把握网页电商设计制品详情页设计思路
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好的<span style="color: black;">制品</span>详情页能给用户一个<span style="color: black;">知道</span>的利益点，即卖点。通俗地说，<span style="color: black;">便是</span><span style="color: black;">为何</span>用户要买你的，而不是别人的同类<span style="color: black;">制品</span>，<span style="color: black;">因此</span><span style="color: black;">制品</span>页要专注在<span style="color: black;">制品</span>的卖点上，<span style="color: black;">同期</span>必须在最短的时间抓住用户的心。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/images01/20240824/7259c42d887049b480059d5350c3fae2.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在快节奏的生活中，用户<span style="color: black;">无</span>耐心去看大篇幅的<span style="color: black;">照片</span>和文字，<span style="color: black;">因此呢</span>好的页面的文案话语，是短小精悍、言简意赅，让用户<span style="color: black;">火速</span>就能<span style="color: black;">认识</span>到他所想<span style="color: black;">认识</span>的<span style="color: black;">制品</span><span style="color: black;">状况</span>。一款<span style="color: black;">制品</span>详情页设计思路如下：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q8.itc.cn/images01/20240824/04a405a48e904a78a4be0bfdd1af1b6c.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240824/ca2df23dcfbc49249262fc3d8fcb44df.gif" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">详情页是打动用户<span style="color: black;">促进</span>购买的关键页，将页面板块设计为商品板块、<span style="color: black;">评估</span>板块、图文详情板块和<span style="color: black;">举荐</span>板块。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240824/c5cd0a37a0594bc1b26ea43450119b27.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①商品板块，<span style="color: black;">包括</span>商品属性如商品图、购买说明规格<span style="color: black;">选取</span>、价格优惠等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②<span style="color: black;">评估</span>板块，传达给用户<span style="color: black;">更加多</span>的关于商品的信息，如已用过商品的用户<span style="color: black;">评估</span>、<span style="color: black;">怎样</span><span style="color: black;">运用</span>、售后服务等等感性介绍，从而解答用户心理的疑问和顾虑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/images01/20240824/0f757ba5c6d343b189638790dc4b3ca7.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③图文详情板块，长度适宜,将用户<span style="color: black;">需要</span>的关键点和商品的卖点分出重要级之后，让图文详情板块的前半部分页面信息<span style="color: black;">明显</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④<span style="color: black;">举荐</span>板块，<span style="color: black;">举荐</span>用户<span style="color: black;">关联</span>同类<span style="color: black;">制品</span><span style="color: black;">或</span>与此页<span style="color: black;">制品</span>相搭配的其他<span style="color: black;">制品</span>，给用户<span style="color: black;">更加多</span><span style="color: black;">选取</span>机会。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q8.itc.cn/images01/20240824/338fa7f3610d4fa8b2cb768185f2bbb3.png" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设计客服、<span style="color: black;">保藏</span>、分享、店铺和立即办理。注重人机互动，让这些工具<span style="color: black;">方便</span>地出<span style="color: black;">此刻</span>用户视野中，让其随时随地能基于场景进行高频的互动操作，<span style="color: black;">得到</span>用户更有效转化。从用户与商品的互动操作主题场景来分析，可对互动场景的价值性进行优先<span style="color: black;">次序</span>的<span style="color: black;">摆列</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/images01/20240824/3a175626e3fe42f2a8de1c4d9b3e3f49.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①立即购买，用户将<span style="color: black;">能够</span>直接进入购买确认页面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②<span style="color: black;">保藏</span>，用户可将<span style="color: black;">制品</span><span style="color: black;">保藏</span>在个人中心里，在<span style="color: black;">将来</span>的某个场景下，将有可能进行购买。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240824/e23d71c0ad844ea3b95e62e3800d7cf1.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③客服，用户在<span style="color: black;">选取</span>和购买过程中，任何疑问均<span style="color: black;">能够</span><span style="color: black;">经过</span>人工介入解答。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④店铺，用户<span style="color: black;">能够</span>直接进入店铺<span style="color: black;">认识</span>和<span style="color: black;">选取</span><span style="color: black;">更加多</span>的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q0.itc.cn/images01/20240824/aa6545dae19047a38125d04e91bf0c99.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑤分享，<span style="color: black;">做为</span>对<span style="color: black;">制品</span>有了最直接认知的这一类用户，其主动分享的价值性要远远高于<span style="color: black;">经过</span>市场营销手段去刻意实现的分享过程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240824/539486a9659a492fb1a69f12c8bec760.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/images01/20240824/57c70c050b7b490a82a4609e9da16bb2.gif" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">全部</span>版面做到主题鲜明、简洁、<span style="color: black;">知道</span>，以优美画面向用户介绍<span style="color: black;">制品</span>卖点，<span style="color: black;">从而</span>吸引有<span style="color: black;">需要</span>用户的眼球。页面风格简洁明快，力求达到表格简单，色彩搭配协调，文字处理人性化，有亲切感等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/images01/20240824/6556819514ac4f58a2ad4d8e8d0b598f.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">①头图，页面<span style="color: black;">最后</span>目的是<span style="color: black;">营销</span><span style="color: black;">制品</span>，<span style="color: black;">倘若</span>过分强调画面的美感，<span style="color: black;">增多</span><span style="color: black;">照片</span>视觉的占比，强调网站设计的艺术性，反而不会收到好的效果。页面应鲜明且不喧宾夺主，让浏览的者能产生深刻的印象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/images01/20240824/4671860c369947588cb8471a67d4da65.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">②标题，清晰<span style="color: black;">恰当</span>表述<span style="color: black;">制品</span>的内容，<span style="color: black;">明显</span><span style="color: black;">制品</span>的核心价值。标题语意通顺，无乱码杂质。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③销量，销量<span style="color: black;">必定</span>程度上标明了<span style="color: black;">制品</span>的受欢迎度，销量可<span style="color: black;">选取</span>月销量、季度销量或年度销量，<span style="color: black;">经过</span>销量让用户<span style="color: black;">晓得</span><span style="color: black;">制品</span>的爆款程度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④促销，以价格优惠、<span style="color: black;">绑缚</span>优惠进一步推动用户购买欲望，满足“节省”或“买到则赚到”心理，<span style="color: black;">供给</span>活动促销、券码优惠等信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑤<span style="color: black;">评估</span>，提炼好评关键字置顶展示，将客观好评内容排序到<span style="color: black;">评估</span>前面或积极互动内容有意展示，<span style="color: black;">经过</span>用户<span style="color: black;">评估</span>内容介绍<span style="color: black;">制品</span>更有说服力，更能<span style="color: black;">表现</span><span style="color: black;">制品</span>满足用户真实<span style="color: black;">需要</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑥图文，<span style="color: black;">照片</span>和相配的文案话语。<span style="color: black;">照片</span>给人的印象深刻，相比文字<span style="color: black;">拥有</span>更强的感性认知。但<span style="color: black;">倘若</span>只关注<span style="color: black;">照片</span>，<span style="color: black;">忽略</span>与<span style="color: black;">照片</span>相配的文案，则<span style="color: black;">不可</span>达到预期目的。<span style="color: black;">由于</span><span style="color: black;">制品</span>的属性、卖点，以及迎合用户的情感诉求都需要文案来进行说明与阐述。</p>
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你字句如珍珠，我珍藏这份情。 认真阅读了楼主的帖子，非常有益。
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