6257rv7 发表于 2024-9-1 01:32:36

物流企业怎么样做好营销？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">1、</span>树立正确的营销理念</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">物流行业，做的是服务，必须树立“服务<span style="color: black;">便是</span><span style="color: black;">制品</span>”的理念。物流需要精细化管理，服务<span style="color: black;">才可</span>让客户满意。客户满意了业务才不会流失，客户的发货量<span style="color: black;">亦</span>会<span style="color: black;">增多</span>，客户<span style="color: black;">亦</span>愿意帮<span style="color: black;">咱们</span>宣传。<span style="color: black;">非常多</span><span style="color: black;">机构</span><span style="color: black;">数年</span>下来业务增长<span style="color: black;">便是</span>突破不了瓶颈，<span style="color: black;">由于</span>客户流失率很高。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/55b6ae247ebd451d872cbd5a82ecb074~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725687029&amp;x-signature=x4h%2B4An5VxABLKgnvo%2BuwFU7fAQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2、</span>做透市场调查，打造<span style="color: black;">优良</span><span style="color: black;">制品</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span><span style="color: black;">大众</span>都在搞同质化竞争，同线路物流价格越来越低，<span style="color: black;">机构</span>的各项运营成本却越来越高，<span style="color: black;">这般</span><span style="color: black;">便是</span>形<span style="color: black;">成为了</span>恶性循环。而<span style="color: black;">大众</span>的共识是<span style="color: black;">机构</span><span style="color: black;">无</span>钱赚，怎么可能<span style="color: black;">供给</span>更好的服务？<span style="color: black;">然则</span><span style="color: black;">无</span>好的服务，客户必然会流失。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">破冰之策是做透市场调查，打造<span style="color: black;">优良</span><span style="color: black;">制品</span>。充分<span style="color: black;">认识</span>市场<span style="color: black;">情况</span>、客户<span style="color: black;">状况</span>、竞争对手等，把自己的核心<span style="color: black;">优良</span>放大，设计符合市场的<span style="color: black;">制品</span>以适应竞争，把<span style="color: black;">机构</span>存在的短板问题逐步<span style="color: black;">处理</span>掉，<span style="color: black;">这般</span><span style="color: black;">机构</span>的竞争<span style="color: black;">优良</span>才会显现出来。秉持以<span style="color: black;">优秀</span>服务为<span style="color: black;">重点</span>手段，在终端两头<span style="color: black;">供给</span>个性化服务，以<span style="color: black;">增多</span>客户对<span style="color: black;">机构</span>黏性，形成自己的核心竞争力。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3aff03678c7e4ce0ac842bb0cf985785~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725687029&amp;x-signature=%2Bv2T7fKaeu3XOZhbTcympYBpxwo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3、</span><span style="color: black;">把握</span>物流<span style="color: black;">营销</span>技巧</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">tel</span><span style="color: black;">营销</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">能够</span><span style="color: black;">帮忙</span>企业降低<span style="color: black;">营销</span>成本，<span style="color: black;">加强</span><span style="color: black;">营销</span>效率，更有效利用资源，扩大品牌影响力。还<span style="color: black;">能够</span>与客户<span style="color: black;">创立</span><span style="color: black;">长时间</span>的信任关系，更清楚地直接把握客户的<span style="color: black;">需要</span>。<span style="color: black;">tel</span><span style="color: black;">营销</span>的前提是，要准确定位你的<span style="color: black;">目的</span>客户，否则即使打出再多的<span style="color: black;">tel</span><span style="color: black;">亦</span>是无效的；要有准确的客户数据库，打最少的<span style="color: black;">tel</span>找出最多的<span style="color: black;">需要</span>；要有良好的客户关系管理系统，最重要的是怎么样<span style="color: black;">创立</span>与客户的信任关系。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">tel</span>前的准备：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">①<span style="color: black;">知道</span>打<span style="color: black;">tel</span>的目的和<span style="color: black;">目的</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">②为达到<span style="color: black;">目的</span>所必须问的问题，<span style="color: black;">最少</span>要6个</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">③设想客户可能会<span style="color: black;">说到</span>的问题，并做好准备</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">④设想<span style="color: black;">tel</span>中可能<span style="color: black;">出现</span>的事情，并做好准备</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">⑤所需资料的准备，绝对<span style="color: black;">不可</span>让客户在<span style="color: black;">tel</span>中等待太久</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">⑥态度上做好准备，<span style="color: black;">必定</span>要保持微笑</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">设计好开场白：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">①自我介绍</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">②<span style="color: black;">关联</span>的人<span style="color: black;">或</span>物的说明。不要一上来就说自己是<span style="color: black;">营销</span>什么<span style="color: black;">制品</span>的，<span style="color: black;">显出</span>比较的唐突。<span style="color: black;">倘若</span>搭建起信任的桥梁，就更加容易<span style="color: black;">创立</span>起<span style="color: black;">起始</span>的关系，<span style="color: black;">亦</span>便于更好更快地去沟通。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">③介绍打<span style="color: black;">tel</span>的目的，<span style="color: black;">明显</span>对客户的好处。<span style="color: black;">例如</span>：廖经理你好，前几天我跟你的<span style="color: black;">伴侣</span>陈经理讨论过，<span style="color: black;">怎样</span>降低企业物流成本的问题，他提起你在这方面非常的专业，<span style="color: black;">意见</span>我<span style="color: black;">必定</span>要跟你联系一下，今天<span style="color: black;">便是</span>想跟你简单地作一个交流。