周末充电：整合营销好书倾情分享，吐血整理（20本）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经常有<span style="color: black;">伴侣</span>问到，能<span style="color: black;">不可</span><span style="color: black;">举荐</span><span style="color: black;">有些</span>书单</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这不，今天是周末，充充电</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把我曾经读过的，营销类的好书做了一下整理，仔细挑了20本分享出来都是我读过的，并且认为不错的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/4a0d05be30f54ba7b342fba9cfbb4aa0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=AaYSUarJdlbk5DZpN46GtCiUwIg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《<span style="color: black;">宣传</span>大师奥格威：未公诸于世的选集（修订版》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>大卫·奥格威 乔·拉斐尔森</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong>这本集子的东西都是过去<span style="color: black;">无</span><span style="color: black;">发布</span>过的奥格威的私人书信和备忘录，<span style="color: black;">独一</span>不变的是作者的信念：<span style="color: black;">宣传</span><span style="color: black;">不该</span>该视为一种艺术形式的表现。<span style="color: black;">宣传</span><span style="color: black;">独一</span>正当的功能<span style="color: black;">便是</span><span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：奥格威是<span style="color: black;">宣传</span>圈的大师，只要做营销<span style="color: black;">或</span>品牌的，应该<span style="color: black;">无</span>不<span style="color: black;">晓得</span>他的，<span style="color: black;">因此</span>他的书<span style="color: black;">必定</span>要读，<span style="color: black;">必定</span>要读</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/53d83b45a83e47c684392aa72f0e3363~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=CK%2FvR%2Fet7CEFojDMBPxKZ%2BpwJJE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《<span style="color: black;">全世界</span>整合营销传播》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>唐E.舒尔茨 菲利普J.凯奇</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong>本书的重点是为<span style="color: black;">营销</span>商和营销组织分析其所要达到的<span style="color: black;">目的</span>。属于整合营销的入门级经典</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：整合营销是一门通用性非常高的学科，<span style="color: black;">倘若</span>想要入门的话，<span style="color: black;">必定</span>要读这本，<span style="color: black;">必须</span>书单</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6d2fb91c4ccc4a959e0fef690375dd63~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=cfcH73RhRwf5gZwj8mxOEs4P1Vk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《顾客<span style="color: black;">为何</span>买：珍藏版》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>[美]帕克·昂德希尔</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong>这本书<span style="color: black;">重点</span><span style="color: black;">科研</span>了消费者的购买动机</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：HW手机高端崛起内部<span style="color: black;">举荐</span>的<span style="color: black;">必须</span>书单之一，真心<span style="color: black;">举荐</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">04</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1d290163f7be4fb7bc3be7abb952e376~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=p5aAePa46wjIdV5wKzjjIbi2p%2Bo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《营销想象力》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>西奥多·莱维特</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong>是一本<span style="color: black;">特别有</span>趣的书，<span style="color: black;">更加是</span>一本经得起时间考验、值得珍藏的书，1983年成书，经典中的经典。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：读书<span style="color: black;">必定</span>要读经典，这本书<span style="color: black;">便是</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">05</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/db0f48d614b144e392aa46070469e197~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=RSupvSzAK9qfNcx2yumDqi5o2Ac%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《营销革命（经典重译版）》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>[美]艾·里斯（Al Ries），[美]杰克·特劳特（JackTrout）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong>这是一本<span style="color: black;">帮忙</span><span style="color: black;">商场</span>人士快速学习战略的自助书籍</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：作者之一是经典的定位理论特劳特，这<span style="color: black;">便是</span><span style="color: black;">举荐</span>理由，墙裂<span style="color: black;">举荐</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">06</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ba6a1bcbc8c147bba05d391dcd894144~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=jGI5I8GwxSC78VviQBHndiKc%2FEw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《定位：有史<span style="color: black;">败兴</span>对美国营销影响最大的观念》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>阿尔·里斯 杰克·特劳特</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong>美国史上百本最佳<span style="color: black;">商场</span>经典<span style="color: black;">第1</span>名</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：营销书单中上榜率最高的一本，应该<span style="color: black;">无</span>之一了，没时间<span style="color: black;">亦</span>要挤时间</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">07</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2344160a27434fadbd9b32880557f265~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=F%2B8YPszjzzRBl2Z4w7EG6Tf%2Fnj8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《和中国营销专家<span style="color: black;">一块</span>学营销》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>叶茂中 路长全 程志良 孟昭春</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong>营销是一门学习<span style="color: black;">怎样</span>把东西卖好的学问，营乃经营，销自是<span style="color: black;">营销</span>。