nykek5i 发表于 2024-8-31 20:00:40

详情页+首页设计你真的搞懂了吗？


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      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/d03000010030e8749ac~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725678863&amp;x-signature=%2BO4Fr8I3Vm6xNmjhQemKbeSElck%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>想要一下子获取高流量、高转化是不现实的。之<span style="color: black;">因此</span>在以前的分享案例里<span style="color: black;">无</span>贴<span style="color: black;">实质</span>案例，大部分<span style="color: black;">由于</span>页面都是结合现下最新趋势所设计的，<span style="color: black;">倘若</span>只是想为自己“带盐”，大可随意p上高销量，但分享这些并不是为了哗众取宠。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先放上今天所讲的这款详情页<span style="color: black;">实质</span><span style="color: black;">营销</span>额</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/d06000165dc18afee2a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725678863&amp;x-signature=TLEunqn6tzw4%2B9dcRAvKrf0Kdu8%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如今不管哪一品类的<span style="color: black;">营销</span>，都有<span style="color: black;">青年</span>群体不可磨灭的贡献，这<span style="color: black;">亦</span>使商家在<span style="color: black;">制品</span>设计等战略<span style="color: black;">逐步</span>往<span style="color: black;">青年</span>人市场<span style="color: black;">挨近</span>。2016里约奥运的进行，<span style="color: black;">更加是</span><span style="color: black;">能够</span>看出各大流量平台整体用户的<span style="color: black;">青年</span>化和高互动性。既然如此，举个例子，在新<span style="color: black;">制品</span>发行前后，<span style="color: black;">经过</span>时下最泛用平台<span style="color: black;">博客</span>营造<span style="color: black;">制品</span>，造就巨大声势，<span style="color: black;">是不是</span>就能带来理想的转化呢？</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据我观察，<span style="color: black;">博客</span>等互动性平台固然能带来空前的流量及<span style="color: black;">没法</span>预估的转化，但并不适合所有商家与<span style="color: black;">制品</span>。成功的<span style="color: black;">博客</span>营销<span style="color: black;">常常</span>少不了热门博主的推动，其中要花费的成本应该<span style="color: black;">亦</span>有人<span style="color: black;">认识</span>一二，<span style="color: black;">针对</span>中小卖家<span style="color: black;">来讲</span>，<span style="color: black;">咱们</span>只能借鉴其中波段式的推陈出新，革新体验来完善<span style="color: black;">自己</span>，而<span style="color: black;">不该</span>冒险投入这股热潮中。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">废话<span style="color: black;">太多</span>无益处，上案例一步到位！</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>详情设计</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/d0400014bf81f3bf627~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725678863&amp;x-signature=8hzPIsgt2HQQYBdby%2FzZPqgyblk%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有客户问我，详情首焦主题做的过于模糊，消费者会不会混淆所卖商品，答案是不会。众所周知，消费者能浏览<span style="color: black;">制品</span>详情，是<span style="color: black;">经过</span>关键词搜索，由主图引进。消费者本身<span style="color: black;">已然</span>清楚<span style="color: black;">晓得</span>想要购买的<span style="color: black;">制品</span>主体，你要做的，<span style="color: black;">便是</span><span style="color: black;">促进</span>他/她下购买决定。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这款滑板首焦文案看似在介绍一项课程，实则完美抓住购买<span style="color: black;">需要</span>。类似滑板，轮滑鞋这类休闲器具，并不是消费者构想很久需要在购买前多次对比的<span style="color: black;">制品</span>，恰恰只是<span style="color: black;">由于</span>一个<span style="color: black;">忽然</span>的想法：看到经过路上有人玩，电视节目的介绍，<span style="color: black;">或</span><span style="color: black;">周边</span>好友<span style="color: black;">善于</span>从而想融入圈子等<span style="color: black;">原因</span>。游戏里玩家还要<span style="color: black;">经过</span>打怪升级，滑板<span style="color: black;">更加是</span>有分多类别的阶层。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请不要妄想靠一个<span style="color: black;">制品</span>掌控<span style="color: black;">全部</span>市场，<span style="color: black;">制品</span>就算<span style="color: black;">同样</span>，针对<span style="color: black;">区别</span>群体<span style="color: black;">亦</span>能发掘出<span style="color: black;">区别</span><span style="color: black;">需要</span>。