竞价宣传优化点击成本过高怎么办
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、优化创意：<span style="color: black;">首要</span>是<span style="color: black;">选取</span>合适的标题和描述；其次是<span style="color: black;">按照</span>用户的搜索习惯来设置搜索词；最后要<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span><span style="color: black;">调节</span>创意样式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、优化着陆页：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）着陆页面的打开速度至关重要，决定着网页能否完整呈现给潜在客户</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）界面美观、<span style="color: black;">运用</span>方便都<span style="color: black;">寓意</span>着良好的<span style="color: black;">运用</span>体验，将有助于树立专业的企业形象，<span style="color: black;">加强</span>潜在客户对企业的信任度，吸引客户在网站上停留更<span style="color: black;">长期</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）<span style="color: black;">制品</span>/服务信息、企业介绍等都是潜在客户最为关注的内容，<span style="color: black;">亦</span>是区别于竞争对手的核心<span style="color: black;">优良</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、优化关键词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）针对消耗高，转化低，排名靠前的词，适当降低出价减少转化成本</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）针对消耗高，<span style="color: black;">无</span>转化的词，降低出价<span style="color: black;">或</span>暂时暂停。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）针对消耗低，转化高的词，排名靠前，<span style="color: black;">能够</span>拓展同类关键词<span style="color: black;">或</span>放匹配（加否词）</span></p>
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