了<span style="color: black;">需要</span>,<span style="color: black;">例如</span>夏天蚊子多,产生了“家庭灭蚊”的<span style="color: black;">需要</span><strong style="color: blue;"><span style="color: black;">科研</span><span style="color: black;">认识</span></strong>。用户会<span style="color: black;">认识</span><span style="color: black;">关联</span>的信息,找到初步<span style="color: black;">方法</span>,<span style="color: black;">例如</span>“家里有蚊子怎么办”、“家庭灭蚊<span style="color: black;">方法</span>”<strong style="color: blue;"><span style="color: black;">评定</span>对比</strong>。在上个环节找到了驱蚊球、灭蚊器的<span style="color: black;">方法</span>,用户在<span style="color: black;">这儿</span>会搜索“无害驱蚊球”、“灭蚊器 紫外线”,<span style="color: black;">重点</span>是确定符合<span style="color: black;">需要</span>的<span style="color: black;">制品</span>,并有初步的备选品牌<strong style="color: blue;">采购下单</strong>。对比价格、品牌,做最后的下单,会搜索“灭蚊灯价格”、“小米灭蚊灯”。相对应的,<strong style="color: blue;">SEO 需要找到对应的页面,<span style="color: black;">安排</span>对应的关键词</strong>。<span style="color: black;">科研</span><span style="color: black;">认识</span><span style="color: black;">周期</span>,<span style="color: black;">重点</span>是<strong style="color: blue;">信息型搜索</strong>,那 SEO 会<span style="color: black;">安排</span><strong style="color: blue;">行业<span style="color: black;">新闻</span>频道、<span style="color: black;">制品</span>指南频道、问答频道</strong>,<span style="color: black;">重点</span>发布<span style="color: black;">有些</span>问答类、信息类的内容,来获取这个<span style="color: black;">周期</span>的用户在<span style="color: black;">评定</span>对比<span style="color: black;">周期</span>,用户在<strong style="color: blue;">搜索<span style="color: black;">制品</span>名<span style="color: black;">叫作</span></strong>,SEO 需<span style="color: black;">安排</span><strong style="color: blue;"><span style="color: black;">制品</span>列表页、专题、详情页</strong>来覆盖这部分搜索词和<span style="color: black;">需要</span>在采购下单<span style="color: black;">周期</span>,SEO <span style="color: black;">能够</span><span style="color: black;">安排</span><strong style="color: blue;"><span style="color: black;">制品</span>详情页</strong>,展示<span style="color: black;">仔细</span>的<span style="color: black;">制品</span>属性、价格、<span style="color: black;">制品</span>参数,获取<span style="color: black;">详细</span>的<span style="color: black;">制品</span>搜索流量。<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">全<span style="color: black;">途径</span>运营</span></h2><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">按照</span>行业<span style="color: black;">科研</span>和统计数据,<strong style="color: blue;">电商网站的用户平均需要进行</strong><span style="color: black;"><strong style="color: blue;">3-5次<span style="color: black;">拜访</span></strong></span><strong style="color: blue;"><span style="color: black;">才可</span><span style="color: black;">最后</span>完成购买</strong>。这些<span style="color: black;">拜访</span>会分布在<strong style="color: blue;">搜索、社媒、EDM</strong>等<span style="color: black;">途径</span>。上一章节<span style="color: black;">重点</span>是讲 SEO <span style="color: black;">途径</span>,这章是把其他<span style="color: black;">途径</span><span style="color: black;">亦</span>结合起来。各环节不赘述了,讲几个关键的点:整体上,<strong style="color: blue;">多<span style="color: black;">途径</span>营销比单<span style="color: black;">途径</span>要强太多了</strong>,<span style="color: black;">由于</span><strong style="color: blue;">覆盖了<span style="color: black;">更加多</span>的用户场景</strong>;用户在哪里都能看到你的<span style="color: black;">制品</span>宣传,<span style="color: black;">火速</span>就会推进到下单购买环节了,<span style="color: black;">亦</span>会形成品牌印象<strong style="color: blue;">几个重要的<span style="color: black;">途径</span>要优先把握</strong>:搜索生态的SEO和SEM、社交生态的社媒运营和<span style="color: black;">宣传</span>、EDM,这几个<span style="color: black;">途径</span>能覆盖用户<span style="color: black;">每日</span>80%+的上网时间了<strong style="color: blue;">站内承接<span style="color: black;">亦</span>很重要</strong>,<span style="color: black;">例如</span>付款方式、物流信息、资质证书、成功案例,都<span style="color: black;">能够</span>有效<span style="color: black;">提高</span>转化;用户好<span style="color: black;">不易</span>到站内了,<span style="color: black;">必定</span>要承接好<strong style="color: blue;">在转化上<span style="color: black;">通常</span>是逆向优化</strong>,<span style="color: black;">便是</span>最后环节<span style="color: black;">起始</span>优化,<span style="color: black;">由于</span>最后环节的用户流量有更大的价值,优化效果<span style="color: black;">亦</span>最直接<strong style="color: blue;">复购很关键</strong>,能让<span style="color: black;">商场</span>模式更健康,<span style="color: black;">由于</span>复购的流量成本很低,不像首单,流量<span style="color: black;">途径</span>成本可能就能占 50%在用户<span style="color: black;">行径</span>路径中,<strong style="color: blue;">越往后用户规模越小</strong>,<span style="color: black;">不外</span><strong style="color: blue;">用户<span style="color: black;">需要</span>越<span style="color: black;">知道</span></strong>,转化率越高。<strong style="color: blue;">SEO需要和社媒、<span style="color: black;">宣传</span>、EDM等<span style="color: black;">途径</span>、以及网站运营等相互<span style="color: black;">协同</span></strong>,<span style="color: black;">才可</span>更好形成转化。