就此款滑板而言，所面向的市场<span style="color: black;">便是</span>非专业玩家。非专业玩家大多具备两个特点，兴趣多样化与业余时间多，缺少活动；<span style="color: black;">她们</span>又有一个<span style="color: black;">一起</span>点：喜新厌旧，缺乏耐心，<span style="color: black;">此时</span>候<span style="color: black;">咱们</span>再回到首焦海报上，文案“30天滑板<span style="color: black;">能手</span>成长路”，暗示玩家<span style="color: black;">能够</span>在一<span style="color: black;">定时</span>限内就学会一项技能，<span style="color: black;">倘若</span>从<span style="color: black;">这儿</span>就<span style="color: black;">已然</span>确定意向的话，后面一切设计其实都只是在加快消费者下单。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p26-sign.toutiaoimg.com/d03000010050272df74~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725678863&amp;x-signature=SCwsIdi03bDjgMdZ47F1O6RckSE%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不<span style="color: black;">晓得</span><span style="color: black;">是不是</span>有忠实看官记得我曾提过，打折等促销活动<span style="color: black;">实质</span>是拉近消费者距离，<span style="color: black;">增多</span>互动性。买滑板的消费群<span style="color: black;">必定</span>会<span style="color: black;">思虑</span>的问题便是装备<span style="color: black;">是不是</span>齐全，<span style="color: black;">倘若</span>真到了想要入一个滑板的时候，肯定要<span style="color: black;">思虑</span><span style="color: black;">自己</span>安全性，装备规范性及<span style="color: black;">制品</span><span style="color: black;">守护</span>。想用户所想，更要<span style="color: black;">思虑</span><span style="color: black;">她们</span>会漏掉但其实相当关键的<span style="color: black;">原因</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/d010004134a7b3dfa2f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725678863&amp;x-signature=xwWhx5XgSc%2BqIYAg%2B7YbUp%2FcPpg%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">这儿</span>将首焦拆分成两部分，关键在于转移用户动机。前面在针对特定群体定向投放后，当然<span style="color: black;">不可</span>让消费者觉得，这个产品跟我<span style="color: black;">同样</span>业余，适当的在要介绍细节前先强调个性，<span style="color: black;">加强</span>对<span style="color: black;">制品</span>价值的感知。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/ca50004bf534b656d6c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725678863&amp;x-signature=B%2BYwnssG6V0SWhn42FI%2BJgMneqo%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">仅有</span>重<span style="color: black;">规律</span>性的页面才<span style="color: black;">更易</span><span style="color: black;">得到</span>消费者<span style="color: black;">喜爱</span>。有客户<span style="color: black;">经过</span>介绍<span style="color: black;">或</span>其他平台找到我，<span style="color: black;">期盼</span>设计一个高转化的爆款页面。爆款，爆款，哪里可能每经手一个<span style="color: black;">制品</span>就百分百引爆同行，痴心妄想的人太多，<span style="color: black;">亦</span>是不<span style="color: black;">晓得</span>要说什么好。详情设计的目的从来都是为了<span style="color: black;">加强</span>转化，促成下单，并不是达成转化，<span style="color: black;">马上</span>下单，真有人这么给你<span style="color: black;">保准</span>，麻烦给个联系方式，我上门去聊一聊（手动再见）</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">介绍<span style="color: black;">制品</span>性能及<span style="color: black;">详细</span>细节总少不了<span style="color: black;">各样</span>铺垫，这大概是<span style="color: black;">由于</span>消费者都没耐心看完细节描述吧，<span style="color: black;">因此</span>在进入细节展示前，寻求用户感受认同至关重要。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/d00000167d8ada075f9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725678863&amp;x-signature=yT044yF4zI908aq0s3Y%2F0oRC2CE%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文案够好，设计够潮，详情页里每一张图都<span style="color: black;">能够</span>充当营销主图，毕竟具备营销性的<span style="color: black;">照片</span>都是相通的，都能起到海报的<span style="color: black;">功效</span>。详情部分先到<span style="color: black;">这儿</span>，<span style="color: black;">照片</span>承接下都是<span style="color: black;">制品</span>卖点的细分，就不放了。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>首页设计</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">首页设计要从PC端<span style="color: black;">起始</span>还是无线端确实纠结了好一会，但想到绝大部分人信奉无线端引流90%之说，我还是讲讲<span style="color: black;">大众</span>更<span style="color: black;">注重</span>的吧。