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">④确认对方时间可行性</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">⑤转向性探询<span style="color: black;">需要</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">⑥开场<span style="color: black;">必定</span>要<span style="color: black;">熟悉</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span>客户<span style="color: black;">需要</span>，<span style="color: black;">举荐</span>服务：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">①向客户<span style="color: black;">暗示</span><span style="color: black;">认识</span>其<span style="color: black;">需要</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">②将客户<span style="color: black;">需要</span>与<span style="color: black;">咱们</span>的<span style="color: black;">优良</span>相结合</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">③确认客户<span style="color: black;">是不是</span>认同，确定下一步行动计划</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4e3f352bc4de47ae81c543174416a08b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725687029&amp;x-signature=YdwiUTovDJ4J7gl1atGvN5HANJg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、免费试发营销</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对<span style="color: black;">机构</span><span style="color: black;">实质</span><span style="color: black;">状况</span>，为了吸引客户成交，<span style="color: black;">能够</span>制定“特定客户免费试发”<span style="color: black;">制品</span>服务，让客户先感受一下<span style="color: black;">机构</span>的服务，用服务打动客户。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、“差异化”<span style="color: black;">营销</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对<span style="color: black;">有些</span>比<span style="color: black;">很强</span>的客户，在做物流<span style="color: black;">方法</span>及报价的时候，要把<span style="color: black;">机构</span>竞争<span style="color: black;">优良</span>放大。在某些线路上<span style="color: black;">能够</span>采取保本<span style="color: black;">营销</span>来吸引客户，让客户感觉<span style="color: black;">机构</span>价格<span style="color: black;">优良</span><span style="color: black;">显著</span>，让客户充分有“占便宜”的感觉。其实客户在乎的不是价格的优惠，而是这种体验感觉很爽，<span style="color: black;">亦</span><span style="color: black;">能够</span>让客户感觉到<span style="color: black;">机构</span>的真诚。<span style="color: black;">便是</span><span style="color: black;">运用</span>一条线路价格保本，其他线路<span style="color: black;">挣钱</span>的<span style="color: black;">营销</span>策略。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">4、</span>全员营销模式</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">品牌营销不仅是属于某个<span style="color: black;">分部</span>，而是属于<span style="color: black;">机构</span>的每一个员工。从基层上至<span style="color: black;">机构</span>管理层，<span style="color: black;">每一个</span>人的<span style="color: black;">行径</span>与形象，对品牌塑造起到非常重要的<span style="color: black;">功效</span>。<span style="color: black;">机构</span><span style="color: black;">每一个</span>员工都有自己的人脉和资源，<span style="color: black;">咱们</span>需要制定“全员营销模式”<span style="color: black;">方法</span>，调动<span style="color: black;">大众</span>利用工作之余，为<span style="color: black;">机构</span>发展业务与客户，对<span style="color: black;">机构</span>和员工<span style="color: black;">来讲</span>都是双赢的好事。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/525f8bb5849e4e7881efb212649e1f4e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725687029&amp;x-signature=emxhHTPkQ8tDe849GwuPegX4ARw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">5、</span>物流营销推广</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、互联网平台</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span>是互联网时代，借助<span style="color: black;">有些</span>专业物流推广平台发布推广信息。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">微X</span>公众号</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">机构</span><span style="color: black;">微X</span>公众号，发布结合<span style="color: black;">机构</span><span style="color: black;">制品</span>及物流方面的软文推广。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">机构</span><span style="color: black;">能够</span>组织全体员工，经常发<span style="color: black;">有些</span>与业务<span style="color: black;">相关</span>的内容。当然，<span style="color: black;">机构</span>须制定相应的奖励<span style="color: black;">方法</span>和考核<span style="color: black;">办法</span>，这<span style="color: black;">亦</span>是全员营销<span style="color: black;">方法</span>中的一个<span style="color: black;">构成</span>部分。不仅让客户感觉<span style="color: black;">机构</span>团建的成功，<span style="color: black;">况且</span><span style="color: black;">能够</span><span style="color: black;">增多</span>客户的信任度。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、车身<span style="color: black;">宣传</span>及其他方式</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">机构</span>车身统一形象<span style="color: black;">宣传</span>，<span style="color: black;">亦</span>是营销重要<span style="color: black;">构成</span>部分，<span style="color: black;">要求</span><span style="color: black;">准许</span>的<span style="color: black;">能够</span>做<span style="color: black;">有些</span>路面招牌<span style="color: black;">宣传</span>或其它媒介<span style="color: black;">宣传</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a9b9c0afcb3444b39697f837011a2aa2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725687029&amp;x-signature=%2BX7pT5PC7l1CsW8H2ZFB4k%2B9v5k%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、圈层活动</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">俗话说：“老板的格局，决定企业的<span style="color: black;">结果</span>”。<span style="color: black;">针对</span>庞大的中小物流老板而言，有目的性的参加<span style="color: black;">有些</span>行业活动，既不耽误<span style="color: black;">平常</span>经营管理，又能<span style="color: black;">提高</span>自己的眼界和能力。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">6、</span>营销分析</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>一切的管理和决策，都需要来自数据分析，这是<span style="color: black;">有些</span>分析常用指标：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、 大客户档案<span style="color: black;">创立</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、客户发货量分析月报表</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、<span style="color: black;">机构</span>业务发展分析报告</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4、营销成本分析报表</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5、人均<span style="color: black;">营销</span>额分析报表</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6、新客户增长率及客户流失率报表</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">......</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a4514fd4be734cc3883e27e6a61e8060~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725687029&amp;x-signature=vwlZJOhZnRoHxilZVwhTRO1PngM%3D" style="width: 50%; margin-bottom: 20px;"></div>




听听海 发表于 2024-9-1 08:05:36

这夸赞甜到心里，让我感觉温暖无比。

j8typz 发表于 2024-9-27 07:30:39

我赞同你的看法，你的智慧让人佩服，谢谢分享。
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