怎么样让促销宣传单不做为鸡肋？4个玩法，让效果加强10倍
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">宣传单是一个实体店最常用，<span style="color: black;">亦</span>是<span style="color: black;">日前</span><span style="color: black;">非常多</span>老板<span style="color: black;">尤其</span>头疼的问题。做吧，<span style="color: black;">非常多</span>时候宣传单<span style="color: black;">无</span>起到应有的效果；不做吧，<span style="color: black;">亦</span><span style="color: black;">无</span>找到其他的更好的宣传<span style="color: black;">办法</span>。<span style="color: black;">那样</span>今天<span style="color: black;">咱们</span>就谈一下：宣传单怎么做才不会<span style="color: black;">作为</span>鸡肋，<span style="color: black;">从而</span>最大限度的<span style="color: black;">加强</span>宣传单的粘性和转化率 ！</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/88e5337b6bbe49d8bb309da63c25e4ef~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725681659&x-signature=ltlm1aFbj9GXEQEqVYlF8zxXYi0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">互联网时代</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">宣传单还有用吗？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>普及一下，宣传单的<span style="color: black;">功效</span>有<span style="color: black;">非常多</span>，比方促销活动、发布信息、推广<span style="color: black;">制品</span><span style="color: black;">或</span>是公益等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>这次<span style="color: black;">重点</span>针对的是实体店的促销宣传单，<span style="color: black;">便是</span><span style="color: black;">经过</span>发宣传单来吸引<span style="color: black;">更加多</span>客户到店消费的目的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>可能你经常会听到一种声音，<span style="color: black;">便是</span>印发宣传单没用，白白浪费没效果。事实确实是<span style="color: black;">这般</span>的吗？从<span style="color: black;">咱们</span>实践的<span style="color: black;">方向</span>来看，<span style="color: black;">亦</span><strong style="color: blue;"><span style="color: black;">不可</span>说宣传单<span style="color: black;">无</span>效果了，而是设计发放宣传单需要更专业了</strong>。尤其是在这个新<span style="color: black;">媒介</span>的时代，<strong style="color: blue;">传统的宣传单的设计思路<span style="color: black;">必定</span>要顺应这个趋势和变化，<span style="color: black;">才可</span>更好的发挥它的<span style="color: black;">功效</span></strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/078ced085e1d468abfb5c14a8fdea512~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725681659&x-signature=osHJq782%2FF%2B33GoMU2IlZmR%2FceY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实<span style="color: black;">日前</span><span style="color: black;">咱们</span>做的最多的是线上的营销，<span style="color: black;">重点</span>是<span style="color: black;">经过</span><span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈和社群活动来做营销。<span style="color: black;">按照</span>我的经验，<span style="color: black;">微X</span>营销<span style="color: black;">亦</span>是<span style="color: black;">日前</span>实体店最有效、成本最低的营销手段，<span style="color: black;">然则</span><strong style="color: blue;"><span style="color: black;">微X</span>营销是需要相当长的一段时间，来<span style="color: black;">累积</span>你的店铺粉丝和激活粘性的</strong>。<span style="color: black;">由于</span><strong style="color: blue;"><span style="color: black;">非常多</span>店铺的<span style="color: black;">微X</span>营销还<span style="color: black;">无</span>成型 ，<span style="color: black;">因此</span>宣传单在这个<span style="color: black;">周期</span>还是有<span style="color: black;">必定</span>的<span style="color: black;">功效</span>的</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span><span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈的宣传只是影响一个闭环的圈子，<span style="color: black;">无</span>在你<span style="color: black;">伴侣</span>圈的人是丝毫不<span style="color: black;">晓得</span>你的活动的。<span style="color: black;">例如</span>，你发个<span style="color: black;">伴侣</span>圈宣传海报，可是你的客户可能<span style="color: black;">由于</span>没看<span style="color: black;">伴侣</span>圈就<span style="color: black;">错失</span>了，可就在你<span style="color: black;">周边</span>，但不是你的<span style="color: black;">伴侣</span>的人，他<span style="color: black;">基本</span>就<span style="color: black;">无</span>关注 。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span><strong style="color: blue;">发传宣传单是放射性的，他的影响面会比较散和宽 ，<span style="color: black;">因此</span>宣传单是<span style="color: black;">微X</span>宣传的一个很好的<span style="color: black;">弥补</span></strong>，这两个<span style="color: black;">协同</span>就像空军和陆军的<span style="color: black;">协同</span>是<span style="color: black;">同样</span>的，各有各的<span style="color: black;">功效</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/31bea854402d4e6baf93ae8af836aaf5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725681659&x-signature=WQaRY7nzzIddaubhBdBg3lB%2FrdY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">宣传单应该怎么做才不是鸡肋呢？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">既然宣传单还有他的价值和用处，那就回归一个最初的问题，宣传单应该怎么做才不是鸡肋呢？ <span style="color: black;">怎样</span><span style="color: black;">加强</span>宣传单的转化率，把发传单变成实实在在的营业额呢？ 