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">太<span style="color: black;">繁杂</span>的页面确实不是现下的趋势，想要看到多上档次的页面设计恐怕要令你失望了。首页设计与主图设计，详情页有异曲同工之妙，都需要贴合<span style="color: black;">制品</span><span style="color: black;">实质</span>，虽然在消费者<span style="color: black;">需要</span>对等方面相对要弱化，但<span style="color: black;">一样</span>不可<span style="color: black;">忽略</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/ca50004bf55cf00bf58~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725678863&amp;x-signature=etTZVMUVcRauBIwpKn88hIpKhxQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是的没错，这是无线端店铺主页。不<span style="color: black;">晓得</span>滑板给各位的<span style="color: black;">第1</span>印象是什么，在我这，滑板最显而易见的特点<span style="color: black;">便是</span>潮与个性。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>来讲，主页风格决定首页路线，这<span style="color: black;">一样</span><span style="color: black;">亦</span>受限于页面<span style="color: black;">规律</span>性。从主页一下子承接<span style="color: black;">制品</span>的话，<span style="color: black;">针对</span>手机用户来讲太<span style="color: black;">忽然</span>，消费者不<span style="color: black;">必定</span>能马上消化店铺主题，<span style="color: black;">此时</span>候<span style="color: black;">平常</span>的做法是上活动信息，优惠券领取<span style="color: black;">或</span><span style="color: black;">归类</span>大纲。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/d020001644714518387~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725678863&amp;x-signature=Y3VCDk8LLtx0YTVNxlUIREH8osI%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要<span style="color: black;">晓得</span>首页<span style="color: black;">独一</span>价值的<span style="color: black;">表现</span><span style="color: black;">便是</span>海报了，这其中文案与设计影响多大无需多言，直接上图看下整体页面效果，<span style="color: black;">一样</span>离不开的是<span style="color: black;">制品</span>特点与消费者的定向文案。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/d00000167d92c284d6d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1725678863&amp;x-signature=j59zWWN23bTWQUSe0sdajo0aSVw%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>本身<span style="color: black;">拥有</span>多层次图案，<span style="color: black;">倘若</span>贸然<span style="color: black;">选择</span>底纹复杂的，容易<span style="color: black;">导致</span>页面<span style="color: black;">包袱</span>，最好的<span style="color: black;">办法</span><span style="color: black;">便是</span>利用<span style="color: black;">制品</span>色调<span style="color: black;">提高</span>质感。<span style="color: black;">区别</span>的人有不<span style="color: black;">同样</span>的审美，你没想过的是，<span style="color: black;">制品</span>详情页是要从<span style="color: black;">公众</span>审美出发去设计，而不是服从你个人看法。设计潮流趋向简洁并不是<span style="color: black;">无</span><span style="color: black;">原由</span>，好的<span style="color: black;">商场</span>设计肯定核心主干是极其客观理性的，<span style="color: black;">而后</span>才有后面艺术化，感性化的处理。再好看的页面，没带来转化<span style="color: black;">亦</span>无济于事。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后是<span style="color: black;">制品</span><span style="color: black;">归类</span>页，即为开头<span style="color: black;">归类</span>大纲的展开及<span style="color: black;">制品</span>的细分，这部分<span style="color: black;">亦</span>不<span style="color: black;">另一</span>放上占版面了，感兴趣<span style="color: black;">能够</span>联系我获取<span style="color: black;">位置</span>查看全店效果，欢迎指点交流。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实说到底，无论是哪一种页面设计，都离不开消费者的数据支持，而卖点又大都<span style="color: black;">能够</span><span style="color: black;">经过</span>现实生活挖掘。并不是你想不到好的文案，而是你没站在消费者的位置感同身受过。无论是过去的消费者，又<span style="color: black;">或</span>是如今消费主体的<span style="color: black;">青年</span>用户，只要<span style="color: black;">加强</span><span style="color: black;">她们</span>对<span style="color: black;">制品</span>价值的感知，打开购物动机，<span style="color: black;">才可</span>形成<span style="color: black;">所说</span>的爆款。</p>
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nqkk58 发表于 2024-10-13 00:27:31

软文发布平台 http://www.fok120.com/

wrjc1hod 发表于 2024-11-3 12:15:09

期待楼主的下一次分享！”

b1gc8v 发表于 4 天前

“沙发”（SF，第一个回帖的人）‌
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查看完整版本: 详情页+首页设计你真的搞懂了吗？