《营销的16个关键字》、《先胜后战.营销战略》、《成瘾：<span style="color: black;">怎样</span>设计让人上瘾的<span style="color: black;">制品</span>、品牌和观念》、《成交高于一切：大客户<span style="color: black;">营销</span>十八招》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：叶茂中大师是中国营销界响当当的<span style="color: black;">名人</span>，可惜天妒英才，值得拜读</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">08</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9e1119524bd9491abb4946b754e59e6c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=NgDWjA2bRYjDVInZnNij%2FbxEZ1w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《情感驱动》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>[西班牙]哈维尔·桑切斯·拉米拉斯</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong>拉米拉斯曾<span style="color: black;">长时间</span>担任可口可乐<span style="color: black;">全世界</span>营销副总裁，<span style="color: black;">针对</span>可口可乐营销喝品牌的成功，<span style="color: black;">能够</span><span style="color: black;">经过</span>本书系统性理解。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：即使可口可乐<span style="color: black;">机构</span>在<span style="color: black;">全世界</span>的生产工厂<span style="color: black;">一晚上</span>之间被大火烧毁,只要有可口可乐的品牌在,<span style="color: black;">火速</span>就<span style="color: black;">能够</span>重建可口可乐新的王国。这句话<span style="color: black;">大众</span>肯定不陌生。这个<span style="color: black;">举荐</span>理由够了</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">09</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c4c9fbdb8bce46cdb97b1ba0ca11669a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=0uQeGDoW4xolDXFK1Bzkx1n1z5w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《人心红利：存量博弈下的企业增长<span style="color: black;">办法</span>论》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>江南春</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong>“得人心者得天下”，流量成本越来越高，接下来要<span style="color: black;">处理</span>更<span style="color: black;">大都是</span>人心问题，品牌问题</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：作者江南春，<span style="color: black;">亦</span>是电梯<span style="color: black;">宣传</span>的创始人，在电梯的封闭空间里，<span style="color: black;">宣传</span><span style="color: black;">成为了</span><span style="color: black;">重视</span>力焦点。不得不服。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">10</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/393db010892147feb2e106a62978dde9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=4etFAkcMPqfXAi6gaxdq%2BWcH3Ng%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《刷屏：视频时代的疯狂法则》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>凯文·阿洛卡</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong>刷屏探寻了网红的诞生历程，揭秘了与粉丝<span style="color: black;">创立</span>社交关系链的<span style="color: black;">办法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：短视频和直播时代，这本书<span style="color: black;">能够</span>借鉴</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">11</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8ae2e484507a482fb4cecc801079cbde~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=jmrpsQsxCky%2FRLPWw%2FuBkYPXd0w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《超级符合<span style="color: black;">便是</span>超级创意：席卷中国市场21年的华与华战略营销创意<span style="color: black;">办法</span>（十周年纪年版）》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>华衫，华楠</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong>“超级符号、“品牌寄生”等词语<span style="color: black;">亦</span>被越来越的营销人<span style="color: black;">晓得</span>、理解与应用</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：</strong><span style="color: black;">“蓝瓶的钙，好喝的钙”“拍照大声喊田七”“晒足180天，厨邦酱油美味鲜”“累了困了，喝东鹏特饮”“六颗星牌长效肥，轰他一炮管半年”“爱干净，住汉庭”等经典营销案例均出自<span style="color: black;">她们</span>的手</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">12</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/95f22a38481f4a4e8671d3014d2f44ce~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=YqLXT8qyqE9VMtzPZQK3MrPbZiw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《冲突第2版》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>叶茂中</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong><span style="color: black;">由于</span>有冲突，才有<span style="color: black;">需要</span>，这<span style="color: black;">便是</span>营销的<span style="color: black;">基本</span>所在</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：叶茂中大师的力作，推荐，以此缅怀</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">13</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/045e718aa1064910a21489afc3431015~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=G5hhG%2FfMuWTq9PNsxUKsAXd%2FU6Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《赢（尊享版）》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>[美]杰克·韦尔奇,苏茜·韦尔奇</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong>赢，是所有人都在追求的<span style="color: black;">目的</span>——在<span style="color: black;">商场</span>竞争中赢得机会，在管理中赢得信任，在工作中赢得尊重，在人生历程中赢得价值感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：杰克·韦尔奇，<span style="color: black;">全世界</span><span style="color: black;">第1</span>CEO，世界上最受尊敬的CEO，<span style="color: black;">亦</span>是美国通用电气的前任总裁。