<strong style="color: blue;"><span style="color: black;">每一个</span>流量<span style="color: black;">途径</span>有<span style="color: black;">区别</span>的特性</strong>,需要有<span style="color: black;">区别</span>的运营<span style="color: black;">办法</span>,有<span style="color: black;">区别</span>的<span style="color: black;">目的</span>。<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">网站矩阵</span></h2><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">独立站在做到<span style="color: black;">必定</span>规模之后<span style="color: black;">能够</span><span style="color: black;">思虑</span>矩阵,我看到比较成功的有 2 种矩阵策略:<span style="color: black;">第1</span>种是<strong style="color: blue;">多语言矩阵</strong>,<span style="color: black;">便是</span><strong style="color: blue;">把英语站扩展到其他的多语言站</strong>,<span style="color: black;">能够</span>参考上网人数和市场,<span style="color: black;">例如</span>西班牙语、法语、葡萄牙语、德语、俄语。<span style="color: black;">倘若</span>是 Wordpress 搭建的站点,<span style="color: black;">经过</span>插件<span style="color: black;">就可</span>实现,非常方便。在文案翻译上,<span style="color: black;">亦</span><span style="color: black;">能够</span>借助 AI。第二种矩阵<span style="color: black;">便是</span><strong style="color: blue;">多站点矩阵</strong>。<span style="color: black;">便是</span><strong style="color: blue;">你<span style="color: black;">能够</span>搭建1,2个子站点</strong>,在 SEO 和 SEM 上<span style="color: black;">能够</span><span style="color: black;">得到</span>多个排名。<span style="color: black;">倘若</span>定位有区分会更好点,<span style="color: black;">例如</span>有一个是正式官网,另一个是子品牌,还有个是行业<span style="color: black;">新闻</span>站。<h2 style="color: black; text-align: left; margin-bottom: 10px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">营销与业务的结合</p>
</h2><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">前面都是讲流量、营销,这部分是继续由表及里,讲营销要与业务、品牌结合。<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">做营销是为了做好业务</span></h3><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">做营销,<span style="color: black;">不可</span>仅停留在获取流量和用户,<strong style="color: blue;"><span style="color: black;">最后</span>目的还是为了做好业务</strong>。<span style="color: black;">首要</span>,<strong style="color: blue;"><span style="color: black;">不但</span>要获客,还要做好站内承接</strong>。<span style="color: black;">例如</span>网站上展示自己的能力、<span style="color: black;">优良</span>和资质,<span style="color: black;">例如</span>行业证书、合作客户、典型案例等,让流量能顺畅转化成订单、<span style="color: black;">营销</span>额。其次,<strong style="color: blue;"><span style="color: black;">不但</span>要获取新客,还要做好客户满意度,<span style="color: black;">亦</span>要覆盖老客</strong>。在业务上<span style="color: black;">亦</span>是,<span style="color: black;">不但</span>要关注从 0 单到 1 单,<span style="color: black;">亦</span>要关注到多单。<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">做营销<span style="color: black;">亦</span>要做品牌</span></h2><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">做营销和做业务时,<span style="color: black;">亦</span>要<strong style="color: blue;"><span style="color: black;">重视</span>品牌的<span style="color: black;">累积</span>和沉淀</strong>。<span style="color: black;">首要</span><strong style="color: blue;">要关注品牌名<span style="color: black;">叫作</span>和工厂名<span style="color: black;">叫作</span>,SEO 排名要保持在<span style="color: black;">第1</span>位</strong>,这类转化率最高,<span style="color: black;">乃至</span>做<span style="color: black;">有些</span>品牌<span style="color: black;">宣传</span>都<span style="color: black;">能够</span>;其次,<strong style="color: blue;">要<span style="color: black;">保证</span>品牌和工厂名<span style="color: black;">叫作</span>在市场中有辨识度</strong>,方便记忆;最后,<strong style="color: blue;">品牌还是业务上<span style="color: black;">长时间</span>、可沉淀的资产</strong>,<span style="color: black;">况且</span>形成品牌后<span style="color: black;">亦</span>容易进行溢价。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">关联</span><span style="color: black;">举荐</span>:</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">公众号主介绍:</span></strong></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如需进白杨SEO玩赚流量<span style="color: black;">基本</span>群来和<span style="color: black;">大众</span><span style="color: black;">一块</span>学习交流,验证“进群”。<span style="color: black;">日前</span>进群是</span><strong style="color: blue;"><span style="color: black;">299一年,499<span style="color: black;">长时间</span></span></strong><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>想进白杨SEO玩赚流量星球看文档学习等,</span><strong style="color: blue;"><span style="color: black;">365元</span></strong><span style="color: black;">/年</span><span style="color: black;">,公众号对话框回复关键词【</span><span style="color: black;">优惠券</span><span style="color: black;">】领</span><span style="color: black;">66元</span><span style="color: black;">优惠券进。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
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“BS”(鄙视的缩写) 期待楼主的下一次分享!” 同意、说得对、没错、我也是这么想的等。
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