这里给<span style="color: black;">大众</span>简单介绍4点小技巧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">▋优惠券形式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优惠券这类的宣传单，<span style="color: black;">由于</span>他集合了宣传单和优惠券的两种功能，能够放大宣传单的<span style="color: black;">运用</span>效率和场景。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基本两种形式：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">❶ 一种持单抵现（持宣传单进店可抵10元现金，一种带可撕优惠券）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">❷ 针对<span style="color: black;">制品</span>的买一送一，<span style="color: black;">或</span>针对服务的1带1</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c6d2b735e5f84d28aba0ab2b6296b6d8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725681659&x-signature=8fDuxcHSNh4Bt5OthlKjsddhxac%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">操作思路：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">利用人们均有爱占便宜的心理而设计，让顾客拿到宣传单<span style="color: black;">能够</span>得到某种好处。在宣传单上直接印上优惠券，客户直接享受优惠。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">肯德基、麦当劳、等快餐企业就非常善于这种形式的宣传单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">▋抽奖形式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">便是</span>做抽奖券、礼品券式宣传单，例如：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">持单可<span style="color: black;">以避免</span>费抽奖一次，持单进店<span style="color: black;">能够</span>领取小礼品一份。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/add223a03e754fdd8dc4935afd1ba79a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725681659&x-signature=F%2FKAnQeiMjUYdFdNT74GYURd3tU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种设计<span style="color: black;">能够</span>进一步<span style="color: black;">加强</span>客户进店消费的动力，<span style="color: black;">亦</span>是<span style="color: black;">非常多</span>店家常用的一种方式。这种方式<span style="color: black;">重点</span>是利用人们的侥幸心理，和“有可能中奖”的好奇心理。<span style="color: black;">从而</span><span style="color: black;">加强</span>顾客的参与性，达到吸引客流的目的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">操作思路：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">某门店将其宣传单页设计为“即刮式”抽奖券模式，<span style="color: black;">例如</span>中5元现金<span style="color: black;">能够</span>到某某门店领取，<span style="color: black;">或</span>抵20元购买商品等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">▋<span style="color: black;">明显</span>功能</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所说</span>功能式宣传单<span style="color: black;">指的是</span>将宣传单镶嵌上某种客户所需要的信息或常识性便民服务，从而达到让顾客多看、愿意看、愿意<span style="color: black;">保存</span>的目的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5e4b7c77356b4f4bb3bd9c8b62065569~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725681659&x-signature=XwNAQRZefwe2OGVtPw43FK70raQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">操作思路：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">比方说<span style="color: black;">平常</span>的做成停车卡，印上尺子等等。使客户愿意看，愿意<span style="color: black;">保存</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">▋互推形式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span><span style="color: black;">便是</span>互推式宣传单，这种方式的好处是：能够摊销制作发放成本，能够扩大宣传范围，能够实现门店间的客流互推。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>是要<span style="color: black;">科研</span>门店所在商圈，<span style="color: black;">有没有</span>知名度比较高的连锁店，<span style="color: black;">经过</span><span style="color: black;">认识</span>其<span style="color: black;">重点</span>消费群体、结构，将宣传单与其<span style="color: black;">相关</span>，达到客户资源共享的目的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/269fdd9bb7a84f1283229ef8dc1ea555~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725681659&x-signature=5qRaqClMwvKu99fvynGlLjrIpuQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">操作思路：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把2个<span style="color: black;">或</span>几个门店的促销信息印制在一张宣传单上，各个门店都进行发放和<span style="color: black;">举荐</span> 。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>一个手机店，将手机店的宣传单与快餐单<span style="color: black;">相关</span>在<span style="color: black;">一块</span>，仅需分摊少量印刷<span style="color: black;">花费</span>，分享异业客流的<span style="color: black;">同期</span>，<span style="color: black;">亦</span>节省人力派单成本。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/39f2c5c5bd3940528477719199993a5d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725681659&x-signature=PgzSyak802ODI87kYb3fFC5TeOc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">最后的话</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">办法</span>，只是<span style="color: black;">办法</span>，<span style="color: black;">想要</span>产生更为广泛的宣传效果，<span style="color: black;">咱们</span>还得需要在<span style="color: black;">方法</span>、文案和细节上进行打磨。<span style="color: black;">一样</span>是抽奖式传单，<span style="color: black;">区别</span>的门店执行会有迥然<span style="color: black;">区别</span>的效果，这就需要<span style="color: black;">咱们</span><span style="color: black;">持续</span>学习、<span style="color: black;">持续</span><span style="color: black;">累积</span>经验，学习永远是最小的投入，最大的产出！</p>
说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。 外链发布社区 http://www.fok120.com/
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