<span style="color: black;">做为</span>营销人，<span style="color: black;">亦</span>要有赢的思维</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">14</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b7b109acdb834ca3aee585aee3ee8cb4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=y9S%2Bzd%2BTZn3idVMr8z0LSPmAmaM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《从优秀到卓越》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>【美】柯林斯</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong>本书描绘了优秀<span style="color: black;">机构</span>实现向卓越<span style="color: black;">机构</span>跨越的宏伟蓝图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：无论是<span style="color: black;">机构</span>，还是个人，<span style="color: black;">奋斗</span>追求卓越，做到极致</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">15</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8ecbae2416094dad895984179637adb0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=eNkT6OOBE5XTlV4cf9QTEBfbC28%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《奢侈：爱马仕总裁回忆录》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>[法]克里斯蒂安·布朗卡特</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong><span style="color: black;">全世界</span>奢侈品业最中心<span style="color: black;">名人</span>的切身观感与记录，一本纵横年代、地域视野，探讨美与创意之源的格调典范</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：品牌从高端做起，学习高端品牌，必须<span style="color: black;">认识</span>奢侈品行业。<span style="color: black;">亦</span>是HW高端之路的力荐之作</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">16</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5960000facc040f5a00947fe7ffa4259~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=SuFxB7H9zS%2F7TygXYj2uG7QvAME%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《华为饱和攻击营销法》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>孟庆祥</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong>任老板经常<span style="color: black;">说到</span>范弗里特弹药量，核心思想<span style="color: black;">便是</span>撕开一个口子，进行饱和攻击</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：HW成功的<span style="color: black;">办法</span>是<span style="color: black;">能够</span>借鉴，<span style="color: black;">亦</span>有<span style="color: black;">必定</span>道理的，利出一孔，饱和攻击，聚焦</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">17</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/69a6c147f0754354bc9252912c47417b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=wfslM12AF1UFga6JkHHaH%2FLqXYw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《影响力》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>罗伯特·西奥迪尼</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong><span style="color: black;">行径</span><span style="color: black;">背面</span>机具说服力六大基本原则：互惠、承诺和一致、社会认同、<span style="color: black;">爱好</span>、权威和稀缺</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：《财富》杂志鼎力<span style="color: black;">举荐</span>的“75本<span style="color: black;">商场</span>必读书”之一</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">18</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/bd4810277def476bafb9eb253a91b71e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=yJsm97J71yLmzBpelepGRqHjxy8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《营销革命3.0：从价值到价值观的营销》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>菲利普·科特勒 何麻温·卡塔加雅 伊万·塞蒂亚万</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong>营销3.0模型，<span style="color: black;">帮忙</span>企业从单打独斗、自给自足的经营者，变成与<span style="color: black;">途径</span>合作伙伴、股东、员工<span style="color: black;">乃至</span>消费者同<span style="color: black;">呼气</span>、共命运的有机体，<span style="color: black;">经过</span>使命、愿景、价值观的输出，<span style="color: black;">最后</span><span style="color: black;">得到</span>与消费者思想、心灵和精神的深度<span style="color: black;">相关</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：“现代营销学之父”“营销界的爱因斯坦”之作，力荐</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">19</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/6f4efeaff4db4561bd2c50d4e16864f8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=GqUmrwxgRI4xij5978dAN60IW%2Bs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《品牌22律》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>艾·里斯,劳拉·里斯</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong>本书所列的22条定律<span style="color: black;">所有</span>源于实践，两位大师不仅创建了影响<span style="color: black;">全世界</span>的营销理论，且<span style="color: black;">长时间</span>为<span style="color: black;">全世界</span>500强企业<span style="color: black;">供给</span>品牌战略咨询，<span style="color: black;">帮忙</span><span style="color: black;">许多</span>默默无闻的企业创建强大的世界级品牌。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：扩张、收缩、公关、<span style="color: black;">宣传</span>、词汇、信任状、质量、品类、命名、延伸、伙伴、通用、<span style="color: black;">机构</span>、副品牌、兄弟、外形、颜色、国界、连贯、变化一共22定律</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">20</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/905a06cafa3f4ef59025042321e1d064~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725677084&x-signature=zO0Cy0fAS0zw32LgWk121N7Mi%2F4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">书名：</strong>《故事：材质、结构、风格和银幕剧作的原理》</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">作者：</strong>罗伯特·麦基</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">简介：</strong>“好莱坞编剧教父”罗伯特麦基30年授课“故事”培训班的精华梳理</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人点评：会讲故事，真的很厉害</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">以上书单均为我个人书架。一旦<span style="color: black;">兴趣</span>读书，就停不下来，<span style="color: black;">保持</span>读书，充实大脑。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对品牌出海，整合营销，<span style="color: black;">制品</span>操盘，爆款打造，品牌营销，市场推广，海外市场<span style="color: black;">营销</span>，职场心得等感兴趣的<span style="color: black;">伴侣</span>，请关注，会<span style="color: black;">连续</span>更新，<span style="color: black;">一块</span>学习吖~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">#今日共勉：相信相信的力量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">~~Happy Ending~~</strong></p>
“NB”（牛×的缩写，表示叹为观止） “NB”（牛×的缩写，表示叹为观止） 我们有着相似的经历，你的感受我深有体会。 你的话语如春风拂面，让我心生暖意。 楼主果然英明！不得不赞美你一下！
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